auston 2010/2011 prospectus

Auston Institute of Management, Singapore

UNDERGRADUATE

PROSPECTUS 2010/2011

04 MISSION, VISION, VALUES

05 ABOUT AUSTON

08 CAREER OPPORTUNITIES

13 OUR COURSES

31 HOW TO APPLY

35 USEFUL LINKSCon

tent

s

1 | PROSPECTUS 2010/2011

The Vice-Chancellor’s Message

These are exciting times for you as you

decide upon your educational career.

Whatever course you decide upon, we

hope that you will make the correct choice.

The programmes awarded by Coventry

University are designed explicitly to be

challenging and thought provoking but

also provide a rewarding experience and

an incredibly important step in your future

careers. Thousands of students, just like

you, have chosen Coventry University’s

programmes to gain an excellent education

and have become enterprising and highly

employable people.

Professor Madeleine AtkinsVice-ChancellorCoventry UniversityAuston’s University partner since 2001

| 3

About Auston

| 5

calibre and substance, redefi ning cliche’ campus-life

into a high-tech urban center of knowledge striving

towards excellence.

CoursesThere are a wide range of honours programmes

for those whose option is to embark on specialised

fi elds or combined honours programmes that offer a

mix of specialization and management training.

Business and Management courses led the way

in 2009, with high intakes into courses such as

Engineering Business Management, Business

Information Technology and the traditional, never

expiring, Business Administration programme.

Auston’s Electronic and Electrical Engineering pro-

grammes also have a strong intake as the

programme is well backed by the Academic

Advisory Committee, many of whom are qualifi ed

engineers from various fi elds.

CampusThe 5-story city campus is conveniently located

between Boat Quay and Clarke Quay, and in close

proximity to the Clarke Quay MRT station. Under

it’s new leadership and management since 2008,

extensive renovations have taken place, renovating

and refurbishing it’s entire outlook and facilities,

barely recognizable and much improved as

compared to it’s original state.

About UsAuston has glorifi ed in its role as a tight-knitted,

industry-focused, urban institute which has

consistently provided mainstream courses.

Condusive and vibrant, set in the heart of

Singapore, Auston has remained resolutely

specialised in Engineering, Management, and

Info-Technology concentrating on the top-up

degrees which have served its graduates so well in

the employment market.

Its strategy up to 2012 however, aims for ‘sustain-

able regional expansions’ and the introduction

of ‘To-Market’ expansions instead of the heavy

reliance on international student populations at the

home campus in Singapore.

Auston has maintained its position as one of the top

schools in Singapore after successfully achieving

their CaseTrust, ISO and Singapore Quality Class

for Private Education Organizations, all renewed in

late 2009.

Modest growthDespite modest, but substantial growth, the

university programme sees more than 400 proud

undergraduates annually. With major revamp to

government regulations, an exhilarating new course

line-up and new prospects for the industry in

Singapore, Auston has been investing in its future,

increasing their employment of lecturing staff with


The SchoolConsistently awarded as one of the top few private

schools in Singapore, we work hard to maintain our

awards of Singapore Quality Class, ISO 9001 and

CaseTrust. Our administration is fi rmly focused on the

quality delivery and the student experience through

our experienced lecturers. They work hard to ensure

that the quality of higher learning in Singapore is

identical to that in Coventry University, UK.

Coventry University and Auston have been working

together for nearly a decade and enjoy the benefi ts

of a close collaboration. The degree programmes

are taught by locals tutors, who ensure that case

studies and examples from South-East-Asian busi-

ness environment are included to give students an

all round understanding of the complexities of the

international business world today. Assessments and

exam are set and moderated by Coventry University,

which ensures that the quality of the degree meets

the rigorous standards of UK quality assurance.

With a strong focus on student experience and

learning, we are committed to provide our students

with the highest level of education and service.

Our faculty and staff are dedicated, highly qualifi ed

professionals committed to offer students personal

service and attention.

Students at Auston are encouraged to undertake

challenges; to think and question on a critical and

analytical level; to develop a momentum for life-long

learning; and to use the knowledge attained to fulfi ll

their aspirations.

FacilitiesOur building is 8000 square feet well classrooms

equipped for digital and multimedia delivery.

Campus-wide wireless networks allow seamless

integration of personal laptops and 24/7 internet

access available indoors and outdoors. Our two

14-computer labs allow for specialized software

processing and are available to all students at no

additional cost.

Industry LinksEmployers increasingly expect fresh graduates to

have better business knowledge and technical skills

for their industry. Equipping them for such an

environment, our lecturers are industry veterans,

mandated to teach real-world scenarios and

applicable information to our students, making

them extremely employable and in-demand. Also

incorporated in our syllabus are relevant transferable

skills like communication, team work and planning,

ensuring a steady fi rst step into the world.

| 7

Career Opportunities

At Auston we aim to give you a good head start to

your working life. We have consistently produced

graduates that impress. They are marketable,

employable and professional and continue to stand

out in their work through performance - many

graduating to entrepreneurs.

Our graduates make their marks in the industry with

corporations such as IBM, Siemens, KPMG, and

Mitsubishi while others are employed within the Civil

and Public sector.

As part of our efforts to improve the employability of

our students, we collaborate with Human Resource

agencies and placement fi rms. This results in

informative talks about crucial topics from industry

trends, CV writing guides to what you can expect

on your fi rst day.

Through our efforts, recent graduates have achieved

management and executive positions in industry

such as :

- Electrical and Electronic Engineers

- Engineering Consultants

- IT Resource Agencies

- Power-System Analysts

- Financial Consultants

- Retail Managers

and more.


Electrical & Electronic EngineeringSuccessful graduates from this course can

advance themselves as technical managers, senior

technologists’ specialists, senior design specialists

and senior engineers or managers, regardless of

sectors in both private and public companies. Many

have crossed boundaries and even set up their own

proprietary companies.

Engineering, in its multi-disciplinary nature, has

become increasingly important in the modern

economy. Graduates will be well equipped with in

subject knowledge, skills and know-how to stay

relevant and successful in the workforce or to

progress to Masters level studies.

Engineering Business ManagementIgnite your passion for Engineering with a

background in Business. The Engineering Business

Management programme allows our graduate to

enter a paradigm, one with a best of both worlds,

perfecting engineering with fi ne-tuning in business

knowledge.

The market demands graduates who are not only

competent technically, but well equipped with

knowledge in project management, total quality

management, effective business strategy thinking

and application, and lots more.

As quoted by our Singapore’s Minister of Defence,

Mr Teo Chee Hean, “The popular debate over

whether an education in the humanities or in

science and technology is more useful, presents

a false choice. An educated person should have

grounding in both. He should understand the

technologies that drive human progress and

the broader societal context in which those

technologies are applied.’

Successful graduates will possess versatility

to move up the corporate ladder as managers

or senior managers in Business-to-business

marketing, project managers, product designers,

sales and marketing, product training across multi-

platform industries.

With a strong inter-disciplinary curriculum and

adequate working experience, graduates can aspire

to become an entrepreneur or upgrade themselves

with Masters level qualifi cations.

Business Information TechnologyThe digital economy is here. Graduates stay

versatile and competent, aiming to advance their

careers in different sectors of the economy.

Being a manager requires an understanding of

enterprise system development, system analysis,

project management, business strategies, and the

new age of mobile commerce applications which

runs our everyday life. The digital age of applications

such as Facebook, eBay, Twitter and other media

channels and internet services are here to stay.

Graduates with a sound knowledge and qualifi cation

will fi nd themselves to be in high demand.

The Programme is also uniquely designed to

allow students to be effi cient and knowledgeable

in both the Business and Information Technology

aspect, putting them at the cutting edge of industry

developments.

Business & FinanceBeing one of the 4th largest foreign exchange

centres, Singapore is also an international centre

for investments. The Singapore Stock Exchange

(SGX) has been rapidly growing. Categorised as the

‘Financial Hub of Asia’, graduates from the Business

and Finance Degree can accommodate market

demands for bankers, fund managers, fi nancial

consultants, brokers, traders, fi nancial sales,,

risk control, operations and settlements, dealer,

regulatory compliance and others.

When our graduates embark onto the fi nancial

industry, the world is their oyster.


This programme will provide student with a good

and solid foundation in human resource

management, modules such as Managing Change

In the workplace address Change Management,

something that interests every corporation.

Graduates will be able to manage people, people’s

skills, personal lives and optimised overall career

performance.

Opportunities, regardless of SME, MNC, GLC or

Public Services should allow graduates to achieve

titles of HR Senior/Executives, Recruitment,

industrial relations, Compensation and benefi ts,

training specialists and more.

Business & Resort Management Differentiating from a typical Degree that focus

towards only the Casino, the resort management

provides a powerful combination of business and

resort management. The two integrated resorts

(IR) in Singapore will continue to generate strong

demand for graduates in this fi eld. Further to which,

Singapore’s strength in the tourism industry will also

continue to demand for graduates in the industry. The

demand will enable graduates to seek opportunities

in areas such as resorts, tourism organizations, travel

agencies, hotels, airlines, theme parks, meetings,

incentive, conventions and exhibitions (MICE)

companies, cruise lines and many more.

Business & MarketingDespite diversity in the markets, marketing has

always been universal. All organizations require

marketing experts to grow and nurture their

businesses. The aim for being a market leader

is in every organization’s goals. And the need for

marketing experts has never been so sort after.

Marketing graduates are trained to be fl exible,

innovative and creative. Challenging topics such

as branding, marketing communications, public

relations, sales, research skills will be imparted to

the aspired marketeer.

Business AdministrationThis broad base degree offers a comprehensive

and well-rounded education that focuses on

communication skills, develops business and

analytical thinking and concepts suited for the

corporate world. Students will have insights of the

‘real working world’ locally, as well as with a global

perspective of businesses.

Without undermining the word ‘Administration’,

students will learn how to manage business

situations and scenarios. Unlike learning just a

specialised concept like most degrees, student will

develop their interpersonal skills, problem solving

skills, leadership and management skills.

It is no surprise that a Business Administration

graduate will be open to opportunities involving

Human resource management, recruitment,

international business marketing, business

development, account management, Sales,

logistics, media planning and much more.

Business & Human Resource ManagementThis course of study will meet the demand of the

human resource industry for competent human

resource professionals. Modules are crafted to

provide students with current business trends and

a good grounding in the relevant areas of human

resource environment.

A quote by Prime Minister Lee Hsien Loong at a

Singapore Human Capital Summit in 2009, “we must

be at the forefront of human capital development, so

that people see this as a place to stretch and achieve

their potential. And we should develop human capital

not just for Singapore, but the whole of Asia. We

can be a hub for research on talent management

practices in Asia, as well as a training centre for

companies to develop their talent.”

| 11

Business and Retail ManagementThe retailing industry is by large one of the industry

fi lled with countless opportunities, available in many

business organizations. Multi-disciplinary skills and

knowledge will be imparted to students ranging

from retail marketing to underlining the distribution

management of the retail industry.

Graduates can seek to become entrepreneurs,

managing their own businesses or could seek to

become merchandisers, visual merchandisers,

marketing executive, retail operations managers,

retail business development.

LogisticsLogistics encompasses a wide range of

opportunities. Career progressions are available

in many of today’s businesses. Organisations with

involvement in making, storing, selling, and servicing

require individuals with skills and know-how in

logistics and operations.

Graduates can look towards a challenging career in

the logistics industry. Individuals may also undertake

challenges of supply chain management in a global

context. The service and manufacturing sectors

also provide vocations for purchasing executives,

inventory, production planners, master schedulers,

customer service executives, warehousing

executives, freight forwarding executives, shipping

administrators, logistics executive and supply chain

analyst. Can you take the challenge?

Computer ScienceAn undoubtedly powerful technical qualifi cation,

graduates can seek excellence as software

engineers, system analysts, technology consultants,

algorithm designers, networking specialists, and

system consultants.

Individuals can look towards performance in

research and development in many exciting areas

such as artifi cial intelligence, bioinformatics,

networking and cryptography, computer gaming,

multimedia and robotics.

Computer Networking & Communications TechnologyGraduates will gain insights into and develop a

great understanding of practical operations of

media, social and cultural dimensions of mass

communications, its audiences, producers and

policy makers. Not only will graduates satisfy the

demands of the IT industry, but also government

and businesses, who needs professionals to

manage networks. Telco providers also seek

professionals as the country move towards strong

emphasis on communication technology.

Career in IT such as computer programming,

system designs, database management, computing

management, system applications, mobile

communications, animations, information systems,

system implementations, system analysis are

just a few of the many opportunities available for

successful graduates.

Network & Mobile ComputingConnecting the world, the info-communication

industry has never been a dull moment. The national

agenda of moving towards a 10-Year Intelligent

Nation by year 2015 excitingly anticipates the

creation of more than 70,000 new and exciting

arrays of jobs and career. Graduates are able to

opt for a huge spectrum of vocations stretching

from network systems design, managing wireless

solutions to administering and supporting

communications, providing solutions to make the

world a smaller and better connected place.


Our Courses

Key Facts about Coventry University- One of Top 100 Universities in the UK

- Queens Anniversary Prize, 2007

- Times Award for Entrepreneurial University of the Year, 2008

- ‘Excellent in Business’ by Eduniversal (UK), 2009

- Midlands Enterprising University of the Year, 2010

- Strong Industry-Linked and Career-Focused programmes

- Proud member of Association of Commonwealth University (ACU)

All degrees are awarded by

| 13Visit Coventry University’s website at www.coventry.ac.uk for more information.

Courses

Business Faculty Bachelor of Arts (Hons) in Business AdministrationBachelor of Arts (Hons) in Business & MarketingBachelor of Arts (Hons) in Business & Resort ManagementBachelor of Arts (Hons) in Business & Human Resource ManagementBachelor of Arts (Hons) in Business & Enterprise ManagementBachelor of Arts (Hons) in Business & Retail ManagementBachelor of Arts (Hons) in Business & Finance

Engineering and Computing Faculty Bachelor of Arts (Hons) in LogisticsBachelor of Engineering (Hons) in Electrical & Electronic EngineeringBachelor of Engineering (Hons) in Computer Networking & Communications TechnologyBachelor of Science (Hons) in Business Information TechnologyBachelor of Science (Hons) in Network & Mobile ComputingBachelor of Science (Hons) in Computer ScienceBachelor of Science (Hons) in Engineering Business Management


Why choose this course? This undergraduate programme provides general Business modules that

introduces and explains the complexities of business and develops some

key skills such as information searching and presentation. Alongside this,

you will also develop skills in team building, leadership, general problem-

solving and research.

Year 1The core modules introduces and explains the complexity of business

and develops some key skills such as information searching and

presentation. Aspiring executives who wish to be equipped with the

knowledge of modern business ideas, systems and techniques in

relation to organisational business operations, would also fi nd this

particularly useful.

Year 2Continue your studies to gain a more concentrated business knowledge.

As a student of this course, you will acquire skills to handle the complex

issues in the contemporary global business environment.

Aspiring executives who wish to be equipped with the knowledge

of modern business ideas, systems and techniques in relation to

organisational business operations, would also fi nd this program

particularly useful.

Year 3 Modules in business administration consists of all the core subjects the

you will have to conduct business research and develop strategies that

comprise of strategic marketing. This will give you the opportunity to draft

out a business analysis that require you to research this area in depth.

What Will You Study?

Bachelor of Arts (Hons) in Business Administration Year 1

Introduction to Business Organizations

Foundations of Organizational Behaviour

The Economic Environment of Business

Introduction to Marketing

Introduction to Business Accounting

Business Analysis and Accounting

Year 2

Business Management

Employee Resourcing

Applied Marketing Management

Principals of Financial Investment

Supply Chain and Logistics Management

Managing Leisure Businesses

Year 3

Business Analysis

Business Research

Business Strategy

Strategic Human Resource Management

Advanced Strategic Marketing

Financial Management

Modules

| 15

Why choose this course? Marketing focuses on developing coordinated programs to successfully

manage a company’s relationship with its target customers in order to

meet its strategic goals in a competitive environment.

Year 1The core modules introduce and explain the complexity of business and

develop some key skills such as information searching and presentation.



organisational business operations, would also fi nd this particularly useful.

Year 2For those who are already working in the marketing department and

intend to widen their knowledge of the marketing concepts they will be

introduced to the marketing theories and principles that frame a broad

range of issues and challenges faced by today’s marketer.

Year 3 In year 3, you will study the most important modules of the entire course.

You will learn how to assess customer desires, create products to

meet specifi c needs, and develop distribution, pricing and promotional

strategies to effi ciently target your customers. Students will gain a solid

foundation in the basic disciplines essential for understanding consumer

and organizational buying patterns.


Bachelor of Arts (Hons) in Business & Marketing Year 1







Year 2

Business Management

Employee Resourcing


Applied Advertising

Financial Services

Events Management I

Year 3

Business Analysis

Business Research

Business Strategy

Advanced Strategic Marketing

Services Marketing

Retail Marketing

Modules


Why choose this course? If you want to develop skills in the area of hotel and resort services,

conventions & exhibitions, marketing, fi nance and operations, and

human resource development, the Business and Resort Management

degree is designed to take your management expertise to the next level.

The programme is taught with emphasis on services and tourism and

you can complete the course alongside with your job if you are currently

working and be prepared for yourself for the next Integrated Resort.





organisational business operations, would also fi nd this particularly useful

Year 2The second year develops students in their understanding of the

business in relation to the hospitality and resort industry. As a student,

you will gain better overview of the industry and have sound resort

specialization skills such as event management and service standards in

the resort industry. Knowledge provided by this course will better groom

students for entry level supervisory or management positions in the

integrated resort and hospitality industry.

Year 3 The fi nal year includes a specialist module in Sustainable Tourism where

a review of it challenges of its application to private sector business and

public sector policy, enabling you to critically examine the available tools

of sustainable tourism of their advantages and limitations.


Bachelor of Arts (Hons) inBusiness & ResortManagement

Year 1 Introduction to Business Organizations






Year 2

Business Management

Employee Resourcing


Applied Advertising


Events Management I

Year 3

Business Analysis

Business Research

Business Strategy

Services Marketing

Strategic Issues in Hospitality Management

Sustainable Tourism

Modules

| 17

Why choose this course? This pathway of our human resource management programme enables

you to study a broad business degree with a specialism in resource

managing from the second year. The course is designed for future

human resource specialists who wish to learn about the managing of an

ever changing and challenging HR environment. Having an enthusiasm

to successfully accomplish every business objectives of a fi rm is a good

start however you will want to fi nd out the effective management of scare

resources: Capital, Human and Physical.






Year 2The programme for this year is specially designed with more

concentrated business knowledge emphasising on human resource

management. As a student in this year, you will acquire skills and

techniques to manage organisational changes in addition to complex

issues in the contemporary global business environment. This

programme is particularly sought after by human resource managers

who wish to seek further leadership and strategic HR skills.

Year 3 The fi nal year comprises specialist modules, including strategic human

resource management and managing critical analysis and synthesis in

the working environment.


Bachelor of Arts (Hons) in Business & Human Resource Management







Year 2

Business Management

Employee Resourcing

Managing & Leading People at Work



Events Management I

Year 3

Business Analysis

Business Research

Business Strategy

Strategic Human Resource Management

Managing Change in the Work Place


Modules


Bachelor of Arts (Hons) in Business & Enterprise ManagementWhy choose this course? The program emphasizes the development of skills in operating

standards, enterprise analysis and planning, suitable techniques

employment. Upon completion of this program students will possess

the knowledge and skills needed to manage business enterprises for a

sustainable future.








Year 2

Business Management

Employee Resourcing

Applied Advertising



Small Business Management

Year 3

Business Analysis

Business Research

Business Strategy

Entrepreneurship

New Venture Management

Creativity and Innovation

Modules






Year 2These modules are designed for students who wish to specialize in

entrepreneurship management. The curriculum prepares students for a

successful career in organizing, owning and managing an independently

owned business. Students gain a thorough background in the qualitative

and quantitative skills needed for decision making in the critical areas of

starting and managing a business. The curriculum covers the key areas

of business including fi nancial analysis, employee resourcing, supply

chain and logistics management as well as business management of

operations, growth and resources.

Year 3The last year is to bridge the gap between theory and practical

application, while examining the areas of critical thinking and decision-

making, entrepreneurship, new venture management as well as creativity

and innovation. Students are required to demonstrate a comprehensive

understanding of the undergraduate business curricula through an

integrated topics course.

| 19

Why choose this course? Ever thought of being the next retail mogul? Or been part of the ever-

changing world of fashion, merchandising and retail management

– this is just for you. This course emphasises in technical knowledge,

critical thinking and collaborative skills so that you will be able to work

in some of the top retailers and boutiques. This also gives u a broad

understanding on to manage your own boutique, fl ea market or even

blog shop.






Year 2The second year will covers such as Applied Advertising, Employee

Resourcing and Supply Chain & Logistics Management, which will

enable you to understand the mechanisms underlying in the retail

environment. You will also take a specialist module in small business

management, which examine how to develop an analytical and strategic

perspective of small businesses.

Year 3 The fi nal year of the course comprises the core subjects of Retail

Marketing and Distributed Management along with the Business analysis

dissertation. You can use all the modules included in the curriculum to

explore issues from marketplace that you fi nd particular interesting.


Bachelor of Arts (Hons) in Business & Retail Management







Year 2

Business Management

Employee Resourcing


Applied Advertising

Financial Services

Small Business Management

Year 3

Business Analysis

Business Research

Business Strategy

Retail Marketing

Distribution Management


Modules


Why choose this course? The programme prepares students to plan, manage, and analyze the

fi nancial and monetary aspects and performance of organizations. The

course provides students with a variety of fi nancial concepts. It provides

a graduate with the ability to work in many fi nancial fi elds including

investing, business, banking, and insurance.






Year 2In this level, Business and Finance emphasizes fi nancial concepts,

theories, and practices to promote well-informed fi nancial decision-

making. Coursework within this concentration examines the areas

of investment analysis and business management. The curriculum is

designed to equip you with the competencies, knowledge, skills, and

attitudes needed for success in management positions in the global

workplace.

Year 3 Year 3 comprises specialist modules of fi nance such as fi nancial data

comprehension, investment skills, effectively communicate fi nancial

information with both internal and external customers.


Bachelor of Arts (Hons) in Business & Finance Year 1







Year 2

Business Management

Managing & Leading People at Work


Financial Services



Year 3

Business Analysis

Business Research

Business Strategy


Investment Analysis

Financial Derivatives

Modules

| 21

Why choose this course? Logistics represent a signifi cant proportion of business doing. Hence,

management of the procurement, inventory, warehousing, transportation

and distribution systems is crucial to business success. Business Logistics

addresses the issues relevant to these central targets with the aim of

enhanced effectiveness and effi ciency. Build your global network today.

Year 1During the fi rst year, you will learn a series of business modules

foundation which provide an understanding of an economic and

industrial environment in which engineering companies are operating.

Alongside this, students will acquire a business foundation of the

contemporary global business environment. This course introduces and

explains the complexity of business and develops some key skills such

as information searching and presentation.

Year 2In year 2 you will start to specialise in area such as planning,

implementing, and controlling the fl ow of goods and services. A

combination of specialized business courses and general studies

providing well-rounded skills for the modern business manager. All the

modules in this year will help you to develop a portfolio of management

skills in transporation, distribution, and operational research with

emphasis on organizational skills in the major areas of business.

Year 3 Year 3 addresses the issues relevant to these central targets with the

aim of enhanced effectiveness and effi ciency. The Major in Logistics

is designed to prepare students for careers in logistics management.

It improves the ability to structure, identify and diagnose logistical

problems as they relate to management responsibilities and the ability to

transform overall corporate strategies into logistics strategies and action

programmes.


Bachelor of Arts (Hons) in Logistics Year 1

Business Organisation

Introduction to E-commerce


Business Skills

Business Information Systems

Introduction to Business Economics

Year 2

Group Project

Data Management and Operational Research

Information Management and Organisational Behaviour


Current Technologies

Distribution Management

Year 3

Project Management

Global Logistics

Procurement and Inventory Management

M-Commerce Applications

Business Management Strategy

Individual Project

Modules


Why choose this course? This programme provides a diploma-qualifi ed engineer an opportunity

to again a degree in Electrical and Electronic Engineering. The course

consists of studies in micro electronic devices, electrical power systems

together with supporting subjects in computing, networking and project

planning. You learn about the design of power systems and methods

of supply and control of electrical energy. Microelectronics, taught at

baccalaureate level, which include practical design considerations.

Our project planning, a vital aspect of engineering, will utilize advanced

computer tools.

Year 1This course introduces students to the concepts, practices and theories,

in engineering specifi cally in electronics and communications areas.

Moreover, this course offers a broad-based education in Electronics

Technology. It combines lectures in the essential technical subjects

together with an emphasis on putting theory into practice.

Year 2The implementation of ideas through new products, systems and

services is the essence of engineering as a socially responsible

profession. The rapid changes in electrical, electronic and computer

technology and the diversity of applications require broad educational

background and a lifelong commitment to learn new and specialized

information.

Year 3 Year 3 included specialist modules acquire key technical profi ciency and

knowledge of the engineering industries. This programme is designed

to teach the principles of engineering in both electrical and electronics.

In Advanced Digital System you will explore how a signal processing

solution using two different approaches. Power System covers the

methodologies of how the supply and control of electrical energy.

– See right for all the module


Bachelor of Engineering (Hons) in Electrical & Electronic Engineering

Year 1 Systems Project

Digital Electronics and Microprocessors

Electrical and Electronic Engineering

Communications, Networks and Signals

Introductory Engineering Mathematics 1

Object-oriented Programming

Year 2

Microcomputer Systems

Analogue Electronics

Digital Electronics

Communications & Networks

Software Systems Engineering

Electrical Engineering

Year 3

Individual Project

Advanced Digital Systems

Power Systems

Communications and Networks

Large Scale Software Development

Product Development Strategies

Modules

| 23

Why choose this course? Computers, Electronics and Communications drive the modern world,

touching all aspects of our lives. It is the technology that drives the

modern industrial era by creating electronic devices and systems

for sensing, transmitting and processing information, and electrical

machines and systems for generating, controlling and applying power.

Year 1This course introduces students to the concepts, practices and theories,

in engineering specifi cally in electronics and communications areas.

Moreover, this course offers a broad-based education in Electronics

Technology. It combines lectures in the essential technical subjects

together with an emphasis on putting theory into practice.

Year 2This level is designed to provide you with the technical skills required

both to maintain and manage computer systems in a network

environment and also to design and develop applications in Internet

computing. It is designed to develop knowledge and skills for effective

communication in a variety of public and private work environments.

Year 3 The fi nal year consists of modules designed to provide a sound

education in all aspects of software and hardware issues related to

computer and networking systems. Equally, networking skills and

network design are prominent parts of the programme and these

subjects will enable you to understand network protocols infrastructure

and planning.


Bachelor of Engineering (Hons) in Computer Networking & Communications Technology

Year 1 Systems Project

Digital Electronics and Microprocessors

Electrical and Electronic Engineering

Communications, Networks and Signals

Introductory Engineering Mathematics 1


Year 2

Microcomputer Systems

Digital Electronics

Communications & Networks


Advanced Programming

Database Systems

Year 3

Individual Project

Advanced Digital Systems

System Security

Communications and Networks


Enterprise Systems Development

Modules


Why choose this course? How do you build a website to expand your market? What is involved in

automating your purchase and sales ledgers? What value can an intranet

be to your company? Should you outsource computing requirements?

Can you increase customer satisfaction using IT? All these questions are

about improving the competitive advantage of a business organisation

and all depend upon the effective deployment of the right kind of

information technology.

Year 1Information Technology play a crucial role in all aspects of modern

business. As a student of this diploma programme, you will be introduced

to the fundamental topics associated with Business Information

Technology (BIT). Students develop an understanding of modern

technology used in business, as well as studying management information

systems.

Year 2The second year is specially designed to enable you to make an effective

contribution to integrating Information Technology (IT) within business

activities. As a student of this course, you will understand the concepts

and techniques of applying Information Technology within a modern

business environment. Along this, you will acquire skills and techniques

to manage organisational change in addition to complex issues in the

contemporary global business environment.

Year 3 This programme provides the skills and knowledge for using IT to

solve business problems. You will learn business skills, develop an

understanding of management and fi nance, and appreciate the need

for strategic thinking. Your IT knowledge will include website design,

database implementation, information systems development and Internet

technology. Integrative study focuses on key topics such as customer

relationship management, knowledge management, business process re-

engineering and the use of decision support systems. You may explore IT

applications in marketing, accounting and fi nance, personnel management

or international business.


Bachelor of Science (Hons) in Business Information Technology

Year 1 Business Organisation

Information Systems



Business Skill


Year 2

Group Project

Information Systems Development

Data Management and Operational

Information Management and Organizational Behaviour


Database Systems

Year 3

Project Management

Advanced Information Systems



Enterprise System Development

Individual Project

Modules

| 25

Why choose this course? The course assembled solid base of software development skills and

introduces the specifi c skills needed for developing mobile/wireless

applications. Students will also gain the necessary understanding

of current technologies and architectures that provide the network

and communications infrastructure for mobile enabled enterprise

system management. Students will also develop skills in the design of

modern distributed software systems, using appropriate technologies,

architectures and techniques, and in the advanced network technologies

supporting the upper layers, together with their planning, management

and security.

Year 1You will face challenges and test your skill at problems solving. These

modules provide you a solid foundation for integrating computing

principles and advancement within a vast array of career options.

This course features how organizations function and how people are

affected by technological change. You will look at the stages of system

development from fi nding out what the client need, to building and

maintaining a system. You’ll cover programming skills and concepts

complemented by practical design and testing technique.

Year 2Year 2 is designed to provide you with the technical skills required both

to maintain and manage computer systems in a network environment

and also to design and develop applications in Internet computing. A

range of modern developments such as Internet technology, multimedia

and distributed systems are also covered. The problem-solving skills you

acquire will be put to good use in a professional group project.

Year 3 The fi nal year focuses more on the technical aspects of computer

communications and networks. Aspects of building, connecting,

managing and delivering network services will be covered as well as the

fundamental areas of computing.


Bachelor of Science (Hons) in Network & Mobile Computing

Modules

Year 1 Object-oriented Programming

Computer Architecture

Logic and Sets

Information Systems

Designing for Usability

Business Skills

Year 2

Group Project


Database Systems


System Architecture and Networks


Internet Technology

Year 3

Individual Project


Distributed Applications Development

System Security


Advanced Network Management and Design

Advanced NetworkManagement and Design


Why choose this course? This course emphasizes the software aspect of computing and also

gives you an understanding of the underlying hardware .As a student on

this course, you will learn how to apply appropriate methods to specify,

design, program, test and document software. You will learn how to

analyse and design information processing systems using computer-

based tools, and build database systems to meet commercial needs.

The course introduces you to the business world and provides the skills

you’ll need to operate in a professional environment

Year 1You will face challenges and test your skill at problems solving. These

modules provide you a solid foundation for integrating computing

principles and advancement within a vast array of career options.

This course features how organizations function and how people are

affected by technological change. You will look at the stages of system

development from fi nding out what the client need, to building and

maintaining a system. You’ll cover programming skills and concepts

complemented by practical design and testing technique.

Year 2Year 2 is designed to provide you with the technical skills required both

to maintain and manage computer systems in a network environment

and also to design and develop applications in Internet computing. A

range of modern developments such as Internet technology, multimedia

and distributed systems are also covered. The problem-solving skills you

acquire will be put to good use in a professional group project.

Year 3 In the fi nal year, you will learn how to apply appropriate methods to

specify, design, program, test and document software. You will examine

the hardware these systems run on, from the single-user PC up to multi-

user and networked computer systems. You will learn how to analyse

and design information processing systems using computer-based tools,

and build database systems to meet commercial needs. Alongside this,

skills acquired during this course in logical thinking, problem solving and

project management will equip you for a career in many roles in business

or industry and many more in emerging fi elds.


Bachelor of Science (Hons) in Computer Science Year 1


Computer Architecture

Logic and Sets

Information Systems

Designing for Usability


Year 2

Group Project


Database Systems

System Architecture and Networks


Internet Technology

Year 3

Individual Project



System Security

Formal Aspects of Computer Science


Modules

| 27

Why choose this course? As a student on this course, you will be preparing for a career in

product-based companies, either within a commercial function, such as

marketing or purchasing or in operations management. Core content

of the course consists of business, management and technology.

Technology is taught via product analysis and artifact studies, and is

focused on its business implications.

Year 1The business modules provide an understanding of the economic and

industrial environment in which engineering companies must operate.

Alongside this, students will acquire a business foundation of the

contemporary global business environment. This course introduces and

explains the complexity of business and develops some key skills such

as information searching and presentation.

Year 2The second year programme is specially designed with more

concentrated business knowledge in industrial management,

consultancy or a related sphere. As a student of this course, you

will acquire skills and techniques to manage organisational change

in addition to complex issues in the contemporary global business

environment.

Year 3 The course makes no presumption of technical knowledge. Business

and management topics make extensive use of case studies and

project work. A range of assessment methods is employed, including a

fi nal-year project that simulates setting up a subsidiary of a multinational

company.


Bachelor of Science (Hons) in Engineering Business Management

Year 1 Business Organisation



Business Skills


Introduction to Business Economics

Year 2

Group Project

Information Management and Organisational Behaviour



Business Finance and Accounting

Materials and Manufacturing Technology

Year 3

Industrial Business Project

Project Management

Product Development Strategies

Total Quality Management



Modules


| 29

General Information

Edutrust, Fee Protection Scheme And Medical Insurance Scheme What is EduTrust?EduTrust is a voluntary certifi cation scheme for private education institutions (PEIs) in Singapore. A private

education institution is awarded EduTrust certifi cation if it has achieved the stipulated standards in the areas of:

• Management of the school;

• Provision of educational services; and

• Financial health.

Who Administers EduTrust?The EduTrust certifi cation scheme is administered by the Council for Private Education (CPE), a statutory board

that was formed in 2009 to regulate, develop and raise quality standards in the private education sector.

Fee Protection SchemeAuston Institute of Management Pte Ltd (Auston Institute) plays a complementary role to our public education

sector in developing human capital and supports Singapore’s position as a global education hub. In addition, the

Council for Private Education (CPE), a statutory board under Ministry of Education (MOE), Singapore, has been

set up in 2009 to ensure a balanced and holistic approach in regulating the private education sector under a new

regulatory regime, promoting greater public and consumer awareness, and facilitating the development of the

sector. Auston Institute will honour this approach to benefi t the local and international students and raise standards

in the industry over time.

Also as required by CPE, we have in place a Fee Protection Scheme (FPS). The Fee Protection Scheme (FPS)

serves to protect students’ fees in the event Auston Institute is unable to continue operating due to insolvency, and/

or regulatory closure. The Fee Protection Scheme also protects students if Auston Institute fails to pay penalties or

return fees to the students arising from judgment made against it by the Singapore courts.

This scheme is compulsory for all students.

For more information on this scheme, please visit www.auston.edu.sg/fps.php. More details can be found from

Council for Private Education offi cial website at www.cpe.gov.sg

Medical Insurance SchemeAuston has in place a medical insurance scheme for all its students as required by CPE under EduTrust certifi cation

scheme. This medical insurance scheme shall minimally provide for an annual coverage limit of not less than

S$20,000 per student, at least B2 ward in government and restructured hospitals and 24 hours coverage in

Singapore and overseas (if student is involved in school-related activities) throughout the course duration, and the

Student is encouraged to seek advice on whether more comprehensive insurance cover is required or desired.

Grading CriteriaAwardsOn successful completion of year 1, students will receive a Diploma in their chosen course awarded by Auston

Institute of Management. After year 2, students will receive an Advanced Diploma in their respective course

awarded by Auston Institute of Management and recognized and externally examined by Coventry University. Upon

successful completion of the fi nal year, graduates will receive a Bachelors degree, awarded Coventry University

(UK). The degree awarded will be the same as those awarded to students at Coventry University, UK.


Levels Awarding Body

APEC, Diploma and Auston Institute of Management Advanced Diploma

Bachelors Coventry University (UK)

The grades of award for a pass performance in a module within the Diploma and Advanced Diploma awarded

by Auston Institute of Management is a mark of at least 35% in each component with an overall mark of at least

40% is required to pass a module.

Marks (%) Award

70% and up Distinction

60% - 69% Credit

40% - 59% Pass

39% and Fail

below

To obtain a Coventry University Degree with Honours, students shall be required to pass all six (6) modules. The

classifi cation of a Bachelor’s Degree with Honours shall be based on the average mark of 100 credits worth of

modules (equivalent to 5 single modules).

The average shall be rounded to the nearest whole number before being used to establish the classifi cation

(.5 being rounded up).

Marks (%) Honours Classifi cation

70% and up 1st Class

60% - 69% 2nd Class Upper

50% - 59% 2nd Class Lower

40% - 49% 3rd Class

40% and Unclassifi ed

below

Course Duration

Mode of Study Full-time Part-time (International Student) (Weekdays)

Mode of Delivery Lecture/Tutorial based

Duration 8-12 Months Per Level

Mode of Assessment Exam / Project Based (variable emphasis)

Academic Level Anglia Level CEFR Level IELTS Level

Diploma / Advanced or greater B2 5.5 Advanced Diploma

Bachelor Profi ciency or greater C1 6.0

MBA Profi ciency or greater C1 6.5

English Language RequirementApplicants whose fi rst language is not English must achieve the following or equivalent:

How to Apply

| 31

Local Students

How Do I Sign Up? Follow our 5 easy steps for your application.

Item

1. Local Students will need to submit the documents as shown below:

• Submit application form

• A non-refundable fee $53.50 (inclusive of GST)

• 2 Passport-Sized Photographs

• Certifi ed True Copies of Certifi cates and Transcripts

• Copy of NRIC or Passport

Example of qualifi cation documents are:

• Foundation Programme

• GCE “A” Level, or

• Senior high school, or

• Higher NITEC, or

• International Baccalaureate, or

• 12 years of formal education (subject to evaluation)

• Related Advanced Diploma from Auston Institute of Management or

• Polytechnic Related Diploma, or

• Related Diploma and Advanced Diploma from recognised institutions

• Certifi cate from recognized institutions.

Applications without relevant supporting documents will not be processed.

2. Auston will evaluate the application with all supporting documents received

3. Students will receive a Letter of Offer from Auston which needed to be signed for acknowledgement once your application is approved.

4. Students will need to sign on the student contract and made their fi rst term payment to confi rm their place.

5. See you at Orientation

Time

Within 3 working days

Approx. 1 working days


-

Notes

• Applicants must normally be 17 years or older

• Mature candidates (>25 yrs) and exceptions to the above will be considered on an individual basis.

• Applicants whose fi rst language is not English must achieve an English Language Profi ciency of CEFR B2

(e.g IELTS 5.5, TOEFL 525, Anglia Advanced Level).

• Admission to various entry levels is subject to fi nal approval from the awarding institution/university.


International Students

Time

1 Should your application be unsuccessful for unforeseen reasons, you will be contacted by a member of our staff whom

will provide you with professional advice on proceeding to an alternative.2 Should your Student Pass application be unsuccessful due to unforeseen reasons, the institute will appeal on your behalf. Please note that there is a maximum of 3 appeals for each applicant. In some occasions, additional information and documentation may be further required.

How Do I Sign Up? Follow our 8 easy steps for your application.

Item

1. International Students will need to submit the documents as shown below:

• Signed Application Form, • A non-refundable fee S$321 (incl of GST),

• Form V36, • 4 passport-Sized Photographs,

• Copies of Highest • Photocopy of passport, qualifi cation/certifi cation,

• Financial credibility statements, • Working experience (if any)

• English qualifi cations, etc

Example of qualifi cation documents are:

• Foundation Programme • Senior high school, or

• International Baccalaureate, or • 12 years of formal education (subject to evaluation)

• Related Advanced Diploma from • Polytechnic Related Diploma, or Auston Institute of Management or

• Related Diploma and Advanced Diploma from recognised institutions

• Certifi cate from recognized institutions.

Applications without relevant supporting documents will not be processed.

2. Auston will evaluate the application with all supporting documents received.

3. Students will receive a Letter of Offer from Auston once application is approved. Application for the Student Pass will be submitted to the Singapore Immigration and Checkpoint Authority (ICA).

4. Upon the approval of your Student Pass Application, you will receive 2 items: • A CPE-Approved Student Contract • Student Pass In-Principal Approval from ICA

5. To secure aplce in our programme and avoid disappointment, kindly ensure that the CPE-Approved Student Contract and Letter of Offer are signed, accompanied by your fi rst term payment before the commencement date of the programme.

6. It is mandatory that all International students undergo a medical check-up upon their arrival in Singapore. Kindly approach your consultant for more details and recommendation of authorised medical clinics and centres. Medical Examination Fee: Approx S$50.

7. Once your medical result has been received by Auston, an appointed day will be arranged and advised to proceed to the ICA for the collection of your successful Student Pass. Please bring all original certifi cates, transcripts and other offi cial documents for your Student Pass collection.

8. See you at Orientation.

3 working days


Medical Check-up

Report - Approx.

3 days

| 33

Find out more from our Auston Preview Session

You’ve read the guide and know the detail of the courses, now why not come and see what it would like to be a student at Auston Institute of Management?

Auston preview session are all about giving our students all the information they need – we’ll welcome you, show you around, talk to you about how will it be like in Auston and explain what it’s like to study here.

At the preview session, you can:- Find out more about your course- Tour the campus- How to look for a recognised qualifi cation - What Auston can offer you- Education Pathway - Auston’s Accreditation- Types of Student Support when you embark - Coventry University Accreditation- Financing your education

We hope our preview sessions are a real chance for you to experience life at Auston Institute of Management – and to decide if it’s the place you want to be.

For all the details including date and time, visit our website: www.auston.edu.sg to register for a free preview session today!

Confi dentiality ClauseAuston Institute is committed to maintain the confi dentiality of the student’s personal information and undertakes no to divulge any of the student’s personal information to any third party without prior written consent of the student. Auston Institute are oblige to disclose to any Singapore Government Authority any information relating to the student in compliance with the law and to the University conferring/awarding of the qualifi cation.

DisclaimerThis prospectus was issued in Sept 2010 and is primarily intended for use by prospective students wishing to start courses in Auston Institute of Management.

The prospectus gives an outline of the courses and services offered by Auston Institute of Management. The information was correct at the time of going to press.

The Institute makes every effort to ensure that the contents of and statement made is this prospectus are fair and accurate but it cannot accept any responsibility for omissions, errors or subsequent changes that may occur.

The statements made, and the information provided is a general guide and there may be changes following publication which affect the contents. Programmes or modules may be revised, altered or withdrawn without notice and assessment arrangements may be changes. It should be noted that information on entry requirements for courses and modules is for guidance only. The conditions attached to offers may vary from year to year and from applicant to applicant.

For the most up-to-date information, please check with Auston Institute of Management website at www.auston.edu.sg or contact our Student Recruitment department before applying.


| 35

Useful Links

CoursesAuston offers a wide range of courses. For latest details visit www.auston.edu.sg

Visit UsWant to find out more about our school?Drop us a mail or give us a call. Our consultant will bring you a tour on our campus. www.auston.edu.sg/contactus.php

AccommodationHaving problems choosing the right accommodation during the course of studies? Contact our Student Welfare Manager to get all sorted out. www.auston.edu.sg/contactus.php

Money MattersIf you think that money is an issue when pursuing a degree? At Auston, we have a list of banks such as POSB, Maybank and RHB that will provide you with education loan to help to keep your finance in order. www.auston.edu.sg/eduloan.php

InternationalGuidance for students from oversea, drop a mail to our international consultant that can speak your native language. www.auston.edu.sg/contactus.php

Ask Us LiveTired of asking questions and wait for answer through emails?Ask our consultant for their MSN or Yahoo Messenger account and we can chat with you live. www.auston.edu.sg/contactus.php

AUSTONINSTITUTE

E: [email protected]

T: 65 6334 5900

www.auston.edu.sg

Auston Institute of Management Pte LtdCo Reg Nos: 200510122R

61-63 New Bridge Road

Singapore 059405

01 Sept 2010

auston 2010/2011 prospectus

Documents

auston institute of

management courses

management training

university programme

heart of singapore

singapore quality class

combined honours programmes

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