automatisez votre startup
TRANSCRIPT
THE WORKSHOP PLAN
#1. Automate in a snap repetitive tasks by using Zapier, IFTTT or Buffer.
#2. How to find and automate engines that can bring growth for your startup.
GLOSSARY
OPN: Other people networks. (instagram, yelp, linkedin, twitter, github…)
GROWTH HACKING: Another word for marketing. Growth hackers are just moving a little closer to the science and hack things.
ADOPT THEAUTOMATION ATTITUDE
✓ Run processes faster and more precisely.
✓ Accept that you will lose time on the short run to save time on the long run.
✓ Test and measure your results manually as much as possible before building complex automation scripts.
FOR DEVELOPERS
Firefox/Chrome extension to automate your browser.(has its own language but you can use JavaScript)
Headless WebKit scriptable with a JavaScript API.Additional libraries: CasperJS et SpookyJS.
EXAMPLE #1 - AIRBNBCROSS-POSTING ON CRAIGSLIST
DRIVING
Add a link “Contact me here” that
redirects to Airbnb.
INTERACTING
Ask Airbnb users to cross-post their
listing to Craigslist.
TARGETING
Craigslist users trying to find a place to sleep.
EXAMPLE #2 - PAYPALGROWING ON THE BACK OF EBAY
DRIVING
Provide a link in the message that
explains how to setup Paypal.
INTERACTING
Impersonate a customer trying to buy with Paypal. (send message)
TARGETING
Every seller on eBay who does not provide Paypal yet.
DEMONSTRATION #1 - LINKEDINA GOLDMINE OF INFORMATION
WE ARE A COMPANY SELLING TOOLS TO SIMPLIFY THE DAILY LIVES OF
MARKETERS.
INTERACTING
Create a bot/macro that will visit each
marketer’s Linkedin profile.
TARGETING
Marketers who might be interested
by what you are doing.
DRIVING
Banner, profession, summary,
experience (with picture).
EXEMPLE #2 - GITHUBAN OPN FOR DEVELOPERS
WE ARE A COMPANY THAT BUILD AND SELL WORDPRESS PLUGINS FOR
DEVELOPERS.
DRIVING
Send them an email explaining why your plugins
will save their time.
INTERACTING
Retrieve the email address and
website on their Github profile.
TARGETING
Every user who starred the WP repository on
GitHub.
WATCH THE WORLDTHROUGH AN
AUTOMATION LENS✓ Always ask yourself if what you’re doing can be
automated (to benefit from it on the long run).
✓ Each startup is unique. Use the OPNs and your imagination. (OPN: other people networks)
RESOURCES TO CONSULTON A WEEKLY BASIS
✓ GrowthHackers.com & GrowthHacker.TV
✓ Scraping.pro
✓ Hackisition.com & Gentlenode.com
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