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© 2010 Aprimo, Inc. Confidential 1© 2010 Aprimo, Inc. Confidential

Aprimo’s Integrated Marketing Software

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© 2010 Aprimo, Inc. Confidential 2

Marketing Operations

Email Marketing

Workflow & Project Management

Events Management

Lead Management

Brand Management

Plan & Spend Management

CampaignManagement

SocialMarketing

PerformanceAnalysis

MARKETING OPERATIONS

• Reduce costs and optimize resources

• Industry-leading MRM solution (Gartner)

• Single source of truth for all marketing data

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© 2010 Aprimo, Inc. Confidential 3

Multi-Channel Campaign Management

Email Marketing

Workflow & Project Management

Events Management

Lead Management

Brand Management

Plan & Spend Management

CampaignManagement

SocialMarketing

PerformanceAnalysis

MULTI-CHANNEL CAMPAIGN MANAGEMENT

• Integrates all channels to eliminate silos

• Enables personalization and dialogue-based campaigns

• Real-time reporting enables mid-stream adjustments

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© 2010 Aprimo, Inc. Confidential 4

Business Value

• Effectively measure and optimize marketing ROI

• Drive executive visibility across marketing channels and product groups

• Streamline overhead associated with marketing reporting & analytics

Email Marketing

Workflow & Project Management

Events Management

Lead Management

Brand Management

Plan & Spend Management

CampaignManagement

SocialMarketing

PerformanceAnalysis

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© 2010 Aprimo, Inc. Confidential 5

Improved local media buys by $2.1M from low performing to high performing markets, resulting in over a $5M yield in effectiveness annually

Provided visibility and accountability to track 16,000+ production jobs to eliminate the current need to “rush” 52% of them today

Reduced the production cycle time by 5 days and reduced training of new staff by 66%

Managed and executed over 2000 events to gain a complete perspective of the marketing spend across brands

Eliminated $2MM in duplicate systems and received a $35MM uplift through increased input

Improved customer engagement by 11% and gained a 360 degree of the customer

Aprimo Delivers Measurable Results

Improved visibility of the marketing spend from 11% to over 85% to make educated adjustments to spend

Received a 20% gain in capacity by streamlining the production and review processes and developing better marketing materials