awc may newsletter

8/2/2019 AWC May Newsletter

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Creative Touch Points:Using Guerilla Marketingto Become Visible to Your Audience

Program Overview: Small marketing budgets and increasing media

clutter can make it diicult or organizations o any size to eec-

tively communicate with target audiences. Bypass these obstacles by

adopting creative and aordable guerilla marketing techniques that

transorm mundane experiences into memorable audience touch

points. Join Regina Waters and Claire Chrisman as they present the

undamentals o guerilla marketing and highlight innovative tactics

that accomplish the low-budget, high-impact goals o this non-tra-

ditional approach to marketing.

Regina Waters, Ph.D., is a proessor o communication at Drury Uni-versity and chair o the Department o Communication. She teachesundergraduate and graduate courses in public relations and integratedmarketing communications. Regina is the aculty advisor to DC Net-works, Drurys student AWC chapter.

Claire Chrisman is a senior at Drury University who is majoring in

advertising, public relations, and design arts. For her senior capstoneproject she created an implemented a guerilla marketing campaign orthe Coee Ethic. Claire is the account executive or Drurys Ad eamand has acilitated the teams eorts to create an integrated marketingcommunications plan or Nissan as part o the American AdvertisingFederation National Student Advertising Competition. Claire is presi-dent o DC Networks and will graduate in May 2012.

Newsletter of the Association for Women in Communications Springeld,

MAY MEETING

MAY

5 Downtown5 W. Walnut Stringfeld, MOin us at 11:30 a.m.r networking

ogram begins at Noon

5 or members8 or returning guests4 or AWC students/

udent members.

VP by 4/26:[email protected]

[email protected]

11:30 a.m. - 1:00 p.m.AY 1, 2012

AWCSpringfieldMO.org www.womcom.org

Claire ChrismanDrury University

Regina Waters, Ph.D.Drury University

AFFORDABLE ADVERTISING FOR YOUR BUSINESS

embers Only Event

Put an ad in the AWC Communication Link to Share Your EventBusiness Ino or Special Promotion! The AWC Newsletter is sharedthroughout the Springfeld Community, with members, and ousister organizations. Contact Sharina to advertise today!

Single $7.50 per issue or $60 annuallyDouble $15 and $120

(Annual rates include 11 newsletters; two months ree)

me Your Facebook

melinecebook has gone and done itn. Just as businesses were get-the hang o using pages, Face-

k decided to shake it up bynging the rules yet again. AsMarch 30, Facebook switchedts business pages over to theline ormat.

n us on 6 -7:30 p.m., uesday,15, at Hebrews Coee, 1604

epublic Road, as we discussts changed, while oering tipsstrategies or leveraging thetimeline to market your busi-or organization.

esenter is Claire Faucett, newC member, and owner o en-5w, a social media marketingcy in Springeld.

r members o AWC, thereo charge to attend. RSVP [email protected].


2/6

FROM THE PRESIDENT

ESIDENTgela Frizell

on Service Group

[email protected]

-761-7227

ESIDENT/ELECTRandolph

ene County Juvenile Ofce

[email protected]

-6151ST PRESIDENT/MINISTRATORzie Zerr

Utilities

[email protected]

-831-8505

CRETARYley Wood

ociated Electric Cooperative, Inc.

[email protected]

-885-9298

EASURERhele Kaufmanter House

[email protected]

-881-7090

MBERSHIP/NEW MEMBERSgela Cave

npower

[email protected]

-886-9300

WSLETTER/PUBLICITYarina Smith

thwest Baptist University

[email protected]

lissa Adler

lic Relations & Marketing Consultant

[email protected]

-837-9358

OGRAMSrie Tomko

[email protected]

E MANAGEMENTily Coulter

BSITE/NEWSLETTERnica Whitworth

[email protected]

-880-2452

OGRESS OF WOMEN ANDST AMENDMENTrgaret Castrey

garet Castrey & Associates

[email protected]

-631-9964

T TO KNOW YOUnda Jackson

keting Mix

[email protected]

As communicators, we oentake or granted that our cus-tomers, community and peers

know the down-low on what we o-er - especially when it comes to ourpurpose. Dan Prater explained in ourApril presentation that we need toshare our organizations purpose, orour WHY to resonate with our audi-ence. I you are unsure where to start,rst nd your own personal WHY.

Startwithwhy.com explains it best,You will discover your WHY when

you look in the complete opposite di-rection rom where you are now. TeWHY comes rom looking back at allthose times when you loved workingon a project or loved a job. By exam-ining those times when everything

just elt right and you loved theexperience when you were liv-ing your WHY you will uncoverthe keys to discovering and artic-ulating your personal WHY.

I encourage you (i you haventalready) to reach into yourselvesover the next several months andre-discover your WHY, thenshare it with others.

Start with your amily, thenshare with your community, andeven re-align your elevator pitch

to reect your WHY. Once yourediscover your personal WHY,you will then connect more deep-ly with the WHY o your organiza-tion (or you will discover its time ora change)!

Angela Frizell

W

omen and Girls Lead is a public mediainitiative designed to ocus, educate, and

connect women, girls, and their alliesacross the globe to address the challenges o the 21stcentury. As more women and girls step into leader-ship roles, theres still a huge need to address equalaccess, reedom, and opportunity or women andgirls worldwide.

Te Independent elevision Service, or IVS,which provides independent content to public televi-sion stations, has recently seen several stories surac-ing about womens leadership, while public dialogueabout ghting poverty, violence and extremism in-creasingly ocuses on women & girls. IVS saw anopportunity to implement a new strategy and ampliy

voices to reach out in innovative ways.Women and Girls Lead is comprised o a variety o

activities including television and online broadcasts

such as Independent Lens, Frontline and POcials, outreach partnerships with national an

national organizations, and opportunities ortelevision stations to host community events, the public and orm meaningul partnerships

Our goals or WAGL in this community education and empowerment. Wed like toawareness o the global issues women and gacing and the eects it can have. We also wanpower our community to address these issuesstep into leadership roles and realize their pot

In Springeld and the surrounding areas, Public Broadcasting wants Women & Girls have the biggest impact possible. With your sand ideas, we can make that possible. o nd o

you can be more involved with Women & Gircontact Hannah Combs at 417-836-8894 or [email protected].

GETTING INVOLVED

Make Plans to attend! June 5:Managing and Preparing or DisastersLynn Onstot, Public Inormation Ofcer

in Joplin. Join us as hear rom ront linescommunicator, Lynn Onstot and reect

on the one year anniversary o the Joplinornadoes.

July: Date TBDSimply Social: AWC Aer-hoursOur annual evening covered dish net

ing event is the opportunity to meet avisit with other members, invite rien

see past members.


3/6

MEMBER NEWS

Famous

for our

Meats!

www.harterhouse.com

[email protected]

Harter House April 2012

Black Box Wines $25.59 $19.99

Santa MargheritaPinot Grigio $24.99 $19.99

Simi Chardonnay $19.99 $12.99

6th Sense Syrah $17.99 $12.99

7 Deadly Zins $17.99 $12.99

Primal RootsRed Blend $11.69 $7.99

Harter House

1500 E. Republic Road

417-886-4410

AWC MISSIONWWW.WOMCOM.ORG

Two AWC Springfeld Members to be part o social mediapanel at PRSA Midwest District Conerence in Chicago,July 19-20, 2012

Friday, July 20, 2012

Whats the News in Social Media

Three Women Share their Insights as Emerging Proessionals in the Field

Find out how these three proessionals have developed and now lead the social media eorts attheir organizations. Tis session will ocus on how to build the social media delivery channel atyour organization and what these leaders have learned along the way.

Moderator

Sharina Smith, Senior Director o Marketing & Communications, Southwest Baptist University,

Bolivar, Mo. @sharinasmith

Panel Members:

Claire Faucett, Owner, engage5W, Springeld, Mo. @engage5wCari McLean, Manager, Social Media, HIMSS, Chicago @carimcleanYvette Pistorio, Social Media Manager, Cision, Chicago @cisionFor more inormation about the PRSA conerence, visit http://www.prsachicago.com/prsa-mid-

west-conerence/

The way to make a true riend is to be one. Friendship implies loyalty,

esteem, cordiality, sympathy, aection, readiness to aid, to help, to

stick, to fght or, i need be....Radiate riendship and it wil return sevenold. B.C. Forbes

Te Association for Women

Communications is a professional organiz

that champions the advancement of w

across all communications discipline

recognizing excellence, promoting leade

and positioning its members at the forefrthe evolving communications era.


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