break the rules - the fog
TRANSCRIPT
# BREAK THE RULESTHE FOG 2016 / 17LEARN BY YOURSELF
/ linkedin.com/in/warckol / @guillaumew / [email protected] Guillaume Warckol
THE FOGSTART BY THE PROBLEM AND EXPLORE
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# THE FOGA NEW EXPERIENCE
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# THE FOGA HARD GAME
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ONE GOAL
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A NEW HABIT
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FOLLOW THE PROBLEM
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DON’T START WITH A SOLUTION
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NEW RULES
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THE WOLF LEAD THE RULES
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THE WOLF CHOOSE THE TEAM
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THE WOLF CHOOSE THE GAME
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WHAT GAMES?
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GAMES OUTSIDE YOUR
COMFORT ZONE
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AND SO ?
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# 1
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Vendeurs de robes de mariées
Après un essayage réussi, certaines clientes ne reviennent pas.
Pourquoi ? Je n’arrive pas à créer du liens.
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# 2
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Joueurs / gérants de Paintball
Toujours pareil, triche / difficile de fidéliser les joueurs occasionnels
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# 3
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Consommateurs de produits Halal
Dur de trouver où manger au moment du déjeuner
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# 4
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THE FOG PRODUCT
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WHEN ?
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NOW !
# BREAK THE RULES / THE FOG