bax pitch deck
TRANSCRIPT
Fulfill your travel bucket lists with your study abroad friends.
Andrés HurtadoKaren SongBibiana Bauer
Who we are
CEO, Co-Founder CMO, Co-Founder CTO/CFO, Co-Founder
Connect study abroad students with similar travel interests by providing a platform for collaborative bucket listing.
Our Mission
Finding other people in group who have similar
interests is difficult
Communication between groups can be difficult when traveling abroad
Group bonding is challenging due to lack of communication, different personalities and preferences.
Problem
Findings
Vivian, 21
Studied abroad in Florence and Italy for 10 weeks
Junior @ Stanford
“There were definitely times when I really wanted to go see something or go somewhere, and a lot of others weren’t interested…so I had to find someone who was willing to go with me.”
Group Travel
Non-study abroad Study Abroad
Individual Travel
BAX
Competitors
• Offline mode ✔
• Personalized itinerary/must see spots ✔
• Individual-focused ✗
• Group formation ✔
• Multiple user-information exchange ✔
• Chat reliant ✗
• Events creation ✔
• Single event at a time ✗
• Event group collaboration ✔
Competitors
Competitive Advantages
Gives people one place to keep all their wishlist/bucket list destinations.
Allows them to organize multiple bucket list plans.
Make these lists discoverable to share with other people within their own group.
EASY TO ORGANIZEDISCOVERABILITY ALL IN ONE PLACE
Business Model We take money from advertisements.
Business Advertisement
Business Exposure Cost
Website traffic clicking fee
Free $46,500p/month - 500 local business
• Relevance to bucket list • Location based
What kinds of exposure?
Advertisement payment
$48,000p/ month
Travel partners Local businesses
Website traffic clicking fee
$48,000p/ month x
x
8 months
8 months
$384,000/per year
$372,000/per year
==
Fall semesterSpring semesterSummer semester $756,000/total per year
Revenue
Local businesses
$46,500p/month - 500 local business
Study abroad students
worldwide
Market size
Millennial travelers
worldwide
3.7 Million Increasing by about 12%
each year.
http://www.bbc.com/travel/story/20120926-the-statistics-of-studying-abroad
People with smartphones
worldwide
2.3 Billion70% of 18-30 year olds did group travel in 2016
1.8 Billion
https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
Anticipated to be 2.8 Billion by 2020
https://www.nielsen.com/content/dam/nielsenglobal/eu/docs/reports/nielsen-millennial-
traveler-study-jan-2017.pdf
Develop MVP for creating personal bucket list for user
testing
SOON
Plan
Marketing to gain audience and build initial user base
Develop MVP for creating personal bucket list for user
testing
SOON
Plan
Partner with existing travel companies.
LATER
Location and interest-based advertisements/suggestions
from local businesses
Marketing to gain audience and build initial user base
Develop MVP for creating personal bucket list for user
testing
SOON
Plan
Partner with existing travel companies.
LATER
Location and interest-based advertisements/suggestions
from local businesses
Integrate social media and help people to collaborate
their wishes with their friends
EVENTUALLY
Marketing to gain audience and build initial user base
Board of advisors
Mara Holt Skov David Asari Lisa FindleyAndrew Heald Nina Sadek
CCA Study Abroad Organizers
Gross Burn Rate
-$306,564
Net Burn Rate
Salaries Cloud Services Event Hosting Legal Fees
p/year
= Net Burn Rate
+ $449,436 p/year
Revenue–
$756,000 p/year
$0 p/year(for the 1st year) -$306,564 p/year
Seed round
$600,000($300,000/year for 2 years)
We’re asking for…
Additional members to join board of advisors
Additional members to develop the product
@baxtravel
baxtravel.com
Find us:
Fulfill your travel bucket lists with your study abroad friends.
Appendix1. Business Model Canvas
2. Interview
3. Molecule
4. Cost
5. Revenue
6. Revenue Model
7. Why now (User acqusition)
8. Landing page
Activities Partners
Young group travelers
Advertisements
Build relationships with other people within your group
Explore your group’s interests
Web Servers
Engineering
Help students on-boarding our
service
Tripadvisor Advertisements
Offer 24/7 customer services
Allow people to post ideas
Server hosting
Employee salaries
College Study Abroad Programs
Social Media
12
3
476
8
9 5
Allow people to build up teams and build
their travel plan
Online discussion channels
Local businesses
Tripadvisor
Short-Term study abroad
students
exchange students
College study abroad program
Local train & bus services
Mobile App Stores
Maps Services
Facebook partnership?
Send emails to program leaders
Event hosting
Customer service
Meet-up Events
Meet-up Events
Share & collaborate list of plans with all
students in your study abroad group
BAX
Local business Advertisements
Current Study Abroad Students
(long-term)
2Previous Study
Abroad Students (short-term)
3Previous Study
Abroad Students (long-term)
3Business
Professionals
3Young Travelers (18-30 yrs old)
8Program
Organizers
5
Who we talked to
Adresses
Have Use
People
Problem
Short-term college study abroad
students
Difficulty finding other people in group who have similar interests
Connect study abroad students with similar travel interests by providing a platform for collaborative bucket listing.
Solution
Molecule
Salaries
Bibiana -USD72,000.00
Andres -USD72,000.00
Karen -USD72,000.00
iOS Developer -USD72,000.00
Cloud ServicesDomain Name Hosting -USD15.00
Server Hosting -USD350.00
App Store Registration -USD99.00
Event Hosting Food -USD150.00
Marketing Materials -USD50.00
FeesEmployee Health Insurance -USD12400.00
Business Liability Insurance -USD3000.00
Legal & Accounting -USD2500.00
Gross Burn Rate ———> -USD306,564.00
Costs
Advertising TripAdvisor Partnership USD48,000.00
School Payments • $12/student • 200 students/school
Private Schools (15) USD36,000.00
Public Institutions (50) USD120,000.00
Gross Income ———> USD204,000.00
Revenue
BAX
Students Schools
Advertisements
use
recruit
fund
Local Businesses
pay for
see
Why now
Solution - product