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augmented reality & events

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Augmented Reality och Augmented Event Chokladfabriken i Malmö, 26 januari 2012 Twittra gärna! #augmentedreality Twitter: @michaelaschmied Tumblr: michaelaschmied.tumblr.com/ [email protected]

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Michaela Schmied från Augmented Events presentation från Packbridge & Media Evolutions Nätverksträff 26 januari 2012

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Page 1: Augmented Reality & Events

Augmented Realityoch Augmented Event

Chokladfabriken i Malmö, 26 januari 2012Twittra gärna! #augmentedreality

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

Page 2: Augmented Reality & Events

Augmented Event

Twitter: @[email protected] 33 22linkedin/michaelaschmiedwww.augmentedevent.com

Michaela Schmied

Page 3: Augmented Reality & Events

Augmented Event

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

Page 4: Augmented Reality & Events

MixadeDigitala medier IRL

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/

MedierRFID / NFC

Touchscreen

Digital signage

Interactive surfaces

Augmented Reality

Page 5: Augmented Reality & Events

Vad är Augmented Reality?

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

‘Digitalt liv’ på ett

filmat motivVisuellt, interaktivt, realtid

Page 6: Augmented Reality & Events

Vad är Augmented Reality?

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

Page 7: Augmented Reality & Events

3 sorters AR:

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

WEBB

Page 8: Augmented Reality & Events

Fördelar / Nackdelar :

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

WEBB

+• Konsumeras hemma

• Kan produceras relativt enkelt

-• Kräver en dator / ibland ett program• Kvalitet beror på uppkoppl./hårdvara

Page 9: Augmented Reality & Events

3 sorters AR:

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

MOBIL

Page 10: Augmented Reality & Events

Fördelar / Nackdelar :

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

MOBIL

+• Konsumeras utomhus

• Kan produceras relativt enkelt

-• Kräver en mobil / rätt mobil / app

• Kvalitet beror på uppkoppl./hårdvara• Internet-tillgång i butik

Page 11: Augmented Reality & Events

3 sorters AR:

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

STATIONÄR

Page 12: Augmented Reality & Events

Fördelar / Nackdelar :

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

STATIONÄR

+• Konsumeras utomhus/i butik

• Kvalitet bra pga hårdvara• Direktanvändning!

-• Mer avancerad produktion

Page 13: Augmented Reality & Events

Några bra case:

AR-provrumInteraktiva AR-stortavlor/väggar

AR-manual/instruktioner Aktiva AR-klistermärke

Page 14: Augmented Reality & Events

Några av Augmented Events idéer:

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]

• Aktiva AR-klistermärke

• Marknadsföringskampanjer exRösta på vinnande förpackning/smak

- håll upp förpackningen mot kameran

• Kiosklösning för event

• ... och något speciellt framtaget för ditt behov...

Page 15: Augmented Reality & Events

Tack!Av

Michaela Schmied

Twitter : @michaelaschmied Tumblr : michaelaschmied.tumblr.com/ [email protected]


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