blogging 201 advanced class new template (2)
DESCRIPTION
A more advanced look at blogging for your business. Including how to gain an keep an audience and adding pages to your blog.TRANSCRIPT
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presented by Bryan W. Alaspa, K Squared Communications, Inc.
Blogging 201: So, You’ve Started A Blog, Now What?
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K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
So, You’ve Decided to Start a Blog!
Does it Seem a Little Confusing? Are You Feeling a Little Lost?
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K Squared Communicationswww.ksqrd.com
Writing that First Post
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K Squared Communicationswww.ksqrd.com
When You Get Stuck
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K Squared Communicationswww.ksqrd.com
Gaining an Audience
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K Squared Communicationswww.ksqrd.com
Did You Already…?Set Up an RSS (Really Simple Syndication) Feed?
Start Posting to Social Bookmarking Sites?
Added “Chicklets” to Your Posts?
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K Squared Communicationswww.ksqrd.com
Become Familiar with Keywords
Words that Search Engines Look for
- Can Be In the Headlines and Within the Body.
TRAVEL AIRFARES AT AN ALL TIME LOW!!
visit europe this summer!CRUISES VACATIONS CARRIBEAN
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K Squared Communicationswww.ksqrd.com
There Are Tools that Can Help
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K Squared Communicationswww.ksqrd.com
And Tools Within Word Press
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K Squared Communicationswww.ksqrd.com
The Tag Cloud
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K Squared Communicationswww.ksqrd.com
Time to Make Some Time to Make Some FriendsFriends
Bloggers Make Friends with Other Bloggers
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K Squared Communicationswww.ksqrd.com
Leaving Comments
Start Contributing
Make It Relevant
Will Lead Back to Your Blog
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K Squared Communicationswww.ksqrd.com
Lovely LinksCreate a List of Links on Your Own Site
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K Squared Communicationswww.ksqrd.com
Links Within Articles
You Can Add Links in Your Blog Articles
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K Squared Communicationswww.ksqrd.com
Make Your Blog a Community
Blogging is Part of Social Media, Make it Social:Post Quality Content – Take Advantage of the“Buzz”Fill Your Blog With LinksCan You Give Away Something? Do ItInteract With Regular Readers
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K Squared Communicationswww.ksqrd.com
Encourage Comments – Make it a Conversation
Commentor
It’s his blog!
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K Squared Communicationswww.ksqrd.com
Sign Up With Blog Directories
Sites that List Blogs of All TopicsSearchable
Gets Your Blog to a Wider Audience
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K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
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K Squared Communicationswww.ksqrd.com
Back to Links for a Moment
Start Putting One Everywhere:On Your Website
In Your E-mail Signature
When You Leave Comments On Other Blogs
Other Social Media (Facebook, MySpace, Twitter, LinkedIn)
Some Social Networking Sites Let Your Blog Entries Appear On Your Profile Pages
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K Squared Communicationswww.ksqrd.com
Keeping Your Audience
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K Squared Communicationswww.ksqrd.com
Ways to Keep Your AudienceKEEP POSTING
Don’t Expect Your Blog to Take Off Right Away
Remember Your AudienceKeep Posting Things They Will Find Interesting
Use “Soft Sell”If It Seems Like a Commercial You Will Lose Readers
Respond to CommentsDon’t Attack – Interact!
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K Squared Communicationswww.ksqrd.com
Adding to Your Blog
It Might Be Time to Archive
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K Squared Communicationswww.ksqrd.com
An Archive
An Example From Our Website.
Once You Set It Up, It Archives Automatically.
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K Squared Communicationswww.ksqrd.com
Pillar Articles!
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K Squared Communicationswww.ksqrd.com
A Personal Example
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K Squared Communicationswww.ksqrd.com
To Add a Page(WordPress Example)
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K Squared Communicationswww.ksqrd.com
Adding a Page
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K Squared Communicationswww.ksqrd.com
Adding a Page
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K Squared Communicationswww.ksqrd.com
Adding a Page
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K Squared Communicationswww.ksqrd.com
Make Stars Out of Regular Readers
Ask for Comments
Notice Who Leaves Comments
Ask Regulars If they Want to Assist You
They Can Write Guest Columns Or Monitor Comments, Respond to Comments, Etc.
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K Squared Communicationswww.ksqrd.com
Become Interactive
Ask Questions
Do Weekly Polls, Puzzles or Games
Become a “Cheerleader”
Give Readers “Jobs” or “Homework”
Create a Forum
Create a Newsletter
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K Squared Communicationswww.ksqrd.com
Your Blog is a Brand
A Brand Will Develop As You Write
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K Squared Communicationswww.ksqrd.com
More Success Stories
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K Squared Communicationswww.ksqrd.com
More Success Stories
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K Squared Communicationswww.ksqrd.com
Success Stories Continued…
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K Squared Communicationswww.ksqrd.com
Success Stories Continued…
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K Squared Communicationswww.ksqrd.com
Just One More…
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K Squared Communicationswww.ksqrd.com
What to Do Next
So Go Out and Think About Your BlogWhat Do You Want to Write About?
How Often Can I Write
Do I Want to Give Writing Duties to
Someone Else?
What Other Blogs Do I Like to Read?
What Comments Can I Leave With those Blogs?
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K Squared Communicationswww.ksqrd.com
So, Remember
THINK!
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K Squared Communicationswww.ksqrd.com
Knowledge is just a touch away…
Knowledge is just a touch awayWith THETRADESHOW e-Learning Center!
THETRADESHOW e-Learning Center
Access 60 hours of recorded sessions online at your convenience.
TTS.sclivelearningcenter.com
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K Squared Communicationswww.ksqrd.com
Questions?
Bryan W. Alaspa
773 774 7847
www.ksqrd.com