London Film

Festival

Re-branding brief

LONDON FILM FESTIVAL 2010

The London Film Festival is the UK’s largest public film event, screening over 300 films from 60 countries.

The festival, the LFF, currently in its 53rd year, is held every year in the second half of October by the British Film Institute. The Festival presents selected new films from the full spectrum of world cinema, and a selection of recently restored archive films with an extensive schedule of industry and public forums, education events, lectures and celebrity interviews.

REFERENcES

http://www.bfi.org.uk/lff/http://en.wikipedia.org/wiki/London_Film_Festival

RESEARcH

Please have a look at the past LFF identitiesAlso check other film festivalsTheory / meaning of moving images Identities of various other cultural institutions

Collect your research (additional document)

BRIEFING

You are asked to pitch for the design of the visual identity for the LFF 2010.

Present a comprehensive design system which clearly communicates how your overall concept and identity is working.

Step 01 _ cONcEPTCreate an idea / concept behind the identity / campaign

What is film for you in 2010? How can you represent moving imagery?What are some themes of the films submitted?

Step 02_SYSTEMPresent your visual identity / individual components which can include:Main / key image(s) / leitmotivTypographical styleColour systemAdditional graphic elementsetc

Step 03_APPLIcATIONSApplications can includeWebsitePostersInvitesTickets

Additional applications can includeSocial media (facebook, twitter etc)Viral campaign

PRESENTATION

Create a comprehensive presentation of your campaign

The London Film Festival does not have a strong logo and

has not really been branded. Here are some examples of

various London film festivals that do not have distinctive

logo or eye-catching design.

Researching previous posters for the LFF, the most

commonly used symbol is the film reel, this is something I

plan to avoid using as I feel it is too obvious and a cliche.

I particularly like this poster from 2004 using spotlights as a

motif, so I want to incorporate this into my own poster

design.

Researching spotlight as a logo there are many examples,

mainly for theatre companies and dance studios, as a whole

they are pretty basic and uninspiring.

These are some initial sketches for a logo using a spotlight.

When there are three round spotlights, the motif resembles

the BFI logo, I think this association helps show the link

between the two events.

Initial experiments with

spotlight as a motif

L F F

LFF

LF

F

Although I like the relationship between a triple spotlight

and the BFI logo, I prefer the single spotlight so this is

what I am going to work with to create my poster.

I want to incorporate the London skyline into my poster

design to make a direct visual link to

London.

I have decided to keep my poster simple and black and

white, to add a nostalgic feel of classic British film.

Final poster designs

LFF 54TH

13th - 28th

October

2010

www.bfi.org.uk/lff/

LFF54TH

13 - 28th

October 2010

www.bfi.org.uk/lff/

13 - 28th

October 2010

www.bfi.org.uk/lff/

LFF54TH

13 - 28th

October 2010

www.bfi.org.uk/lff/

Final poster design

13 - 28th

October 2010

www.bfi.org.uk/lff/

LFF54TH

London Film Festival

Tickets

LFF54TH

London Film Festival 13th-28th October 2010

General Admission

R.O.A.R

No refunds/exchanges

Tick

et n

umbe

r:

0001

LFF

London Film Festival

Invitation

LFF 54TH invitation

Dear

plus one guest are cordially invited to

London’s 54th Film Festival

Exclusive Preview Evening

…

12th October 2010 8pm

BFI Southbank

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