Brand Building with Corporate Employees

Working interestingly with the captive audience

Presented by Anup Tiwari @ ActionAid India FR Workshop 2004

Milestones on the way

Catching attention-splashesBuilding awarenessInvolvementAmbassadors

Catching attention-splashes

Nukkad Nataks of beneficiariesRaddi driveProduct stallsOne rupee driveMaterial collection drivesTeaser campaignsEvents/Contests with employees’ (kids)

….splashes

Late fine for causeSong requests for causePencil/Pinwheel campaignWishing wellCause table in cafeteriaTraveling Friday/Monday CarnivalPotlatch discount shop

Building awareness

Annual event properties with corporate employees- quiz, cricket, football, golf(short & long of it)

In-corporate citizen awardsIn-corporate talk-showIn-corporate essay competition

Involvement

ScholarshipsSabbaticalsCommunity build with team building

exercisesSocial tourismDonate and sell a skill

Ambassadors

Think tank committees structureLoyalty programmesControlled media exposure