arthur c. clarke any sufficiently advanced technology … · i'm the community manager of...
TRANSCRIPT
"Any sufficiently advanced technology is indistinguishable from magic." Arthur C. CLarke
I'm the community manager of Future Food Ecosystem, which aims at generating a positive impact in culture, economy, society, environment through food. Since 2013 I'm part of the Corporate Relations and Digital PR Team of You Can Group, a vibrant ecosystem rooted in passion, creativity, innovation and entrepreneurial spirit.I'm also the community Manager of the Food Innovation Program, a 12-month full time Master’s Program that offers aspiring food innovators and entrepreneurs an invaluable experience in enhancing their professional goals and personal growth.
Facebook Tips
1) Post photos and videos to your Timeline.
2) Post other content types as well.
3) For any updates that contain links, be sure to place the link before the end of the fifth line of text
4) Determine the ideal timing and frequency for your posts.
5) Leverage Facebook's publishing and targeting tools.
6) Pin important posts to the top of your page.
7) Monitor and respond to comments on your page.
8) Promote your page to generate more followers.
9) Measure the success of your Facebook efforts.
Do you know Minecraft? The founder Marcus Persson sold his gaming company Mojang to Microsoft for $2.5 billion
in 2014
Twitter Tips1) Make your Tweets 140 characters of enticing relevant content.
2) Give Twitter users a good reason to follow you.
3) Share highlights from events and conferences.
4) Research prospects and keep an eye on the competition.
5) Connect your online networks.
6) Understand your audience better with Twitter analytics.
7) Use Twitter to spread your brand message.
LinkedIn Tips
1) Stay Top of Mind With Your Audience
2) Add your company page
3) Engage With the Community
4) Use Images to Capture Attention
5) Make Your Updates Short and Sweet to Encourage Click-throughs
Instagram Tips
1) Send Photos To Selected People
2) Hide Or Remove Tagged Photos Of You
3) Adding Hashtags After Posting The Photo
4) Geo-tagging In Instagram
5) Print Your Instagram Photos on A Poster using myyearprinted.com
Useful Tools
1) Bitly: allow you to create a short and personal link for every url that you use. You can also use this instrument to track the engagement. More Info about the use of Bitly are available here.2) Hootsuite: useful tool for programming the post of your social networks. Essential for work planning. More info about the use of Hootsuite available here.3) Facebook Advertising: useful to promote for selling what you post on facebook. More info about the use of facebook Advertising here.4) Google Drive: One of the best tool to share file with your team to keep them always updated. 5) Storify: Create stories using social media. Turn what people post on social media into compelling stories
Influencer+Video Examples
Videogames
Beauty & Fashion
Bonus Examples
Thank you!