SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

001:You

r Eyes Lie

ATM

N 2012

ST

RA

NG

E

LO

VE

REPUBLIC

OF LO

ND

ON

A DISTIN

CTIO

N O

F ON

E’S SELF“W

E WO

NT FIG

HT AN

OTH

ER RIC

H M

AN’S W

AR”

AUTUMN WINTER PB 523089 MLXVI

Your Eyes L ie // TWO THOUSAND AND TWELEVE // STRANGELOVE

FREE FROM AFFILIATION, BIAS, OR DESIGNATION.A HUMAN BEING; “THERE WAS TOO MUCH FOR ONE PERSON TO DO”

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

AUTUMN WINTER PB CONTENTS MLXVI

FALL TWO THOUSAND AND TWELEVE

STRANGELOVE

This season, Your Eyes L ie introduces an eclect ic col lect ion of interest ing crafted pieces with a modern twist , that is both trend led and direct ional.

Inspired by Vintage Americana and its wonderful ly t imeless iconic imagery combined our class ic Offbeat pr ints and s logans, the col lect ion reinvigorates the sophist icated minimal ism and endur ing optimism of a bygone era.

Your Eyes L ie’s s ignature individual ideas and eclect ic designs form the basis f rom which they del iver their col lect ion with modern techniques, digital pr ints and qual i ty fabr ics throughout.

Choose from a wide range of dresses, jersey basics, pr inted sweats, pants, scarfs and accessor ies.

YOUR EYES LIE IS AN INVENTIVE GRAPhIc INSPIRED cULT cUT AND SEW jERSEY RANGE ThAT cOMBINES qUIRkY PRINT AND INTERESTING cUTS, ALL MADE IN ThAILAND, ThEY hAVE qUIckLY GAINED A FOLLOWING AMONGST cELEBRITIES, TRENDSETTERS AND TOP RETAILERS WORLDWIDE.

ThE LABEL ThE TEAM STARTED OUT AS A hUSBAND AND WIFE LOOkING FOR SUPPLIERS, UNTIL ThEY STARTED ThEIR OWN FAc-TORY OUT OF A NEED TO FIND SOMEONE hOW cOULD PRINT ThEIR hIGh DEFINITION IMAGES. ThE cOLLEcTIONS ARE GROWING BY ThE SEASON AND GETTING STRONGER AND STRONGER. ThE cOLLEcTION IS STOckED IN PREMIUM STORES WORLDWIDE.

YOUR EYES LIE cLOThING OFFERS A cOMPLETE cOLLEcTION OF LIFESTYLE cLOThING AND AccESSORIES. MANY STYLES cRAFTED AND PRINTED BY hAND, EAch PIEcE IS DESIGNED FOR A FLAWLESS FIT AND MADE FOR cOMFORT.

AccOUNTS@YOUREYESLIE.cOMWWW.MYEYESLIE.cOM/AW12

YOUR EYES LIE cAPTURE’S ThE ExcITEMENT AND jOY ThAT cOMES FROM BEING YOUNG, DOING SOMEThING YOU LOVE AND BEING ALIVE AND FREE IN LONDON. WE DON’T DO POSTURING OR ATTEMPT TO STRUT ThE STREETS IN A SELF-cONScIOUS WAY BEcAUSE LIFE’S MUch TOO IMPORTANT TO TAkE SERIOUSLY. WE ARE hOWEVER INFLUENcED BY ThE STREET AND BY ThE PEOPLE WE MEET, BY WORDPLAY AND cULTURE AND BY OUR FRIENDS AND ThE LOVED ONES WE MEET AND LOSE AS WE MAkE OUR WAY ALONG LIFE’S jOURNEY.

cOMBINING RAzOR-ShARP GRAPhIc DESIGN AND DIGITAL PRINTING WITh INFLUENcES DRAWN FROM POPULAR cULTURE AND ThE cATWALk, YOUR EYES LIE hITS ThE TRENDS WhILE SIMULTANEOUSLY cELEBRATING ThE INDIVIDUAL YOUR EYES LIE IS STAND OUT FAShION.

YOUR EYESLIE: PROUDLY MANUFAcTURING TO ThE hIGhEST STANDARD.

WWW.YOUREYESLIE.cOMWWW.MYEYESLIE.cOM/AW12

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 3

XS S M L XL XXL

White (001)

159-SkELETON_hR

181-SkULL INDIAN

#130-001-159-SkELETON_hR

#130-001-181-SkULL INDIAN

XS S M L XL XXL

White (001)

XS S M L XL XXL

Light Cement (007)

Black (008)

Sand (002)

XS S M L XL XXL

White (001)

158-RIPLONDON

172-POckET GIRL

#130-007-158-RIPLONDON

#130-001-172-POckET GIRL

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

016-BEAR-PIPE#130-008-016-BEAR-PIPE

XS S M L XL XXL

Red (005)

Black (008)

White (001)

Royal (004)

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 4

013-AcE#130-008-013-AcE

012-3DFOx#130-002-012-3DFOx

XS S M L XL XXL

Sand (002)

Royal (004)

Red (005)

White (001)

XS S M L XL XXL

Light Cement (007)

Black (008)

White (001)

014-ANIMAL#130-002-014-ANIMAL

XS S M L XL XXL

Sand (002)

Red (005)

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 5

018-cAT_FOx

020-EATAcID

#130-005-018-cAT_FOx

#130-007-020-EATAcID

017-BLAckjAckET

019-cROSS_2

#130-002-017-BLAckjAckET

#130-001-019-cROSS_2

XS S M L XL XXL

White (001)

Red (005)

Sand (002)

XS S M L XL XXL

White (001)

Black (008)

Red (005)

Royal (004)

XS S M L XL XXL

White (001)

Black (008)

XS S M L XL XXL

Black (008)

Light Cement (007)

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

024-FEAThERSkULL#130-008-024-FEAThERSkULL

XS S M L XL XXL

White (001)

Red (005)

Sand (002)

Black (008)

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 6

022-EYEPEAcE#130-001-022-EYEPEAcE

021-EThNIcINDIAN#130-002-021-EThNIcINDIAN

XS S M L XL XXL

Sand (002)

Light Cement (007)

White (001)

XS S M L XL XXL

Red (005)

White (001)

023-EYESPEAcESSSSS#130-002-023-EYESPEAcESSSSS

XS S M L XL XXL

Light Cement (007)

Sand (002)

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 7

026-jOURNALSEcRET

028-LENNON

#130-001-026-jOURNALSEcRET

#130-005-028-LENNON027-kISSS#130-002-027-kISSS

025-hOMELESShEADD#130-002-025-hOMELESShEADD

XS S M L XL XXL

Red (005)

White (001)

Sand (002)

Royal (004)

XS S M L XL XXL

Red (005)

Light Cement (007)

Sand (002)

Black (008)

White (001)

XS S M L XL XXL

Sand (002)

Red (005)

XS S M L XL XXL

Red (005)

Black (008)

White (001)

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 8

030-LORDSOFALL

032-LOVEOFIT

#130-008-030-LORDSOFALL

#130-001-032-LOVEOFIT

029-LET-SPART

031-LOVEMYEMU

#130-007-029-LET-SPART

#130-002-031-LOVEMYEMU

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 9

034-NO-NATIONS

036-OhMAMA

#130-004-034-NO-NATIONS

#130-008-036-OhMAMA

XS S M L XL XXL

Light Cement (007)

Sand (002)

White (001)

033-NAUTIcAL

035-NOTFD

#130-008-033-NAUTIcAL

#130-002-035-NOTFD

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 10

038-PEAcEzA

040-SkULLTRIANGLEc

#130-001-038-PEAcEzA

#130-005-040-SkULLTRIANGLEc

037-OWLMASk

039-SkULLhANNA

#130-001-037-OWLMASk

#130-005-039-SkULLhANNA

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 11

XS S M L XL XXL

Red (005)

Black (008)

White (001)

Sand (002)

XS S M L XL XXL

Sand (002)

Royal (004)

Red (005)

Black (008)

White (001)

042-SPAcE

044-UPShERISES

#130-001-042-SPAcE

#130-008-044-UPShERISES

XS S M L XL XXL

Red (005)

Black (008)

White (001)

Light Cement (007)

041-SkULLx

043-TRIPThELIGhT

#130-008-041-SkULLx

#130-008-043-TRIPThELIGhT

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

XS S M L XL XXL

Royal (004)

Red (005)

Black (008)

White (001)

047-VOS#130-008-047-VOS

XS S M L XL XXL

Black (008)

048-WOW#130-008-048-WOW

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 12

XS S M L XL XXL

Red (005)

Light Cement (007)

049-YOUREYESLIEPR#130-005-049-YOUREYESLIEPR

045-US_SkULL#130-001-045-US_SkULL

XS S M L XL XXL

Red (005)

Light Cement (007)

White (001)

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 13

XS S M L XL XXL

Royal (004)

Light Cement (007)

White (001)

XS S M L XL XXL

Sand (002)

Light Cement (007)

052-1960S

054-chILD&SkULL

#130-001-052-1960S

#130-007-054-chILD&SkULL

XS S M L XL XXL

White (001)

XS S M L XL XXL

Royal (004)

Red (005)

Black (008)

White (001)

050-3SkULL

053-ALLOFUS

#130-001-050-3SkULL

#130-008-053-ALLOFUS

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

XS S M L XL XXL

Sand (002)

Red (005)

Black (008)

White (001)

FALL 2012 \

\ 14

XS S M L XL XXL

Royal (004)

Red (005)

Black (008)

059-DEADROckER

061-DIRTY

#130-001-059-DEADROckER

#130-008-061-DIRTY

XS S M L XL XXL

Sand (002)

Royal (004)

057-cOWGIRL PINUP

060-DEADSURE

#130-001-057-cOWGIRL PINUP

#130-002-060-DEADSURE

XS S M L XL XXL

White (001)

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 15

XS S M L XL XXL

Red (005)

Light Cement (007)

Black (008)

White (001)

064-DRAcONIANOPPR

065-DRUGS

#130-007-064-DRAcONIANOPPR

#130-007-065-DRUGS

XS S M L XL XXL

Red (005)

Light Cement (007)

White (001)

Sand (002)

XS S M L XL XXL

Sand (002)

Light Cement (007)

White (001)

XS S M L XL XXL

Sand (002)

White (001)

Red (005)

062-DOcTOR

066-FAcES

#130-002-062-DOcTOR

#130-002-066-FAcES

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 16

XS S M L XL XXL

Sand (002)

Red (005)

068-FREEDUMB

071-hANDOFDEATh

#130-001-068-FREEDUMB

#130-002-071-hANDOFDEATh

XS S M L XL XXL

Light Cement (007)

Sand (002)

White (001)

XS S M L XL XXL

Red (005)

Royal (004)

Black (008)

White (001)

067-FOUR

069-FUTURE

#130-008-067-FOUR

#130-008-069-FUTURE

XS S M L XL XXL

Red (005)

Light Cement (007)

Black (008)

White (001)

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 17

XS S M L XL XXL

White (001)

Black (008)

Red (005)

Light Cement (007)

XS S M L XL XXL

Sand (002)

Royal (004)

73-hIM

075-kISSMYGUN

#130-005-073-hIM

#130-002-075-kISSMYGUN

XS S M L XL XXL

Light Cement (007)

Sand (002)

White (001)

XS S M L XL XXL

Red (005)

072-hANGTEN

074-jOhN

#130-001-072-hANGTEN

#130-005-074-jOhN

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 18

XS S M L XL XXL

White (001)

Black (008)

Red (005)

Light Cement (007)

078-LUcIFER YEL#130-001-078-LUcIFER YEL

#130-001-080-NONNATIONS

XS S M L XL XXL

White (001)

XS S M L XL XXL

Sand (002)

Red (005)

Royal (004)

White (001)

077-LOSINGMYhEADS

079-MYFULL

#130-005-077-LOSINGMYhEADS

#130-001-079-MYFULL

XS S M L XL XXL

Sand (002)

Red (005)

Black (008)

White (001)

080-NONNATIONS

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 19

XS S M L XL XXL

Red (005)

White (001)

Light Cement (007)

Black (008)

082-OUREYESLIE

086-ShELD

#130-008-082-OUREYESLIE

#130-001-086-ShELD

XS S M L XL XXL

Black (008)

Red (005)

XS S M L XL XXL

Black (008)

Red (005)

Sand (002)

XS S M L XL XXL

Royal (004)

Light Cement (007)

White (001)

081-OhLOVE

085-SExYcOWGIRL

#130-008-081-OhLOVE

#130-001-085-SExYcOWGIRL

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 20

XS S M L XL XXL

Light Cemant (007)

Royal (004)

Black (008)

089-UREL

092-YOUREYES

#130-007-089-UREL

#130-008-092-YOUREYES

XS S M L XL XXL

Light Cement (007)White (001)

Royal (004)

Black (008)

XS S M L XL XXL

Sand (002)

White (001)

Red (005)

Black (008)

087-SWORDS

091-YELSANGEL

#130-002-087-SWORDS

#130-008-091-YELSANGEL

XS S M L XL XXL

Red (005)

White (001)Sand (002)

Black (008)

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 21

137-BLUESkULL

182-USA

#130-008-137-BLUESkULL

#130-005-139-cAT_FOx

XS S M L XL XXL

Light Cement (007)

Black (008)

XS S M L XL XXL

Red (005)

Royal (004)

Black (008)

XS S M L XL XXL

Sand (002)

Red (005)

Light Cement (007)

Black (008)

094-YRWUS

136-AMERIcANV

#130-005-094-YRWUS

#130-002-136-AMERIcANV

SPRING

SS12

^ G E N E R A L _ S T A N D A R D / / L I E S / / S P R I N G | 2 0 1 2 S U M M E R

MEN’S SIGNITURE TShIRT’S

FALL 2012 \

\ 22

142-cIRcLE

153-kON NOk

#130-008-142-cIRcLE

#130-001-153-kON NOk

XS S M L XL XXL

Royal (004)

Black (008)

White (001)

Red (005)

141-cATSUNGLASSES

148-FOx FAcE

#130-005-141-cATSUNGLASSES

#130-001-148-FOx FAcE