attribution-noncommercial 3.0 unported the world is flat isriya paireepairit [email protected]
TRANSCRIPT
Thomas L. Friedman
Globalization
•Globalization 1.0
Globalization 2.0
Globalization 3.0••
Globalization1.0
•Start:1492 (Columbus Discovered America)
End:1800
Player: Country••
Globalization2.0
•Start:1800
Interrupted by•
•
•World WarI (1914-1918)
Great Depression (1929)
World War II (1940-1945)••End:2000
Globalization2.0
FirstHalf
•Falling of Transportation Cost
•Steam Engine
Rail Road•
Globalization2.0
Second Half
•Falling of Telecommunication Cost
•Telegraph
Telephone
PC
Fiber Optics
WWW
••••
Globalization2.0Player: Multinational Company
CountryvsCompany
Thailand
Microsoft
$47,679M(government total revenue)
$44,300M(revenue)
1
2
1
2
FY 2007 (Estimate) Source: Bereau of the Budget
FY 2006 Source:Wikipedia
Globalization3.0
•Start: 2000
Player: Individual•
Globalization
•1.0-Country
2.0-Company
3.0- Individual••
10Forces ThatFlattened The World
Flattener#1
Fall of Berlin Wall
Flattener#1
•1989
No more Communism
Democracy
FreeMarket
Toward to Single, Global Market
••••
Flattener#2
Netscape Navigator
Flattener#2
•
•
1995
• PC
Internet
WWW••Communication
Flattener#3
Workflow Software
Flattener#3
•Working together
•DifferentHardware
DifferentLocation•Webtechnology
Effectfrom Flattener #2 Netscape••
Flattener#3
HTML
AJAXSOAP
XML
HTTP
TCP/IP
LotusCaseStudy
Flattener#3
Cause more 6 Flatteners
•#4 Uploading
#5 Outsourcing
#6 Offshoring
#7 Supply-chaining
#8 Insourcing
#9 In-forming
•••••
Flattener#4
Uploading
Flattener#4
•Power of Community (Connected Individuals)
Community-developed••Softwares- Open Source
Answers
News&Commentary- Blogging
Content- Wikipedia
•••
Flattener #4
Community-developedAnswer
Goldcorp Inc.
•
•
CaseStudy
Flattener #5
Y2K
Flattener#5
OutsourcingY2K
Outsourcing
•
•
Split
•Service
Manufacturing•and perform elsewhere, where
•Most efficient
Cost-effective•
Y2K
•Outsource Accelerator
India•
Flattener #2 Netscape (Communication)Flattener #3 Workflow (Software)
Flattener#6
Offshoring
Flattener#6Offshoring
•
•
Split
•Service
Manufacturing•and perform elsewhere, where
•Most efficient
Cost-effective•
Flattener#6Offshoring
•China
Flattener #7 Supply-Chaining (Transport)
Flattener#7
Supply-Chaining
#7Supply-Chaining
#7Supply-Chaining
Walmart
Manuf.
Manuf.
Manuf.
Customer
Customer
Customer
#7 Supply-Chaining
Flattener #2 Netscape (Communication)Flattener #3 Workflow (Software)Flattener #6 Offshoring (Manufacturer)
Sales Distribution Shipping
Flattener#8
Insourcing
#8Insourcing
•Reverse of Outsourcing
UPS& Toshiba•
InsourcingCaseStudy
InsourcingCaseStudy
Flattener#9
In-forming
#9Informing
•Information Finding
Search Engine•
Flattener#10
TheSteroids
TheSteroids
•Computing
Instant Messaging, P2P
VoIP
Videoconference
Computer Graphics
••••
Processing
Storage
Data Transfer
Communication
VirtualReality
TheSteroids
•Computing
Instant Messaging, P2P
VoIP
Videoconference
Computer Graphics
••••
Wireless
TripleConvergence
Convergence#1Converged Flatteners
Convergence#1
•Before 2000- Semi-Independent
After 2000-Converged withanother••AsComplementaryGoods
E.g. Paper/Pencil•
Convergence#2NewBusinessPlatform
#1Berlin Wall
#3 Workflow#2 Netscape
#4 Uploading#5 Outsourcing#6 Offshoring#8 Insourcing
#7 SupplyChaining#6 Informing
#10 Steroids
Accelerator
Business Process
Infrastructure
PoliticsGeographicEconomics
Convergence#3Emerging Regions
BRIC
BRIC
CountryPopulation(million)
GDP(trillion $)
Brazil 188 1.6
Russia 142 1.7
India 1126 4.0
China 1317 10.0
Total 2773 17.3
DevelopedCountries
CountryPopulation(million)
GDP(trillion $)
USA 301 13.04
EU 494 13.8
Japan 128 4.2
Total 923 31
Compare!
CountryPopulation(million)
GDP(trillion $)
GDPper capita($)
BRIC 2773 17.3 6,238
Developed 923 31 33,586
Thailand 62 0.58 9,100
Companies and the Flat World
Rule #1Core Competency
Greer&AssociatesCaseStudy
CompetA
CompetitorB
Emerging
Emerging
Greer
Greer&AssociatesCaseStudy
Think Produce ExpertJobs
Think
Produce
Produce
ExpertJobs
OldWay
New Way
Rule #2Small Act Big
AramexCaseStudy
FedEx DHL
Airborne
Aramex
Other
Middle East
1990
AramexCaseStudy
FedEx DHL
Airborne
Aramex
Other
Middle East
2003
AramexCaseStudy
FedEx DHL
Airborne Other
Middle EastAramex
Global Distribution Alliance
2004