aviation portal motor presse stuttgart · 2020. 10. 20. · aviation portal motor presse stuttgart...
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AVIATION PORTAL MOTOR PRESSE STUTTGART
PRESENTATION 2020
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Aviation Portal Motor Presse Stuttgart
Source: *IVW September 2020, **AGOF digital facts September 2020
Aviation Portal Motor Presse Stuttgart
The aviation portal, a combination of the special interest sites flugrevue.de,
aerokurier.de, aero.de and klassiker-der-luftfahrt.de, reaches a very specific, high-
quality target audience.
The users of the portal are predominantly active in aviation, whether professionally or
privately. These users are mainly male, highly educated and obtain a high household
income.
▪ flugrevue.de
▪ aerokurier.de
▪ klassiker-der-luftfahrt.de
▪ aero.de
▪ paxex.de
Digital Reach:
6,741,914 Page Impressions*
3,032,465 Visits*
766,000 Unique User**
Desktop MPS aviation portal:
188,000 Unique User**
Mobile:
584,000 Unique User**
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Source: AGOF Digital facts December 2019
A premium target group
80%MALE
32%UNIVERSITY
DEGREE
50%INCOME
3,000 € +
+
49%50 AND ABOVE
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The target group in detail
Source: AGOF Digital facts December 2019
gender
education
age
profession
household
Net income
80%
20%
12%
16%
20%
49%
1%
19%
31%
18%
32%
7%
70%
5%
19%
26%
50%
Men
Women
20 - 29 years of age
30 - 39 years of age
40 - 49 years of age
50+ years of age
No general education
Lower Secondary Education
Seconday School
A level
University degree
Apprenticeship, schooling
Employed
Up to 1,000 EUR
1,000 - under 2,000 EUR
2,000 - under 3,000 EUR
3,000 EUR and more
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For professionals, experts and fans
flugrevue.de
flugrevue.de is the specialist portal for aerospace employees and everyone
interested in this field.
Major topics include current issues of civil aviation, space flight, military aviation and
technics.
More trademarks of flugrevue.de include show reports from the most important
global aerospace trade shows, comprehensive surveys on manufacturers, aircraft
and their technology, an active photo community as well as extensive information on
careers in aerospace together with an appointments section.
Channels Banner
Home Page • flugrevue rotation • Motor Presse Stuttgart Aviation Portal
Channels Fixed Placements (300 x 150 Pixel)
•Home Page • Civil Aviation • Military Aviation • Technics • Space Flight
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For pilots by pilots
aerokurier.de
aerokurier.de is the specialist portal for international civil aviation with major
emphasis on general and business aviation, engine powered flight, air sport and
aeromechanics.
The broad range of topics includes current news from the community, exclusive show
reports from national and international trade shows, relevant practical advice on
flying, as well as technical data of all popular aircraft and a vastly used aircraft
market.
Channels Banner
Home Page • aerokurier rotation • Motor Presse Stuttgart Aviation Portal
Channels Fixed Placements(300 x 150 Pixel)
Home Page ● General Aviation ● Business Aviation ● Air sports ● Job/Training
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Internet service for aviation news
aero.de
aero.de is the leading website for aviation news targeting aerospace employees and
everyone interested in this field. Major topics and unique features of aero.de are its
funded business news about the European and international aviation sector.
The news coverage deals with the following topics: the airline- and airport branch,
aviation industry as well as show reports from most important aerospace trade shows
worldwide.aero.de aims at aviation professionals as well as readers generally
interested in the industry, who can draw on not only the offerings but as well on the
broad knowledge of the community.
Channels Banner
Home Page ● aero Rotation ● Motor Presse Stuttgart Aviation Rotation
Channels Fixed Placements (300 x 150 Pixel)
Home Page ● News ● Background ● Travel
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Our website about Passenger Experience
paxex.de
There is hardly any topic within the aviation sector which is discussed as much as
passenger experience at the moment. Only airports and airlines which manage to
steadily improve all touch points of the travel experience are able to survive in the
highly competitive environment. In regards of customer retention passenger
experience is of higher importance than bonus programs.
The new website PaxEx.de deals with the hot topic passenger experience. Therefore
PaxEx.de is the ideal advertising platform for all those who want to reach frequent
fliers, business travelers and decision makers within the aviation industry.
The digital era revolutionizes the way we fly, how airlines communicate with their
customers and how passengers co-determine their flight experience. This is
passenger experience.
Channels Banner
paxex Rotation ● Motor Presse Stuttgart Aviation Rotation
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Mobile offerings
Source: *IVW September 2020, **AGOF digital facts September 2020
Aviation Portal
The content of flugrevue.de, aerokurier.de, klassiker-der-luftfahrt.de and aero.de is
now optimized perfectly for use on mobile devices.
All contents are perfectly adapted for use on mobile devices.
Mobile Ads Ad size in pixels CPM in Euro
Mobile Banner 6:1 320x50 50
Mobile Banner 4:1 320x75 50
Mobile Banner 2:1 320x150 50
Mobile Medium Rectangle 300x250 75
Mobile Reach:
4,469,862 Pages Impressions*
2,189,907 Visits*
584,000 Unique User**
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Campaign examples
Medium Rectangle Super BannerSky Scraper Billboard Ad
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Campaign examples
Mobile Banner 2:1 Mobile Banner 4:1Mobile Medium Rectangle Promotion Box
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All prices in Euro plus VAT.
Professionals and specialists in aviation are in greater demand than ever before!
Job advertisements online and mobile
Get in touch with your new employee where he/she is looking for your vacancy: with a job advertisement on one of our aviation websites or ask for a combined offer
on all three websites. Your ad will be published online immediately and will ne available for at least 30 days incl. Three days top listing on the start page.
Price: from € 399.00 per ad /website
Contact:
Guido Zähler
gzaehler@
motorpresse.de
+49 0711 182-2815
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Digital advertising form
More than 109,000 fans follow FLUG
REVEUE AEROKURIER, KDL and AERO.de
on Facebook.
We create very individual posts and stories for
customers on Facebook.
In the text the customer is tagged as a partner
(@customer). If desired, a further defined
customer hashtag can be added to the
Story will be recorded. Facebook posts link to
the customer website.
Social Media
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Ad sizes and Rates
DISPLAY ADS FORMAT IN PIXELS TKP IN EURO
Ad Bundle 728x90 + 160x600 + 300x250 50
Billboard 1100x250 120
Fireplace 160x600 + 1140x90 + 160x600 120
Halfpage Ad 300x600 75
Medium Rectangle 300x250 50
Sitebar 300x600 (dynamisch frei skalierbar) 120
Skyscraper 160x600 75
Superbanner 728x90 50
Wallpaper 1140x90 + 160x600 120
MOBILE ADS FORMAT IN PIXELS TKP IN EURO
Mobile Ad 6:1/4:1/2:1 320x50 / 320x75 50
Mobile Medium Rectangle 300x250 75
MULTISCREEN ADS FORMAT IN PIXELS TKP IN EURO
Ad Bundle + Mobile Medium Rectangle 728x90 + 160x600 + 300x250 70
Billboard + Mobile Ad 2:1 1100x250 + 320x150 115
Halfpage Ad Multiscreen 300x600 70
Medium Rectangle Multiscreen 300x250 70
All prices in Euro plus tax
Advertising formats and prices: As of September 2020, subject to format and price changes in 2021. Further advertising formats and prices can be found here: www.mps-vermarktung.de
TARGETING CRITERIA
Demographics Age, gender, education, net household
Geography Countries, regions, cities,post code areas
Technology Browser, operating system etc.
Key Values Automotive, community, dating, etc.
Surcharges per criteria +15%
http://www.mps-vermarktung.de/
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Contact
MOTOR PRESSE STUTTGART
GmbH & Co. KG
Leuschnerstr. 1
70174 Stuttgart
Deutschland
www.motorpresse.de
www.mps-vermarktung.de
SALES DIRECTOR AEROSPACE
DIVISION
Guido Zähler
Telefon +49 (0)711 182-2815
UNIT SALES DIRECTOR DIGITAL
Nicole Tilly
Telefon +49 (0)711 182-2056
Contact
FRANCE
DEF & COMMUNICATION
Phone +33 1 47307180
Fax +33 1 47300189
Fabio Lancelotti
Emmanuel Archambeaud
ITALY
ROSY POMMERSCHEIN
Phone +39 06 8554126
Fax +39 06 8554094
mailto:[email protected]:[email protected]:[email protected]:[email protected]