auckland destination overview

aucklandnz.com

AUCKLAND DESTINATION OVERVIEW

March 2019

An in-depth overview of Auckland’s visitor

economy – from the latest arrival,

accommodation, spend, cruise, event and

international student data through to past five-

year commentary.

Prepared May 2019, by the Research & Insights Unit

2 | Auckland Destination Overview

CONTENTSKEY FINDINGS 3 - 4

VISITOR ARRIVALS DATA

INTERNATIONAL VISITORS

REASON FOR VISIT | MARKET 6 - 11

AUCKLAND COMPARED TO OTHER PORTS 12

DOMESTIC VISITORS

REASON FOR VISIT | ORIGIN OF VISITORS 13 - 14

ACCOMMODATION DATA

INTERNATIONAL | DOMESTIC

GUEST NIGHTS 16 - 17

ADR, HOTEL OCCUPANCY AND REVPAR 18 - 19


AVERAGE LENGTH OF STAY 20 - 22

SPEND DATA


TOURISM SPEND | PRODUCT 24 - 26

INTERNATIONAL SPEND

MARKET | AVERAGE SPEND PER VISITOR 27 - 29

FIVE YEAR TRENDS IN KEY MARKETS

REASON FOR VISIT BY MARKET 31 - 35

CRUISE DATA

VISITOR ARRIVALS AND ECONOMIC IMPACT 37 - 38

EVENTS DATA

MAJOR EVENTS INSIGHTS 40

CONVENTIONS AND BUSINESS EVENTS INSIGHTS 41 - 42

EDUCATION DATA

INTERNATIONAL STUDENT VISITOR INSIGHTS 44

aucklandnz.com

Key Visitor DataAuckland Destination Overview3

5.39m

Domestic Overnight Visits

YE March 2019

-4.3%

7.45m

Commercial Guest Nights

YE February 2018

+1.0%

Domestic Tourism Spend

YE March 2019

-2.3%

Total Tourism Spend

YE March 2019

-0.7%

International Visitors

YE March 2019

+0.7%

International Tourism Spend

YE March 2019

+0.7%

2.74m

$4.41b $3.92b $8.33b

aucklandnz.com

KEY FINDINGS

Auckland Destination Overview4

INTERNATIONAL

▪ The year to March 2019 saw a significant 2.74minternational visitor arrivals, an increase of 0.7% onthe previous year.

▪ The month of March saw 270,051 internationalvisitors, down 4.0% on the previous March.

▪ Holiday visitors contributed the most to the annualgrowth (1.33m), down 1.7% on the previous year.

▪ Arrivals from the US saw the biggest growth, up 4.6%on the previous 12 months.

▪ For the year ending February 2019, internationalguest nights in commercial accommodation (3.58m)were up 2.9% on the previous year.

▪ International spend was $4.41b, up 0.7% for the year.

▪ In the year to March 2019, spend from China (up1.0% to $972m), the US (up 12.5% to $477m) andGermany (up 4.0% to $146m) was up, while UK (down8.5% to $315m) and Australia (down 1.7% to $855m)spend was down on the previous year.

DOMESTIC

▪ There were 5.39m overnight visits by domestic visitorsin Auckland in the year to March 2019, down 4.3% onthe previous year.

▪ Visiting friends and relatives (VFR) was the mainreason for domestic visitation to Auckland, with2.81m overnight visits recorded for the year to March2019 (down 1.9% on the previous 12 months).

▪ Overnight visits for domestic visitors visiting Auckland

for holiday purposes were also high (1.07m overnight

visits), down 5.2% on the previous March.

▪ There were decreases in all domestic markets in theyear to March 2019. The highest visitation of allregions to Auckland was from Waikato-based visitorswith 937,757 overnight visits (down 1.3% on theprevious year).

▪ For the year ending February 2019, domestic guestnights in commercial accommodation were down0.8% (3.87m).

▪ Domestic spend was $3.92b and had decreased by2.3%.

OVERALL

▪ There were 7.45m guest nights in commercialaccommodation in Auckland in the year to February2019, up 1.0% on the previous year.

▪ The average daily rate (ADR) for hotels in the year toMarch 2019 was $203 (down 5.1% on last year).

▪ The average hotel occupancy rate to March 2019 was83.0% (down 3.7%) and the RevPAR was $168 (down8.7% on the previous year).

▪ RevPAR and Occupancy rates in March 2019. ADR,RevPAR and RevPAR and Occupancy peaked onTuesday the 28th March.

▪ In the year to March 2019, total tourism spend inAuckland was $8.33b, down 0.7% on the previousyear.

aucklandnz.com

Auckland Tourism – Visitor Arrivals Data

5

aucklandnz.com

International visitor numbers continue to rise, with 0.7% more visitors in

the year to March 2019


▪ The year to March 2019 saw a significant 2.74m

international visitor arrivals, an increase of 0.7% on the

previous year.

▪ The month of March saw 270,051 international visitors,

down 4.0% on the previous March.

▪ Holiday visitor arrivals contributed the most to the annual

growth (1.33m), down 1.7% on the previous 12 months.

March holiday visitor numbers were down 5.4% compared

with March 2018.

+2.8%

-1.7%

-3.1%

+0.7%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

International visitor arrivals in Auckland, reason for visit

Business Holiday/Vacation Visit Friends/Relatives TOTAL ALL TRAVEL PURPOSES

YE %

change

Visitor arrivals vs. previous year / YE

March 2019 270,051 -4.0%

YE March 2019 2,741,398 0.7%

Source: ITM data, Statistics NZ

aucklandnz.com

The US market saw the biggest growth in the year to March 2019, up 4.6%


▪ Arrivals from the US saw the biggest growth for the year to

March 2019, up 4.6% on the previous year and up 14.6%

compared to the month of March 2018.

▪ There was year on year growth for the year from Canada

(up 1.9%), while Australia saw a decline in visitor numbers

(down 1.9%).

▪ There was a year on year decrease in the Chinese market

(2.4%) with March arrivals down (8.6%) compared with the

previous March.

▪ For the UK market, there was a year end decrease (down

11.6%) with arrivals for the month of March down 20.2%.

The year end decrease may be due to the World Masters

Games and Irish and British Lions Tour events during April

to October in 2017.


0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

Visitor arrivals in Auckland by key international markets

Australia China, People's Republic of

United Kingdom United States of America

aucklandnz.com

24 month visitor arrivals from individual markets



0

10,000

20,000

30,000

40,000

50,000

60,000

70,000Australia

Business Holiday/Vacation Visit Friends/Relatives

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

China


Business

vs.

previous

year

Holiday

vs.

previous

year

VFR

vs.

previous

year

Total

vs.

previous

year

March 2019 936 -4.1% 26,492 -9.1% 3,559 -17.9% 33,811 -8.6%

YE March 2019 10,075 -19.8% 271,682 -3.0% 45,004 -8.2% 365,983 -2.4%

Business

vs.

previous

year

Holiday

vs.

previous

year

VFR

vs.

previous

year

Total

vs.

previous

year

March 2019 14,128 7.7% 22,503 -11.4% 30,550 -21.9% 75,461 -11.4%

YE March 2019 144,204 4.9% 241,249 -5.9% 372,400 -4.4% 848,257 -1.9%

aucklandnz.com




0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000Japan


0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000Korea


Business

vs.

previous

year

Holiday

vs.

previous

year

VFR

vs.

previous

year

Total

vs.

previous

year

March 2019 625 22.1% 7,776 9.7% 1,305 -15.0% 11,666 5.2%

YE March 2019 5,579 2.3% 59,721 -3.8% 10,113 -6.9% 89,783 -4.1%

Business

vs.

previous

year

Holiday

vs.

previous

year

VFR

vs.

previous

year

Total

vs.

previous

year

March 2019 221 38.1% 4,151 -7.0% 691 -4.0% 5,756 -7.0%

YE March 2019 2,518 -1.0% 45,474 -4.6% 10,081 -8.2% 66,637 -4.5%

aucklandnz.com




0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

Germany


0

5,000

10,000

15,000

20,000

25,000UK


Business

vs.

previous

year

Holiday

vs.

previous

year

VFR

vs.

previous

year

Total

vs.

previous

year

March 2019 343 94.9% 5,361 -3.2% 982 -20.3% 7,371 -2.0%

YE March 2019 2,571 1.1% 52,393 -2.2% 9,872 -1.3% 72,922 -0.7%

Business

vs.

previous

year

Holiday

vs.

previous

year

VFR

vs.

previous

year

Total

vs.

previous

year

March 2019 964 7.6% 7,082 -17.9% 7,122 -28.6% 16,171 -20.2%

YE March 2019 8,236 -4.7% 68,406 -20.1% 79,280 -5.9% 166,074 -11.6%

aucklandnz.com




0

1,000

2,000

3,000

4,000

5,000

6,000

7,000Canada


0

5,000

10,000

15,000

20,000

25,000

30,000

US


Business

vs.

previous

year

Holiday

vs.

previous

year

VFR

vs.

previous

year

Total

vs.

previous

year

March 2019 352 10.0% 4,702 19.0% 2,443 -2.1% 8,187 13.5%

YE March 2019 2,747 8.0% 31,535 -0.1% 19,461 1.3% 58,965 1.9%

Business

vs.

previous

year

Holiday

vs.

previous

year

VFR

vs.

previous

year

Total

vs.

previous

year

March 2019 2,276 35.5% 26,512 14.6% 6,899 -2.4% 39,074 14.6%

YE March 2019 19,745 3.0% 178,871 6.2% 55,059 -0.9% 283,786 4.6%

aucklandnz.com

Auckland has seen 7.0% growth in international visitor arrivals per annum over the last five years


▪ Auckland has seen an average of 7.0% growth in

international visitor arrivals per annum over the last

five years (up 0.7% in the last year).

▪ Queenstown saw the fastest growth of the four

destinations – an average of 15.7% per annum over

the last five years (up 7.2% in the last year).

▪ Christchurch has seen an average of 6.4% growth in

international arrivals per annum over the last five

years (down 0.9% on the last year).

▪ Wellington saw an average of 3.0% growth per annum

over the five year period (up 1.3% on 2018).


0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

20

14

M0

3

20

14

M0

5

20

14

M0

7

20

14

M0

9

20

14

M1

1

20

15

M0

1

20

15

M0

3

20

15

M0

5

20

15

M0

7

20

15

M0

9

20

15

M1

1

20

16

M0

1

20

16

M0

3

20

16

M0

5

20

16

M0

7

20

16

M0

9

20

16

M1

1

20

17

M0

1

20

17

M0

3

20

17

M0

5

20

17

M0

7

20

17

M0

9

20

17

M1

1

20

18

M0

1

20

18

M0

3

20

18

M0

5

20

18

M0

7

20

18

M0

9

20

18

M1

1

20

19

M0

1

20

19

M0

3

Ro

llin

g 1

2 m

on

th a

rriv

als

Year End

12 month rolling visitor arrivals

Auckland airport Christchurch airport Wellington airport Queenstown airport

aucklandnz.com

The year to March 2019 saw 5.39m domestic overnight visits, down 4.3% on the previous year


▪ The year to March 2019 saw a substantial 5.39m

overnight visits from domestic visitors, a decrease of 4.3%

on the previous year.

▪ Visiting friends and relatives (VFR) was the main reason for

domestic visitation to Auckland, with 2.81m overnight visits

recorded for the year to March 2019 (down 1.9% on the

previous 12 months).

▪ Overnight visits for domestic visitors visiting Auckland for

holiday purposes were also high (1.07m overnight visits),

down 5.2% on the previous March.

Visitor arrivals vs. previous year / YE

YE March 2019 5,385,333 -4.3%

Source: AA Traveller Monitor

1.4%

-5.2%

-15.3%

-4.3%

-1.9%

-

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Domestic overnight visits in Auckland, reason for visit

Business Holiday Other Total VFR

YE %

change

aucklandnz.com

Decreases in all domestic markets in the year to March 2019


▪ For the year ending March 2019, the highest visitation of

all regions to Auckland was from Waikato-based visitors

with 937,757 overnight visits (down 1.3% on the previous

year).

▪ Overnight visits from Bay of Plenty (656,892 visits, down

10.0%), Northland (602,600, down 8.5%) and Wellington

(526,491 visits, down 2.2%) were down on the previous 12

months.

▪ Overnight visits from Canterbury visitors (260,636 down

16.6%) were down in the year to March 2019.


-10.0%

-16.6%

-8.5%

-1.3%

-2.2%

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Domestic overnight visits by visitor origin

Bay of Plenty Canterbury Northland Waikato Wellington

YE %

change

aucklandnz.com

Auckland Tourism – Accommodation Data

15

aucklandnz.com

7.45m commercial guest nights in Auckland for YE February 2019


▪ There were 7.45m guest nights in commercial

accommodation in Auckland in the year to February

2018, up 1.0% on the previous year.

▪ For the year ending February 2018, domestic guest

nights were down 0.8% (3.87m). For the month of

February, down 3.8% in domestic guest nights (307k)

compared to the previous year.

▪ In the year to February 2018, international guest nights

(3.58m) were up 2.9% on the previous year and up

3.8% (357k) on the previous February.

▪ For NZ overall, international and domestic guest nights

grew (by 0.3% and 3.0% respectively) on 2018.

*CAM data is only available after a two month lag.Source: Statistics NZ Accommodation Survey

0100,000200,000300,000400,000500,000600,000700,000800,000

Guest nig

hts

Auckland

Domestic guest nights International guest nights

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

Guest nig

hts

New Zealand

Domestic guest nights International guest nights

Domestic vs. International guest nights

aucklandnz.com

Auckland’s average growth was 2.0% over the last five years (up 1.0% on the last year)


▪ Otago’s growth in commercial guest nights was 5.2%

compound average annual growth over the last five years

(up 2.5% on the last year).

▪ Canterbury also grew 5.1% over the last five years (up 6.4%

on the last year).

▪ Auckland’s average growth over the last five years was

2.0% (up 1.0% on the last year).

▪ Wellington’s five year growth was 3.0% (up 2.0% on 2018).

Source: Statistics NZ Accommodation Survey

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

Rolli

ng 1

2 m

onth

Guest

Nig

hts

Year End

Rolling 12 month guest night numbers

Auckland Wellington Canterbury Otago

aucklandnz.com

ADR in the year to March 2019 was $203, down 5.1%


▪ The average daily rate (ADR) for hotels in the year to March

2019 was $203, down 5.1% on the previous year.

▪ The rapid increase of ADR levels from 2015 – 2018 has

now slowed down.

▪ The average hotel occupancy rate was 83.0%, with a

decrease of 3.7% compared to the previous year end.

▪ The RevPAR for the year ending March 2019 was $168

down 8.7% on the previous year.

▪ For the month of March, the ADR was $226 (down 8.0% on

the previous March) and the RevPAR was $204 (down

9.1% on the previous year).

Source: Tourism Industry Aotearoa TIA

83

.0%

$203

$0

$50

$100

$150

$200

$250

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2015 2016 2017 2018 2019

Annual Hotel Accommodation in Auckland

Occupancy and Average Daily Rate

Occupancy Rate ADR

Year End

aucklandnz.com

There were large fluctuations in percentage change for RevPAR, ADR and Occupancy rates in March 2019


▪ Compared with the previous March, Average Daily Rates

(ADR) were down 6.5%.

▪ Revenue per available room (RevPAR) was on average

7.9% lower compared with March 2018.

▪ Occupancy rates were on average 1.3% lower compared

with March 2018.

▪ There were large fluctuations in percentage change for

ADR, RevPAR and Occupancy rates in March 2019. ADR,

RevPAR and RevPAR and Occupancy peaked on Tuesday

the 28th March.

Source: STR Global

-60

-50

-40

-30

-20

-10

0

10

20

30

40

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Percent Changes for the Month of March

Occupancy ADR RevPAR

aucklandnz.com

International VFR visits in Auckland were up 21.1% for YE March 2019


▪ In the year to March 2019, on average those visiting

Auckland for educational or study reasons had the highest

average length of stay (at 36.9 nights), up 6.3% in

comparison to March 2018.

▪ Average length of stay for VFR was high (at 11.5 nights) for

the year to March 2019, up 21.1% on the previous year.

▪ International holiday visitors spent an average of 3.7 nights

in Auckland (down 28.8%).

▪ Those visiting Auckland for business stayed for 5.8 nights

(down 7.9%) while visitors travelling for conference or

convention reasons stayed 4.5 nights (also down 8.2%).

Source: IVS MBIE. Please note, this data is published on a quarterly basis.

3.6

11.5

6.3

36.9

4.5

16.4

0

5

10

15

20

25

30

35

40

45

50

YE Mar 14 YE Mar 15 YE Mar 16 YE Mar 17 YE Mar 18

Gu

est

nig

hts

Average length of stay YE March 2019, International

Holiday VFR Business Education or study Conference or convention Other reason

No. of

nights

aucklandnz.com

Average length of stay in Auckland increased for Chinese visitors, up 16.7% in YE March 2019

Country YE Mar 15 YE Mar 16 YE Mar 17 YE Mar 18 YE Mar 19 % change

Australia 4.6 4.5 5.2 5.5 4.5 -18.2%

China 3.3 10.1 5.7 6.6 7.7 16.7%

US 4.8 5.9 4.9 5.2 4.6 -11.5%

UK 10.7 8.0 15.8 7.7 9.1 18.2%

Germany 12.1 13.6 11.1 7.5 17.6 134.7%

Canada 4.5 6.0 7.2 7.3 5.5 -24.7%

Japan 7.0 9.3 8.2 5.1 4.4 -13.7%

Korea 6.1 11.1 5.0 4.8 5.6 16.7%


Source: IVS MBIE. Please note, this data is published on a quarterly basis.

▪ In the year to March 2019, the average length of

stay (7.7 nights) for Chinese visitors in Auckland

increased (up 16.7%).

▪ In contrast, the average length of stay for

Australian visitors (4.5 nights) decreased (down

18.2%).

▪ On average, Korean visitors stayed 5.6 nights in

Auckland (up 16.7%) and UK visitors stayed 9.1

nights (up 18.2%).

▪ US visitors stayed in Auckland for an average of

4.6 nights (down 11.5%), while Japanese visitors

stayed 4.4 nights (down 13.7%) and Canadians

stayed 5.5 nights (down 24.7%).

▪ Please note, we are currently working to establish

validity of the data point for the German market.

aucklandnz.com

On average, domestic visitors stayed 1.97 nights in Auckland for the year ending March 2019


▪ On average, domestic visitors stayed in Auckland for 1.97

nights for the year ending March 2019 (down 3.2% on the

previous year).

▪ There has been a slight downward trend in the average

length of stay for domestic visitors to Auckland over the

last 24 months.

▪ Although domestic visitation has been steady and

increasing slightly, domestic visitors are staying in

Auckland for shorter periods of time.


1.97

1.90

1.92

1.94

1.96

1.98

2.00

2.02

2.04

2.06

Av.

Len

gth

of

stay

aucklandnz.com

Auckland Tourism – Spend Data

23

aucklandnz.com

Tourism spend in the year to March 2019 down 0.7%


▪ In the year to March 2019, total tourism spend in

Auckland was $8.33b was down 0.7% on March

2018.

▪ International spend was $4.41b, up 0.7% for the

year.

▪ Domestic spend was $3.92b, and had decreased by

2.3%.

▪ The month of March saw a decrease in domestic

spend (down 0.7%) while international spend was

up 14.1%.

Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised – always use the most recent data available.

$0

$100

$200

$300

$400

$500

$600

Ap

r-1

6

Ma

y-1

6

Jun

-16

Jul-1

6

Au

g-1

6

Se

p-1

6

Oct-

16

No

v-1

6

De

c-1

6

Jan

-17

Fe

b-1

7

Ma

r-1

7

Ap

r-1

7

Ma

y-1

7

Jun

-17

Jul-1

7

Au

g-1

7

Se

p-1

7

Oct-

17

No

v-1

7

De

c-1

7

Jan

-18

Fe

b-1

8

Ma

r-1

8

Ap

r-1

8

Ma

y-1

8

Jun

-18

Jul-1

8

Au

g-1

8

Se

p-1

8

Oct-

18

No

v-1

8

De

c-1

8

Jan

-19

Fe

b-1

9

Ma

r-1

9

Mo

nth

ly s

pe

nd

($

m)

Monthly tourism expenditure in Auckland

Domestic International

aucklandnz.com

The month of March saw $492m international tourism spend, up 14.1%


▪ International spend in March increased by 14.1% (to

$492m) compared with the same month in 2018.

▪ Domestic spend was $380m for the month, down 0.7%

on March 2018.

▪ Overall, this resulted in a 7.2% increase in total tourism

spend ($872m) in Auckland for March 2019 compared

with the previous year.


-0.7%

14.1%

-15%

-10%

-5%

0%

5%

10%

15%

20%

Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

% Change in tourism expenditure in Auckland

Domestic International

aucklandnz.com

International and domestic tourism spend by product for March2019



Spend ($m) % change

Accommodation services 56.6 -29.0%

Cultural, recreation, and gambling

services12.8 -3.5%

Food and beverage serving services 147.8 2.6%

Other passenger transport 148.5 14.8%

Other tourism products 187.5 48.4%

Retail sales - alcohol, food, and

beverages44.7 -3.9%

Retail sales - fuel and other

automotive products30.6 -1.5%

Retail sales - other 243.6 0.1%

0

50

100

150

200

250

300

Sp

en

d (

$m

)

International and domestic monthly tourism expenditure in Auckland, by

product

Accommodation services Cultural, recreation, and gambling services

Food and beverage serving services Other passenger transport

Other tourism products Retail sales - alcohol, food, and beverages

Retail sales - fuel and other automotive products Retail sales - other

aucklandnz.com

Chinese visitors spent $972m in the year to

March 2019, up 1.0% on the previous year


▪ Chinese visitors spent $972m in the year to March

2019, up 1.0% on the previous year.

▪ In the year to March 2019, Australian tourism spend was

down (1.7%) on the previous year to $855m.

▪ Tourism spend from the US was up 12.5% ($477m) on

the previous year, while UK spend was down 8.5%

($315m).

▪ There were positive year on year changes for Korea (up

8.1% to $149m) and Germany (up 4.0% to $146m).


$0

$200

$400

$600

$800

$1,000

$1,200

Mar-17 Jun-17 Sep-17 Dec-17 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19

12 m

onth

spend (

$m

)Year End

Rolling 12 month tourism expenditure in Auckland

China

Australia

Rest of Asia

UK

Japan

Korea,Republic of USA

Rest of Europe

Germany

Australia

($m)

vs.

previous

year

China

($m)

vs.

previous

year

UK

($m)

vs.

previous

year

US

($m)

vs.

previous

year

Germany

($m)

vs.

previous

year

YE March 2019 855 -1.7% 972 1.0% 315 -8.5% 477 12.5% 146 4.0%

aucklandnz.com

Tourism spend from the Chinese market for March 2019 was up 26.0%


▪ For the month of March, spend from China was

$102.2m, up 26.0% on the previous March.

▪ Spend from the US (up 37.0%) and Germany (up 6.4%)

was up for March 2019.

▪ For the month of March, spend from Australia ($82.7m)

was down 2.1% compared to March 2018.

▪ UK spend was also down (10.2%) in March 2019.

▪ An effect on UK spend levels can be seen during

the Lions Tour in June – July 2017.


-2.1%

26.0%

37.0%

-10.2%

$0

$20

$40

$60

$80

$100

$120

$140

Ap

r-17

Ma

y-1

7

Jun

-17

Jul-

17

Au

g-1

7

Se

p-1

7

Oct-

17

Nov-1

7

De

c-1

7

Jan

-18

Fe

b-1

8

Ma

r-1

8

Ap

r-18

Ma

y-1

8

Jun

-18

Jul-

18

Au

g-1

8

Se

p-1

8

Oct-

18

Nov-1

8

De

c-1

8

Jan

-19

Fe

b-1

9

Ma

r-1

9

Month

ly s

pend (

$m

)

Monthly tourism expenditure in Auckland, by market

Australia

China

USA

UK

%

change

Australia

($m)

vs.

previous

year

China

($m)

vs.

previous

year

UK

($m)

vs.

previous

year

US

($m)

vs.

previous

year

Germany

($m)

vs.

previous

year

March 2019 82.7 -2.1% 102.2 26.0% 35.8 -10.2% 66.0 37.0% 19.2 6.4%

aucklandnz.com

Chinese and Korean visitors had the highest average spend per visitor for YE March 2019


▪ Chinese and Korean visitors had the highest average

spend per visitor in the year to March 2019.

▪ Average spend for Chinese (up 3.5% to $2,655 per

visitor) and Korean (up 13.1% to $2,235 per visitor)

visitors was up on the previous year.

▪ There was year on year growth for the US (up 7.5% to

$1,680 per visitor), Germany (up 4.8% to $1,999 per

visitor), the UK (up 3.5% to $1,896 per visitor), Japan (up

4.7% to $1,383 per visitor) and Australia (up 0.2% to

$1,008 per visitor) compared to March 2018.

▪ Canadian average visitor spend ($1,152 per visitor) was

down 9.4% on the previous year.

▪ Overall, there was no change in average spend for all

visitors to Auckland ($1,609 per visitor) in comparison to

last March.


$500

$1,000

$1,500

$2,000

$2,500

$3,000

Sp

en

d (

$)

Average tourism spend per visitor, by country

Australia

China

Japan

Korea

Germany

UK

Canada

US

aucklandnz.com

Auckland Tourism – Five year trends in key markets

30

aucklandnz.com

Five year visitor arrivals to Auckland, YE March


Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.

235,170

1,325,565

800,445

53,370

67,550

2,741,398

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

2015 2016 2017 2018 2019

Inte

rna

tio

na

l V

isito

r A

rriv

als

International visitor arrivals to Auckland from all countries


Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES

aucklandnz.com

Five year visitor arrivals from individual markets, YE March



144,204

241,249

372,400

25,302

4,351

848,257

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

2015 2016 2017 2018 2019

Australia

Business Holiday/Vacation

Visit Friends/Relatives Conventions/conferences

Education TOTAL ALL TRAVEL PURPOSES

10,075

271,682

45,004

2,696

11,119

365,983

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

2015 2016 2017 2018 2019

China




aucklandnz.com




5,579

59,721

10,113

1,782

8,642

89,783

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

2015 2016 2017 2018 2019

Japan




2,518

45,474

10,081

1,244

3,198

66,637

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2015 2016 2017 2018 2019

Korea




aucklandnz.com




2,571

52,393

9,872

804

2,540

72,922

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2015 2016 2017 2018 2019

Germany




8,236

68,406

79,280

1,456

970

166,074

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

2015 2016 2017 2018 2019

UK




aucklandnz.com




2,747

31,535

19,461

1,101

756

58,965

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2015 2016 2017 2018 2019

Canada




19,745

178,871

55,059

5,592

9,557

283,786

0

50,000

100,000

150,000

200,000

250,000

300,000

2015 2016 2017 2018 2019

US




aucklandnz.com

Auckland Tourism – Cruise Data

36

aucklandnz.com

Auckland Cruise Visitors up 10.3% for the year 2017/18▪ For the cruise year 2017/18, a substantial 269,600

unique passenger arrivals visited Auckland, up 10.3% on

the previous year.

▪ In 2017/18, there were 114,300 unique crew arrivals to

Auckland, an increase of 18.8% in comparison to last

cruise season.

▪ It is important to note that there was a change in

methodology between the years 2016/17 and 2017/18

therefore numbers should be interpreted with caution.


Source: New Zealand Cruise Association (NZCA). * (f) stands for forecasted figures. ** Cruise sector financial year starts on 1st September and ends on the 31st August.

186,200 188,500

230,800244,500

269,600

364,800

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 (f)

Un

iqu

e vi

sito

r ar

riva

ls

Auckland cruise sector - Visitors

Unique passenger arrivals Unique crew arrivals

+1

.2% +2

2.4

%

+5.9

% +10

.3%

+35

.3%

* Change in

Methodology

aucklandnz.com

Auckland Cruise Sector – Economic Impact▪ For the cruise year 2017/18, cruise visitor spend was

$176m, down 58% on the previous year.

▪ Value added spend was $184m for the year 2017/18

(down 6.6% on last year).

▪ In the year to 2017/18, 3,144 people were employed in

the Auckland cruise industry (down 0.7% on the previous

cruise season).

▪ It is important to note that there was a change in

methodology between the years 2016/17 and 2017/18

therefore numbers should be interpreted with caution.


Source: New Zealand Cruise Association (NZCA). * (f) stands for forecasted figures. ** Cruise sector financial year starts on 1st September and ends on the 31st August.

$176m

$184m

3,144

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

0

50

100

150

200

250

300

350

400

450

500

2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 (f)

No

. of

job

s su

pp

ort

ed

Spen

d $

(m

)

Auckland Cruise Sector - Economic Impact

Visitor spend Value added Employment count

-58

.0%

-6.6

%

* Change in Methodology

aucklandnz.com

Auckland Tourism - Events Data

39

aucklandnz.com

Major Events Insights Event Date Venue Interesting Findings

Sculpture on the Gulf 1 – 24 March Waiheke Island

▪ In March, events across New Zealand

were impacted in the aftermath of the

Christchurch shooting. Auckland was

no exception with a number of events

being cancelled or postponed either as

a mark of respect or due to lack of

availability of police resources which

were deployed in Christchurch. Notably,

Auckland’s Pasifika Festival was

cancelled.

▪ Sculpture on the Gulf moved from its

traditional timeslot in late

January/February to the later March

dates and achieved strong visitation

numbers with 28,000 unique visitors.

▪ ADR, RevPAR and RevPAR and

Occupancy peaked on Tuesday the 28th

March.

Hockey Pro League 8 & 10 MarchNorth Harbour

Hockey Stadium

Aladdin 20193 January – 3

MarchCivic Theatre

Bryan Adams 12 March Spark Arena

NRL Warriors v Bulldogs 16 March Mt Smart

Judas Priest 16 March Spark Arena

John Mayer23 March Spark Arena

Anne-Marie 28 March Mt Smart


Source: Major Events, ATEED.

aucklandnz.com


1.9m

Total delegate days in NZ

YE December 2018

+22.9%

14,584Total business events in

Auckland

YE December 2018

+4.4%

Auckland’s market share of the total

delegate days in NZ

YE December 2018

+2.0%

Auckland’s market share of multi-day

conferences and business events

YE December 2018

-1.0%

37% 34%

Source: MBIE. Convention Research Programme. Convention Activity Survey. *Quarterly data.

Convention & Business Events Insights

aucklandnz.com

Convention & Business Events Insights


5 nights

International delegate spend

YE December 2018

+9.0%

Domestic delegate spend

YE December 2018

+14.1%

$533per night

International delegate average

length of stay in event region

YE December 2018

+11.4%

Source: MBIE. Convention Research Programme. Convention Delegates Survey. *Annual data.

3 nights

Total delegate spend in NZ

YE December 2018

+5.8%

$455m

Total

856k

Total visitor nights generated

in NZ

YE December 2018

-10.7%

Domestic delegate average

length of stay in event region

YE December 2018

-6.5%

$326per night

aucklandnz.com

Auckland Education Data

43

aucklandnz.com


75,978International Student

Visitor Arrivals to Auckland

YE 2017/18

-9.0%

54%

Auckland’s market share of

international students in NZ

YE 2017/18

-1.3%

Total Value to Auckland

YE 2017/18

+27.0%

Jobs supported

YE 2017/18

-59.0%

$2.76b 25,910

International Student Visitor Insights

Source: Market Economics. Education New Zealand. PWC. *Annual data.

aucklandnz.com

Ngā mihiThank you

▪ KEY CONTACT

Jaimee Kirkwood

Research & Insights Specialist

[email protected]

auckland destination overview

Documents