Chinese tourists in FinlandArto Asikainen / Арто Асикайнен

Area Manager / Региональный директор

15.04.23 2ETUNIMI SUKUNIMI

Finnair connects China and Finland

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• Amount tripled in the 2000’s

• Main season summer, which also generates most growth

• Structure of travel different in the winter: less leisure, more business

travellers

• Most Chinese are first time visitors and almost always visit another country

along with Finland

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Chinese overnights in Finland

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Share of Chinese overnights risen from 1,6 % to 2,2 % since 2008.Number of overnights inreased from 87 000 to 128 000 during the same period.

China is..

…the fastest growing travel market in the world.

…world’s number one tourism spender.

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The number of Chinese overnights is rising…

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Share of Chinese overnigts by season

Total summer season (May-Oct) 69 %

Total winter season (Nov-Apr) 31 %

Chinese travel to Finland year round – 30 % during the off-season

We can offer this new market something other than the conventional – fresh stories and products – to even out seasonal fluctuations

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Annual average growth

Summer Winter +24% +8%

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Both seasons show steady growth in the long run

Summer 2014: 88 600 overnights

Winter 2013-2014: 39 00 overnights

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Lapland clearly the fastest growing area in 2014

      Change, abs. Change, % Yearly share  2013 2014 2013/2014 2013/2014 2014

     Helsinki Metropolitan Area 94 258 95 248 990 1,1 % 74,4 %Coast and Archipelago (excl. Helsinki Metropolitan Area) 13 190 11 857 -1 333 -10,1 % 9,3 %Lakeland 9 681 9 088 -593 -6,1 % 7,1 %Lapland 9 366 11 790 2 424 25,9 % 9,2 %

     Total 126 495 127 983 1 488 1,2 % 100,0 %

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Two thirds of Chinese overnights in Helsinki region

95 000 overnights

12 000 overnights

9 000 overnights 12 000 overnights

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56 % of Chinese overnights in Finland are registered

in the metropolitan area in the summer