Auston Institute of Management, Singapore

Master of Business Administrationin International Business

CONTENTS

• Welcome

• Coventry University

• Auston Institute of Management

• Module Descriptions

• Admission and Entry Requirements

Welcome

The Vice-Chancellor’s Message

A management education prepares students to be successful in a variety of career paths. Employment at a Fortune 500 fi rm, managing your own business, seeking opportunities in international business, continuing your education with a professional degree, and leadership in government enterprises are just a few of the potential options awaiting business graduates.

At Auston Institute of Management, our Master’s programmes equip our students with the necessary knowledge and skills to further advance their careers and job opportunities in an increasingly competitive world.

To achieve these objectives, we spare no effort to promote excellence at every level of graduate education.

Professor Jimmy ChenB.Sc Eng. (London)M.Sc. Tech., Ph.D. (Manchester)Fellows I.E.S., P.E. ProfessionalEngineers Board Singapore

The Dean’s Message

These are exciting times for you as you decide upon your postgraduate educational career. Whatever course you decide upon, we hope that you will make the correct choice. The postgraduate programmes awarded by Coventry University are designed explicitly to be challenging and thought provoking but also to provide a rewarding experience and an incredibly important step in your future careers.

Congratulations on taking your fi rst step to a successful and exciting future with Coventry University. Thousands of students, just like you, have chosen this University’s programmes to gain an excellent education and have become enterprising and highly employable people.

Professor Madeleine AtkinsVice-ChancellorCoventry UniversityAuston’s University partner since 2001

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About Us

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About Coventry UniversityCoventry University hailed as one of the foremost education provider in United Kingdom, providing industry-linked and career-focused programmes.

With a dynamic, robust, market-specifi c curriculum coupled strategically with a fl eet of indispensable professional industry experts, it has been playing a leading role in establishing industrial working partnerships with a plethora of businesses and organisations in both the public and private sectors.

The forging of unique working relationships with renowned multinational companies such as Jaguar, British Telecom, Ford and

Nokia makes for a good enough reason to consider enrollment into this prestigious academic institution. Such links have made possible holistic course designs. A direct result of this would be the increasing recognition of its qualifi cations amongst industry players, thus improving the job prospects of graduates under its umbrella.

The success of Coventry University as a progressive and modern university lies in its strategic commitment towards equal opportunities, creative initiatives, innovations in study and rooted internationalism.

www.coventry.ac.uk

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About Auston InstituteAuston has glorifi ed in its role as a tight-knitted, industry focused, urban institute which has consistently provided mainstream courses.

Condusive and vibrant, set in the heart of Singapore, Auston has remained resolutely specialised in Engineering, Management, and Info-Technology concentrating on the top-up degrees which have served its graduates so well in the employment market.

Its strategy up to 2012 however, aims for ‘sustainable regional expansions’ and the introduction of ‘To Market’ expansions instead of the heavy reliance on international student populations at the home campus in Singapore.

Auston has maintained its position as one of the top schools in Singapore after successfully achieving their CaseTrust, ISO and Singapore Quality Class for Private Education Organizations, all renewed in late 2009.

Modest growthDespite modest, but substantial growth, the university programme sees more than 400 proud undergraduates annually. With major revamp to government regulations, an exhilarating new course line-up and new prospects for the industry in Singapore, Auston has been investing in its future, increasing their employment of lecturing staff with calibre and substance, redefi ning cliche’ campus-life into a high-tech urban center of knowledge striving towards excellence.

CampusThe 5-story city campus is conveniently located between Boat Quay and Clarke Quay, and in close proximity to the Clarke Quay MRT station. Under it’s new leadership and management since 2008, extensive renovations have taken place, renovating and refurbishing it’s entire outlook and facilities, barely recognizable and much improved as compared to it’s original state.

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The SchoolConsistently awarded as one of the top few private schools in Singapore, we work hard to maintain our awards of Singapore Quality Class, ISO 9001 and CaseTrust. Our administration is fi rmly focused on the quality delivery and the student experience through our experienced lecturers. They work hard to ensure that the quality of higher learning in Singapore is identical to that in Coventry University, UK.

Coventry University and Auston have been working together for nearly a decade and enjoy the benefi ts of a close collaboration. The degree programmes are taught by locals tutors, who ensure that case studies and examples from South-East-

Asian business environment are included to give students an all round understanding of the complexities of the international business world today. Assessments and exam are set and moderated by Coventry University, which ensures that the quality of the degree meets the rigorous standards of UK quality assurance.

With a strong focus on student experience and learning, we are committed to provide our students with the highest level of education and service. Our faculty and staff are dedicated, highly qualifi ed professionals committed to offer students personal service and attention.

Students at Auston are encouraged to undertake challenges; to think and question on a critical and analytical level; to develop a momentum for life-long learning; and to use the knowledge attained to fulfi ll their aspirations.

FacilitiesOur building is 8000 square feet well classrooms equipped for digital and multimedia delivery. Campus-wide wireless networks allow seamless integration of personal laptops and 24/7 internet access available indoors and outdoors. Our two 14-computer labs allow for specialized software processing and are available to all students at no additional cost.

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Overview of MBA programmeThe Master of Business Administration (MBA) is the world’s premier business qualifi cation. The MBA is recognized internationally as an essential badge that graduate students must acquire in order to enhance their managerial careers in a world characterized by its speed of change and its global nature. Learning to manage in this business context requires new levels of both knowledge and personal skills. Hence, companies will continue to seek graduate MBA students with a view to renewing and refreshing their organizations with those managerial skills to implement change, to turn threats into opportunities and to acquire or sustain their organization’s competitive advantage.

The Coventry MBA is structured so that all students are exposed to a common core of management studies incorporating Strategic Management, Marketing, Financial Analysis, Human Resource Management, Business Economics and a Business MBA dissertation.

The MBA is a means of enhancing your career prospects as well as opening doors for future middle and senior managers - let Coventry University’s MBA enable you to meet your career aspirations successfully.

International Business

Overview of MBA

AUSM85

AUSM62

AUSM64

AUSM84

AUSM68

AUSM20

AUSM15

AUSM58

AUSM70

AUSM18

Marketing Management

Human Resource Management

Global Business Economics

Strategic Management

Issues in Global Business

Project Management

International Marketing

Financial Analysis for Managers

Business Research Methods

Business Master Dissertation

Mandatory Modules

Programme of Study

MBA International Business

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15

15

15

15

15

15

15

15

60

Credits

Total Credits 195

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AUSM85 Marketing ManagementThis module is designed to provide students with an in-depth knowledge of the component parts of marketing, particularly so as marketing, more than any other business functions, deals with customers/consumers. The components of marketing will be explored from the perspective of the two main sectors of most economies, manufacturing and services. The exploration of marketing will be underpinned by drawing upon the rich theoretical heritage that the subject supplies.

AUSM62 Human Resource ManagementThe purpose of this module is to develop a critical view of human resource management in the context of modern society and modern organisations. The module will review the changing nature of the employment relationship and critically evaluate the potential contribution of HRM to organisational effectiveness and effi ciency.

AUSM64 Global Business EconomicsThis module is designed to provide an economist’s introduction to the internationalization process of a fi rm

Modules Descriptions

whose boundaries change from operating in a domestic “single” market to a “multi-market” global market. The module compares the risks and opportunities of operating in both domestic or global market and the different paths to developing an internalization strategy. The module provides a thorough introduction to globalization processes and their impact on domestic and global business practices. Issues discussed here include changing organizational structure of multinational companies, the development of global value and commodity chains, innovation and learning in global value chains and theories of catch-up.

AUSM84 Strategic ManagementThis module will develop students’ understanding of the theories and practices of strategic management. As the world of business becomes increasingly interdependent, it is vital that students become aware of the nature and complexity of the global business environment, how an organisation analyses its resource base and enhances its strategic capabilities. The module will also permit an evaluation of an organisation’s strategic decision-making process with reference to a

variety of variables including structure and context. Finally, the module will enhance students’ understanding of the problems inherent in strategy implementation and change management.

AUSM68 Issues in Global BusinessThis module aims to provide studentswith an advanced understanding of the major challenges facing fi rms engaged in global business transactions. In addition to considering pertinent and long standing issues in the arena of global production, exchange of goods and services and participation in global fi nancial markets, students will also have the opportunity to examine contemporary issues affecting fi rm competitiveness in the global economic and business environment.

AUSM20 Project ManagementChange is endemic in business and organisational settings. Developments such as those in technology and communications have meant that organisations have had the opportunity to transform their products, their markets, their relationships with their customers and suppliers and their organisational processes. Whether organisations are

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Modules Descriptions

ahead of their fi eld, and wish to maintain that lead, or whether they are reacting to competitive pressure, it is important to be able to plan and manage organisation change projects. This module is designed to introduce students to the complexity of managing change in an organisational environment. It aims to develop the students’ understanding of the issues involved in identifying the need for change, planning and implementing change.

AUSM15 International MarketingThe module aims to introduce and develop a contemporary perspective of the international marketplace and the key tasks involved in successful international marketing. Module coverage ranges from analysis and research of the international environment to the design and implementation of specifi c international marketing activities and strategies. The overriding design criterion has been to equip the student with the means to address international marketing problems through a practical and planned approach. Issues in integrating the marketing mix and implementing, evaluating and controlling the marketing programme in the Asian

context constitute a common theme of this module. While an Asian perspective is taken, some focus on European (EU) and other trading blocs will be introduced through case study illustrations and specialist study.

AUSM58 Financial Analysis for ManagersThe module will develop the student’s ability to use fi nancial information within the strategic framework of a business. It will create an awareness of issues in fi nancial reporting and corporate fi nance as well as providing a fi rm basis for further study in fi nance. It will provide students with the skills and knowledge necessary to evaluate business situations from a fi nancial viewpoint, and enable students to take a full part in fi nancial decision-making and control within an organisation.

AUSM70 Business Research MethodsThis module aims to introduce students to the key concepts involved in management and social science research. The module will enable students to develop their understanding of key research techniques and methodologies and will give them the opportunity to consider examples of relevant

research. Students will be engaged in practical exercises to develop their knowledge and choice of research skills and methods. Additionally, this module will assist in developing students’ skills in framing their research proposals and writing-up their research in a variety of suitable formats including short management reports and extended dissertations.

AUSM18 DissertationThe dissertation builds on AUSM70 ‘Research Methods’ and gives students the opportunity to enact the dissertation designed and approved in the methodology module. The dissertation report will be strategic in nature and around 13,500 words excluding appendices. The dissertation forms a substantial part of the overall study leading to the MBA. Accordingly, a high standard of achievement will be expected and the dissertation should draw on the intellectual and analytical skills and knowledge developed during the course. The module also provides an opportunity for students to develop their interests in a particular area and to demonstrate an ability to undertake individual research.

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How to Apply

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Local Students

How Do I Sign Up? Follow our 4 easy steps for your application.

Item

1. Submit application form and $53.50 (inclusive of GST)

2. Auston will evaluate the application with it’s supporting documents1

3. You will receive a Letter of Offer from Auston to confi rm your place if

your application is approved.

4. You will need to sign on the acceptance form to confi rm your place.

Application Requirement for Postgraduate Programme

• 2nd Class Honours Degree or equivalent

• Postgraduate Certifi cate

• Postgraduate Diploma

Checklist for Application – For Local Students

Completed Application for Admission Form

2 Passport-Sized Photographs

Certifi ed True Copies of Certifi cates and Transcripts

Copy of NRIC or Passport

Non-Refundable Registration Fee and Relevant Fees according to

the latest Fees Schedule

Completed Application for Admission Form

• 2 Passport-Sized Photographs

• Certifi ed True Copies of Certifi cates and Transcripts

• Copy of NRIC or Passport

• Non-Refundable Registration Fee and Relevant Fees according to the latest

Fees Schedule

Notes

• At least two years working experience following graduation

• Students who do not possess the above requirements but have substantial

work experience will be considered on an individual basis.

• Applicants whose fi rst language is not English must achieve an English

Language Profi ciency of CEFR B2 (e.g. IELTS 6.5, TOEFL 575, Anglia

Advanced Level). Admission to various entry levels is subject to fi nal

approval from the awarding institution/university.

Time

–3 working daysApprox. 1 working day

Approx. 1 working day

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International Students

Time

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Approx. 10 working days

Medical Check-upReport - Approx. 3 days

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1 Should your application be unsuccessful for unforeseen reasons, you will be contacted by a member of our staff whom

will provide you with professional advice on proceeding to an alternative.2 Should your Student Pass application be unsuccessful due to unforeseen reasons, the institute will appeal on your behalf. Please note that there is a maximum of 3 appeals for each applicant. In some occasions, additional information and documentation may be further required.

2. Auston will evaluate the application with it’s supporting documents1

Examples of supporting documents are:

• Form V36, • Photocopy of passport,

• Highest qualifi cation/certifi cation, • 4 passport size photos,

• Financial credibility statements, • English qualifi cations, etc

• Working experience (if any)

Applications without relevant supporting documents will not be processed.

3. Upon successful acceptance, an application for your Student Pass will be submitted to the Singapore Immigration and Customs Authority (ICA)2

4. Upon the approval of your Student Pass Application, you will receive 4 items: a. Letter of Offer for your place in our programme b. A CPE-Approved Student Contract c. Student Pass In-Principal Approval from ICA d. A New Student Guide to Singapore and Auston

5. To secure a place in our programme and avoid disappointment, kindly ensure that the CPE-Approved Student Contract is signed and returned to us, accompanied by your fi rst payment detailed in your Letter of Offer and student contract before the commencement date of your programme.

6. It is mandatory that all International students undergo a medical check-up upon their arrival in Singapore. Kindly approach your consultant for more details and recommendation of authorised medical clinics and centres.

Medical Examination Fee: Approx S$50.

7. Once your medical result has been received by Auston, an appointed day will be arranged and advised to proceed to the ICA for the collection of your successful Student Pass.

Please bring all original certifi cates, transcripts and other offi cial documents for your Student Pass collection.

8. See you at Orientation!

Approx. 14 working days

3 working days

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How Do I Sign Up? Follow our 8 easy steps for your application.

Item

1. Submit completed and signed Application Form, together with a non-refundable fee of S$321.00 (Incl of GST)

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Fee Protection SchemeAuston Institute of Management Pte Ltd (Auston Institute) plays a complementary role to our public education sector in developing human capital and supports Singapore’s position as a global education hub. In addition, the Council for Private Education (CPE), a statutory board under Ministry of Education (MOE), Singapore, has been set up in 2009 to ensure a balanced and holistic approach in regulating the private education sector under a new regulatory regime, promoting greater public and consumer awareness, and facilitating the development of the sector. Auston Institute will honour this approach to benefi t the local and international students and raise standards in the industry over time.

Also as required by CPE, we have in place a Fee Protection Scheme (FPS). The Fee Protection Scheme (FPS) serves to protect students’ fees in the event Auston Institute is unable to continue operating due to insolvency, and/or regulatory closure. The Fee Protection Scheme also protects students if Auston Institute fails to pay penalties or return fees to the students arising from judgment made against it by the Singapore courts.

This scheme is compulsory for all students.

For more information on this scheme, please visit www.auston.edu.sg/fps.php. More details can be found from Council for Private Education offi cial website at www.cpe.gov.sg

Medical Insurance SchemeAuston has in place a medical insurance scheme for all its students as required by CPE underEduTrust certifi cation scheme. This medical insurance scheme shall minimally provide for an annual coverage limit of not less than S$20,000 per student, at least B2 ward in government and restructured hospitals and 24 hours coverage in Singapore and overseas (if student is involved in school-related activities) throughout the course duration, and the Student is encouraged to seek advice on whether more comprehensive insurance cover is required or desired.

Singaporean/PR (Opt out) Singaporean/ PR who is protected by his own medical insurance coverage in Singapore can opt-out from the medical insurance scheme arranged for by the PEI. If the preceding condition holds and if the Student opts out, he is to tick the box on the right and sign on the dotted line below the box. Evidence of coverage must be presented during the application process.

Grading Criteria

To obtain a Coventry University MBA, students must pass nine (9) modules and one (1) dissertation. Pass requirements for each module: Coursework must be at least 40% and Exam must be at least 40% and overall Module Mark must be at least 40%.

Upon successful completion of the course, graduates will receive a MBA degree, awarded by Coventry University (UK). The degree awarded will be the same as those awarded to students at Coventry University, UK.

Confi dentiality ClauseAuston Institute is committed to maintain the confi dentiality of the student’s personal information and undertakes no to divulge any of the student’s personal information to any third party without prior written consent of the student. Auston Institute are oblige to disclose to any Singapore Government Authority any information relating to the student in compliance with the law and to the University conferring/awarding of the qualifi cation.

General Information

Marks (%) Dissertation

70% and above Distinction

60% to 69% Merit

40% to 59% Pass

39% and below Fail

MBA

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Find out more from our Auston Preview Session

You’ve read the guide and know the detail of the courses, now why not come and see what it would like to be a student at Auston Institute of Management?

Auston preview session are all about giving our students all the information they need – we’ll welcome you, show you around, talk to you about how will it be like in Auston and explain what it’s like to study here.

At the preview session, you can:- Find out more about your course- Tour the campus- How to look for a recognised qualifi cation - What Auston can offer you- Education Pathway - Auston’s Accreditation- Types of Student Support when you embark - Coventry University Accreditation- Financing your education

We hope our preview sessions are a real chance for you to experience life at Auston Institute of Management – and to decide if it’s the place you want to be.

For all the details including date and time, visit our website: www.auston.edu.sg to register for a free preview session today!

DisclaimerThis brochure was issued in Feb 2010 and is primarily intended for use by brochure students wishing to start courses in Auston Institute of Management.

The prospectus gives an outline of the courses and services offered by Auston Institute of Management. The information was correct at the time of going to press.

The Institute makes every effort to ensure that the contents of and statement made is this prospectus are fair and accurate but it cannot accept any responsibility for omissions, errors or subsequent changes that may occur.

The statements made, and the information provided is a general guide and there may be changes following publication which affect the contents. Programmes or modules may be revised, altered or withdrawn without notice and assessment arrangements may be changes. It should be noted that information on entry requirements for courses and modules is for guidance only. The conditions attached to offers may vary from year to year and from applicant to applicant.

For the most up-to-date information, please check with Auston Institute of Management website at www.auston.edu.sg or contact our Student Recruitment department before applying.

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Notes

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Notes

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Useful Links

CoursesAuston offers a wide range of courses. For latest details visithttp://www.auston.edu.sg/academics.php

Visit UsWant to fi nd out more about our school? Drop us a mail or give us a call. Our consultant will bring you a tour on our campus.www.auston.edu.sg/contactus.php

Virtual Tour On Our Graduation CeremonyBusy with work and family commitment? Take a look at our graduates during their graduation ceremony and you will know all the hard work is worth it.www.auston.edu.sg/pages/campuscommunity/campuscommunity_grad.php

AccommodationHaving problems choosing the right accommodation during the course of studies?Contact our Student Welfare Manager to get all sorted out.www.auston.edu.sg/pages/campuscommunity/campuscommunity_welfare.php

Money MattersIf you think that money is an issue when pursuing a degree? At Auston, we have a list of banks such as POSB, Maybank and RHB that will provide you with education loan to help to keep your fi nance in order.www.auston.edu.sg/eduloan.php

InternationalGuidance for students from oversea, drop a mail to our international consultant that can speak your native language.http://www.auston.edu.sg/contactus.php

Ask Us LiveTired of asking questions and wait for answer through emails? Ask our consultant for their MSN or Yahoo Messenger account and we can chat with you live.http://www.auston.edu.sg/contactus.php

E: enquiries@auston.edu.sgT: 65 6334 5900

www.auston.edu.sg

Auston Institute of Management Pte LtdCo Reg Nos: 200510122R

61-63 New Bridge RoadSingapore 059405

01 July 2010