workshop business model you
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Sanchez Hdez Ma. Janai.
PCIC MEXICO 2013 Petroleum and Chemical Industry Committee Technical Conference México, D. F. – July 24-26, 2013
Business Model
Tlaxcala, México
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Business Model
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Topics • What is a business model? • Example • Why is it important? • The differences between You business model and the
Organization business model. • What do I need to apply? • Example • How to apply it?
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¿What is a business Model?
Customersegments1.‐Oneorsomecustomerssegments.
RevenueStreams5.‐Theprofitsaretheresultofvalueproposalsofferedsuccesfullytothecustomers.
CustomerRela?onships4.‐Areestablishedandkeptwitheachcostumersegment.
Distribu?onandcommunica?onchannels3.‐Thevalueproposalsaredeliveredtothecustomersthroughthecommunica?on,distribu?onandsaleschanels.
CostStructure9.‐Themodelelementsofthebusinessprovideasaresultthecostsstructure.
ValueProposi?ons2.‐Triestosolvecustomersproblemsandtosa?sfytheirneedswithvalueproposals.
KeyAc?vi?es7.‐Throughthefulfillingofasetofmainac?vi?es.
KeyResources6.‐Arethenecessarywaystoofferanddelivertheelementsdescribedbefore.
Partners8.‐Someac?vi?esareexternalizedandsomeresourcesarepurchasedoutoftheenterprise.
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Business Model Generation Book.
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Example
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¿Why is it important?
The dynamics of change and chaos to live in complex systems affect the way we live, interact and do business.
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Differences between you business model and the business model of the organization • The Canvas work describing personal business model, just as it does
when describing Organizational business model. Note a couple of differences between them, though:
▫ In a personal business model, the Key Resource is You. Your interests, skils and abilities, Key Resources often include a broader range of resources, such as other people. ▫ A personal business model tales into account unquantifiable “soft” Costs
(such as stress) and “soft” Benefits (such as satisfaction). The organizational business model, generally considers only monetary Costs and Benefits.
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Why not? You can reinvent your career
ILUSTRACIÓN: THE GROVE (grove.com)
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Consider our own business model.
Let us design new models.
Time to draw!
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9 Blocks
NADA
LIGA 2
LIGA3 LIGA 4
LIGA 5
LIGA6
LIGA 7
LIGA8 LIGA9
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Key Resource: Who are you, and what do you have? Who are you? what do you have?
• Your interests: things you like. • Your skills: Innate gifts, spatial
reasoning, dynamics group. Computer programming, financial analysis, nursing.
• Your personality: Intelligence, employment, outgoing, tolerant, reflexive.
• Knowledge • Experience • Personal and professional contacts. • Another tangible or intangible. • Resources: vehicle, tools, special
clothing, money.
link
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Key activities: What do you do? • Physical or mental activities performed instead of the
customers.
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Customers: Who do you help? • Those who pay to receive any benefit. ▫ Boss, supervisor, customers, peers ▫ Can even be communities, neighborhoods, cities, colonies ▫ Write their names
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Provided value: how do you help? • What kind of benefits does my job provide to the customer?
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Channels: how do they know you, and how do you deliver? • How can you help the potential clients? • How will you make them choose to buy your services? • How to buy them? • How to deliver to the customers the purchase service?
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Costumer relationships: How do you interact?
• Personalized services. • E-mails, other ways. • Increasing the customer base (attracting new ones) • Currents customers satisfaction (loyalty).
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Partners: Who helps you? • Office mates • Mentors • Family • Friends
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Revenue and benefits: what do you get? • Salary • Professional fees • Actions • Royalties • Cash
• Benefits ▫ Medical assistance
▫ Retirement insurance ▫ Scholarships
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Costs: what do you give? • Investment needed to work: time, energy and money. • Non-reimbursable direct costs • Travel expenses • Vehicles • Tools • Special clothing • Internet expenses • Telephone costs • other intangible costs: ▫ Stress ▫ Discontent
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Revision made by Chris of her personal model business. • key associations: members of the doctorate comittee. • Key activities: correction, rewriting, research. • Added value: to improve the legibility and the articles style. Help the
customers to publish in important academic magazines. • Customers relationships: personal service, focussed in fidelity. • Customers: university professors, mainly European. • Channels: E-mails, Skype, Internet. • Costs: time, energy, stress because of the necessary investigation. • Revenues and benefits: correction of fees. Higher fees.
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End • Sánchez Hernández María Janai • Instituto Tecnológico de Apizaco
• shmj90@hotmail.com • 01-241-4174044
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