bbva innovation edge. apis (english)
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To show new trends, to anticipate emerging technologies and to analyze specific questions which could affect the financial sector. You can see out latest number about APIs. It's here the new issue of BBVA Innovation Edge! Everyone APIs at your disposal, so you can realize the full potential that it can give you. If you want to learn how to take advantage of the data and services of others, commitment to the APIs.TRANSCRIPT
<!
WILL YOU MAKE ME API?DIGITAL! HELLO THERE,
<!The digital economy & APIs><!APIs help companies to address change><!The business benefits of APIs>
Trending issues
Technology trends
also in this issue
also in this issue
2015 8MARCH
The digital economy
& APIsSoftware is becoming “the business”
and, as a result, businesses are becoming programmable. To gain competitive
advantage, leading businesses are becoming increasingly digital. In other
words, everyone seems to be obsessing with APIs, the building blocks
of the digital economy.
innovation edge | APIs | centrodeinnovacionbbva.com
While software used to be exclusive to inherently digital businesses or Internet era businesses such as Amazon and Salesforce.com, it now permeates almost every industry and product Increasingly, all businesses are becoming software-driven. As a result:
“Software is Eating the World”
(Marc Andreessen, 2011)
Operating a modern business, by in large, has become
a software affair; it allows companies to better create,
deliver, and capture value from their business models.
In the near future, software will enable organizations to
radically improve the way they operate.
Internal processes are starting to be automated, the first step to becoming optimized.
Ancillary IT functions are gaining new efficiencies.
An increasingly large amount of data is becoming available for making business decisions, and data quality is improving steadily.
The workforce is now fully
mobility-enabled.
Processes that used to be slow are now taking place in real or near real time.
innovation edge | APIs | centrodeinnovacionbbva.com
APIs: what are they? “APIs are the building blocks of the digital economy. They make existing capabilities fungible, so that it is possible to use them in new ways, quickly and easily, thereby spur-ring innovation and new value creation.” (Laura Merling, AT&T).
According to a leading subject matter expert, an
API (Application Programming Interface) at its
most basic level, allows your product or service
to talk to other products or services. In this way,
an API allows you to open up data and function-
ality to other developers, to other businesses or
even between departments and locations with-
in your company. It is increasingly the way in
which companies exchange data, services and
complex resources, both internally, externally
with partners, and openly with the public.
APIs, at their core, provide two main types of benefit:
■■ They restructure and organize internal sys-
tems to support innovative new projects in
a uniform manner—reducing maintenance
costs and increasing agility.
■■ They provide new opportunities to gen-
erate new ways to reach customers, gen-
erate revenue and build partnerships.
In other words, they create programmable
businesses. Specifically, they execute software
strategies structured around extensive internal
and external interfaces. These interfaces (APIs)
are the key to unlocking the power of the soft-
ware itself.
As we see, in the near future, all businesses are
going to be programmable. At its core, the digi-
tal economy is powered by APIs. As such, com-
panies that manage APIs well will enjoy differen-
tiation and be competitive; and companies that
don’t are simply asking themselves to be taken
out of the digital economy altogether.
Source: 3scale and Kin Lane
innovation edge | APIs | centrodeinnovacionbbva.com
Some recent news…The management of APIs drew much attention
throughout 2014, and continues to do so this
year. Actually, if we look at the intense pace of
news generated about this subject, it seems
that the business of managing APIs is not
negligible..
Save Time with Easy Maps API Integration from Java
and Python
(January 7, 2015)
The Google Maps API provides a
rich set of web services that allow
developers to integrate them into
connected applications
Sony launches API for programming embedded
applications on their devices (January 5, 2015)
API LifeLog monitors your daily
activity, and now it has a new
interface with an open API, based on
HTML5, which optimizes the user
experience and visual
innovation edge | APIs | centrodeinnovacionbbva.com
Mother returns and opens its API to developers
(January 5, 2015)
The home automation kit Sense
connects to your router and is paired
with devices that detect nmovimientos
and temperature. In February will open
its API to developers to improve
updates intelligent home appliance
Facebook Graph API V2.0 tools ease Dev Transition
(December 29, 2014)
Facebook recently made a new tool availa-
ble to developers that it hopes will kickstart
the migration from Graph API version 1 (v1)
to Graph API version 2 (v2). The tool lets de-
velopers see how things will behave in the
v2 environment before they actually make
the switch and publish their updated app
innovation edge | APIs | centrodeinnovacionbbva.com
How the UK’s government is leading api security (December 29, 2014)
As modern information exchange is relying
more and more heavily on APIs, security for
these web services is critical for
ensuring proper identity authentication and
for controling varying levels of API access.
The United Kingdom’s government has
become a well-known leader in carefully
implementing these measures
Seldon aids data scientists with predictive API
(December 23, 2014)
A new open-source API, Seldon,
wants to remove the demand on
data scientists by making it easy to
plug-in algorithms which can rec-
ommend content to customers, of-
fer app personalisation, and other
complicated-but-powerful features
innovation edge | APIs | centrodeinnovacionbbva.com
APIs help companies to address changeMore than ever, external realities are forcing companies to adapt; it’s not “if” your industry will get disrupted; it’s a matter of “when”. Today, APIs are helping companies adapt to both incremental and disruptive change.
innovation edge | APIs | centrodeinnovacionbbva.com
Disruptive changes are upon us Large corporations are currently experienc-
ing many disruptive changes at different
levels and at different areas of the business
model, all at the same time.
Change in productivity model: Industry KnowledgeWe are currently moving away from an indus-
trial-based productivity model and we are mov-
ing towards a knowledge-based productivity
model, where “knowing” is more important
than “having.” In a sense, knowledge-based
businesses capture most of their margins
from “knowing things”; conversely, industrial-
based businesses capture most of their mar-
gins from “having things”. This change in the
productivity model has been much discussed
and, in the end, it seems that EVERYONE wants
to become a digital business. EVERYONE!
Change in technology paradigm: PCs DevicesAccording to Gartner, “the Nexus of Forces (So-
cial, Mobile, Cloud and Information) describes
the convergence and mutual reinforcement
of four interdependent trends: social interac-
tion, mobility, cloud, and information. The forc-
es combine to empower individuals as they
interact with each other and their information
through well-designed ubiquitous technolo-
gy.” These “forces” are causing a major shift
in the computing paradigm: we are moving
away from PCs and moving towards devices
(smartphones, tablets, wearables, etc.).
Source: Gartner
innovation edge | APIs | centrodeinnovacionbbva.com
EMPLOYEES
PARTNERS
THE DIGITAL
ENTERPRISE
Change in business models: Web AppsIn the future, Apigee, the API man-
agement company, is projecting a
world with over 1 trillion devices,
each with several apps installed.
In essence, these apps help busi-
nesses to deeply understand and
build a meaningful relationship
model; offer better delivery mod-
els (directly or through partners);
and ultimately, create new value
propositions, leading to new reve-
nue growth. This change generally
affects the customer-facing areas
of the business model. And guess
what? APIs enable this transition.
Change in business models: IT PlatformsIn traditional IT, computing resourc-
es are viewed as scarce and ex-
pensive; perhaps this is one of the
reasons why IT projects are meas-
ured in years. Whereas Platforms,
computing resources are viewed
as abundant and cheap; interest-
ingly, these projects are measured
in weeks. The strength of the Plat-
form model is that it allows compa-
nies to better manage people, time,
and costs. This change generally af-
fects the company-facing areas of
the business model. Again, APIs are
behind this as well.
Source: Apigee
CUSTOMERS
BIG DATA
CLOUDSOCIAL
MOBILE BIG DATA
CLOUDSOCIAL
BIG DATA
CLOUD
BIG DATA
innovation edge | APIs | centrodeinnovacionbbva.com
APIs & the dynamic view of corporationsA dynamic view of the corpo-
ration assumes that compa-
nies must constantly adapt to
their environment to ensure
their long-term survival and
economic success. Generally
speaking, corporations must
have the capability to adapt to
two types of change:
■■ Change which is character-
ized by long periods of slow,
incremental change; and
■■ Short periods of rapid
discontinuous or radi-
cal change.
Given all the stuff that is going
on right now, it’s pretty safe to
say that we are in a prolonged
period of rapid, disruptive
change. In that regard, APIs of-
fer technology enabled solu-
tions to manage both types of
change at different levels and
in different parts of the busi-
ness model.
Source: Rene Rohrbeck, 3scale, and Apigee
innovation edge | APIs | centrodeinnovacionbbva.com
Today, APIs are at the heart of innovationIBM, in their recent global survey of C-level ex-
ecutives, discuss 3 themes that will most likely
help organizations shape their futures. Not sur-
prisingly, innovation was discussed. The study
explains, “the intersection between the digital
and physical is the leading edge of innovation.
… As the digital infuses the physical, and vice
versa, organizations are transforming the cus-
tomer experience, … understanding and engag-
ing the customer as an individual rather than
as a category or market segment. For example,
smart pills and smartphone heart monitors,
intelligent vehicles and crowd-sourced traffic
routing, books that respond to a reader’s loca-
tion and apps that enhance the in-store expe-
rience: the possibilities are enormous.” At the
same time, companies are also facing rising
customer expectations and decreasing toler-
ance. This means that both customer-facing
and company-facing areas of the business
model must become programmed to meet
new challenges in the digital world. In other
words, they have to be “API”.
Source: IBM
Digital ambitions: CMOs want to put the components of a strong digital strategy in place
Integration of crosschannel touchpoints
Analytics to capture customer insights
Social networks to fos-ter collaboration
Workforce aligned to opportunities
Digitally enabled supply chain
TODAY 3-5 YEARS
87%
83%
78%
73%
69%
16%
13%
20%
13%
11%
innovation edge | APIs | centrodeinnovacionbbva.com
In the API world of today,
innovations are currently focused
on two main areas of the business
model: the company-facing area
and the customer-facing area.
Let’s take a quick look at some the
benefits that APIs have to offer to
organizations.
The business benefits of APIs
innovation edge | APIs | centrodeinnovacionbbva.com
Custom integrations
are costly to
establish and
maintain, inhibiting
change. An API
allows greater
experimentation
and internal and
external innovation.
Improved change
management
New opportunities
Controlled access to close
partners and contractors
Reduced complexity
The company-facing benefits of APIsAs previously mentioned, APIs restructure and
organize internal systems to support innova-
tive new projects in a uniform manner - reduc-
ing maintenance costs and increasing agility.
Some benefits of internal consumption of APIs
include:
Source: 3scale and Apigee
innovation edge | APIs | centrodeinnovacionbbva.com
In many cases,
businesses need to work
with external contractors
for new functionality or
distribution (such as in
the rollout of a new
iPhone app or
syndicated content).
With API-supported
collaboration, both
parties have a clearly
defined foundation for
partnership, reducing
the security risk.
Improved change
management
New opportunities
Controlled access to close
partners and contractors
Reduced complexity
innovation edge | APIs | centrodeinnovacionbbva.com
APIs can provide a
common root so that
transactions can flow
from wherever they
originate: mobile apps,
integrations with
clients, the client’s
website or physical
devices. All mapped into
unified internal systems.
Improved change
management
New opportunities
Controlled access to close
partners and contractors
Reduced complexity
innovation edge | APIs | centrodeinnovacionbbva.com
Since user inter-
faces are added or
changed frequently
across a company,
APIs provide a way
to stabilize core
transaction services,
for a much more
solid platform that
enables rapid itera-
tion at the edge.
Improved change
management
New opportunities
Controlled access to close
partners and contractors
Reduced complexity
innovation edge | APIs | centrodeinnovacionbbva.com
Enterprise without APIMobile applications for specific platforms, each with a separate
code base and ad-hoc server back end.
Enterprise with APIIn the backend, through the API, it is possible to program ap-
plications with third party data.
Mobile
innovation edge | APIs | centrodeinnovacionbbva.com
Enterprise without APIOne-to-one custom integrations at high cost, using rigid point-
to-point integration technologies such as SOA.
Enterprise with APIProvision of different services through an API, allowing custom-
ers and partners to integrate them as a self-service adapted to
their particular needs.
CustomerIntegration
innovation edge | APIs | centrodeinnovacionbbva.com
Enterprise without APILimited choice among automated advertising style channels
and expensive, custom integrations with each partner. Limited
opportunity to reach new audiences.
Enterprise with APIProvision of content and transactions via well-structured APIs,
often with software development kits (SDKs) added to speed
partner integration of the content or tansactions.
Digital Distribution Channels
innovation edge | APIs | centrodeinnovacionbbva.com
Enterprise without APIHigh capacity infrastructure is accessible only internally within
the company through restricted interfaces.
Enterprise with APIAPIs are used to open up core infrastructure directly for use
by outsiders, so it can be turned into a key business. Amazon
has done this with its Elastic Compute Cloud and companies
like Twilio do this with cloud communications.
Direct Access to Infrastructure
innovation edge | APIs | centrodeinnovacionbbva.com
Enterprise without APIDirect to database and backend systems applications across
multiple departments, creating fragile interdependencies, se-
curity issues and slow-moving innovation.
Enterprise with APICreating an API, you can separate the access to backend ser-
vices and new applications, creating a development environ-
ment for apps more modular, flexible and better documented.
Internal Development
innovation edge | APIs | centrodeinnovacionbbva.com
The customer-facing benefits of APIsIf the benefits of internal consumption of APIs
wasn’t enough to convince you … wait, there’s
more. There are also customer-facing benefits
APIs, including the enablement of an organiza-
tion to create powerful new external partner-
ship, distribution and transaction channels.
Ultimately these changes mean organizations
become platforms in the truest sense: provid-
ing their core value to customers and partners
in the form these entities need it.
APIs can transform businesses into powerful platforms that support partners, customers and
the wider world. The organizations that seize this opportunity are joining the API Economy. In
so doing, these organizations:
■■ Enable flexible APIs as a major channel into their business,
enabling transactions to be driven from anywhere.
■■ Provide mobile, web and other client interfaces as a
flexible layer of channels on top of this API.
■■ Allow customers to integrate directly to core systems, providing
more value and creating a strong provider-customer relationship.
■■ Grow strong ecosystems of partners that repurpose, resell and
re-bundle assets to reach new audiences that the original
organization could never have reached alone.
innovation edge | APIs | centrodeinnovacionbbva.com
The backend API must be defined as the base-
line platform for all of an organization’s mo-
bile applications. If organizations define the
backend API as such, they create a stable ab-
straction layer between internal resources
and a changing set of external applications.
As a result, this architecture provides a stable
backend baseline for multiple applications on
different device types; fosters agility for the de-
velopment of new applications; and creates a
natural boundary to the edge of the organi-
zation, which is critical when the organization
partners with external design or development
agencies.
5 most common business use of APIs
Mobile Enablement
innovation edge | APIs | centrodeinnovacionbbva.com
Here, we’re talking about building a platform. A
platform essentially creates an arena in which
others can create value, either directly for
themselves (customer platforms typically) or
for others (partner platforms). There are three
broad audiences for which an organization can
open itself up as a platform: customers, reseller
partners, and integrators & software partners.
Platform means …■■■Exposing key sets of content or trans-
actional capability in a programmable
way such that customers or third par-
ties can create long running integra-
tions on top of the functionality.
■■ Providing support for these integrations
and related business engagements.
■■ Helping to promote particu-
lar partner integrations.
Business Benefits of Platforms■■ Grow functionality without writing code.
■■ Cross-connect with com-
plimentary solutions.
■■ Enhance value for customers.
■■ Increase stickiness.
■■ Grow reach.
Customer and Partner Ecosystem Growth
5 most common business use of APIs
innovation edge | APIs | centrodeinnovacionbbva.com
Developing Massive Reach for Transactions and Content
5 most common business use of APIs
Building APIs that accelerate reach fall into two broad categories, depending
on the type of product involved:
Content and DataContent and media businesses are continually seeking new ways to reach
their audiences. While a company’s own web property and mobile applica-
tions may provide the primary means to reach audiences, in the API Econ-
omy this is no longer enough: Consumers expect content to be available
whenever and wherever they need it, and companies that become adept at
delivering this have a powerful advantage, be this on new hardware devices
or through partner channels or aggregators.
Business Benefits of API Powered Distribution■■ Low cost partner integration.
■■ Reach niche channels quickly.
■■ Place familiar branded content and purchase opportu-
nities wherever customers wish to access them.
■■ Use context to add value to the customer and your business.
innovation edge | APIs | centrodeinnovacionbbva.com
TransactionsProviding inventory and transaction capabilities in a programmatic way and
using both to drive transactions is a powerful strategy for businesses, and it
can also be beneficial to brick-and-mortar retailers. Since business success
is strongly correlated with transaction volume, APIs can enable increasingly
powerful affiliate models to drive businesses, or even more radically, wholly
self-sufficient third party resellers.
Business Benefits of API Powered Transactions■■ APIs enable third parties to pull inventory, pricing and de-
scription information, as well as ratings and much more.
■■ This, in turn, enables resellers to build so-
phisticated new niche shop fronts.
■■ Sales are subsequently tracked via affiliate links that attribute the
sale and result in revenue share payments to the third parties.
■■ Other partners can embed simple product search or purchasing links
in their sites, whose main purpose is not to sell but to engage a spe-
cific type of audience. The API allows the powerful, flexible selection of
the product listing that results in the best fit for the niche audience.
Developing Massive Reach for Transactions and Content
5 most common business use of APIs
innovation edge | APIs | centrodeinnovacionbbva.com
Fixed Cost-Per- Month and Tiered Rate Pricing
Different levels of ac-
cess based on tires of
fixed cost-per-month and
providing varying num-
bers of transactions per
month.
Powering New Business Models Emerging Business Models in the API world
5 most common business use of APIs
innovation edge | APIs | centrodeinnovacionbbva.com
Fixed Cost-Per-Month Tiered Volume Rate Pricing With Overages
The same as the previ-
ous model, but allowing
price overages when an
account is above quota.
Powering New Business Models Emerging Business Models in the API world
5 most common business use of APIs
innovation edge | APIs | centrodeinnovacionbbva.com
Data Quality Based Tiered Pricing
Providing different types
of return data (richer vs.
simpler) for different sub-
scription fees.
Powering New Business Models Emerging Business Models in the API world
5 most common business use of APIs
innovation edge | APIs | centrodeinnovacionbbva.com
Powering New Business Models Emerging Business Models in the API world
5 most common business use of APIs
Credit-Based Systems
Up-front purchase of a
certain number of usage
credits which are then
“burned down” by calls
made on the API or other
events.
innovation edge | APIs | centrodeinnovacionbbva.com
Driving Internal Innovation The low-hanging fruit of APIs are
generally associated with internal
use of APIs. Actively defining the
nature of the interfaces to different
internal systems, departments and
processes creates an environment
that is ready for change and inno-
vation.
5 most common business use of APIs
Achieve greater agility and
maintainability
Create a structure that supports the engagement
of external contracts
Create a safety layer around key assets
Accelerate projects
innovation edge | APIs | centrodeinnovacionbbva.com
Can you imagine that we could identify those individuals most
likely to commit a crime? Or what employees may leave a company within the next six
months? What a few years ago would be just a science fiction
challenge today is a reality.
Predictive APIs: the mirror in
which companies
see their future
The technology sector...
has been working for some time now on making the most of APIs (Application Programming
Interfaces), those complex algorithms that are revolutionizing the lives of software developers
and entrepreneurs. 2014 was definitely the year of those startups that have seized the oppor-
tunities offered by open APIs.
Among the companies dedicated to provid-
ing services through these applications, those
working within the field of predictive APIs and
machine learning are at the forefront of
innovation. Startups like Big ML, Clever Task,
Scaled Inference, Datagami, Indico or Dataiku
lead a discipline that will change forever the
criteria for business investment, management
and process control, risk assessment, obtain-
ing predictions of demand, diagnostic, recom-
mendations, stock market, sports results... A
true revolution. In fact, large companies with
great economic potential such as Google, Mi-
crosoft, Facebook or IBM have been experi-
menting in this field for a while.
Predictive APIs allow the creation of simple
tools to process data and create patterns to
make decisions. They are also able to learn
and predict needs and goals. That is their real
power: they not only handle data, they also
anticipate it thanks to the design of predictive
models based on statistical patterns. Indus-
tries such as automotive, banking, insurance,
energy, healthcare or retail are already using
these APIs.
innovation edge | APIs
centrodeinnovacionbbva.com
The case of Big ML, from theory to practice One of the companies with more potential in
the use of these applications and their adop-
tion in machine learning is Big ML, founded
by Francisco J. Martín , a Spanish expert in
Big Data renowned worldwide. Before launch-
ing this startup, Martín led Strands , a pio-
neer company in the research and application
of social recommendation technologies in ar-
eas such as music, finance or sports. Always in-
volved in innovative entrepreneurship projects,
he also founded iSOCO , dedicated to Artifi-
cial Intelligence and the semantic web.
Martín’s current team has actually become one
of the major players in the industry: Big ML has
been rated as one of the nine startups that
have improved our lives in 2014 and a re-
port by The Bloor Group states that it is
one of the companies to watch in 2015 .
We have customers in the US whose market value is greater than all the Ibex 35 in Spainsays Martín, highlighting the strong
commitment to predictive APIs on the
other side of the Atlantic.
innovation edge | APIs | centrodeinnovacionbbva.com
Among the practical cases Big ML is working on now is:
Another of the reasons why large corporations often hire Big ML
is for the DETECTION OF FRAUD in procurement systems,
guarantee programs or budget management. According
to Martín, in large companies it is not unusual to detect scams
related to negotiations with distributors or suppliers, who may
receive cheaper budget proposals aside from the company.
Big ML solutions allow managers to detect these frauds easily.
They are also working in the retail sector, to ASSIGN PRICES WITH HIGHER LEVELS OF SALES AND DEMAND.
THE REDUCTION OF NON-PERFORMING ASSET RATIOS of
banks or financial institutions. In many cases, credit risk
departments fail to evaluate candidates for a loan or mortgage.
By using APIs and predictive models, they can detect the
customers most likely to default and act accordingly.
innovation edge | APIs | centrodeinnovacionbbva.com
The success of this startup lies in making complex things
simple. Big ML has grabbed APIs and algorithms relat-
ed to prediction and machine learning existing for 10
or 20 years, “scientific tools for scientists” as defined by
Martín, and simplified them so that they can be used
by anyone: “Now they are easier to program and are
scalable, therefore they work well with large volumes of
data.” This allows dragging data to an interface intuitively,
make projections about what will happen in a company
and propose initiatives.
“The data scientist that many companies are looking for,
somebody who knows how to program and also knows
statistics and mathematics, is a very complicated pro-
file. Superman doesn’t exist…” says the Spanish entrepre-
neur. “The truth is that creating your own algorithm to
take full advantage of data is very expensive and takes
a long time,” he explains. Hence, solutions like Big ML,
which seamlessly blends predictive APIs, statistical pat-
terns and data visualization, are tools of great value to
any company.
Easy and scalable solutions
innovation edge | APIs | centrodeinnovacionbbva.com
The future of predictive APIs
In a cutting-edge sector as predictive APIs, businesses are al-
ways looking to the future. For Martín, the next steps are “work-
ing on the composition of APIs; to be able to create ‘meccanos’
of applications that allow us to develop smarter solutions.” At
present, there are more machine learning professionals focused
on leveraging algorithms that already exist than on the creation
of new ones. “When somebody makes an improvement in an
algorithm, the leap in quality can be measured in hundredths,”
says the CEO of Big ML.
Another key element in 2015 will be the standardization pro-
cess of predictive APIs. “It is possible that we move towards the
creation of models that regardless of who, how, when and why,
everyone is able to use them,” says Martín. A recent study by
the Open Data Institute and Fingleton Associates stressed
the need for advances in the standardization of APIs in the fi-
nancial sector. Based on this analysis, the British government
issued a document calling the banking sector to make an
effort in this area. It is most likely that something similar will
happen with predictive APIs and all the work done by the com-
munity of developers in this technological field.
innovation edge | APIs | centrodeinnovacionbbva.com
Global SnapshotsWe’ll take look at key API management vendors, some examples of API usage from the financial services industry, and notable examples from other industries.
innovation edge | APIs | centrodeinnovacionbbva.com
Financial Services industry
Other IndustriesLeading API
Management Vendors
3scale3scale is a young API management vendor. It features a dis-
tributed architecture (part of which is open source) with on-
premises agents and policy management in the cloud, which
is different from the cloud intermediary model of most oth-
er API management vendors. The company markets a free
3scale Connect (a standard, self-service product with a ceil-
ing on functionality, usage volumes and restricted SLAs) and
3scale Enterprise (a fully featured platform with strong SLAs,
24/7 phone support and higher transaction volume ranges).
The offering is sold worldwide using a Web-based model.
innovation edge | APIs | centrodeinnovacionbbva.com
Financial Services industry
Other IndustriesLeading API
Management Vendors
ApigeeApigee was an early entrant and has been a visionary player in
API management, since the market started developing more
than six years ago. It offers a fully functional API management
platform (Enterprise), a tool to integrate data from different
sources to provide business analytics of developer/customer/
product behavior (Insight) and API Exchange (for the telco
industry). Offerings are available in the cloud or on-premises.
Most of Apigee’s clients are in the U.S. or Europe.
innovation edge | APIs | centrodeinnovacionbbva.com
Financial Services industry
Other IndustriesLeading API
Management Vendors
Axway (Vordel)Axway acquired Vordel to mix integration, governance and
cloud functions in a B2B infrastructure offering with API
management capabilities. The Vordel API Server (renamed
Axway API Server, which is available on-premises and in the
cloud) provides integration engine services. It is part of the
Axway 5 Suite, which offers control and optimization of the
flow of data within the enterprise, and externally through
integration, community management, visibility, policy and
security. Axway (Vordel)’s main markets are in Europe and
North America.
innovation edge | APIs | centrodeinnovacionbbva.com
Financial Services industry
Other IndustriesLeading API
Management Vendors
CA Technologies (Layer 7)CA Technologies (Layer 7)’s licensed, on-premises technology
is sold under the SecureSpan product name; the cloud entry-
level API CSB and SaaS offerings are sold under the APIfy.co
brand as they typically have different buyers. CA Technolo-
gies (Layer 7)’s offering in the cloud is already used by CSBs,
mainly telcos and infrastructure as a service (IaaS) providers.
CA Technologies (Layer 7) sells mainly in North America, and
increasingly in Europe.
innovation edge | APIs | centrodeinnovacionbbva.com
Financial Services industry
Other IndustriesLeading API
Management Vendors
Intel (Mashery)Intel (Mashery) is at the forefront of API management, and its
cloud-centric offering features several areas of functionality
that fall under the SOA governance umbrella. An on-premises
version of Mashery has been available since October 2011. It
offers a wide set of services and policies that span the whole
service/API life cycle, with particular attention to the promotion
of APIs, and the business issues behind them. The Intel acqui-
sition of Mashery closed on 9 May 2013. However, this report
evaluated Intel (Mashery) as a separate entity from Intel (Ex-
pressway). Being mainly a cloud offering, Mashery, in theory, is
available worldwide (and has some traction with clients in the
U.K.), but the majority of its clients are in the U.S.
innovation edge | APIs | centrodeinnovacionbbva.com
Financial Services industry
Other IndustriesLeading API
Management Vendors
MuleSoftMuleSoft offers software subscriptions and cloud services built
on the open-source Mule technology. In the application ser-
vices governance space, the main offerings are Anypoint API
Manager and Anypoint Service Registry. Both products are
drawn from the same code base and provided as SaaS in sup-
port of on-premises and cloud-based services, and API deploy-
ments. MuleSoft’s offering is designed to be usable worldwide.
innovation edge | APIs | centrodeinnovacionbbva.com
Financial Services industry
Other IndustriesLeading API
Management Vendors
Genoa - BeevaGenoa is a Beeva manager designed to maximize the benefits
of the cloud: fast deployment, maximum performance and
flexibility at a lower cost. The client can launch his own APIs
platform within hours. It also offers a package of services such
as API Proxy, with which you can control and protect the APIs’
traffic, and use the Traffic Manager, Authorization Manager and
Mapping Manager modules to centralize them under a single
domain.
Besides, Genoa’s developer-friendly philosophy facilitates the
access of programmers to APIs, enabling them to debug code
and test them easily, and locate potential errors in applications
more quickly.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
A Financial Services Institution: Improving the user experience and the bottom line40,000 employees service more than 20 million individual and corporate customers for this
institution, which offers hundreds of mutual funds via 5,000 channel partners. The institution
achieved its success with a combination of comprehensive service offerings and personalized
customer service at competitive prices. The institution believes in the adoption of mobile tech-
nology to not only deliver the best possible customer self-service experience, but also to keep
pace with the latest customer engagement innovations.
With the Axway API Gateway, this financial institution was able to simplify its security architec-
ture, while saving software license, software maintenance, hardware, andadministration costs.
In addition to hard-dollar savings, the institution also improved the user experience and ac-
celerated delivery of new mobile service offerings. The institution improved its overall security
posture and governance with better auditing, monitoring, and reporting capabilities.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
API Labs at Level39 (Anthemis Group & Pivotal Innovations): New fintech ‘lab’ opens in LondonAPI Labs will give UK and international financial services firms a venue to
develop ideas from their own technology teams, while also helping them
to engage with startups and other external developers and designers.
The move is the latest initiative aimed at supporting London’s growing fi-
nancial technology sector, as large financial institutions look for innovative
solutions to deal with new business and regulatory challenges. API Labs
will help foster greater collaboration among financial services firms. API
Labs is the specialised platform providing expertise to these companies
to develop, test and go to market with new products and services in short
time frames to remain competitive and keep up with the pace of techno-
logical innovation.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
MasterCard: OTP Bank Hungary Launches First Digital Wallet in Europe to Integrate with aMasterCard and OTP Bank Hungary introduced OTPay, the first digital wallet in Europe to lev-
erage the API of MasterPass. This application is customized to the unique needs of the OTPay
customer, making the online use of payment cards easier and more comfortable for cardhold-
ers. OTPay will provide consumers a new way to pay online, as well as creating options for bill
payment, prepaid top up and person to person transactions.
The OTPay mobile application will be available for download not only for OTP Bank customers,
but for clients of other banks too. The application will allow cardholders to shop and pay at over
30,000 MasterPass accepting merchants around the world. The application was developed by
Cellum, the Hungarian company group known for delivering mobile payment solutions with
banking-grade security, also a developer of a MasterCard Mobile solution, which has been run-
ning for more than two years.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
Incomm | CashtieCashtie API helps you to get paid and to sell your digital goods
via major retailers. The Cashtie API connects your applica-
tion to the cash registers (POS) of major retailers leveraging
Cashtie barcodes.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
MambuMambu is a SaaS platform for financial institutions. Mambu
REST APIs enable its partners to easily integrate local finan-
cial services such as credit scoring, mobile money, POS or
ATM networks for their clients.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
Motley Fool: Using APIs to Build the World’s Greatest Investment Community“We want a team to decide they need an API, build it, and
launch it the same day it’s finished.”
Mark Kennedy, Software Architect, Motley Fool.
Motley Fool’s APIs are mostly for internal use, but they also have
some that are public facing and for partners. A good example of
the latter is the stock quote API, which makes stock information
available to websites around the world. Motley Fool essentially
provide a white label stock quote service through an API.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
Open Bank Project (TESOBE): Bank as a platform. Transparency as an asset.
The Open Bank Project is an open source API and App store
for banks that empowers financial institutions to securely and
rapidly enhance their digital offerings using an ecosystem of
3rd party applications and services.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
Plaid: The Modern API for Banking DataThe startup is building a developer platform that allows de-
velopers to integrate with data from financial institutions and
use it to build applications. Banks are traditional difficult to
work with. An API is smart way to start making them more
developer-friendly.
“As developers in financial technology ourselves, we struggled
with the lack of a unified bank API and the low quality of trans-
actional data – so we decided to build the infrastructure to fix
it,” said founder Zach Perret in an email. Financial technology
has always had significant barriers to entry, and by simplifying
the infrastructure we’re helping developers transform the way
businesses and consumers use their financial data.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
Standard Treasury: bank tailor new technologiesEach year banks spend hundreds of billions of dollars on in-
formation technology and services. Yet, it is the poor quality
of the products offered by bank vendors that creates much
of the friction between banks and their customers. Standard
Treasury is bringing bank technology into the 21st century.
Standard Treasury’s product is a white-labeled, SAAS, API and
developer experience for your customers. For the first time,
Standard Treasury’s technology enables enterprises to inter-
face with their bank accounts over RESTful API. For our bank
partners this increases the volume of transactional revenue,
decreases churn, and creates a marketable differentiator.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Other Industries
Some examples from the Financial Services industry
TradeKing: Using APIs to Deliver Next-Generation Trading Experiences“Online retail brokerages are seeing more and more traffic
moving away from the Web platforms to apps and mobile
platforms. Very soon, there will be a new breed of traders
who will be completely dependent on mobile apps - we’re
at that juncture.” Dan Raju, CIO, TRADEKING
TradeKing is a nationally licensed online broker/dealer dedi-
cated to empowering the independent, self-directed investor.
The TradeKing platform features powerful online equity, op-
tions, ETF, mutual fund and fixed-income trading tools, along
with a rich set of news, research and analysis capabilities.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
AT&T: Using APIs to Help Developers Build Great Apps Quickly
“The culture around development and delivery is changing. We are accelerating the pace of
innovation at AT&T. The transformation that is underway here is about unlocking the value
of our platform and delivering new capabilities to our customers faster than ever before.”
Jon Summers, Sr. Vice President of Applications and Services Infrastructure, AT&T
AT&T, the world’s largest communications holding company by revenue, has embarked on an
aggressive campaign to expand its internal innovation capability by opening up its vast telecom
network to standard web application program interfaces (APIs). In doing so, it has accelerated
innovation by allowing more developers to quickly produce apps that run on the AT&T network.
Through the AT&T API Platform, which runs on the Apigee Enterprise API management service,
AT&T now has a rapid deployment method for value-added mobile applications, many of which
are designed by small firms that previously did not have the resources to commit to AT&T.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
Cisco
Watch Cisco’s Support APIs Product Manager, Alok Patel, ex-
plain how API management facilitates the Support APIs pro-
gram to increase stickiness with partners and grow revenue
for the company.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
Coca Cola Enterprises
Coca-Cola Enterprises’ CTO Kevin Flowers shows how APIs
enable multiple units within the business and how API man-
agement delivers security, governance, and ease of use to
the program. With APIs, Coca-Cola Enterprises has increased
the speed of the business, allowing projects to go from tak-
ing months and years to just days and months.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
Dell: On Using APIs to Provide a Access & New Capabilities“Dell is using this technology to change the face of our on-
line assets, including Dell.com, and to provide multi-channel
access and new capabilities that extend beyond the scope
of Dell owned properties.” Mohamed Ayadi, Director, Online
Product Engineering, Dell
For more than 28 years, Dell has empowered countries, com-
munities, customers and people everywhere to use technology
to realize their dreams. Customers trust Dell to deliver technol-
ogy solutions that help them do and achieve more, whether
they’re at home, work, school or anywhere in their world.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
Orange: Empowering Emerging Markets through API PublicationOrange is the key brand of France Telecom, one of the world’s leading telecommunications op-
erators. As the number three mobile operator and number two provider of broadband internet
services in Europe, as well as a global leader in telecom services for MNC’s, Orange Group’s strat-
egy is characterized by a strong focus on innovation and working to develop its position in new
growth activities.
One area of growth opportunity lies in a. In much the same way that publishing a Web site can
expose a local business to a global marketplace, making APIs available online can help drive new
partnerships, improve customer satisfaction and build value added services around a brand, all
of which can lead to increased revenue opportunities. Orange’s Nursery initiative is aimed at just
that – publishing their telecom services, provisioning, management and configuration APIs in
order to foster innovation and reduce cost of/time to market for new services.
Benefits have been quick to accrue: by providing developers with secure access to telecom ser-
vice and data APIs via the Nursery, Orange has created a far more agile IT platform on which to
develop new offerings faster and at less cost by reusing/recomposing existing services.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
Pearson: Plug & Play Platform“The world is changing - becoming more open. There has
been an important shift in the ecosystem around us, and
APIs are becoming the norm.” Diana Stepner, Head of Future
Technologies, PEARSON
Pearson is the world’s leading learning company. Pearson de-
livers content in a range of forms and through a variety of
channels, including online services, ebooks, books and news-
papers. It provides consumer publishing through the Penguin
brand, educational materials and services, and business infor-
mation through the Financial Times Group.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
Samtrafiken: APIs Providing a Path to Innovation in Public Transportation“We’ve realized that APIs are the cheapest and fastest way
to build applications. And most importantly, APIs let third
parties extend our products and services.”
Elias Arnestrand, Innovation Manager, SAMTRAFIKEN
Samtrafiken is a non-profit organization jointly owned by 34
public transport operators and authorities in Sweden. Samtrafik-
en’s vision is that public transport will be seen as simple, reli-
able, and convenient and become the number one choice for
every journey. Their goal is to bind all of Sweden together by
allowing the public to easily travel between destinations using
a single ticket for any mode of public transportation.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
Sears: Leading the Retail Industry Transformation Through Technology“Over the past few years, Sears has led the transformation of the retail industry through tech-
nology adoption. We recognized early that embracing APIs as an organization-wide glue for
building applications enabled unprecedented scalability and flexibility.”
Kandarp Bhatt, Director, eCommerce Product Management, Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with almost 2,500 full-line and spe-
cialty retail stores in the United States and Canada. Sears is the leading home appliance retailer
as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and main-
tenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel
offering, including such well-known labels as Lands’ End, the Kardashian Kollection, Jaclyn Smith
and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
Tom Tom
Watch TomTom’s Fellow of Location Based Services, Peter Mo-
eykens, explain how the company went from managing APIs
in-house to signing on with Mashery and creating pyramid of
technology that enables TomTom to leverage and monetize
its data. TomTom currently sees 13 million transactions per day
through its Mashery-powered API and expects that number to
double in 2014.
innovation edge | APIs | centrodeinnovacionbbva.com
Leading API Management Vendors
Financial Services industry
Some examples from Other Industries
Walgreens: Putting an API Around Their Stores“The goal is to drive customer interactions. It doesn’t matter
where it starts from because it’s all flowing into your business.”
Joe Rago, Senior Product Manager, WALGREENS MOBILE
Walgreens is the largest drugstore chain in the United States,
operating more than 7,900 drugstores across the country.
Each day, Walgreens provides nearly 6 million customers with
convenient, multichannel access to consumer goods and ser-
vices and trusted, cost-effective pharmacy, health and wellness
services and advice. In July, 2012, Walgreens built on its tradi-
tion of technology innovation with the introduction of its first
open API, QuickPrints.
innovation edge | APIs | centrodeinnovacionbbva.com
BBVA aims to lead the transformation of the banking industry by playing an active role within the digital ecosystem and open platforms. The challenge is to be able to add value to an ecosystem where APIs are the bonding glue. To achieve this goal we need to be closer to the real needs of customers, developers and potential partners.
BBVA Experience
innovation edge | APIs | centrodeinnovacionbbva.com
One of BBVA’s approaches to become a refe-
rence in banking APIs is the Open Platform
strategy. This is a project that arises as a re-
sult of the bank’s intention of exposing its as-
sets (information, services and products) and
sharing them with all actors involved (part-
ners, developers and customers.)
The goal is that companies and individuals lo-
cated anywhere can build products using these
assets, enriching their ideas and talent, BBVA’s
offering, and what the end users finally see. All
this ultimately benefits innovation, the indus-
try’s digital transformation, and the own BBVA.
This is possible because APIs can be, on the
one hand, facilitators of new business models,
but on the other hand they are also a chan-
nel that can greatly increase the distribution
of the bank’s current products.
Experience with datathonsBBVA is a pioneer in the organization of open
innovation activities such as datathons. So far
there have been two editions of the “Innova
Challenge” competition, for which an API of
transactional data was opened in Spain (2013)
and Mexico (2014).
■■ The aggregated transactional data
made available by BBVA doesn’t identify
specific persons or business.
■■ These experiences with datathons allow
BBVA to identify new talent, validate hy-
potheses, discover new ways to leverage
information, and know better the potential
users of the APIs (developers and small
software companies), besides fostering
a community of collaboration between
developers, startups and BBVA.
innovation edge | APIs | centrodeinnovacionbbva.com
Open the bankThe bank has been using APIs to facilitate dif-
ferent technological developments. For in-
stance, APIs for internal use are being applied
in webpages and mobiles, providing signifi-
cant levels of efficiency.
The bank is also preparing to open certain
services not only to partners, but to all the
developer community. By doing this, BBVA
aims to add value, diversity, and encourage
the development of applications and services
unthinkable until now:
■■ The first example of partnership is
Dwolla , an innovating company in the
payment systems field that uses BBVA’s
APIs in the US to offer real-time services,
such as transfers to BBVA Compass clients,
who don’t need to wait 3 or 4 days to send
or receive funds. Since April, users of this
service can transfer money instantly
paying a flat rate of 25 cents per trans-
action if it’s over 10 dollars, while for
smaller amounts the process is free.
Not trivialCreating banking APIs
is not just simply packaging
the bank’s assets and launching
them as services. It requires to define
clearly what services will be offered, study the
demand and follow a common strategy with
the other digital banking projects.
Therefore, the Open Platform project is work-
ing with agile methodologies such as Scrum,
and with a strong coordination across many
areas of the bank. There are teams working on
this project in several countries, and very soon
we will be able to announce new develop-
ments in this exciting and ambitious project.
innovation edge | APIs | centrodeinnovacionbbva.com
Innovation ForecastAs seen, there are some interesting stuff going on with APIs and innovation. Though it seems that all of this is just starting, there are some key lessons learned. Here what some experts had to say:
innovation edge | APIs | centrodeinnovacionbbva.com
When analyzing digital landscape, it becomes
clear that leading companies create and main-
tain interfaces to their businesses.
They create programmable businesses:■■ Enforcing the disciplined, internal
usage of well-structured interfaces.
■■ Providing powerful integration
points.
■■ Establishing clear strategies
for partner and customer
engagement.
After going at it for a while, API experts offer the following eight recommendations
1
1. Serve both internal and external needsOrganizations need to make sure that resources
can be managed appropriately so they fit into the
overall picture of company operations. In particular,
they need to deliver internal efficiencies as well as
new opportunities for topline growth. For example,
they may need to balance the needs of a newly
mobile workforce with increased external access to
customer data.
innovation edge | APIs | centrodeinnovacionbbva.com
23
4 5
67
82. Work towards defensible strategic advantageOrganizations must put structures in place that
leverage key company strengths and assets in
a powerful and agile way. They also need to en-
able these assets to be put to use as fully as pos-
sible.
3. Align IT with business goalsOrganizations must ensure that the overall infra-
structure of the company is streamlined to en-
able and process the key types of transactions
the company is aiming to fulfill—be they transac-
tions for physical goods/ services or digital items.
4. Future-proof investmentsAs software systems are built out, organizations
need to make them modular and re-usable, to
avoid large IT budget hits further down the line.
5. Find efficient, cost effective solutionsOrganizations need to keep costs under control,
to avoid wiping out productivity gains with in-
vestments that have hidden costs over time.
6. Move to innovative cloud service suppliersShifting cloud infrastructure often allows organi-
zations to reduce cost and increase functionality.
In doing so, however, they need to avoid frag-
mentation and infrastructure risks, which com-
plicate corporate internal IT.
7. Provide increasingly real-time accessEnabling fast, on-demand access to remote fa-
cilities, supply systems and external providers,
while avoiding rapid escalations in cost and
complexity.
8. Enable others outside the organization to connect to, and use, the deployed softwareEnabling third parties with various levels of trust
to create new innovative services.
innovation edge | APIs | centrodeinnovacionbbva.com
Books & publications
In depthA list of links to other useful tools and resources that you may find useful as a supplement to the information offered on the ‘Make me API’ report.
On theweb
innovation edge | APIs | centrodeinnovacionbbva.com
Books & publications3scale | Winning in the API Economy, 2013.
Apigee | Apigee Insight - Data as Currency and Catalyst in the App Economy, 2013.
Apigee | Are You Where Your Customers Are?, 2013.
Apigee | Digital Transformation, Getting in Shape for the Digital World, 2013.
Apigee | Programmable World, Programmable Enterprise, 2013.
Apigee | Securing the Digital Enterprise, 2013.
Apigee | Three Keys to Digital Transformation, 2014.
Boston Consulting Group | The 2013 TMT Value Creators Report: The Great Software Transformation, 2013.
Forrester | Forrester Wave: API Management Platforms, Q1 2013, 2013.
Gartner | Gartner Magic Quadrant for Application Services Governance, 2013.
Gartner | The Nexus of Forces: Social, Mobile, Cloud and Information, 2012.
IBM | The Customer-activated Enterprise - Insights from the Global C-suite Study, 2013.
Daniel Jacobson, Greg Brail and Dan Woods | APIs: A Strategy Guide, 2011.
Mashery | Accelerated Commerce: Key API Strategies for Digital Retail.
Mashery | Driving Real-World Enterprise & B2B Results with APIs.
Mashery | Success Guide: Seven Reasons Leading Companies Manage APIs in the Cloud.
Mashery | Success Kit: How to Get People to Love (and Make Money) from Your APIs.
Mashery | Turbocharge Your Mobile Strategy with APIs.
Mulesoft | The 7 Habits of Highly Effective API and Service Management.
Mulesoft | The Blueprint to Becoming a Customer Company.
Mulesoft | How to Make Your App Enterprise Ready.
Mulesoft | The State of Cloud Integration 2013.
Rene Rohrbeck | Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm, 2010.
Vision Mobile | The European App Economy, Creating jobs and driving growth - sizing the European App Economy and
advocating policy options to drive growth, 2013.
Audrey Watters and Kin Lane | Business of APIs, 2011.
X
innovation edge | APIs | centrodeinnovacionbbva.com
WebX
3scale | API Predictions 2014, Diciembre 2013.
3scale | Identity and The API Economy, Noviembre 2013.
3scale | The Age of Context and the API Economy - One can’t exist without the other, Noviembre 2013.
API Strategy & Practice | blog, 2014.
Apigee | Apigee Acquires InsightsOne - Doubling Down on Big Data, Enero 2014.
Manfred Bortenschlager | The API Economy explained … and how to capture its value, Febrero 2014.
CA Technologies | CA Technologies to Acquire Private-held Layer 7 Technologies, a Leader in API Management and Security, Abril 2013.
FinSMEs | 3scale Raises $4.2M in Funding, Abril 2013.
GigaOm | The rise of mobile-first infrastructure, Marzo 2014.
IT Business Edge | Five Reasons a Business Needs APIs (and an API Driven Strategy).
Kin Lane | The API evangelist.
Layer 7 Technologies | The State of API Design, info infographic.
McKinsey & Co | Competing in a digital world: Four lessons from the software industry, Febrero 2013.
McKinsey & Co | Ready for APIs? Three steps to unlock the data economy’s most promising channel, Enero 2014.
Mulesoft | Mulesoft Acquires ProgrammableWeb, Abril 2013.
Programmable Web | Private, Partner or Public: Which API Strategy Is Best For Business?, Febrero 2014.
ReadWriteWeb | Intel is Buying Mashery to Get Deeper Inside the Data Center, Abril 2013.
ReadWriteWeb | What APIs Are And Why They’re Important, Septiembre 2013.
Salesforce.com | Why every business is an API business, Marzo 2014.
Techcrunch | Microsoft Acquires Apiphany - An API Management Service to Integrate with Windows Azure, Octubre 2013.
VentureBeat | MuleSoft raises $50M to connect every business app to every other business app, Marzo 2014.
YouTube | The App Economy in 5 minutes (Apigee), Octubre 2011.
innovation edge | APIs | centrodeinnovacionbbva.com
alsoin thisissue
1 Trending issues
Summaries of the most relevant news of selected topics that have been published over the course of the period based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
2 Technology trends
In the following section, we outline the upcoming technologies that will change everything, with predic-tions on what may come of them in financial industry.
3 Innovación
Highlighted in this section some of the actions in which BBVA Innovation Center takes part, on innovation and entrepreneurship. Through this section we also provide direct access to the BBVA Innovation Center events.
innovation edge | APIs | centrodeinnovacionbbva.com
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
How to standardize the systems of core banking platforms
BIAN, an international organization that develops standards for providers of banking technology, is creating a framework to give independence to banks and avoid their reliance on a technology supplier. This framework is intended to integrate different technology components that are compatible thanks to open standards. PNC Financial Services Group is one of the financial groups working with BIAN in these regulations.
innovation edge | APIs | centrodeinnovacionbbva.com
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
Beacons and videos on social networks set the course for the future of m-commerce According to Appsbuilder, beacons (devices that broadcast a short-wave signal in Bluetooth) will take a great leap this year, integrating user data and customizing push notifications. Video ads will be another star format in 2015, thanks to the development of previews on social networks. These are two of the trends that will mark the future of mobile commerce, not to mention the rise of wearable devices.
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
The growth of m-banking in the US A report by the Carlisle & Gallagher Consulting Group highlights that 55% of Americans are accessing their bank accounts two or three times each week through mobile devices, either from laptops, tablets or smartphones, while 26% of them log-in up to four times a week. The main reason: “instant gratification”.
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
The rise of social graphs in business The value of social reputation in the area of business is on the rise and brands are trying to take advantage of this boom with social applications that help them enhance their brand among users. For example, TripAdvisor leverages Facebook’s social graph to ensure that when you search for hotels, restaurants, etc., any comments posted by people you know appear at the top.
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
The consumer, the obstacle to overcome for mobile payments One of the reasons why in 2015 payments through mobile devices will remain one of the most innovative trends will be due to consumers. Everything will depend on the confidence that consumers have in these new technologies, the safety and ease of use of these applications. In fact, the exchange of money through smartphones with specific payment apps is increasing.
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Seven steps to lead the customer-centric experience To lead a change of culture focusing the strategy on the customer, seven steps must be followed:
1. Decide to promote this change in the company.2 Spell or explain in one sentence the challenge you want to achieve with this change. 3 New business decisions have to be thought or oriented keeping this new strategy in mind.4 The customer-centric experience values must be instilled in each of the employees of the company.5 Standardize as much as possible, in order to be able to deviate from those guidelines when a situation requires a different approach.6 Commitment to empower employees, so they can know what is needed even if they don’t know how to do it.7 Maintain the momentum of the new strategy.
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
Four professional ways to improve your digital brand strategy There are digital platforms that can become crucial to digitally enhance your brand if you know to take advantage of their full potential.
We present you four, so you can start to try:
1. YouTube: although the content may be more difficult to create, it can be a great gateway for your brand.2 BuzzFeed: creating a channel is free and a great way to appeal to many users. 3 Playbuzz: creating one of these tests and sharing it with your followers can be fun and give a different image to your brand. It can be a fun way to inform.4 Udemy: you can be an “instructor”, as you are an expert in your field, and share your knowledge on this online education platform.
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Indiegogo opens the door to financing personal causes This crowdfunding platform has launched a new service for users who need to raise money for a personal cause, such as medical expenses, tuition fees or even a vacation. It’s called Indiegogo Life, and it’s free of charge. P2P (person to person) funding to its fullest extent.
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
A solution to generate sales With the new DPS for Sales Enablement solution, Adobe allows to create a customized application for interactive sales presentations that drive business sales. The aim of this solution is to transform business sales efforts, allowing more interactions to attract customers’ attention. Furthermore, this solution enhances sales by presenting all interactive materials updated, which benefits the ROI of the company.
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Four gadgets for frequent travelers 1. August Smart Lock: your smart home must have this keyless entry system, which works thanks to a tool that is installed in the lock of the door and a mobile app. It allows you to give access to friends, neighbors, family, etc. for a number of days and change the settings remotely. Perfect for watering the plants when you travel.2 Petcube: connected to the Wi-Fi, it allows you to monitor your pets while you’re away from home through a video. It even lets you to talk or play with them remotely. 3 GoPro Hero4: perfect for photography enthusiasts, as it lets you take pictures with little light, at night or with custom settings.4 Print Smartphone: it turns your mobile device into a camera and an instant photo printer. It doesn’t require an internet connection and includes an internal rechargeable battery.
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Number26, a new banking experience A native application that you install on your phone and with which you can open a new banking account in less than eight minutes. You need an email, a password and some basic information. Your identity will be verified during a video-call in which you will have to show your passport to a customer representative who will take a picture of both the document and you to complete the process. A few days later, you will receive a credit card and will be able to make transfers with your new account.
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
What’s after Big Data? Now that Big Data has started to spread across companies, the most dynamic ones already begin to wonder what happens next. The answer is not easy, but it’s always a good idea to see what research labs are working on. Until recently, processing and managing Big Data has occupied an important part of the scientific community’s research; now they are also finding ways to obtain automatically predictive and prescriptive analysis based on large amounts of data which generally don’t contain metadata to facilitate their interpretation.
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
New technology companies rely on freelance workers Increasingly large technology companies are changing part of their workforce and hiring independent employees, freelancers, mainly due to the savings they represent in fixed salaries and the taxes involved. However, these freelance workers lose social benefits and tend to work a higher average of hours per week if they don’t have a good planning.
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Core Banking Platform
New Formats
Mobile Banking
Social Business
Mobile Payments
Customer-Centricity
Brands & Branding
Crowd Finance
App Ecosystem
Gadgetology
New Banking Concepts
Big Data
Future of Work
DIY
Build your own Linux handheld computer A small computer which is basically a full Linux system that fits in the palm of our hand and is able to do almost everything we can do with a normal computer. All components used to build this device are available at most online stores. The brain behind this invention is Raspberry Pi, the reference together with Arduino in open hardware, which will give us hours and hours of fun.
In this section, readers will find summaries of the most relevant news of selected topics that have been published over the course of the month based on its relevance to the Banking industry. The summaries were prepared by the editorial board. Further information is made available for each given topic.
Trending issues
innovation edge | APIs | centrodeinnovacionbbva.com
Core Banking PlatformsHere you will find articles related to basic IT infrastructure which supports main banking processes, including technologies such as SOA, WOA, digital platforms, etc.
New FormatsBased on design principles focused on customer insights, New formats offers retail banking customers more channels which are more granular and highly functional; a consistent, simple, and collaborative universal user interface; real-time intelligent processes; highly personalized solutions; and is open to social networks and the web. Examples of these new formats are provided here.
Mobile BankingRelevant news about mobile banking platforms (which enable customers to access financial services, such as transfers, bill payments, balance information and investment options) can be found here.
Social BusinessSocial Business is the integration and use of social technologies by an organization, which includes social media/work media, crowd listening, crowd intelligence, crowd working, etc. Stay tuned to see how this space will evolve.
Mobile PaymentsThe process of using a hand-held device to pay for a product or service, either remotely or at a point-of-sale. Up to date information is provided.
Customer-CentricityCustomer-centricity is the organization’s understanding of customers at a granular level and the capability to create, deliver, and capture different kinds of value propositions to different groups of customers, based on customer understanding.
Brands & BrandingMarketing in the modern world have many channels to reach consumers at their disposal: (smart)phones, tablets, PCs and (smart)TVs and different ways to communicate their brands, such as traditional ads, banner ads, SMS/MMS, etc.
Crowd FinanceA process where small amounts are money raised for a definite purpose, Crowd finance sources funds collectively from individuals. In other words, the money comes from a wide range of individuals and not from a single entity. Read more about it here.
App EcosystemThere are 5 main components in the current Apps Ecosystem: connectivity, devices, OS platforms, app platforms, and apps; along with related products and services providers (MEAPs, Mobility as a Service providers etc.).
GadgetologyGadgets are everywhere and it seems that there are more and more each passing day. We are moving towards a contextual computing environment and, as a result, the number and functions of gadgets are poised to grow (thanks in part to the internet of things). In this section, we share a word or two about gadgets.
New Banking ConceptsBanks around the world continuously explore new approaches to strengthen customer relationships, both in the virtual and the physical worlds; including Virtual assistants, natural language search tools, new marketing tools, different segmentation (children, gen Y,…) etc. This section will cover news along these lines.
Big DataIt been said, “what gets measured, gets managed.” The Big Data trend offers organizations an opportunity to manage just about everything. Here we’ll share stories about Big Data capture, curation, storage, sharing, analysis, and visualization.
Future of WorkWork, increasingly, is not about where you do, but what you do. The future of work is more flexible and collaborative; and values are going to play an important role, especially corporate values. The way we work is changing fast … stay tuned.
DIYDo It Yourself (DIY) refers to a trend of people doing “projects” to either be creative/recreational and/or cost-saving activity. This trend becomes really interesting as new technologies enable new functionalities such as 3D printing, health/wellness, etc, which help empowers individuals; this may even change the we think about businesses in the future.
EACH SECTION EXPLAINED
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The following section outlines the upcoming technologies that will change everything, with predictions on what may come of them in financial industry.
Technology trends
Wearable Tech, as Big as the SmartphoneMore and more consumers are interested in tracking their routine
activities, and more and more mobile applications allow monitoring
them. Besides from knowing oneself better, measuring parameters
such as the blood pressure, pulse and steps helps individuals take
care of their health and improve their physical condition.
Today’s smartphones can measure large amounts of data, but data is
not useful if you can’t see it when you need it. That’s why wearable
devices were born, and with them a new way of using technology.
Wearable technology allows us to have the smartphone’s screen
continuously in our field of vision, keeping our hands free at all times
and liberating us from uncomfortable actions such as having to take
the phone out of the pocket or typing on the screen.
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It’s clear that wearable technology will revolutionize the world. The
same way mobile phones and tablets have replaced PCs, wearable
tech will replace smartphones, and will do so sooner rather than later.
That’s why we’re seeing such a sudden explosion of these devices in
the market.
Google has invested millions in its Google Glasses, Samsung and
Apple have introduced yours smartwatches. These devices not only
allow us instant access to information about the world surrounding
us - they go beyond: they observe behaviour patterns, scan our
agenda, provide additional information to our physical reality, they
know the user’s needs, and they are even able to send instructions
when these are about to ask for them.
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The first wave
Wearable technology is still in its infancy,
but here are some of the products you
may already be seeing on the street.
■■ Fitbit Force ($130) and Zip ($60) Fitbit
makes a range of activity trackers, from the
Force, which can double as a watch, to the
Zip (left).
■■ NFC Ring (Price TBD) This simple metal ring
comes embedded with a radio chip that lets
it open doors, make payments, and more.
■■ BSamsung Galaxy Gear ($300) With its
bright screen and wristband camera.
■■ Pebble ($150) With more than 250,000
sold, the Pebble has attracted a huge com-
munity of developers, who make apps that
migrate functions off the phone and into the
open.
■■ MetaWatch Frame ($230) With its steel
case and leather band.
■■ Jawbone Up24 ($150) This new fitness
tracker stays connected with your phone
via Bluetooth, letting the app ping you with
personalized inspiration.
■■ Shine Fitness Tracker ($120) Sonny Vu’s
graceful aluminum disc matches the func-
tionality of other trackers in a stylish, mini-
malist form.
In purely technological terms, the wearable
revolution could take shape much faster than
the mobile revolution that preceded it. Thanks
to what former WIRED editor in chief Chris
Anderson has called the “peace dividend of
the smartphone wars,” sensors and chip sets
are cheaper now than ever, making it easier
for small companies to incorporate sophisti-
cated hardware into wearable devices.
innovation edge | APIs | centrodeinnovacionbbva.com
And while smart-
phone manu-
facturers had
to master the
tricky art of pro-
viding depend-
able mobile In-
ternet service,
wearable manu-
facturers can piggy-
back on those innovations
using simple Bluetooth or other protocols to
communicate with a smartphone and thus
with the outside world. With all that prebaked
hardware and wireless connectivity - and huge
preorders from crowdfunding platforms like
Kickstarter - it has become possible for tiny
companies to dream up, build, and sell wear-
able devices in competition with big compa-
nies, a feat that was never possible with smart-
phones.
So it was just the beginning. A new generation
of wearable tech is coming and it will trans-
form the way you experience the world.
The rise of the personal cloudServices like Dropbox, iCloud and Google
Drive have become essential to society.
Even other more specialized services such as
Evernote, Wunderlist and Pocket are increas-
ingly being used by consumers. But few peo-
ple are familiar with the concept of cloud.
There are three main types of cloud:
Source: www.wired.
com/gadgetlab/2013/12/
wearable-computers/
PERSONAL CLOUD Built from your own
hardware and software. It’s a cloud entirely
yours, and from no one else.
PRIVATE CLOUD To which only a specific
group of people have access.
PUBLIC CLOUD Where my data is stored
along with everybody else’s data.
PUBLIC CLOUD
PRIVATE CLOUDPERSONAL CLOUD
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Sources:
www.thenextweb.com
www.forbes.com
According to Gartner, consumers
only upload 7% of their files to the
cloud. Indeed, there are a number
of obvious reasons for not upload-
ing them. Among them: cost, security
and complexity. People have a lot of data
spread over a large number of devices, and al-
though in recent years the low cost leaders in
cloud storage (Amazon, Microsoft and Goog-
le) have reduced their prices by an average
30-40% each year, consumer’s data is grow-
ing fast, almost 50% annually. Storing all data
in the public cloud would cost them hundreds
of dollars a year, and it’s expected to increase
in the future.
If we add the absolute control users want over
their data, the personal cloud becomes the
most attractive alternative.
According to a Forbes interview with Gartner,
“the personal cloud will entail the unique col-
lection of services, web destinations and con-
nectivity that will become the home of com-
puting and communication activities.”
Gartner also predicts that the personal cloud
will be fully adopted in 2015, although less than
10% of consumers will use cloud services as
their primary storage this year.
The cloud will become the centrepiece of our
digital lives, and for this reason it’s a force to
be taken into account in the business technol-
ogy scene. IT executives, suppliers and ana-
lysts alike are trying to keep up to determine
what it really means and where it’s leading us.
The personal cloud will challenge companies
to be more attentive to new technologies and
consumer services.
The emergence of smart devices and of the
popular tablet in the workplace is just the tip
of the iceberg. The tablet announces a future
where the device is merely a point of access
to personal and private content. With the per-
sonal cloud the multi-device experience will
be easier, more effective and safer.
innovation edge | APIs | centrodeinnovacionbbva.com
BBVA Open Talent 2014 reaches entrepreneurs from 56 countries The sixth edition of the BBVA Open Talent startup competition has been a complete success: more than 870 registered projects in 56 countries between the two categories, Digital Life and New Banking.
Open Talent is preparing its next edition to be launched in May 2015. If you are an entrepreneur and have an innovative project, stay tuned to the web www.bbvaopentalent.com!
innovation edge | APIs | centrodeinnovacionbbva.com
BBVA Open Talent 2014 has seen how the in-
ternational participation has intensified in this
call, structured around three editions target-
ing different regions: Central-South America,
North America & Rest of the World, and Eu-
rope. This new organization has allowed to
reach entrepreneurs in more places, from
Australia to Costa Rica and Cuba, Hong Kong
and Germany. Spain, Argentina and Mexico
were the countries with the largest represen-
tation in the competition, followed by the US,
which with 80 participants embraced vig-
orously this sixth edition, compared to the
scarce activity registered in previous years.
Another milestone for BBVA Open Talent
2014 was the boom experienced by the New
Banking category, which increased almost
80% over the previous edition and received
166 proposals about innovation in the finan-
cial sector. These figures position BBVA Open
Talent as an international benchmark for en-
trepreneurship within the field of tech-based
banking services and products.
If you want to see the highlights of BBVA
Open Talent 2014...
Don’t miss this video!
innovation edge | APIs | centrodeinnovacionbbva.com
BBVA Open Talent Central and South America:
■■ Winner New Banking: Bankity
It offers a service that helps to
control the costs associated with cards,
including a daily analysis of them.
■■ Winner Digital Life: Cloudgrid
A startup that allows to manage
energy resources and the electricity
network from the cloud, through real-
time data analysis and monitoring.
The winners of the 6th edition are:
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centrodeinnovacionbbva.com
BBVA Open Talent Europe:
■■ Winner New Banking: Clausematch
A platform for negotiating trade agree-
ments, with a system that facilitates
cost savings and market transparency.
■■ Winner Digital Life: Counterest
A tool that counts people and applies
web analytics to retail stores, measuring
in real time the effectiveness and impact
of advertising and marketing campaigns.
innovation edge | APIs | centrodeinnovacionbbva.com
BBVA Open Talent North America & Rest of the World:
■■ Winner New Banking: Socure
An artificial intelligence system that protects
against online identity fraud and reduces false
positives/negatives in selection processes and
businesses, thereby reducing costs and time.
■■ Winner Digital Life: GridMarkets
A platform that allows users to share in
an affordable and convenient way the
excess capacity of the cloud through-
out the world, in fields such as engi-
neering, finances and animation.
■■ The most voted project online was the Mexican startup: Cúrsame
innovation edge | APIs | centrodeinnovacionbbva.com
These seven winning projects along with the
six runners-up had the opportunity to enjoy
a program for startups in New York specially
designed for them: the NY Crash Accelera-
tion Week. During one week they were able
to contact investor networks, receive training
on how to develop their startup... and even
competed in the Empire Startup Summit.
One of them, TransferGo , an application
for sending money easily, actually won the
competition. It was the perfect finale for BBVA
Open Talent 2014.
Coming BBVA Open Talent
2015
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InnovaChallenge MX, an example of
open innovation and implementation of
Big Data in BBVARelocation Assistant, a system that allows you
to choose the best neighborhood to live in, and Pear Campaigns, a solution to create geomarketing campaigns, are the winning apps in the citizens and business categories of the InnovaChallenge MX
datathon organized by BBVA.
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BBVA Bancomer offered 378 developers from 36 countries dissociated
and aggregated card transaction data from Mexico City, Guadalajara
and Monterrey to create their applications.
More than 50 apps were finally submitted to the challenge using the
data offered by BBVA. In fact Innova Challenge is a clear sign of the
bank’s commitment to open innovation and the application of Big Data,
providing real commercial activity data to developers.
The quality of the works submitted surpassed the expectations of the
jury. The awards were divided between two categories: apps for citi-
zens and apps for business, with three prizes of 15,000, 10,000 and
5,000 euros for the winner and runners-up. There were also five hon-
orable mentions of 1,000 euros.
Winners in the apps for citizens category
Relocation Assistant by Luca Chiarandini (Spain)
This app allows to compare neighborhoods and add criteria such as
schools nearby, night life. The app is already operating in Spain (Madrid
and Barcelona) and Mexico (Mexico City, Guadalajara and Monterrey).
Socio by Rubén Sandoval (Mexico)
The P2P lending boom has also been visible in this datathon. This
crowdsourcing app helps users find financing and partners with com-
mon interests in nearby locations.
Optim by Delta Hat SL, (Spain)
This app allows users to choose the best place to spend their leisure
time, according to their tastes and desires at any given moment.
innovation edge | APIs | centrodeinnovacionbbva.com
Winners in the business app category
Pear Campaigns by Jordi Nin Guerrero (Spain)
An app that allows inexperienced users to design effective geographic
marketing strategies in a very easy way.
Flux MX by Daniel Julià Lundgren (Spain)
A solution that provides interactive visualizations of the transaction
flows between the different zip codes of a city.
App Data by Carlos Hugo González Castell (Mexico)
A tool that helps business owners decide about opening a new busi-
ness or expand their current one.
innovation edge | APIs | centrodeinnovacionbbva.com
Crowdfunding, a financing alternative for entrepreneurs and investorsCrowdfunding is much more than a P2P (peer to peer) financial alternative – it’s the application of a collaborative model in the financial field. This document analyzes this innovative financial trend that both entrepreneurs and investors area leveraging.
Download
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P2P Finance, an alternative ecosystemP2P financial systems are becoming more common in our economy. We would like to provide you with the keys to a better understanding this ecosystem.
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Data, all about Big Data ecosystemBig Data and Data are two of the hottest words in the innovation ecosystem and entrepreneurship. We show how it is evolving trend.
The use of data and analysis to predict trends and behaviors is already among us and promises to stay long. This trend gets practice in different areas: social, economic or political.
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Internet of ThingsThe Web is now ubiquitous. It can be found in our homes, our cities, our businesses... Even on our day-to-day devices, from a refrigerator to our illumination systems. have become a source of data with the objective of making our lives easier. It’s the new Internet revolution.
The Internet of Things has been no stranger to our ears in the past years, but it looks like 2015 will be its big year. Although we are familiar with what it has to offer, it still has to face many great challenges.
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Wearables, mobile revolutionIs it just a fashion trend or will be a now mobile revolution? The wearable devices begin to be gradually in some of our daily uses: at work, doing sports or playing, in health centers ...
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