biggest marketing event ever - ims & hugs
TRANSCRIPT
Biggest. Marketing. Week. Ever.
Boston | September 14-16, 2011
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FROM 2009 TO 2011, THE PERCENTAGE OF
RESPONDENTS WITH A COMPANY BLOG GREW
FROM 48% TO 65%.
Source: The State of Inbound Marketing 2011
INBOUND MARKETING-DOMINATED ORGS
EXPERIENCE A COST PER LEAD 62% LOWER THAN OUTBOUND MARKETING-
DOMINATED ORGS.
Source: The State of Inbound Marketing 2011
85% OF BUSINESSES RATED THEIR COMPANY
BLOGS AS “USEFUL,” “IMPORTANT” OR
“CRITICAL.”
Source: The State of Inbound Marketing 2011
27% RATED THEIR COMPANY BLOG AS “CRITICAL” TO THEIR
BUSINESS.
Source: The State of Inbound Marketing 2011
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