awc fall 2012 newsletter

7/31/2019 AWC Fall 2012 Newsletter

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LETTER FROM THE PRESIDENT

It continues to be a near record year for AWC Springeld. Our membership is incredibly strong and

active, and our monthly programs offer quality topics from many great presenters. We have submitted

applications for three national awards, and we have applied for a Chapter of Excellence designation.

Our Immediate Past President has also been working with National AWC to allow us to host an AWCNational Convention.

With so many things going on, there is one particular feature of AWC Springeld I would like to ad-

dress and this is our networking opportunities. With so many new members, I realize that not ev -

eryone knows everyone else. Before each monthly program, there is time to introduce yourself to

someone new and to strike up a conversation. Or simply reconnect with someone you already know.

You can also take advantage of our social media platforms such as LinkedIn and Facebook to start a

conversation. You never know where it might lead.

Jennifer Anderson

CELEBRATING 35 YEARS OF COMMUNICATIONS EXCELLENCE

SAVE THE DATE - AWC SPRINGFIELD PROGRAMS

Programs are usually held on the second Wednesday of the monthat the Sangamo Club at 227 E. Adams.

11:30 - 12:00 - Networking & Registration12:00 - 1:00 Program$16 Members; $10 Students; $21 Non-Members

Upcoming Programs:October 10 - “P.R. and the Political Campaign”

Every four years there is extraordinary pressure on political campaigns to use traditional tools andsocial technologies to share their persuasive messaging with the electorate. Our guest speaker,Ryan Keith, will share his perspective and insights.

November 29 - “In the Trenches: P.R. Lessons Learned Following the Deadliest Tornado Ever

Recorded” - Special time & place: Northeld Center @ 6:00 p.m.

Hear a rst-hand account from two PR pros (part of a 10-member team) called in by the City of Jop -

lin to provide support in the days following the disaster. You’ll nd out how both social and traditionalmedia relations played into Joplin’s disaster response and recovery strategy.

Check the AWC-Springeld website for program updates: www.awcspringeld.org/programs

FALL 2012

WWW.AWCSPRINGFIELD.ORG P.O. Box 5192 Springeld, IL 62705-5192



AWC MEMBERSHIP DRIVENew members save $50 through Thursday, November 15

The Fall membership drive has begun and we need your help to recruit new members to the AWCSpringeld Chapter. From Sept. 15 - Nov. 15 the national application fee will be waived for all NEWmembers -- A $50 savings!

Here’s how you can help:

• Bring a guest to the October 10th program. The member who brings the most guests will

receive a free lunch at the next program!

• Connect and share your AWC experience on Facebook, Twitter and LinkedIn• Share the special application form from www.awcspringeld.org/membership with potential

members• Did you know? AWC offers a $50 scholarship to new and existing professional members; $25 to

student members (nancial support to self-employed or self-paying AWC members.)

Share your AWC experience. Recruit new members. Compete for prizes!

Recruit at least ve new members and be eligible for prizes from the National AWC campaign. Themore you recruit, the better your chances to win.

Don’t forget...Our Springeld chapter was recently named “Overall Outstanding Chapter” bythe National Association of AWC, recognizing us as the top chapter in the nation! Let’s keep

this momentum going!

If you have questions, please feel free to contact [email protected].

PAST AWC-SPRINGFIELD PROGRAM HIGHLIGHTS

August Program

“Making the Headlines”: A Media Relations Panel Discussion

- Natalie Sparacio, Anchor & Reporter,

ABC NewsChannel 20

- Bob Heisse, Executive Editor,The State Journal-Register

- Melissa Hahn, Public Information Ofcer,

Ofce of the Illinois State Treasurer

An informative and experienced paneldiscussed the tools and best practices for managing and improving your mediarelations initiatives.Lisa Rigoni moderated the session.

September Program

“Seven Keys to Email Marketing”

- Tammy Finch, Social Media Consultant,

Owner, Web Tech Services, Inc.

Tammy spoke on the power of email

marketing and provided insightful tips on howyou can create highly effective andprofessional emails that inform, engage andincrease your reach.



CALL FOR COMMITEES

The 2012 - 2013 AWC Springeld Board is continuing to

search for Committee Members. Enhance the “skills” sectionof your resume and use your talent to help the AWC Spring-

eld chapter. The committees are a vital part of keeping our

chapter strong!

Take a moment to look over the committee descriptions on our

website at www.awcspringeld.org/about.

If you have any questions, please do not hesitate to contact

any of the current board members about their respective com-

mitttees. We look forward to hearing from you and working

with you to make the AWC Springeld chapter even stronger!

MEMBER NEWS

New Jobs/Promotions

Jennifer Anderson - Marketing & Communications Coordinator, Memorial Medical Center

Laura Evers - New Agent Support Specialist, Horace Mann

Katherine Dinges - Account Manager, HPR Marketing & Consulting Group

Vanessa Ferguson - Scheduling Manager, Hoogland Center for the Arts

New AnnouncementsKristin Fyans - Welcomed a new baby boy, Charlie, on August 26th

Springeld Clinic: AWC Members Include Christy Broccardo, Courtney Enlow, Kristin Fyans,

Emily Moore & Shelley Simon

- 2012 Clarion Awards - Marketing Communications Campaign - Budget of $50,000 or less,

“Get Your Butt In Here Campaign” & Online Marketing Campaign - Facebook Page

- 2012 Ragan PR Daily Award - Best Facebook Page

JOIN AWC CHATS!

Don’t miss the chance to

participate in AWC’s newestprofessional development fo-

rum, @AWCchat.

The chats take place on Twitter every Thursday at 11:30 am CST.

Simply follow @AWCchat onTwitter, then use #awcchat to joinin the discussion.

Don’t forget to follow our chapter at

AWC_Springeld!

NATIONAL CONFERENCE COMES TO SPRINGFIELD in 2013

The AWC Springeld Chapter is proud to have been selected as host of the 2013 AWC National

Conference! Our chapter continues to be recognized as one of the nation’s leading chapters as we

grow not simply in numbers, but in strength as forward thinkers. Accepting this opportunity allows

us to contribute back to our national organization and promote continued education in the commu -

nications eld as well as networking on a national level, right here at home.

We are nalizing the date and the venue now, working with the Springeld Convention and Visitor’s

Bureau and National AWC. The conference will either be in September

or October of 2013. Your National Conference Committee includes Lisa

Rigoni, conference chair, Jennifer Anderson, Mary Beth Clark, Christy

Broccardo, Jessie Decker, Mary Schaefer and Patti Thompson. We will

work closely with Sheryl Liddle of AWC National and will have many

volunteer roles for Springeld Chapter members. Want to get involved?

Send an email to Lisa at [email protected]. More details (in-

cluding specic volunteer needs) on the event will be coming soon!



CELEBRATING OUR 35th YEARAs the Springeld chapter celebrates its 35th

anniversary year, we'll be sharing a variety of

historical items.

Here's the rst –

The chapter began in 1977 when the petition for a

professional chapter was submitted to the national of -

ce. In those days, a chapter could be started by ve

at-large members. Monica Bayer [now Heaton], then

assistant city editor at the State Journal-Register, took

the lead. She had joined as a student at the Universi-

ty of Iowa.

We know three of the four other founding members

- Delores Story Kaufmann, chief public information

ofcer, State Ofce of Education (and our rst chapter

president); Francine Richards, a publications editor;and Nancy Severa Zimmers, (still a member of the

chapter) who had moved from her job at Northwestern

University in Evanston and was job hunting.

Perhaps the work on the chapter archives will help us

nd that missing name.

In its second year, 1978-79, the Springeld

chapter had 15 members and another 30-some peo-

ple on the mailing list. The members were (two afl-

iations are not known) – Kitty Behof, Jeff Brody and

Mike Kienzler, State Journal-Register; Steve Eckert,

WAND-TV; Fletcher “Bud” Farrar, Illinois Times; Chris-

tina Fenner, Capital Machinery; Ann Gillies (the chap-

ter’s second president) and Linda Prather, WICS-TV;

Imogene “Jeff” Hall, Lincoln Land Community College;

Delores Story Kaufmann, State Ofce of Education;

Tari Marshall, Illinois Information Service; Suzanne

Muckensturm; Francine Richards; and Nancy Severa

Zimmers, SIU School of Medicine.Look for more AWC Springeld historical

information coming in the next AWC Springeld

newsletter!

NEW ANNIVERSARY LOGO

Take a look at our new 35th

Anniversary logo! The logo will be used

to remind our members of our chapter’s

strong history throughout the year on

various chapter communications.

MEDIA DIRECTORY UPDATE

The AWC Media Directory committee is

currently reviewing the contents of the

AWC Media Directory and Guidebook.

The Committee would love your input

on whether you nd the Directory worth-

while and would like to see its contentsupdated. Historically, the media directory

has been a comprehensive source avail-

able for the Springeld area press con-

tact information. In addition, the directory

provides key tips and tools on media

relations in the central Illinois area.

Please contact Mary Schaefer at

[email protected] with any com-

ments you might have related to whatyou would like to see in the contents of

the new Directory.

awc fall 2012 newsletter

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