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Ernesto DominguezDano Beck, MSW

Adolescent Sexuality ConferenceApril 23, 2012

The New Megaphone: How to Use Social Media to Amplify Your Message

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Ground Rules/Our Assumptions

Take Care of YourselfStep Up Step Back

Ask QuestionsDo Participate

Assumptions

You’ve used social media sites in your personal life

Your organization does not have unlimited funds

You do not have unlimited staff time You are excited to try something new

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Agenda

Ice Breaker

Video

New media tips and tools

Activity

Questions and discussion

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Ice Breaker

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Social Media Revolution

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New media is about communication!

Consider your communication goals and target audience

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Branding

Use your agency name, program name, or a message

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Your Online Voice

Be a human being, have a personality, be authentic, have a sense of humor.

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Facebook: Who Uses It?

As of 2012 there are 750 000 000 active Facebook Users

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Facebook: Who Uses It?

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Facebook: Best Practices

Actively support others’ pages and content

Keep status updates short in length

Post videos and images

Use your “advertising” space

More?

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Facebook: Example Posts

“Syphilis is on the rise among gay and bisexual males.”

“ATTN GAY/BI GUYS: Syphilis is on the rise. It’s easy to get (sigh), but easy to cure (hooray!). Get tested regularly. Be proud, be healthy, & protect your community. Plz repost.”

http://on.fb.me/DOA-7-12

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Facebook: Example Posts

Add another weak and strong example

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Cover Photos/Custom Apps

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Pin A Post

Becomes first post everyone sees

Stays pinned for 7 days

Star A Post

Image take up the whole width of the page

A great way to highlight an event or photo

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Use Milestones

Tell your organizations story, by adding milestones.

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Facebook:

Timeline Photo

Width: 851px

Height: 315px

851px

315

px

Profile Photo

Width: 180px

Height: 180px

(Shows up as 32 X 32 Pixels

in other parts of Facebook)

180

px

180px

EXAMPLE

App Photo

Width: 111px

Height: 74px

Milestone

Width: 843px

Height: 403px7

4px

403

px

843px

111px

EXAMPLE

EXAMPLE

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YouTube:

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YouTube:

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YouTube: Best Practices

Be brief (3 minutes or less)

Be entertaining

Show people’s faces and/or voices

Make your key message clear

Other tips?

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YouTube: Examples

Notepad PSA

Regan Hofmann speaks out

Great American Condom campaign

Direct Dialogue

Respond to Current Events.

Link to your website

Embed In Other Websites

Subscribe

Use Endorsements

Title

Keywords/Tags

Get Donations

Avatar/Colors

Banner

Add URLS

Choose

Top Video

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Texting: Who Does It?

3/4 (72%) of all teens send text messages

The typical text messaging teen sends and receives 50 texts a day

1Pew Internet & American Life Project. http://www.pewinternet.org/Reports/2010/Teens-and-Mobile-Phones/Chapter-2/The-typical-American-teen-who-texts-sends-1500-texts-a-month.aspx

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Texting: Best Practices

Keep messages short

Engage users

Ensure content is readable

Use texts for reminders

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Texting: Examples

Weekly Tip: A healthy sex life includes getting tested AND having good communication. Talk w/ ur partner b4 u have sex. www.Teensource.org Txt stop 2 end

H8 w8ing? Call us 4 an appt!

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Selecting the Right Tool

Tool For sharing Key benefits and uses

Facebook Text, images, and videos

Popular, fosters two-way communication

YouTube Videos Viral messaging, human element

Texting Text Popular, high probability of message receipt

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New Media Resources

Guidance and tips

• CDC Social Media Toolkit1

• Nonprofit Technology Network2

Data

• CDC eHealth Data Briefs3

• Pew Internet & American Life Project4

feel free to add!1http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf2http://www.nten.org/learn/bytopic/social+media3http://www.cdc.gov/healthmarketing/ehm/data-briefs.html 4http://www.pewinternet.org/

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Facebook.com/Prevent.HIV.OR

@Prevent_HIV_OR

Add CHATpdx info…

Opportunities to Connect

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Activity

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Questions / Discussion

Thank you!