ARE YOU PAYING ATTENTION

?

by

Ugwunna IwuagwuFrom Netherlands

Assignment on Crash Course on Creativity

Stanford University California USA

Boekhandel Stevens (bookshop)The Entrance Looks so colourful, with an Open Door

Sign Lettering Looks Bold, I love it.

Security Door

Environment• The Environment very colourful, makes me to look around• The floor rugged makes it warm for the weather• No Music, makes it good for reflection• Store is Sparse

Personnel• Sales person in the counter,• No Uniform• Young guys

Sales person attending to customer by Pointing

This demarcates the counters

ProductsProduct Categories

Central Display Table

Products Contd.Products at good eye

Level

Customers• Customers came alone• Customers are b/w 16-65• Customers touching Products•Spacious for customer move around

Prenatal2nd Shop

The sign lettering is very BOLDSales products presented in frontThe Opening Hours printed on glassSecurity doorBright lights and open doors

EnvironmentEnvironment looks babyishPrice tags are boldColourful storeHidden cameras and screensMusic was so calm and invitingMakes you feel like parent

Personnel

Personnel are behind the counterSome Personnel attending to customersPersonnel on uniformPersonnel uniform blend with the storeLaminate flooring and warm

Products

Products are well protectedDrawing of usage on packagesItems within eye levelItems by categoryPrice and discount tag boldly placed

Product Contd.

Products are well protectedDrawing of usage on packagesItems within eye levelItems by categoryPrice and discount tag boldly placedChairs strategically placed

Customers

Customers are expecting parentsCustomers has kids Most customers age b/w 16-45Customers come with lists

anwb3rd Shop

Strategically locatedWide glass walls for displayPromotions placed outsideDoor open and store smell niceCCTV Placed aheadSign man warning on wet floor

Environment

Colour combination is just perfectFloor is laminatedHigh ceiling, more room for ventilationFire extinguisher present at cornersStore has toilet and is warm

Personnel

Personnel on uniformPersonnel are beautiful young ladiesPersonnel ask to render helpPersonnel arranging shelves regularlyPersonnel behind counter always Counter close to exit

ProductsProducts are well protectedDrawing of usage on packagesItems within eye levelItems by categoryPrice and discount tag boldly placed

Product Contd.

Products are well protectedDrawing of usage on packagesItems within eye levelItems by categoryPrice and discount tag boldly placed

Customers

• Customers came alone or together• Customers are b/w 16-65• Customers touching Products•Spacious for customer move around