ArticleLePoint–weekofDecember15,2016

FromRichardBransontoNestlé(“DeRichardBransonàNestlé”)After demonstrating his solution to Richard Branson on Necker Island, back in 2015, Matthieu Dejardins, founder of the company NextUser, seduced Nestlé, Ferrero, Unilever, Sanofi, Pernod Ricard and Flunch. He uses Artificial intelligence to understand the user’s personalities. The brand Clear (from Unilever) matches visitors to a “Youtube” beauty influencer guiding him or her towards their choices.