bob scher, ceo texas instruments rfid authorized distributor

Bob Scher, CEO

Texas Instruments RFID Authorized Distributor

for the United States

Download at www.rfidusa.com/TIBootCamp.html

Guide to a First Time RFID Investment

RFID - Just Another Tool

RFID is just one more tool for automatic data collection, along with bar code, magnetic swipe, i-Button and other data acquisition sensors. RFID is not a solution, it’s just another tool that must be implemented properly to receive its benefits.


Dynasys Technologies Inc. Clearwater, FL www.rfidusa.com

Ten RFID Pitfalls1. COST

2. PERFORMANCE

3. PROXIMITY OF METALS, LIQUIDS

4. ELECTRICAL NOISE

5. SYSTEM HARDWARE AVAILABILITY

6. TAG TO TAG INTERFERENCE

7. PACKAGING

8. FREQUENCY CONSIDERATIONS

9. COMPLIANCE ISSUES

10. MAKING THE RIGHT CHOICESDynasys Technologies Inc. Clearwater, FL www.rfidusa.com


Cost Justification

• ROI Considerations

– Justification for RFID• Identify the pain• How much is the solution worth?• Can RFID do the job?• Is there a better solution that RFID?



RFID Transponder Cost

• Tag Cost– from $1 to $10 each

–There is no 10 cent label

– Probably no 50 cent label



RFID Tag consists of a silicon chip, converted into an inlay, converted to a label, or badge, or tag, or wrist band.

RFID Reader Cost

• From $100 to $3,000– Range Performance– Multi-tag Anti-Collision– Communication Interface– Integral Antenna, Power Supply– Enclosure– Flexible parameters



Antenna Cost

• From $1 to $20,000– Range Performance– Coverage Area & Size– Radiation Pattern– Multi-Element Arrays– Physical Housings & Mounting– Ease of Tuning & Servicing



Transmission Costs

• Transmission Costs– Multiplexers– Power Splitters– Remote Tuners– Balancing Transformers– Cabling



Hardware Availability

RFID “Here & Now”– from companies that actually supply tags,

readers, antennas and RFID accessories

RFID “Tomorrow Land”– no standard products available for sale– profits generated from investment capital



ASK THE RIGHT QUESTIONS

Learn to quickly recognize where RFID is a good fit and where it is not. Become educated as to what questions must be asked and what answers are to be expected before implementing an RFID solution.



Radio Fundamentals

Near Field - Energy Storage Field

1/6 th Wavelength - High Attenuation– 134 KHz 1100 feet– 13.5 MHz 10 feet– 900 MHz 2 inches– UHF RFID - Far Field - Displacement Field

• bounces, rotates, cancels, requires complex antennas - field stirring



RFID QUESTIONS

• Tags re-useable or one-time use?

• Distance performance required?

• Materials being tagged?

• Orientation of tags?

• Number of tags?

• Speed performance required?

• Power required?



MORE QUESTIONS

• Required accuracy?

• Environmental noise?

• Size restrictions for tags, readers, antennas?

• Mounting methods?

• Expected cost of ownership?



Last Question

• Most Important Question

– Can the problem be solved with a better, cheaper, faster, easier solution than RFID?



Choosing a Supplier - Show Me ...

• The Equipment!• How it Works! • A Price List!• Where is it Stocked?• Who Else is Using it?• What peripherals are compatible?



Don’t Just Show Me ...

• Press Releases• Web Based Stories• Prototypes• Speculative Pricing• White Papers• Free Samples



Making the Right Choices

• The Right Technology

• The Right Frequency

• The Right Tag

• The Right Reader

• The Right Component Manufacturer

• The Right Distributor, System Integrator



Opportunity

RFID Technology gives you a great opportunity to revisit your existing accounts

• Introduce RFID capability to your customer

• Determine where it could be a good fit

• Demonstrate actual RFID performance using RFID equipment

• Propose current or future upgrades to their processes using RFID



Thank You

The most important ingredient that RFID is missing is YOU!

Get Involved

• Understand what RFID can & can not do

• Find a good application fit

• Get hands-on experience (kits)



Most Important

Choose the right partners

DON’T GO IT ALONE



bob scher, ceo texas instruments rfid authorized distributor

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