houston hugs- social prospecting with hubspot
DESCRIPTION
Social Prospecting with HubSpotTRANSCRIPT
Social Prospecting with HubSpot
How to Use Social Media to Find New Leads
Rebecca Corliss, HubSpot
RebeccaCORLISS@repcor
Customer Marketing & Communication
Previous: HubSpot’s social team and occasional video songstress
POLL
Lead
Houston HUG Agenda
Social Media Opportunity
Social Prospecting
Exercise: Four Social Prospecting Activities You Can Do Tomorrow
Open Discussion – Your Questions!
1
2
3
4
5Pew Research
Averaging At 70%
6Pew Research
WHAT IS SOCIAL PROSPECTING?
How HubSpot can help: Social Inbox
WORKSHOP
1. Set Your Strategy1. Write down the top three
keyword phrases that people use to find you on search.
2. Write down three pieces of content that are related to the search results of your keyword phrases.
3. Go to Social Inbox. (No Social Inbox, try Twitter Search.)
Discussion1. What do you hope you might
find?
2. How can you use your content to start generating prospects from your social?
2. Mind Relationships1. In Social Inbox, check out the
different colors differentiate new contacts from leads and customers.
2. Think about how you might respond to these people differently.
Discussion1. Why is it important to have a
different type of follow up depending on who the person is?
2. Depending on the lifecycle stage, what action might you want each group to achieve?
3. Target Lists1. Select a list of contacts you’ve
built. (Or build a new one based on list criteria.)
2. Set up search filters related to your keywords.
Discussion1. What other contact streams
could you create?
2. How might your Sales team use Social Inbox? Other parts of your organization?
4. Other Networks1. Use your keywords to find
LinkedIn Groups.
2. On Facebook, Like pages your potential prospects might like.
3. If you want, subscribe to email updates.
FOR NEXT TIME...
Did you find any success with social prospecting?
Which networks worked the best for you? Which ones didn’t?
What tips or tricks can you pass on to others?
Thanks! Now, let’s get to questions!
@repcor