Transcript
Page 1: Brand Building With Corporates

Brand Building with Corporate Employees

Working interestingly with the captive audience

Presented by Anup Tiwari @ ActionAid India FR Workshop 2004

Page 2: Brand Building With Corporates

Milestones on the way

Catching attention-splashesBuilding awarenessInvolvementAmbassadors

Page 3: Brand Building With Corporates

Catching attention-splashes

Nukkad Nataks of beneficiariesRaddi driveProduct stallsOne rupee driveMaterial collection drivesTeaser campaignsEvents/Contests with employees’ (kids)

Page 4: Brand Building With Corporates

….splashes

Late fine for causeSong requests for causePencil/Pinwheel campaignWishing wellCause table in cafeteriaTraveling Friday/Monday CarnivalPotlatch discount shop

Page 5: Brand Building With Corporates

Building awareness

Annual event properties with corporate employees- quiz, cricket, football, golf(short & long of it)

In-corporate citizen awardsIn-corporate talk-showIn-corporate essay competition

Page 6: Brand Building With Corporates

Involvement

ScholarshipsSabbaticalsCommunity build with team building

exercisesSocial tourismDonate and sell a skill

Page 7: Brand Building With Corporates

Ambassadors

Think tank committees structureLoyalty programmesControlled media exposure


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