barc - qliktech in the bi survey 12

1 QlikTech in THE BI SURVEY 12 Q

likTech in THE B

I SUR

VEY

THE

BI SURVEY 11 SURVEY

The Customer Verdict The world’s largest survey of business intelligence software users

1211

This document is a specially produced summary by BARC of the headline results for QlikTech

It is not to be shared, distributed or reproduced in any way without first purchasing licensing rights and the express prior permission of BARC.

2 QlikTech in THE BI SURVEY 12

Table of Contents Table of Contents ..................................................................................................................... 2

QlikTech in THE BI SURVEY 12 .............................................................................................. 3

QlikTech overview ............................................................................................................... 3

QlikTech customer responses ............................................................................................. 3

Product usage ................................................................................................................... 4

Customer demographics ................................................................................................... 4

Product penetration .......................................................................................................... 4

Number of users ............................................................................................................... 4

Peer Groups ............................................................................................................................. 5

Survey Results for QlikTech ..................................................................................................... 6

KPI Results for QlikTech in Peer Group “BI Giants” ............................................................ 6

KPI Results for QlikTech in Peer Group ‘Dashboard vendor’ ............................................ 10

KPI Results for QlikTech in Peer Group “Visual Analysis and Data Discovery

vendor” .............................................................................................................................. 12

KPI Results for QlickTech in Peer Group “Small and Medium Projects vendor” ............... 14

Summary ................................................................................................................................ 16

Marketing Statements ............................................................................................................ 16


QlikTech in THE BI SURVEY 12 QlikTech overview QlikView is the main product of QlikTech, an American company originally founded in

the Swedish university town of Lund in 1993 as a consulting company. Its

headquarters moved to Pennsylvania in 2005 after it raised funds from several venture

capital firms going public in 2010.

QlikTech has grown very quickly. The company says it has more than 26,000

customers in 100 countries and more than $320m revenue in 2011, targeting to break

the $400m barrier in 2012. QlikTech is commonly cited as a competitor by other

vendors we speak with. It very successfully adressed self service BI requirements of

business users in both functionality an go-to-market.

QlikTech customer responses QlikTech has featured in The BI Survey for several years. It had the highest

participation, with 172 respondents reporting on their experiences with the tool. About

60 percent of participants said that they were using Qliktech version 10 and nearly 30

percent version 11. The rest of the respondents used older versions.


Product usage

Customer demographics

Number of employees in different size classes for QlikTech customers

Product penetration Percentage of employees

using Qliktech at customer

sites

Average 13 %

Number of users Number of users using

Qliktech

Median 50

Average 220

74%

85%

80%

31%

72%

26%

37%

29%

18%

13%

13%

20%

21%

39%

33%

28%

Standard/Enterprise Reporting

Dashboards

Ad hoc query

OLAP Analysis

Visual Analysis/ Data Discovery

Predictive Analysis/ Data Mining

Budgeting/Planning

Financial consolidation

in use % planned %

11%

54%

36%

0%

10%

20%

30%

40%

50%

60%

<100 100-‐2500 >2500


Peer Groups

Peer groups are used to ensure similar products are compared against each other

both in fairness to the vendor and for the benefit of the customer. The groups are

essential to allow fair and useful comparisons of products that are likely to compete.

The peer groups are primarily data-driven and based on how customers say they

use the product.

QlickTech features in the following peer groups:

- BI Giants

- Dashboard vendor

- Visual Analysis and Data Discovery vendor

- Small and Medium Projects vendor

For more details on the KPIs see ‘KPIs and Dashboard document.’


Survey Results for QlikTech

KPI Results for QlikTech in Peer Group “BI Giants”

Top ranked BI Giant in visual analysis

The tool offers appealing visual representations and dashboards and this a key feature of QlikTech. It also offers the ability to analyse data in an associative way and therefore is different to the usual OLAP analysis tools.

Top ranked BI Giant in innovation

QlikTech scored very well in visual analysis and mobile BI. These are both trends that QlikTech addressed early on, leading to an excellent result in the innovation category.

0.32 0.37

0.40 0.51

0.56 0.67

0.81 0.90

1.00 1.09

1.15 1.21 1.23

2.16

0.31

SAP BW (13) Microsoft SSRS (12)

Infor (11) IBM Cognos BI (10)

SAP BO WebI (9) Oracle OBIEE (8) MicroStrategy (7)

Information Builders (6) Average

IBM Cognos TM1 (5) Oracle Essbase (4) Microsoft SSAS (3) Microsoft Excel (2)

QlikTech (1)

min

2.17 max

1.00

0.44 0.48

0.67 0.68

0.70 0.72

0.87 0.95

1.00 1.00 1.00

1.14 1.55

1.63

0.43

SAP BO WebI (13) Microsoft SSRS (12) IBM Cognos BI (11)

SAP BW (10) IBM Cognos TM1 (9)

Oracle Essbase (8) Infor (7)

Microsoft SSAS (6) Average

Information Builders (5) Oracle OBIEE (4) MicroStrategy (3)

Microsoft Excel (2) QlikTech (1)

min

1.64 max

1.00


Top ranked BI Giant in project length

QlikTech’s approach of offering a flexible development environment enables skilled consultants and users to quickly build up applications. Projects often use local data integration and analysis of data directly so that time-consuming tasks like data integration or data modeling are bypassed. This leads to a top ranking for QlikTech.

Top ranked BI Giant in agility

Short project length and QlikTech’s flexibility in building and changing applications leads to this excellent result in Agililty.

0.35

0.52

0.62

0.71

0.80

0.80

0.85

0.93

0.97

1.00

1.33

1.44

1.45

1.63

0.34

SAP BW (13)

Oracle OBIEE (12)

MicroStrategy (11)

IBM Cognos BI (10)

SAP BO WebI (9)

Microsoft SSAS (8)

Microsoft SSRS (7)

Information Builders (6)

Oracle Essbase (5)

Average

Microsoft Excel (4)

Infor (3)

IBM Cognos TM1 (2)

QlikTech (1)

1.64 max

min

1.00

0.59

0.75

0.79

0.86

0.88

0.91

0.96

0.97

0.99

1.00

1.18

1.24

1.30

1.31

0.58

SAP BW (13)

Oracle OBIEE (12)

MicroStrategy (11)

IBM Cognos BI (10)

SAP BO WebI (9)

Microsoft SSRS (8)

Microsoft SSAS (7)


Oracle Essbase (5)

Average

Microsoft Excel (4)

Infor (3)

IBM Cognos TM1 (2)

QlikTech (1)

1.32 max

min

1.00


Leading BI Giant in business achievement

Leading BI Giant in competitiveness

Competitiveness is an aggregate of competitive win rate and standardization. QlikTech is competitive in this area due to its agility in sales situations. The sales process is targeted towards a short proof of concept and can show rapid benefis to the customer. QlickTech also uses a large partner network efficiently. This network is an excellent asset for the vendor.

0.84

0.86

0.88

0.88

0.97

0.98

1.00

1.01

1.02

1.06

1.08

1.08

1.16

1.19

0.83

Oracle OBIEE (13)

SAP BO WebI (12)

IBM Cognos BI (11)

SAP BW (10)

Microsoft Excel (9)

Microsoft SSRS (8)

Average

Infor (7)

MicroStrategy (6)

Microsoft SSAS (5)

QlikTech (4)


IBM Cognos TM1 (2)

Oracle Essbase (1)

1.20 max

min

1.00

0.76

0.81

0.88

0.90

0.92

0.97

1.00

1.00

1.01

1.06

1.08

1.10

1.13

0.75

IBM Cognos BI (12)

IBM Cognos TM1 (11)

Oracle OBIEE (10)

Oracle Essbase (9)

Infor (8)

MicroStrategy (7)

Average


QlikTech (5)

SAP BW (4)

Microsoft SSAS (3)

Microsoft SSRS (2)

SAP BO WebI (1)

1.14 max

min

1.00


Leading BI Giant in customer satisfaction

Customer satisfaction is an aggregate of several KPIs. Customers report very high levels of product satisfaction with QlikTech.

0.73

0.75

0.81

0.87

0.90

0.94

0.99

1.00

1.06

1.09

1.09

1.15

1.16

1.23

0.72

Oracle OBIEE (13)

SAP BO WebI (12)

IBM Cognos BI (11)

Microsoft Excel (10)

SAP BW (9)

Oracle Essbase (8)

Microsoft SSRS (7)

Average

IBM Cognos TM1 (6)

Microsoft SSAS (5)

QlikTech (4)

MicroStrategy (3)

Infor (2)


1.24 max

min

1.00


KPI Results for QlikTech in Peer Group ‘Dashboard vendor’

Leading Dashboard vendor in innovation

One of QlikTech’s strengths is to bring dashboards to mobile devices.This, together with good capabilities for visual analysis, means that customers see QlikTech as an innovative vendor.

Leading Dashboard vendor in performance satisfaction

This result is due to QlikTech’s inbuilt, in-memory database and its very fast response times.

0.59

0.63

0.68

0.70

0.75

1.00

1.00

1.10

1.27

2.81

0.58

Decisyon (9)

Oracle OBIEE (8)


BOARD (6)

MicroStrategy (5)

Arcplan (4)

Average

QlikTech (3)

Dimensional Insight (2)

Yellowfin (1)

2.82 max

min

1.00

0.90

0.90

0.94

0.97

1.00

1.02

1.03

1.05

1.06

1.08

0.89

MicroStrategy (9)

Decisyon (8)

Oracle OBIEE (7)

Arcplan (6)

Average

BOARD (5)


Yellowfin (3)

QlikTech (2)


1.09 max

min

1.00


Leading Dashboard vendor in agility

Fast project execution is possible due to QlikTech’s flexible and function-rich development environment which is especially good at developing dashboard style BI applications.

0.71

0.73

0.89

0.91

1.00

1.16

1.16

1.18

1.38

0.70

Oracle OBIEE (8)

MicroStrategy (7)


Arcplan (5)

Average


QlikTech (3)

BOARD (2)

Yellowfin (1)

1.39 max

min

1.00


KPI Results for QlikTech in Peer Group “Visual Analysis and Data Discovery vendor”

Top ranked Visual Analysis and Data Discovery vendor in lowest number of administrators per seat

QlikTech shows a low ratio of administors to users. Users can take advantage of self service functions and often do not have to rely on administrators to change applications.

Top ranked Visual Analysis and Data Discovery vendor in investment

QlikTech shows the best investment KPI of all visual analysis vendors. This KPI takes into account licences fees, external implementation fees and the number of administrators needed in relation to the number of seats purchased.

0.54

0.93

1.00

1.55

1.60

1.60

0.53

Phocas (5)

Cyberscience (4)

Average

Tableau (3)


QlikTech (1)

1.61 max

min

1.00

0.67

1.00

1.00

1.08

1.13

1.17

0.66

Phocas (5)

Tableau (4)

Average


Cyberscience (2)

QlikTech (1)

1.18 max

min

1.00


Top ranked Visual Analysis and Data Discovery vendor in mobile BI

QlikTech has been quick to invest in its mobile clients and this shows. As a result the mobile device experience and user interfaces have a large influence in the development of future GUI interfaces in QlikTech.

0.35

0.64

1.00

1.00

1.03

1.38

0.34

Cyberscience (5)


Average

Phocas (3)

Tableau (2)

QlikTech (1)

1.39 max

min

1.00


KPI Results for QlickTech in Peer Group “Small and Medium Projects vendor”

Leading SME Project vendor in variety of data types

QlikTech customers use the script-based data integration tool to access a wide range of different data types. This shows that QlikView is used in many diverse use cases.

Leading SME Project vendor in mobile BI

Other than the more regional players such as Yellowfin and Evidanza, QlikTech is the best international vendor for providing good mobile BI capabilities to SME projects.

0.74 0.79 0.79

0.82 0.87 0.87

0.91 0.94

1.00 1.03 1.03

1.07 1.07

1.10 1.13

1.16 1.29

0.73

BOARD (16) Bissantz (15)

Cubeware (14) Cyberscience (13)

TARGIT (12) Phocas (11)

Infor (10) Jedox (9)

Average Microsoft SSAS (8) Microsoft SSRS (7)

Evidanza (6) Pentaho (5)

Dimensional Insight (4) QlikTech (3) Yellowfin (2) Tableau (1)

1.30 max

min

1.00

0.14 0.31 0.31 0.35 0.37

0.47 0.56 0.58

0.67 0.68 0.69

0.85 1.00

1.13 1.33 1.36

1.83 2.15

4.27

0.13

Microsoft SSRS (18) Infor (17)

BOARD (16) IBM Cognos TM1 (15)

Pentaho (14) Cyberscience (13)

TARGIT (12) Cubeware (11)

Microsoft SSAS (10) Jedox (9)

Decisyon (8) Dimensional Insight (7)

Average Bissantz (6) Phocas (5) Tableau (4)

QlikTech (3) Evidanza (2) Yellowfin (1)

4.28 max

min

1.00


Leading SME Project vendor in visual analysis

Visual analysis features are highly important in SME projects as they enable users to interact with data in a more visual way. QlikTech’s high ranking shows it as a leader in this field.

Leading SME Project vendor in performance satisfaction

QlikTech’s in-memory database works well and users are satisfied with the performance it delivers.

0.26 0.28

0.44 0.46

0.51 0.67

0.76 0.84

0.88 0.94

0.99 1.00

1.03 1.06

1.12 1.38

1.45 1.50

1.86

0.25

Microsoft SSRS (18) Infor (17)

Evidanza (16) Pentaho (15)

Jedox (14) Cubeware (13)

IBM Cognos TM1 (12) Microsoft SSAS (11)


Decisyon (8) Average

Cyberscience (7) TARGIT (6)

Yellowfin (5) Phocas (4)

Dimensional Insight (3) QlikTech (2) Tableau (1)

1.87 max

min

1.00

0.74 0.81

0.84 0.87

0.90 0.96 0.97

0.98 1.00

1.01 1.02

1.03 1.03

1.04 1.05 1.06 1.06

1.12 1.13

0.73

Infor (18) Cubeware (17)

TARGIT (16) Pentaho (15)

Decisyon (14) Evidanza (13)

Microsoft SSAS (12) Jedox (11)

Average IBM Cognos TM1 (10)


Dimensional Insight (7) Tableau (6)

Yellowfin (5) Microsoft SSRS (4)

QlikTech (3) Cyberscience (2)

Phocas (1)

1.14 max

min

1.00


Summary

The results shown here illustrate that a well thought out and executed go to market

strategy can deliver real value to customers. QlikTech scores well in a variety of

areas but it tops the list when it comes to visual analysis, mobile BI and self service

features that serve for agility in BI projects. Compared to other Visual BI and Data

Discovery tools it has the best investment ratios when it come to licence fees,

external implementation spend and administrators needed per seat.

Marketing Statements BI Giant Leading BI Giant in business benefits achieved

Leading BI Giant in goal achievement

Leading BI Giant in business achievement

Leading BI Giant in lowest investment per seat

Leading BI Giant in investment

Leading BI Giant in proportion of employees index

Leading BI Giant in variety of data types

Leading BI Giant in functional scope

Leading BI Giant in competitiveness

Leading BI Giant in user recommendation

Leading BI Giant in cloud BI

Leading BI Giant in mobile BI

Top ranked BI Giant in visual analysis

Top ranked BI Giant in innovation

Leading BI Giant in performance satisfaction

Leading BI Giant in product satisfaction

Leading BI Giant in vendor support

Leading BI Giant in customer satisfaction

Top ranked BI Giant in project length

Top ranked BI Giant in agility


Dashboard vendor Leading Dashboard vendor in lowest investment per seat

Leading Dashboard vendor in investment

Leading Dashboard vendor in variety of data types

Leading Dashboard vendor in functional scope

Leading Dashboard vendor in user recommendation

Leading Dashboard vendor in mobile BI

Top ranked Dashboard vendor in visual analysis

Leading Dashboard vendor in innovation

Leading Dashboard vendor in performance satisfaction

Leading Dashboard vendor in project length

Leading Dashboard vendor in agility

Visual Analysis and Data Discovery Leading Visual Analysis and Data Discovery vendor in lowest investment per seat

Top ranked Visual Analysis and Data Discovery vendor in lowest number of

administrators per seat

Top ranked Visual Analysis and Data Discovery vendor in investment

Leading Visual Analysis and Data Discovery vendor in variety of data types

Leading Visual Analysis and Data Discovery vendor in strategic selection

Leading Visual Analysis and Data Discovery vendor in user recommendation

Top ranked Visual Analysis and Data Discovery vendor in mobile BI

Leading Visual Analysis and Data Discovery vendor in visual analysis

Leading Visual Analysis and Data Discovery vendor in performance satisfaction

Leading Visual Analysis and Data Discovery vendor in product satisfaction


Small and Medium Projects vendor Leading SME Project vendor in lowest investment per seat

Leading SME Project vendor in lowest number of administrators per seat

Leading SME Project vendor in variety of data types

Leading SME Project vendor in strategic selection

Leading SME Project vendor in mobile BI

Leading SME Project vendor in visual analysis

Leading SME Project vendor in performance satisfaction

barc - qliktech in the bi survey 12

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