auma webinar- municipal media relations · personal branding through news media 4. using social...
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AUMA Webinar-Municipal Media RelationsAugust 15, 2016
AUMA AAMDC Webinar
August 15, 2016
Our experience
1. Preparation
2. Less Key Messages – More Engagement
3. Personal branding through news media
4. Using Social Media
5. Body Language
6. Managing Nerves
Today
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1.Understand who the Reporter is2.Tell me about the story you’re working on3.Who else are you interviewing?4.What’s the format?5.What do you need from me? When?6.Who is the interviewer?7.Publish/Air Date/Time
When Responding to a reporter’s call
Media Issues Framework
Focus on what you want your audience to:
Know
Feel
Do
http://blogforarizona.net/jesse-kelly-psychotically-dodging-questions-on-alipac-endorsement/
How credible you look
How credible you sound
How credible you’ve made them feel
What people are thinking when you speak
Engage
Listen effectively
Speak effectively
Listen and be conversational
Project well and articulate Key Messages
Building your personal brand
Are you an introvert or an extrovert?
130M monthly users18-65 year olds
215M monthly users (1/3 of all internet users worldwide)18-49 year olds
80M monthly users18-29 year olds
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1. Cost effective way of sharing information and engaging with citizens
2. Drives traffic to your website or other hosted spaces
3. Reaches more people and encourages engagement (not everyone wants to attend public events)
4. Creates opportunity to shape conversations or monitor them
Benefits of Social Media
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1. Creates engagement expectation – immediate response
2. Unfiltered3. You may be accused of “selfie syndrome”
Potential pitfalls
Body Language
StudyGender and Electoral Communication: How Differences in Non-verbal and Verbal Behavior Affect Evaluations of Male and Female Politicians
2013
Findings• There is little difference in perceptions of men or women based
on non-verbals and para-verbals• Non-verbals have influence on perceived levels of leadership
but little influence on perceived levels of intelligence or competence
• Female candidates who are perceived as confident score higher marks overall than male counterparts who display equal levels of confidence
• Female candidates who are perceived as lacking confidence score lower marks overall than male counterparts who display equal levels of non-confidence
Bottom line for female politicians…
Show Confidence
Eye Contact
Facial Expression
Tone of Voice
Posture and Gesture
Intensity
Timing and Pace
Touch*
Dealing with nerves
Dealing with nerves
• Prepare• What questions will be asked?• Who are the reporters?• What is your message or narrative?• Is this controversial (never mind whether it should be – is it?)• How does this interview reinforce your personal brand?• What is the headline?
Dealing with nerves
• Take a deep breath• Remember you are the
expert• Pause – Answer – Stop
(don’t keep talking)• Emotion is more powerful
than facts – use it if appropriate
PracticePractice Practice