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10/13/2015 1 Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge for municipalities? AUMA/AAMDC Social Media Resource

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Page 1: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

1

Social Media& CITIZEN ENGAGEMENT

AUMA/AAMDC Social Media Resource

Why do you think social media could be a challenge for municipalities?

AUMA/AAMDC Social Media Resource

Page 2: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

2

Challenges• Evaluation

• Resourcing

• Anytime/anywhere

• Managing risk

• Accessibility

• Time waster

• Legislation limitations

• Lack of meaningful participation

AUMA/AAMDC Social Media Resource

ChallengesEvolution

AUMA/AAMDC Social Media Resource

Page 3: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

3

ChallengesEvolution

AUMA/AAMDC Social Media Resource

One-to-Many Many-to-Many

AUMA/AAMDC Social Media Resource

Page 4: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

4

OrganizationalSUCCESS MODEL

– People, Governance & Technology

AUMA/AAMDC Social Media Resource

People

AUMA/AAMDC Social Media Resource

• Who will be involved in your social media use?

• What role they will play?

• How they can be set up for success?

Page 5: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

5

Governance

AUMA/AAMDC Social Media Resource

• Policy

• Process

• Decision-making authority

Technology

AUMA/AAMDC Social Media Resource

• Who has access to social media and in what

capacity?

• Which tools are considered acceptable for use?

• How can we support support social media use and

evaluation?

Page 6: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

6

AUMA/AAMDC Social Media Resource

Outcome-focused Strategy

the 8 steps

Getting READY

• Setting your desired

outcome

• Identifying barriers

• Selecting opportunities

AUMA/AAMDC Social Media Resource

Page 7: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

7

Getting SET

AUMA/AAMDC Social Media Resource

• Who will help you

achieve your outcomes?

• Developing your content

• Selecting your tools

Go!

AUMA/AAMDC Social Media Resource

Page 8: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

8

Today’s most popular tools

AUMA/AAMDC Social Media Resource

Tips on curating effective social media content

AUMA/AAMDC Social Media Resource

Page 9: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

9

A quick story on content

AUMA/AAMDC Social Media Resource

TIPS:Managing negativity/risk

AUMA/AAMDC Social Media Resource

Page 10: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

10

Negativity

AUMA/AAMDC Social Media Resource

Assessing readiness

AUMA/AAMDC Social Media Resource

Page 11: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

11

Evaluation

AUMA/AAMDC Social Media Resource

Citizen Engagement Toolkit & Social Media Resource Guide

AUMA/AAMDC Social Media Resource

AUMA Website

Advocacy Services / Programs and Initiatives

Page 12: Maria deBruijn Sept 24 Engaging Social Media Presentation · Social Media & CITIZEN ENGAGEMENT AUMA/AAMDC Social Media Resource Why do you think social media could be a challenge

10/13/2015

12

AUMA/AAMDC Social Media Resource

Citizen Engagement Online Course

Coming soon!

AUMA/AAMDC Social Media Resource

Questions?


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