1.Training program conducted for Hi Tech Arai By Dr.V.Veera Balaji Kumar Attitude Changing for the best

2. WHAT IS MEANT BY ATTITUDE WHAT HAVE YOU GOT TO SAY? 3. DEFINITION OF ATTITUDE? Attitude is defined as the persistent tendency to think, feel and behave in a particular way towards some objects, persons or events. 4. WHAT IS AN ATTITUDE? Attitude is a state of mind Your attitude is your mind-set It is the way you look at things mentally Attitudes are evaluative statements They indicate ones feelings either favourably or unfavourably to persons objects and or events 5. ATTITUDES ARE EVALUATIVE STATEMENTS Attitude reflect how one feels about something It can be Positive or Negative Eg. When someone says I like teaching he is expressing his attitude about his work. When someone says I hate when someone advises/teaches he is expressing his attitude towards receiving advice. 6. ATTITUDE IS YOUR MENTAL FOCUS ON THE OUTSIDE WORLD Like using a camera you can focus or set your mind on what appeals to you You can see situations as either opportunities or failures Examples A hot summer day may be beautiful or ugly A departmental meeting is either interesting or boring 7. HOW ATTITUDE WORKS? It is a cognitive and affective evaluation that predisposes a person to act in a certain way Cognitive Affective BEHAVIOUR 8. THREE COMPONENTS OF ATTITUDES? Cognitions (Thoughts) Affections (Feelings) Behaviour ( Actions and reactions) 9. THREE COMPONENTS OF ATTITUDES 10. Cognitive or Informational component Ideas, Belief, Values and Information Affective or Emotional component Feelings of likes and dislikes positive & negative Behavioural component Tendency to behave Attitude Attitude Object COMPONENTS OF ATTITUDES 11. THREE COMPONENTS OF ATTITUDES- AN EXAMPLE Cognitions (My job is interesting) Affections (I love my job) Behaviour ( I am going to get to work early with a smile on my face- my intention to act) 12. FACTORS THAT DETERMINE OUR ATTITUDE Environment Experience Education 13. ENVIRONMENT CONSISTS OF THE FOLLOWING Home : Positive or Negative influences. School: Peer Pressures. Work : Supportive or over critical Supervisor. Media: Television, Newspapers, Magazines, Radio, movies. Cultural back ground. Traditions and Beliefs. Social Environment. Political Environment. 14. 14 15. What are the salient features about attitudes? Attitudes are related to feelings and beliefs about people Attitude is a response to persons objects or events Attitudes affect behaviour positively or negatively Attitudes undergo changes Attitudes affect perception, and in turn, behaviour 16. Attitudes and behaviour Many factors influence whether attitude and behaviour will be consistent. Some of the most significant factors include: How strong the attitude is How easily it comes to mind The situation we are in Our personal belief that we can actually perform the behaviour associated with the attitude 17. Strength of attitude A strong attitude is well known, easily accessible, personally relevant and has a strong emotional component The stronger the attitude the more likely it will be consistent, resistant to change and influence behaviour Kraus (1995) found that the stronger the attitude that more likely it would predict behaviour 18. HOW ATTITUDES ARE FORMED - DIRECT LEARNING AND SOCIAL LEARNING Attitudes are not inherited They are acquired or learned by people from the environment in which they interact The formation of attitudes is broadly classified in to two sources namely 1. Direct experience 2. Social Learning 19. PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- DIRECT LEARNING Ones direct experience with an object or person serves as a powerful source for his or her attitude formation In other words attitudes are formed on the basis of ones past experience in concerned object or person 20. PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- SOCIAL LEARNING The process of deriving attitudes from family peer groups religious organizations and culture is called social learning In social learning a person acquires attitudes from his or her environment in an indirect manner They acquire it mainly by observing their models 21. PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- SOCIAL EARNING Attention - focus on something Retention - what observed must be retained Reproduction - Behaviour must be practiced again and again Motivation - learner must be motivated to learn from it 22. ROLE OF CULTURE IN ATTITUDE FORMATION Culture plays a definitive role in the formation of attitudes Eg- Indians earn for future requirements Americans for that matter earn to enjoy the present 23. THREE TYPES OF JOB RELATED ATTITUDES Job satisfaction - Individuals pleasurable or positive emotional state toward his job Job Involvement - the degree to which people immerse themselves in their jobs - It is identifying with ones job Organizational commitment - it is about employees loyalty towards their organizations - It is identifying with ones organization 24. JOB SATISFACTION IS RELATED WITH FIVE SPECIFC JOB DIMENSIONS PAY WORK ITSELF PROMOTIONAL OPPORTUNITIES SUPERVISION CO-WORKERS 25. JOB INVOLVEMENT It is the degree to which employees immerse themselves in their jobs, invest time and energy in them and consider work as central part of their overall lives Such employees tend to be high performers and seldom tardy and get absent 26. ORGANIZATIONAL COMMITMENT It is an attitude about employees commitment to the organization It is the process by which an employee identify with the organization and and want to maintain membership with the organization 27. POSITIVE ATTITUDE BUILDING 28. WHAT IS A POSITIVE ATTITUDE ? WHAT HAVE YOU GOT TO SAY? 29. WHAT IS A POSITIVE ATTITUDE? Attitude is the way you communicate your mood to others The way you perceive the world and your position in it directly affects your dealings with others a positive self image will reinforce and improve both professional and personal relationships 30. ARE YOU AWARE OF THIS? When you are optimistic and anticipate successful encounters you transmit a positive attitude and people usually respond favourably When you are pessimistic and expect the worst your attitude is often negative and people tend to avoid you Quite simply you take the picture of life you want to take 31. EMPHASIZING THE POSITIVE AND DIFFUSING THE NEGATIVE You can place the glass over good news and feel better or you can magnify bad news and make yourself miserable Magnifying situations can become a habit if you continually focus on difficult situations the result will be exaggerated distortions of problems Emphasizing the positive and diffusing the negative is like using a magnifying glass 32. A BETTER APPROACH Imagine you have binoculars Use magnifying end to view positive things Use the other end whenever you encounter negative elements to make them appear smaller Once you know to highlight the positive you are on the right road 33. WHAT CAN WE LEARN FROM THIS? Think more about the positive things and try to make use of the positives to drive your life This means that you have learnt to alter your imagery to highlight the positive This means that you are on the right road 34. REMEMBER! ATTITUDE IS NEVER STATIC! IT IS AN ONGOING DYNAMIC PERCEPTUAL PROCESS 35. Unless you are on constant guard negatives can slip in to your mind which make your mind time spend on difficulties rather than on opportunities 36. If negative factors stay around for a long time they will be reflected in your disposition. The positive may be still there but may be overshadowed by the negative. 37. Challenge! Push the negative factors to the outer perimeter of your thinking Those who will learn the trick will reflect it and others will notice it Of course! No one can be positive all the time Excessive optimism is not realistic Positive attitude is not an act. It must be genuine 38. HOW TO MEASURE ATTITUDES Self- Report Indirect tests Direct observation Techniques Psychological Reaction Techniques 39. HOW TO CHANGE ATTITUDE? Filling in information Gap use of fear Resolving Discrepancies Impact of peers The co-opting approach 40. Thank you