YBI Best Practices for Social Network

Engagement

The social media funnel

It’s about sharing information and developing a trusted network, not

broadcasting

It’s about the larger conversation, insider views, not broadcasting

It’s about RELATIONSHIPS, not broadcasting

http://www.animatedexplanations.com/Animation.aspx?animation=391(Twitter)

Real interaction, personal engagementValue-added contentRegular programming

Participation entry pathsCreating a participation strategy in each channel

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Conversation startersOpen-ended questions

Develop engaging practices

Keep your specific goals in mind

Entrepreneur recruitment and engagement

Recruiting and supporting mentors

General awareness marketing

Special events and campaigns

YBI network practices

http://www.flickr.com/photos/dieqro/2193709382/sizes/m/in/photostream/

Notes from the field:Israel, Bolivia, Trinidad and Tobago,

Scotland, United States, Canada, Argentina

Using Linkedin: giving mentors space to thrive

Comfortable online space for older mentors

Expands mentor network

Offers youth businesses wider access to expertise

Knowledge-sharing and support

PSYBT (Scotland): 50-50 mix of businesses and mentors in the group, asking questions and

offering advice

PSYBT bonus result: mentors and businesses began writing each other’s recommendations

Open to all mentors in Latin America: Cross-country connections and knowledge-sharing

Connections across the network

Deepening involvement

Private Linkedin Group for YBI Forum Attendees:Offering real participation in shaping the agenda

Facebook: utilizing features to create engagement, attract loan inquiries

Keren Shemesh (Israel): custom Welcome Tabs, email capture, photo contests, photo catalogue

Youth Business Trinidad and Tobago: attract new entrepreneurs through events, cross-promote with

Youth Council

Canada Youth Business (CYBF): engagement, cross-promoting webinars and events

Custom welcome tab, email capture

Israel: success using it to promote the businesses, attract new loan inquiries

1. Businesses add a representative photo

2. The photo with the most number of “likes” in July won a prize

Brings in new fans!

Unique offers only found on the Facebook Page!

Trinidad & Tobago Group: new loan inquiries, use for inviting to events, cross-posts with T&T Youth Council

T&T: Events bring many new members to the quarterly business club meetings, 10% new members

to annual youth symposium

Bolivia: new loan inquiries, entrepreneur interest

USA: using Facebook to promote a new organization and attract initial interest

Canada: the online space talking about youth business, many private loan inquiries, #1 or 2 loan

referral source

Twitter: awareness, recruitment, engagement

Canada (CYBF) is using Twitter to connect with entrepreneurs very successfully. A lot of private questions and loan inquiries through Twitter. Pushes youth entrepreneurship in Canada, not the program.

“The person they can lean on when seeking information, become a personality behind the name”

Thinking about YBI as a networked nonprofit

Image courtesy of Beth Kanter: http://beth.typepad.com/beths_blog/2009/12/win-a-book-help-us-pick-a-subtitle-for-our-book-the-networked-nonprofit.html

Co-promotes and cross-promotes

The entire network benefits from each others’ successes

Refers to and supports each other

Breaks down walls between the organization and the stakeholder

Shares and learns from each other, and the industry

A networked nonprofit

The complete picture

Define your goalsChoose your platforms

Create an engagement strategy on each platform

Experiment, engage, move people to action

Integrate into communication goals

How can you network your nonprofit?http://www.flickr.com/photos/jbarahona/56382606/sizes/m/in/photostream/

Thank You!debra@communityorganizer20.com

@askdebraBuzz: daskanase

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