automotive interior – from lighting, sensing to display

© 2020

From Technologies to Markets

Automotive Interior – From Lighting,

Sensing to Display technologies 2020

Market and Technology

Report 2020

Sample

2

• Glossary and definition P2

• Table of contents P3

• Report objectives P7

• Scope of the report P8

• Report methodology P9

• About the authors P11

• Companies cited in this report P13

• Executive summary P14

• Context P44

o C.A.S.E., the acronym taking over the auto industry

o Car interiors impacted by the CASE acronym

o What is User Experience (UX)?

o Why UX is becoming important?

o UX at the centre of three domain activities

o Multiplication of functions and controls

o Automotive cockpit evolution

o ADAS impacts display and cockpit design philosophy

o Future cockpits from concept cars

• Market forecasts P63

o COVID-19 impact

o Impact of COVID-19 on our forecasts

o In-cabin sensing market volume (Munits), by system

o In-cabin sensing market revenue ($M), by system

TABLE OF CONTENTS

Part 1/4

o Occupant monitoring system market volume (Munits), by technology

o Occupant monitoring system market revenue ($M), by technology

o Driver monitoring system market volume (Munits), by technology

o Driver monitoring system market revenue ($M), by technology

o Interior lighting - 2019 revenues – Breakdown by Tier-1

o Interior lighting - 2019 Tier-1 ranking per region

o Interior lighting – Market revenue ($M) forecast

o Cockpit display 2018-2025 volume forecast (Munits) per function

o Cockpit display 2018-2025 revenue forecast ($M) per function

o Cockpit display 2018-2025 volume forecast (Munits) per technology

o HUD 2018-2025 volume forecast (Munits)

o HUD 2018-2025 revenue forecast ($M)

o Global interior market revenue forecast ($M)

• Market trends P84

o Euro NCAP 2025 roadmap - in pursuit of ‘vision zero’

o Adoption trend of driver monitoring systems

o Interior lighting evolution – Technology drivers

o The Human Machine Interaction (HMI) study

o Major trends in automotive displays

o More displays, where does it stops?

o From one small, to several larger or unique giant central display

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• Industry overview P98

o Tier-1s involved in DMS and/or OMS

o Tier-1s involved in interior lighting

o Tier-1s involved in instrument panels

o Tier-1s involved in CID

o Tier-1s involved in HUD

o Classification of all players - Tier-1s & Tier-2s

o Summary of main Tier-1 activity

o Interior lighting players – Overview

o Summary of Tier-1 activity – Focus on interior lighting

• Industry trends P109

o Recent partnership activity – Interior sensing

o Recent partnership activity – Computer vision for driver monitoring

o Partnerships & Strategic collaborations on interior lighting

o Interior lighting – Focus on the ISELED alliance

o Interior lighting – Partnership activity

o Display – Partnership activity

• Supply chain P118

o Driver monitoring system - Supply chains

o Gesture recognition system - Supply chains

o Other supply chains – Particle monitoring and active noise cancellation

o Interior lighting – Supply chains

o Instrument panel – Main supply chains

o CID – Main supply chains

o HUD – Main supply chains


TABLE OF CONTENTS

Part 2/4

• Technology trends P126

o Technology trends – Sensing

▪ In-cabin sensing applications

▪ Driver monitoring system - Introduction

▪ Different approaches for driver monitoring

▪ Driver monitoring: towards fusion with ADAS

▪ Possible places to integrate a DMS

▪ Towards smart interior

▪ From driver monitoring to occupant monitoring systems

▪ Driver monitoring roadmap

▪ Gesture recognition - Introduction

▪ Gesture recognition – Competition with voice control

▪ Particle monitoring - Introduction

▪ Why air quality matters

▪ Architecture of PM2.5 sensors

▪ Active noise cancellation - Introduction

▪ Why ANC could become important

▪ Conclusions

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o Technology trends – Interior Lighting

▪ Segmentation by type of lighting

▪ Segmentation by interior part

▪ Evolution of LED technology in car interior

▪ Different ways to highlight the interior

▪ Future integration - Shy-tech by BMW

▪ A possible integration of UV LEDs

▪ Air purification and surface disinfection for automotive

▪ Automotive interior lighting – Status

▪ Modern interior lighting - Scheme

▪ Architecture evolution - Smart RGB LED package

▪ Modern ambient lighting – Evolution of RGB LED control platform

▪ Personalization of interior lighting

▪ Challenges of modern interior lighting system

▪ Light sources – Halogen

▪ Light sources – LED

▪ Light sources – OLED

▪ Light sources – Luminous textile

▪ Light sources – Evolution

▪ Conclusions

TABLE OF CONTENTS

Part 3/4


o Technology trends – Displays

▪ User experience and Human Machine Interface (UX & HMI)

➢ Displays, cabin functionalities and safety…

➢ Achieving driver-vehicle symbiosis

➢ HMI options - Overview

➢ HMI options - Pros and cons

➢ Improving HMI - Voice command, haptic feedback,

contoured displays

➢ Improving touch - Predictive touch, 3D visualization, mixed

capacitive knobs and displays

➢ Beyond the displays – smart surfaces

▪ Head up displays

➢ Limit distraction: put the display on the road!

➢ Performance and form factor trade offs

➢ Waveguide optics for HUDs

➢ Picture generation: Toward microLED microdisplays?

➢ Microdisplay roadmaps – MicroLED path to everything

➢ MicroLED industry

➢ The AR HUDs are coming but…

▪ Other displays

➢ Window displays


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5


o Technology trends – Displays

▪ Display panels technology trends

➢ Display integration

➢ Illustration: Mercedes Class A cluster cisplays

➢ Typical center stack sizes

➢ Instrument cluster: from analog to digital

➢ Brighter, higher contrast, better color

➢ Automotive display characteristics

➢ Technology overview

➢ Flexible LCD: OLCD

➢ LCD Backlight Dimming

➢ MiniLED Full Array Local Dimming Benefits

➢ Design and performance trade Ofs for miniLED BLU

➢ Dual cell LCD

➢ Dual cell and miniLED panel suppliers

➢ OLED displays

➢ MicroLED display - what is it?

➢ MicroLED Adoption

➢ Display technology forecast

TABLE OF CONTENTS

Part 4/4


o Technology trends – System architecture

▪ Introduction

▪ Evolution of the distributed architecture

▪ E/E architecture evolution – Possible evolutions

▪ E/E architecture evolution – Focus on domain-centralized

architecture

▪ ECU consolidation roadmap

▪ ADAS ECU consolidation - zFAS module from Audi – Teardown

from S+C

▪ Cockpit ECU consolidation – Example of display consolidation

▪ Cockpit ECU consolidation – Information domain controller

▪ ADAS and cockpit data fusion

▪ Players involved in domain controllers

▪ Conclusions

• Conclusions P241

• Yole Group of Companies P245


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Specific objectives of this report are the following:

o Provide market data on key in-cabin applications e.g. sensing, lighting, displays

• Volume and revenue for sensing and display, revenue only for lighting

• Global market revenue and forecast

o Deliver an in-depth understanding of the in-cabin value chains, players and trends:

• Global list of Tier-1 manufacturers

• Supply chain information for sensing, lighting and display: who supplies to whom

• Supply chain analysis

o Present key technical insights and analysis regarding future technology trends and challenges

• Deep understanding of each application and its technology evolution

• Analysis of the E/E architecture of a car and how it will evolve.

REPORT OBJECTIVES


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SCOPE OF THE REPORT

Supply chains Semiconductor

device

Electronic

moduleElectronic

system

ADAS

vehicles

Sensing

Laser Diodes

Sensing modulesLiDAR LR

LiDAR MR

LiDAR SR

Interior lighting Lighting modules

Displays

CMOS Image Sensors

Display modulesCamera LR

Camera SR

LED

EEL

VCSEL

Radar chips

LED

OLED

Luminous textile

LCD display panel

OLED display panel

microLED display panel

Driver monitoring

Occupant monitoring

Gesture recognition

Particle monitoring

Active noise cancellation

Ambient lighting

Functionnal lighting

Instrument cluster

CID

HUD

Scope of the report

Out of scopeAutomotive Interior - From Lighting, Sensing to Display Technologies 2020 | Sample | www.yole.fr | ©2020

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• Yole Développement’s methodology for developing market forecasts is different from that of othermarket research companies:

o Our approach is to build a model where all the data from product shipments, module sales, sensor production andplayers’ market shares is collectively linked with detailed assumptions.

• We collect data from several sources, including:

o Primary data from direct interviews/visits with key players.

o Direct contact and surveys with equipment and material suppliers.

o Direct cost analysis from teardown reports conducted by System Plus Consulting.

o Comparisons between publicly-available secondary data from WSTS, OICA, SEMI, IFR. etc.

• As a result, we can present synthetic market metrics intrinsic to a specific industry:

o The main advantage of our approach is the delivery of homogeneous data, ranging from unit shipments and systemsales to players’ market shares.

o We regularly update the market information presented in this report.

METHODOLOGY


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Our market forecast model is based on the following elementary structured blocks:

METHODOLOGIES & DEFINITIONS

Bottom viewTop view Technology

analysis


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Pierrick BOULAY

As part of the Photonics, Sensing and Display division at Yole Développement (Yole), Pierrick Boulay works as a market and

technology analyst in the fields of solid-state lighting and lighting systems, where he performs technical, economic and marketing

analysis. Pierrick has authored several reports and custom analyses dedicated to topics such as general lighting, automotive

lighting, LiDAR, IR LEDs, UV LEDs and VCSELs.

Prior to Yole, Pierrick worked in several companies where he developed his knowledge on both general lighting and automotive

lighting. In the past, he has mostly worked in R&D departments for LED lighting applications. Pierrick holds a master’s degree in

Electronics from ESEO in Angers, France.

Contact: [email protected]

Martin VALLO, PhD

Dr Martin Vallo is a Technology & Market Analyst specializing in solid-state lighting technologies within the Photonics, Sensing & Display division at Yole Développement (Yole). With 9 years’ experience in semiconductor technology, Martin is currently involved in the development of technology & market reports as well as the production of custom consulting projects at Yole.

Prior to his work at Yole, Dr Vallo worked at CEA (Grenoble, France), with a mission focused on the epitaxial growth of InGaN/GaN core-shell nanowire LEDs by MOCVD and their characterization for highly flexible photonic devices. Martin graduated from Academy of Sciences, Institute of Electrical Engineering (Slovakia) with an engineering degree in III-nitride semiconductors.


ABOUT THE AUTHORS

Biographies & contacts 1/2


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mailto:[email protected]


11

Zine BOUHAMRI, Ph.D

As a technology and market analyst for the display industry, Dr. Zine Bouhamri is a member of the Photonics, Sensing and Display division at Yole Développement. Zine manages the day-to-day production of technology and market reports, as well as custom consulting projects. He is also deeply involved in business development activities for the Displays unit at Yole.

Previously, Zine was in charge of numerous R&D programs at Aledia. In his time there he developed strong technical expertise as well as a detailed understanding of the display industry. Zine is the author and co-author of several papers and patents.

Dr. Bouhamri holds a degree in Electronic Engineering from the National Polytechnic Institute of Grenoble (France), one from the Politecnico di Torino (Italy), and a PhD in Radio Frequency and Optoelectronics from Grenoble University (France).


Eric Virey, Ph.D

Eric Virey, PhD., serves as a Principal Display Market and Technologies Analyst within the Photonics, Sensing & Display division.

Eric has spoken in more than 50 industry conferences over the last 10 years and has been interviewed or quoted in multiple media including: The Wall Street Journal, CNN, Fox News, CNBC, Bloomberg, Financial Review, Forbes, Technology Review, etc.

Prior to joining Yole, Eric held R&D, engineering, manufacturing and marketing positions with Fortune 500 Company Saint-Gobain in France and the United States. Eric received a PhD in Optoelectronics from the National Polytechnic Institute of Grenoble. He is based in Portland, OR.


ABOUT THE AUTHORS

Biographies & contacts 2/2


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Acer, Aisin Seiki, Aledia, Analog Devices, APAG Elektronik, Apple, Aptiv, ASTI, Audi, AUO, BHAP, BMW, BOE , Bosch, Bose, Cadillac, Chevrolet, Chrysler, Continental,

Denso, Dräxlmaier, Everlight, Eyesight, Facebook, Faurecia, Federal-Mogul, Fiat, Flex (AGM Automotive), Ford, Garret Advancing Motion, Geely, Gentex, GlobalFoundries , GM, Goertek, Groupe Tera, Grupo Antolin, Hannstar, Harman, Hella, HKUST, Honda,

HuayuVision Technology, Hyundai, Hyundai Mobis, IAC, IDIS, Infiniti, Innolux, Intel, Invensas, ITRI, Jaguar, JB Display, JDI, Joyson Safety Systems, Karma, Kia, Koito, Kostal,

Kyocera, Land Rover, LETI, Lextar, Lexus, LG Display, Lincoln, Lumens, Lumileds, Lumiode, Magna, Marelli, Melco Display, Melexis, Mercedes-Benz, Micledi, Mitsubishi,

Mitsubishi Electric Corp., Mojo Vision, Monolithic 3D, MTC, Müller-BBM, Nissan, Omnivision, OnSemiconductor, Oshino Lamps, Osram, Ostendo, Panasonic, Paragon,

Plessey, Porsche, PSA, Qoros, Recticel, Renault, Samsung, Seat, Seeing Machines, Sensirion, Sharp, Sitan Technology, Skoda, Smart Eye, Sony, Stanley, STMicroelectronics,

Subaru, Sun Yat Sen U., SUSTech, Suzuki, Syndiant, TE Connectivity, Tesla, Tianma, Toyoda Gosei, Toyota, Toyota Boshoku, Truly, Valeo, Veoneer, Vishay, Visionox, Visteon,

Volkswagen, Volvo, Vuereal, Xingyu, Xperi, Yanfeng, Yazaki, and more.

COMPANIES CITED IN THIS REPORT


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CONTEXT

UX at the centre of three domain activities

Displays, lighting and sensing activities are part of the user experience.


UX

DISPLAYSLIGHTING

SENSING

Displays have replaced analog

instruments. OEMs have also started

to replace physical buttons and

mirrors, and will be used to extend

infotainment control to passengers.

HUDs are becoming more intelligent

to really interact with the driver.

Interior lighting is not limited to

better illumination in dark zones.

New applications for safety, com-

munication, and styling are being

developed.

In-cabin sensing was quite limited to few applications like pressure sensors in seats and

monitoring seat belt fastening. Distraction and drowsiness are now monitored, and

fusing this with ADAS systems could improve safety. Sensing for comfort is becoming

implemented with particle monitoring and active noise cancellation.

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CONTEXT

ADAS impacts display and cockpit design philosophy

UX and displays are evolving with less driver’s attention and more interactions with displays. Vehicles will turn into places of work and entertainment.

Functional CockpitPersonal / long haul vehicle

“Living room” Cockpit

• Driving

• xxx

• xxx

Automation level

• Information

• xxx

• xxx

• xxx

Short Trips “Robot” Vehicle ?

• xxx

• xxx

• xxx

Source: Panasonic

Source: Huyndai

Source: WaymoAs the level of autonomous driving

capabilities increases, the number, size and

functions of the displays are changing.

ADAS level 0-2 ADAS level 3-5 (past 2025)


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MARKET FORECAST

2020-2025 Global interior market revenue forecast ($M)

The global interior market for displays, lighting and sensing is expected to reach $22.7B in 2025 at a CAGR20-25 of 12%. Displays will represent more than 70% of the revenues.


$0.3B

$2.6BCAGR2020-2025

+63%

Automotive displays

Interior lighting

Interior sensing

CAGR2020-2025

+12%

2020$13.1B

2025e$22.7B

$15.5BCAGR2020-2025

+10%

$9.7B$3.1B

$4.6BCAGR2020-2025

+8%

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MARKET FORECAST

Interior lighting - 2019 revenues – Breakdown by Tier-1

The interior lighting market is in the hands of five main tier-1s, holding xx% of the total revenues.

• In 2019, five industry players (i.e.: Tier-1s) held 73%of the total automotive interior lighting market:xxxx. The remaining revenue was distributed acrosssmaller players.

• The number of tier-1s involved in interior lightingquite important, about 20-25 players.

o Most of main tier-1s are headquartered in Europe orin the US.

o Only two of leading tier-1s has been identified in Asia.

• Two major tier-1, xxx and xxx, also involved in xxxare increasing their activity on interior lighting.

o This should be related to their strategy of thedevelopment of the autonomous vehicle as interiorlighting is expected to become more important.

$3.7 B


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• Suppliers and designers aredreaming of placatingdisplays on pretty muchevery interior surface of thecockpit.

• As the level of autonomousdriving increases from Level2 to 3, 4 and 5, the function,size, number and position ofthe displays evolves.

• The multiplication of large,infotainment displays is onlyreally justified afteradoption of level 3+ ADAS:past 2025

• In practice, due to cost andcomplexity, most of thefuturistic conceptsdemonstrated at tradeshows will be limited tohigh end vehicles usedfor long haul traveling.

MARKET TRENDS

More displays: from hype to realityInstrument cluster

Center stack

Digital rearview mirror

A-Pillar

Head up display

Passenger seat infotainment

Additional controls

(armrest, steering wheel…)

Side door

Rooftop

Side window

Complexity, cost, power

consumption..

?

Interior side mirror

replacement


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INDUSTRY OVERVIEW

Tier-1s involved in DMS and/or OMS

Almost 15 Tier-1s have been identified on DMS/OMS showing the importance of such system.

Europe(5):

• xxx

• Continental (DE)

• xxx

• xxx

• xxx

North America(4):

• Aptiv (US)

• xxx

• Xxx

• xxx

Japan(3):

• xxx

• xxx

• xxx

Korea(1):

• xxx


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SUPPLY CHAIN

Instrument panel – Main supply chains

System OEMTier 1Tier-2


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SENSING

In-cabin sensing applications

Five different in-cabin sensing applications can be found in automotive.

Driver monitoring

system

Occupant monitoring

system

Gesture recognition

system

Particle monitoring

system

Active noise

cancellation system

Source: Bosch


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INTERIOR LIGHTING

Automotive interior lighting

Development of new packages encompassing new LED devices, dedicated optics and electronics might further help the technology to increase its value in automotive.

Past

Halogen

2020 2025

LED Smart LED

xxx Lighting systems xxx

To orient driver in the cockpit xxx xxx

xxxFunctional static lighting xxx

Light reflector (Light diffusion) xxx xxx

xxxFast, smart and more complex electronics,

ECUxxx

Attributes

Light source

System

Functionality

Applications

Light delivery

systems

Light control


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DISPLAY PANELS TECHNOLOGY TRENDS

Instrument cluster: from analog to digital

High resolution, color TFT displays are replacing the century old mechanical instruments.

• Today’s vehicles are increasingly equipped with eithersemi or full digital clusters with high resolutiondisplays.

• Display images speedometer/tachymeter + addnavigation map, driving regime, battery status, etc.

• Some information displayed on the instrument clustercan be redundant with the CID to avoid eye gazestraying too far from the road.

Analog +

8-segment displayMonochromatic and

full-color display

Full-color display with

analog components

Fully digital

instrument clusterFull Analog


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DISPLAY PANELS TECHNOLOGY TRENDS

Display technology forecast

LCD is set to continue to dominate the automotive industry for foreseeable future.

• While very mature, LCD technologies keep improving on a regular basis. QD films, miniLED, dual cells all leverage the existing a-Si or LTPS LCD manufacturing infrastructure, requiring little to no additional CapEx while significantly improving performance. Those technologies allows automakers to meet their performance targets (contrast, brightness) while still working with a robust, battle tested technology: LCD

LCD technologies

xxx

xxx

xxx

xxx

Self emissive technologies

xxx

xxx

xxx

xxx

2015 2020 2025 2030

Higher brightness,

reduced power, faster

refresh rates etc.

xxx

xxx

xxx


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SYSTEM ARCHITECTURE

Players involved in domain controllers

Few players are involved in the development of the two domain controllers.


Cockpit domain controller ADAS & AD domain controller

DRIVER

MONITORING*

DRIVER

MONITORING*INSTRUMENT

CLUSTER HUD

V2X

CYBER SECURITY

CLOUD

INFOTAINMENT COMPUTER VISION

ARTIFICIAL

INTELLIGENCE

HIGHWAY DRIVING AEB

DATA FUSION

*Depending on the

OEM, DMS can be

included in the cockpit

or in the ADAS domain

controller

SENSORS

SENSORS

SENSORS

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Sales Team

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Contact our

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information

Yole Développement

Sensing and Computing for ADAS Vehicle 2020

Status of the Radar Industry: Players, Applications and Technology Trends 2020

LiDAR for Automotive and Industrial Applications 2020

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Sales Team

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Your contact: Sandrine Leroy, Dir. Public Relations

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