attract great talent: how to tell an authentic story with the next generation linkedin career pages...
TRANSCRIPT
LasVegas 6Oct2016
TellinganAuthenticStory
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CultureHealth
PersonalImpactConnections
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Whatistherealitybehindtheoverusedcliches?
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Weworkforcompanies,notjobs.
Whatcandidateswanttoknowmostaboutyourcompany
7
Perksandbenefits
54%66%
Cultureandvalues
50%
Missionandvision
The mission of a company matters to me. I know many companies have aspirations, but Gilead actually delivers on theirs. They aren't just satisfied with a drug that makes people better, they are going for a drug that cures disease.
WendyGoretski
AssociateDirectorBusinessIT–R&DGileadSciences
Whatisauthenticity?
- Anonymous Reviewer
‘Management sucks ass for real.’
Authenticity=unfilterednegativity?
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MakeitdiscoverableMakeiteasytobuildandmaintainHelpmetellanauthenticstoryHelpmemeasuremyresults
NextGenerationLinkedInCareerPages
ReachtherighttalentNew“visualtabs”anddropdownnavigationdriveorganictrafficanddiscovery
**SneakPreview:DesignsSubjecttoChange**
AdminscansetTargetedAudienceViewstoprivate,orpublic(appearsindropdown)
CareerstabreplacedwithLifeandJobstabs
*ForSearch&Staffingcustomers,“Life”tabwillbecalled“WhatWeDo”
TellanauthenticstoryLifetabisarichcanvastocreatepersonalizedcareerjourneys
**SneakPreview:DesignsSubjecttoChange**
FeaturedLeaders
EmployeePhotos
EmployeeArticles
Lifetab:fullycustomizablepage
DrivequalityapplicantsJobstabofferseverycandidatepersonalizedrecommendationsandinsight
**SneakPreview:DesignsSubjecttoChange**
Jobstabisautomaticallypersonalizedtoeverypageviewer(noAdminsetupwork!)
PersonalizedJobRecommendations
JobSearchbar
AutomatedCompanyInsights
MeettheTeam(companyemployeessimilartoviewer)
MeasurekeyresultsExpandedin-productanalyticsdashmakesiteasytoseeresultsandstrategicinsights
**SneakPreview:DesignsSubjecttoChange**
VisitorDemographicInsights
RecruitingPipelineImpact
Q+A