blomming lean startup @ better software 2011
Post on 21-Oct-2014
3.176 views
DESCRIPTION
What we learned from AWS outage and why cloud systems are still crucial for startup, if you know how to design for failure, build the right mvp and be a lean startupTRANSCRIPT
![Page 1: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/1.jpg)
Come invecchiare in un giorno per colpa di Amazon... pur essendo Lean!
Nicola Junior VittoBlomming
Better Software - June 27, 2011 - Firenze@njvitto - @[email protected]
lunedì 27 giugno 2011
![Page 2: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/2.jpg)
L’incubo
Immaginate una mattina (di lavoro) come tante altre...
lunedì 27 giugno 2011
![Page 3: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/3.jpg)
Sveglia
Vi svegliate
lunedì 27 giugno 2011
![Page 4: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/4.jpg)
Colazione
Fate tranquillamente colazione
lunedì 27 giugno 2011
![Page 5: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/5.jpg)
Vi preparate
Vi preparate per andare a lavoro
lunedì 27 giugno 2011
![Page 6: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/6.jpg)
Casa-Ufficio
Uscite di casa per andare in ufficiolunedì 27 giugno 2011
![Page 7: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/7.jpg)
Ufficio
E finalmente vi mettete a lavorarelunedì 27 giugno 2011
![Page 8: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/8.jpg)
Mattina diversa
Tutto come al solito quindi...
lunedì 27 giugno 2011
![Page 9: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/9.jpg)
Mattina diversa
...ma prima ho detto una piccola bugia...
lunedì 27 giugno 2011
![Page 10: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/10.jpg)
Mattina diversa
Questa mattina è diversa dal solito perchèattendete l’intervista sulla vostra startup che vi hanno fatto qualche giorno prima e che andrà in
onda al TG1 del pranzo
lunedì 27 giugno 2011
![Page 11: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/11.jpg)
Mattina diversa
...ma sfortunatamente non sarà una giornata diversa dal solito solo per questo
lunedì 27 giugno 2011
![Page 12: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/12.jpg)
Flashback
...tornando a noi facciamo un breve flashback sui giorni precedenti...
lunedì 27 giugno 2011
![Page 13: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/13.jpg)
Flashback: Platform adjustments
Heroku e le leve del poterelunedì 27 giugno 2011
![Page 14: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/14.jpg)
Flashback: database tuning
Tuning del database (dedicato)lunedì 27 giugno 2011
![Page 15: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/15.jpg)
Flashback: scopo finale
Dormire sonni tranquillilunedì 27 giugno 2011
![Page 16: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/16.jpg)
Flashback: scopo finale
Scusate... dicevamo: tranquilli!lunedì 27 giugno 2011
![Page 17: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/17.jpg)
21 aprile
Torniamo al 21 aprile...
lunedì 27 giugno 2011
![Page 18: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/18.jpg)
21 aprile
Esattamente alle 10:08 (italiane) il nostro servizio di monitoring (Ranger)
invia una prima mail che segnala...
DOWN: http://blomming.com
lunedì 27 giugno 2011
![Page 19: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/19.jpg)
21 aprile
Ed ecco cosa mi scrive istantaneamente Andrea
lunedì 27 giugno 2011
![Page 20: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/20.jpg)
21 aprile
Magari fossi io... :(
Vado subito a guardare lo status del nostro servizio (Heroku) e sembra tutto ok
lunedì 27 giugno 2011
![Page 21: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/21.jpg)
21 aprile
Poco dopo arriva un barlume di speranza...Ranger ci scrive:
UP: http://blomming.com
lunedì 27 giugno 2011
![Page 22: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/22.jpg)
21 aprile
E sono continuate battute in chat di questo tipo...lunedì 27 giugno 2011
![Page 23: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/23.jpg)
21 aprile
Ma a un certo punto il peggio
lunedì 27 giugno 2011
![Page 24: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/24.jpg)
21 aprile
Heroku dichiara di avere dei problemi di connettività e
il sito va infatti ad intermittenza
lunedì 27 giugno 2011
![Page 25: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/25.jpg)
21 aprile
Ma sono ancora le 10:30 e noi continuiamo ad avere la speranza che per le 14 (ora del servizio
sul TG1) tutto si risolva per il meglioSO...
lunedì 27 giugno 2011
![Page 26: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/26.jpg)
21 aprile
...Il peggio però non era ancora arrivato...
lunedì 27 giugno 2011
![Page 27: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/27.jpg)
AWS down
Poco dopo si diffonde la notizia del vero problema: un’intera region Amazon Web Service
è down per problemi di networking.
E’ la region USA più grande: quella della Virginache è usata anche da Heroku!
lunedì 27 giugno 2011
![Page 28: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/28.jpg)
AWS down
lunedì 27 giugno 2011
![Page 29: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/29.jpg)
AWS down
Se usate alcuni di questi servizi forse vi ricorderete di quella data
lunedì 27 giugno 2011
![Page 30: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/30.jpg)
AWS down
lunedì 27 giugno 2011
![Page 31: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/31.jpg)
AWS down: re-mirroring storm
Tutto a causa di un errore, probabilmente umano, di aggiornamento dell’infrastruttura di rete
lunedì 27 giugno 2011
![Page 32: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/32.jpg)
AWS down: re-mirroring storm
“Re-mirroring storm”: i server hanno “creduto” di non essere più collegati alle loro “copie specchio” (mirror) e hanno iniziato a cercare di “auto-ripararsi”. Così facendo hanno esaurito lo spazio disponibile nella loro rete locale e hanno messo in crisi anche i server di altre reti, che hanno cercato di “auto-ripararsi” anche loro. Il problema si è quindi amplificato e ha portato a un collasso del sistema.
lunedì 27 giugno 2011
![Page 33: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/33.jpg)
AWS down
La region Amazon AWS della Virginia ed è tornata a pieno regime dopo quasi 3 giorni!!!
Blomming.com “fortunatamente” solo dopo poco più di 24 ore, grazie ad una migrazione in
un’altra region AWS effettuata da Heroku...
lunedì 27 giugno 2011
![Page 34: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/34.jpg)
AWS down
...anche grazie alla priorità acquisita per aver attivato un database dedicato :)
Ecco la mail che mi ha fatto tirare un sospiro di sollievo dopo più di 24 ore di agonia:
lunedì 27 giugno 2011
![Page 35: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/35.jpg)
Lesson Learned
Quindi: i sistemi di cloud computingnon sono così sicuri come sembrano?
lunedì 27 giugno 2011
![Page 36: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/36.jpg)
Lesson Learned
Heroku ha affermato che: “Se non riescono a risolvere il problema i tecnici di AWS, probabilmente non ci può riuscire nessun altro al mondo”.
Quora ha scritto: “Senza AWS non esisteremmo”
lunedì 27 giugno 2011
![Page 37: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/37.jpg)
Lesson Learned
Ed hanno ragione!
lunedì 27 giugno 2011
![Page 38: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/38.jpg)
Lesson Learned
George Reese infatti scrive su un blog di O’Reilly (*): “it was the cloud’s shining moment, exposing the strength of cloud computing”
(*): http://broadcast.oreilly.com/2011/04/the-aws-outage-the-clouds-shining-moment.html
lunedì 27 giugno 2011
![Page 39: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/39.jpg)
Cloud computing
• Affidabili e a disponibilità immediata
• Robusti e sicuri
• Scalabili
• Standard
• Con costi associati all’utilizzo
Il cloud computing è stato una rivoluzione che ha permesso l’accesso a sistemi:
lunedì 27 giugno 2011
![Page 40: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/40.jpg)
Cloud computing
Il tutto a una frazione del costo di una infrastruttura tradizionale
Questo è particolarmente importante per una startup (lean) senza rinunciare alla sicurezza e affidabilità del servizio offerto
lunedì 27 giugno 2011
![Page 41: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/41.jpg)
Cloud computing
Fino a qualche anno fa i servizi offerti dai sistemi di cloud erano nella maggior parte dei casi inaccessibili per una startup
lunedì 27 giugno 2011
![Page 42: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/42.jpg)
Cloud computing
Quindi dov’è il problema?
lunedì 27 giugno 2011
![Page 43: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/43.jpg)
Cloud computing: design for failure
“Design for failure”(*) (*): George Reese
lunedì 27 giugno 2011
![Page 44: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/44.jpg)
Cloud computing: Redundancy
Modello tradizionale “n+1”
Physical
lunedì 27 giugno 2011
![Page 45: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/45.jpg)
Cloud computing: Redundancy
Virtual Resource
Virtual Resource
Physical resource
lunedì 27 giugno 2011
![Page 46: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/46.jpg)
Cloud computing: Redundancy
VR
VR
Physical resource 1
Availability Zone
VR
VR
Physical resource 2
lunedì 27 giugno 2011
![Page 47: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/47.jpg)
Cloud computing: Redundancy
VRVR
VRVR
VRVR
VRVR
Availability Zone A Availability Zone B
Region
PH 1
PH 2
PH 3
PH 4
Modello “n-1”lunedì 27 giugno 2011
![Page 48: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/48.jpg)
Cloud computing: Redundancy
Region A
Cloud
Region B
lunedì 27 giugno 2011
![Page 49: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/49.jpg)
Cloud computing: Redundancy
Cloud redundancy
lunedì 27 giugno 2011
![Page 50: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/50.jpg)
Design for failure
“The application is responsible for its own availability, regardless of the reliability of the underlying cloud infrastructure”
Cloud computing: design for failure
lunedì 27 giugno 2011
![Page 51: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/51.jpg)
Cloud computing: design for failure
Design for failure
“The strength of cloud computing is that it puts control over application availability in the hands of the application developer and not in the hands of your IT staff, data center limitations, or a managed services provider”
lunedì 27 giugno 2011
![Page 52: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/52.jpg)
Cloud computing: design for failure
“Design for failure”: si... può... fare!!!lunedì 27 giugno 2011
![Page 53: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/53.jpg)
Cloud computing: design for failure
lunedì 27 giugno 2011
![Page 54: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/54.jpg)
Startup
...avevo promesso di parlare anche di startup, vero?
lunedì 27 giugno 2011
![Page 55: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/55.jpg)
What’s a startup?
A startup is first of all an experiment, it is a human institution designed to deliver a new product or service under conditions of extreme uncertainty
(From Lessons Learned blog By Eric Ries)
lunedì 27 giugno 2011
![Page 56: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/56.jpg)
Ideas
How important are ideas?
lunedì 27 giugno 2011
![Page 57: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/57.jpg)
Team
Team is the key
lunedì 27 giugno 2011
![Page 58: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/58.jpg)
Passion
It’s very difficult to succeed without passionlunedì 27 giugno 2011
![Page 59: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/59.jpg)
Bootstrapper
You can be a bootstrapper, too.lunedì 27 giugno 2011
![Page 60: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/60.jpg)
Market research
lunedì 27 giugno 2011
![Page 61: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/61.jpg)
Market: B2C
B2Clunedì 27 giugno 2011
![Page 62: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/62.jpg)
Market: B2B
B2Blunedì 27 giugno 2011
![Page 63: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/63.jpg)
Market: B2B2C
B2B2Clunedì 27 giugno 2011
![Page 64: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/64.jpg)
Business Plan
lunedì 27 giugno 2011
![Page 65: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/65.jpg)
Go Ahead
Having a good idea, a proved and experienced team,
market research and a good plan...
...last missing thing is...
lunedì 27 giugno 2011
![Page 66: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/66.jpg)
Money
lunedì 27 giugno 2011
![Page 67: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/67.jpg)
VC Funding
Venture Capitals or Angel Investors can give you money based on your plan
lunedì 27 giugno 2011
![Page 68: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/68.jpg)
And then?
(Classic) Product Development
lunedì 27 giugno 2011
![Page 69: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/69.jpg)
Development: Waterfall model
Waterfall
Problem: known Solution: known
lunedì 27 giugno 2011
![Page 70: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/70.jpg)
What’s wrong?
9/10 Startups fail
66% of successful changed plans
58 ideas = 1 success
lunedì 27 giugno 2011
![Page 71: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/71.jpg)
What’s the problem?
Lack of customers
lunedì 27 giugno 2011
![Page 72: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/72.jpg)
What’s the problem?
Build a product no one wants
lunedì 27 giugno 2011
![Page 73: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/73.jpg)
What about Business Plans?
No business plan survives
the first customer contact
lunedì 27 giugno 2011
![Page 74: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/74.jpg)
What about Business Plans?
Plans are for a known futurenot for a startup context
So, plans fail in startups
lunedì 27 giugno 2011
![Page 75: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/75.jpg)
Assumptions on Product Development
lunedì 27 giugno 2011
![Page 76: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/76.jpg)
Business Models
It’s all about business models
lunedì 27 giugno 2011
![Page 77: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/77.jpg)
What’s a Lean Startup?
Lean startup is a rigorous process for iterating from Plan A to a plan that works.
(by Ash Maurya)
lunedì 27 giugno 2011
![Page 78: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/78.jpg)
Lean is not cheap
lunedì 27 giugno 2011
![Page 79: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/79.jpg)
Lean Startup cycle
lunedì 27 giugno 2011
![Page 80: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/80.jpg)
Open Source software
Lean startup is...
lunedì 27 giugno 2011
![Page 81: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/81.jpg)
Open Source software
Cloud computing architectures
Lean startup is...
lunedì 27 giugno 2011
![Page 82: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/82.jpg)
Open Source software
Agile methodologies
Cloud computing architectures
Lean startup is...
lunedì 27 giugno 2011
![Page 83: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/83.jpg)
XP
“Product owner” or“in-house” customer
Problem: known Solution: unknown
Agile (XP)
lunedì 27 giugno 2011
![Page 84: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/84.jpg)
...but in startups problem is unknown
“Problem” in startups
lunedì 27 giugno 2011
![Page 85: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/85.jpg)
What can help me?
“Problem” in startups
lunedì 27 giugno 2011
![Page 86: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/86.jpg)
Customer Development
lunedì 27 giugno 2011
![Page 87: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/87.jpg)
Four Steps to the Epiphany
lunedì 27 giugno 2011
![Page 88: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/88.jpg)
Business Plans
While the death of the business plan as a method to engage investors is a welcome development, it doesn’t eliminate the need to think through your business – a process aided by, ironically, the writing of a business plan.
lunedì 27 giugno 2011
![Page 89: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/89.jpg)
Business Models
We said:“It’s all about business models”
lunedì 27 giugno 2011
![Page 90: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/90.jpg)
Business Models Canvas
lunedì 27 giugno 2011
![Page 91: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/91.jpg)
Many different business models
The same technology, product or servicecan have many different business models
lunedì 27 giugno 2011
![Page 92: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/92.jpg)
OODA Loop
lunedì 27 giugno 2011
![Page 93: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/93.jpg)
Sketch out your Business models
lunedì 27 giugno 2011
![Page 94: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/94.jpg)
Iterate on guesses (set of hypotesis)
Iterate fast and often to find your business model
lunedì 27 giugno 2011
![Page 95: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/95.jpg)
Business Models (examples)
Free/Adv Freemiumlunedì 27 giugno 2011
![Page 96: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/96.jpg)
Customer Development: pivoting
lunedì 27 giugno 2011
![Page 97: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/97.jpg)
Get out of the building (by Steve Blank)
Your business assumptions can be wrongGo out and speak with your customers
lunedì 27 giugno 2011
![Page 98: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/98.jpg)
AARRR Metrics
By Dave McClureMore on: http://500hats.typepad.com/
Initial hypotesis must be precise to be measured
lunedì 27 giugno 2011
![Page 99: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/99.jpg)
Product/Market fit
lunedì 27 giugno 2011
![Page 100: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/100.jpg)
Customer Development: scaling
lunedì 27 giugno 2011
![Page 101: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/101.jpg)
Scalable startup
lunedì 27 giugno 2011
![Page 102: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/102.jpg)
Scalable startup
lunedì 27 giugno 2011
![Page 103: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/103.jpg)
Scalable (lean) startup
lunedì 27 giugno 2011
![Page 104: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/104.jpg)
What’s a Lean Startup?
Problem: unknown
Solution: unknown
lunedì 27 giugno 2011
![Page 105: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/105.jpg)
A classic full-featured product
Yes...it can be well organized, but not all features are required to your lean startup.
lunedì 27 giugno 2011
![Page 106: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/106.jpg)
Minimum Viable Product
MVP: A product with the fewest number of features needed to achieve a specific objective, for which users are willing to ‘pay’ in some form of a scarce resource.
lunedì 27 giugno 2011
![Page 107: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/107.jpg)
Intermediate MVPs
Intermediate MVPs test high risk components of the business model.
Final MVPs test the business model
lunedì 27 giugno 2011
![Page 108: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/108.jpg)
Early Adopters
The MVP is for your first customers: they are called Innovators and Early adopters.
lunedì 27 giugno 2011
![Page 109: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/109.jpg)
Blomming experience
lunedì 27 giugno 2011
![Page 110: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/110.jpg)
Search for Money
We had a plan and a (good?) idea
lunedì 27 giugno 2011
![Page 111: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/111.jpg)
Search for Money
No money for ideas
lunedì 27 giugno 2011
![Page 112: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/112.jpg)
Blog-Magazine: LikePicasso
lunedì 27 giugno 2011
![Page 113: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/113.jpg)
MVP
on Facebook
On existing websites / community
on mobiles
on Blomming
API
Creating a Shopon Blomming a merchant can immediately sell...
on hisblogs/websites
lunedì 27 giugno 2011
![Page 114: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/114.jpg)
YOU
lunedì 27 giugno 2011
![Page 115: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/115.jpg)
MUST
YOU
lunedì 27 giugno 2011
![Page 116: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/116.jpg)
MUST
YOU
SCALElunedì 27 giugno 2011
![Page 117: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/117.jpg)
Lean Startup Meetup - Bologna
http://www.meetup.com/Lean-Startup-Bologna-Meetup
lunedì 27 giugno 2011
![Page 118: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/118.jpg)
Useful on how to pitch investors
lunedì 27 giugno 2011
![Page 119: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/119.jpg)
Work only from 9 to 5
Is it possible?lunedì 27 giugno 2011
![Page 120: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/120.jpg)
An alternative?
Lifestyle business
lunedì 27 giugno 2011
![Page 121: Blomming Lean Startup @ Better Software 2011](https://reader034.vdocument.in/reader034/viewer/2022051816/54464586afaf9f59178b45fe/html5/thumbnails/121.jpg)
Thanks
Blomming.comTwitter.com/Blomming
Facebook.com/BlommingMagazine.blomming.comPersonal blog: njvitto.com
lunedì 27 giugno 2011