Blogging & Social Media for Library Marketing & Communications

Mimi Calter

Deputy University Librarian

26 August 2018

Marketing & Communications Core Team

Communications Is Everyone’s Job!

Blogs at the Core

• Flexible

• Easy to Access

• Easy to use

Setting Standards

Staff Announcements

Exhibits

Software

Behind the Scenes

Blogs as a Springboard

Blogs as a Springboard to Collections

Blogs Across Content Platforms

Cross-Platform Strategy

Blogs as a Springboard to Traditional Media

Library sourced stories can be picked up by the campus news service and possibly the mainstream press.

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Questions?