around the world in 60 minutes - raju narisetti
TRANSCRIPT
© 2011 Dow Jones & Company, Inc. All rights reserved.
Around the world in 60 minutes
Raju NarisettiManaging Editor The Wall Street Journal Digital NetworkUSA
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Beyond Print-Online Integration
Shaping the Future of the NewspaperKiev – September 4, 2012
[email protected] @rajunarisetti 2
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JOURNALISM MATTERSEXPERIENCING That Journalism Will Matter Even More
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Our recent past,
our present and our future
lies in expanding our
digital audiences
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The 2012 definition of a
journalist’s job must include
“getting more people to consume more of my journalism”
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Digital audiences will be ever more promiscuous, amid a proliferation of original and aggregated content, and multiple platforms.
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Can we bring new
audiences to our journalism and keep an increasingly promiscuous reader
coming back to our “virtual” newsroom and brand?
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Great and relevant journalism is a given.
But great content is no longer enough to win.
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To get, keep and grow audiences, newsrooms should pivot from
creating great content to
creating great experiences.
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And the “experience” is where we will either win or lose journalism’s future.
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What is the
JOURNALISM experience
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THE GOOD NEWS
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THE BAD
NEWS
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Good (and Bad) Experiences all come at the same intersection:
of content and technology
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If newsroom leaders thought integrating print and
online in the newsroom was hard, try integrating
Content & Code
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Some lessons, learnings and observations from this ongoing battlefront
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DEVELOPERS see Content as “stuff” and
Code as “art.” JOURNALISTS see Code
as “stuff” and Content as “art.”
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The “experience” can’t come from the IT department alone:
Developers are not restaurant cooks
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Where you sit—physically and organizationally--matters
-- Architecture matters
-- Titles matter
-- Credit(s) matter
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To preserve good experiences, in a world of digital permanence, news rooms must now plan for impermanence.
Re-thinking shelf-life matters
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A growing challenge is how do we find this “experiential” journalist?
We moved from “Show Don’t Tell” to “Show and Tell”
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Streams on WSJ.comA New Way To Engage Readers With Top News & Events
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Streams are a new immersive experience which update in real time around events, breaking news, markets coverage and other important areas that are core to the Journal’s reporting. It pulls content from across WSJ including articles, blog posts, photos, video and Twitter to present a total view of all the coverage.
http://on.wsj.com/bj4ci
Election 2012
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WSJ.com and “The Ticker” Mobile Streams
Available for iPhone and Android devices
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News Viewer
Newshounds need to stay on top of the latest news, but don’t always have much time to do so. News Viewer allows them to see the latest news, markets, and blog updates in a quick digestible manner.
How it works: After clicking on “Latest Headlines” on wsj.com, users will be directed to the News Viewer landing page which gives them a list view of latest news articles, and when they were published that day.
Social: Users can share featured top stories within the News Viewer with their Facebook and Twitter networks.
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A PROMISCUOUS audience is our new reality.
@rajunarisetti
