Download - Brand Building With Corporates
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Brand Building with Corporate Employees
Working interestingly with the captive audience
Presented by Anup Tiwari @ ActionAid India FR Workshop 2004
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Milestones on the way
Catching attention-splashesBuilding awarenessInvolvementAmbassadors
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Catching attention-splashes
Nukkad Nataks of beneficiariesRaddi driveProduct stallsOne rupee driveMaterial collection drivesTeaser campaignsEvents/Contests with employees’ (kids)
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….splashes
Late fine for causeSong requests for causePencil/Pinwheel campaignWishing wellCause table in cafeteriaTraveling Friday/Monday CarnivalPotlatch discount shop
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Building awareness
Annual event properties with corporate employees- quiz, cricket, football, golf(short & long of it)
In-corporate citizen awardsIn-corporate talk-showIn-corporate essay competition
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Involvement
ScholarshipsSabbaticalsCommunity build with team building
exercisesSocial tourismDonate and sell a skill
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Ambassadors
Think tank committees structureLoyalty programmesControlled media exposure