Social Media & Development

Interpreted data to approach 2014 strategy: Google Analytics determined origin of referral traffic by country and website Global campaigning resulted in 388 one-minute silent film submissions from 33 countries (in less time than 2013). A total of 85 were selected for the festival.

Films screened over 96,000 times, reaching an audience of over 1 million/commuters day.

@TUFFest followers nearly doubled. www.torontourbanfilmfestival.com received 110, 000 page views in 2014.

Insights: Visits

Likes practically doubled, 74,000 people were reached (164,000 impressions).

/torontourbanfilmfestival

Project Lead

•Lead this new online contest from S.O.W. to completion

•Directed strategy, research, created path, brand specific content creation, art direction: graphic designer and programmer, UX, outreach and promotion (on-air, social media, radio & tv)

•Collaborated with: Interactive team, Legal Department, TV team, Radio, Unit Manager, Communications, Assistant and reported to the Department Head

VOTING

1 of 6 on-air promos for this contest.

Entry form to vote with the option to enter – data collected helped determine the eligibility

of the winner.

Kids’ CBC Days

Project Lead

Kids’ CBC Days Mascot reveal

Kids' CBC Days event photos

Casting: Bio Pack

Story: His Inspiring Coach

Kicked out of elementary gifted programme and in high school he realized he was playing too many video games on the couch and not getting enough exercise (6’3’’- 220lbs).

So tried out for football but didn’t enjoy it and constantly reprimanded for staring into space. He wasn’t going to continue, but credits high school coach, Todd Burnett for seeing the potential in him and inspiring him to be his best.

Had him work out every day after school – gained 1lb every 3 days and then he began to enjoy the game. First Canadian-born athlete to sign a football scholarship with the Tigers. Started University in Engineering, had to give it up cause Football took priority – now has used those skills to develop a product that is green friendly.

Multiple Intelligences:

Physical & Logical - Education: Louisiana State University, History & Geography B.A. on Football Scholarship, SEC Academic Honor Roll for 3 years, SEC Community Service Team Player of the Week Award, SEC Football Good Works Team nominee2006, MENSA Application: Pending Linguistic - Mean scrabble player (while playing Tetris) everyone else in his family knows 3-5 languages but not him! Visual - Avid Tetris player, uses visualization techniques in strategy plays (what it takes to be a pro-athlete), sees split second opportunities Musical - Played piano growing up (a non-negotiable) Social - Uses sense of humour, volunteers: Food drives for the hungry TV: Appeared on Test the Nation about 3 years ago on Athletes’ Team

PETER DYAKOWSKI, 27, Vancouver Offensive Lineman, Hamilton Tiger-Cats MENSA PROFOOTBALLER ENTREPRENEUR

Producer

Created and distributed a flyer to promote our event – seating was filled

to capacity.

Associate Producer