Bridging the death valley: on your bootstrapped way to first success

Tech Startup Day - Brussels - March 2015

So you think you can dance?

Nail down your strategic basics

Needs based customer personas

Map out your their customer journey

Need Exploration

ConversionUsage

Map your message to the priorities

WHY HOW

WHAT

What to communicate about?

Issues your customers have when dealing with … . How important they are, what the impact can be, why this will become more important in the future.

What to communicate about?

How to best solve these issues, without talking about products/services.

What to communicate about?

The value of these products/services in solving pain.+ Convert

Bootstrap: Affordable Loss

How much can we make? How much can we afford to lose?

Bootstrap: Use your strengths

And now for the main course• Lars Sudmann, Sudmann & co

on how to turn presenting & pitching into impact

• Maité Grisard, Andaman7for an entrepreneur testimonial on field marketing

• Mark Penson, Survey Anyplace for an entrepreneur testimonial

• Alex Gashard, 1212 & 1313 / CarAmigo for a (serial) entrepreneur testimonial