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Vol-12 Issue-09, Krishna, April - 2018, Pages-16, `40/-

REACH SOUTH INDIA

Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala

TECHNOLOGY NEWS MAGAZINE

CELL IT, VOL-12, ISSUE-09 2 KRISHNA, April -2018

McAfee Report Finds Automation and Use of Gamification are Key to Winning

the Game Against Cybercriminals

MSI to begin Pre-Orders of its 8th

Gen Gaming Laptops in India

BRITZO unveils ‘Make in India’ mobile phone

brand iVVO

Vertiv Joins Ericsson Energy Alliance in Push for Next-Gen Networks

McAfee, the device-to-cloud cybersecurity com-pany released Winning the Game, a new report investigating key challenges facing IT security organizations in terms of threats, technology investment and skills required to win the fight against cyberthreats. The survey revealed that concerted efforts to increase job satisfaction, automation in the Security Operations Center (SOC) and gamification in the workplace are key to beating cybercriminals at their own game.The landscape for cyberthreats is growing, both in complexity and volume. According to the report, 46 % of respondents believe that in the next year they will either struggle to deal with the increase of cyberthreats or that it will be impossible to defend against them. Further complicating the dynamics of the competition between security responder and cybercriminal

MSI, the world leader in gaming hardware, announced a series of gaming laptops powered by Intel 8th Generation processors, with the launch of its three new models: the GS65 Stealth Thin, GT75VR Titan and GE Raider RGB Edition. MSI has also updated 8th Generation processor to its GP, GL and PE lines. The newly launched series can be pre-ordered on Flipkart, Paytm and other Authorized sellers in India. The 8th Gen laptops will also be available at any MSI autho-rized seller by end of April 2018.To promote its latest 8th Generation products, MSI is planning to organize several events across India. In a recent announcement, MSI stated that they are all set to open an exclusive store in Pune in the month of May. To serve MSI customers bet-ter, MSI also extends its service coverage from 11 cities to 32 cities. The series of events reflects MSI’s plans to reach out to the gaming segment of India laptop market in the year 2018.

In a landmark move that intends to catalyze rural digitization, BRITZO has launched its smart mobile phone brand ‘iVVO’ in India. The brand launch has been followed by the rollout of eight smart 2G feature phones by iVVO that are seg-mented across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT. The company will also be launching of its first 4G feature phone ‘Skipper’ along with two Android Go 4G smartphones belonging to the smart-phone series ‘Storm’. All of the launched prod-ucts are priced from Rs. 649 to Rs. 5,999 and extend superlative features aimed at the rural population – including multilingual support, feature phone-based WhatsApp and Wi-Fi teth-ering, facial recognition, shatterproof smart-phone screens.

Vertiv has been selected to join the Ericsson Energy Alliance, a competitive ecosystem and management interface that aims to increase market share and top-line growth while evolv-ing access networks towards 5G. The long-term agreement builds on the strength of the Vertiv global reach, unique product competence and service delivery, along with the speed and flexi-bility provided by its first-class research, design and engineering teams. The Alliance is part of the Ericsson Radio Site System, which comprises all of the site infrastruc-ture components required to provide network performance and operational efficiency to the mobile operator. The partnership allows Ericsson to compete more forcefully, broadening the port-folio with increased access to new technologies, strengthening the regional sales support, and establishing a consistent ecosystem to support telecom access networks and 5G deployments. The Alliance also allows Ericsson and Vertiv to engage closely in strategic product portfolio planning and development, with expected syner-gies in research and design, and time to market.

is the cybersecurity skills crisis. Survey respon-dents believe they need to increase their IT staff by nearly a quarter (24%) in order to manage the threats their organizations are currently facing, while 84 percent admit it is difficult to attract talent and 31 % say they do not actively do any-thing to attract new talent.“With cybersecurity breaches being the norm for organizations, we have to create a work-place that empowers cybersecurity responders to do their best work,” said Grant Bourzikas, chief information security officer at McAfee. “Consider that nearly a quarter of respondents say that to do their job well, they need to increase their teams by a quarter, keeping our workforce engaged, educated and satisfied at work is critical to ensuring organizations do not increase complexity in the already high-stakes game against cybercrime.”

Through the Ericsson Energy Alliance, Vertiv is providing a broad range of custom-made OEM (Original Equipment Manufacturer) power sys-tems and enclosures, including solar hybrid solu-tions for off-grid or bad-grid sites. In addition, this is complemented by the Vertiv global prod-uct, solution and service offerings to meet any regional requirements.Nishant Batra, Head of Product Area Network Infrastructure, Ericsson, says: “Network evo-lution begins at the site. This is a true comple-mentary partnership. We have a long history with Vertiv and we know that we can count on their deep expertise, strong portfolio and global footprint. The alliance members are combining the best of their radio site technology, skills, and abilities to bring a broadened, more flexible, and competitive portfolio to the table to help ser-vice providers in their 5G evolution through the Ericsson Radio System. We continue to onboard suppliers for additional product categories with sharp focus on sustainable energy. Service pro-viders want and demand seamless evolution. The Ericsson Energy Alliance helps to provide that.”

NEWS IN FOCUS

CELL IT, VOL-12, ISSUE-09 3 KRISHNA, April -2018

EDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

MAGAZINE CUSTOMER SERVICE: contact@cellit.co.in, 0866-6625685

NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA

PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.

Growth Plans at Channel Directions Event

Abacus Peripherals successfully conducts its Annual National Conference 2018

Shrenik Bhayani, GM – South Asia, heads the subcontinent operations and has 17 years of experience across channel sales, distribution, business development, solution designs and support services. Bolstered by Kaspersky’s solid position of leadership in Asia, hespoke about the company’s role in supporting part-ners to capitalise on digital technologies in the age of digital disruption.After giving a brief overview on their partner strength currently, Shrenik shared about the company’s increased investment in its chan-nel partners such as providing them with additional tools and resources to succeed in

Abacus Peripherals hosted its Annual National Con-ference for the year 2017-2018 at Khanvel Resort, Silvasa from 6th April to 9th April. Given the vast reach of Abacus Peripherals Offices across Indian, the Team of 50 members travelled from various location to attend the conference. The agenda for the conference was to discuss the performance of the previous financial year and disseminate the vision for 2018-2019. Chairman Mr. Umesh Modi expressed his vision for the upcoming year with the team.

a highly competitive market.This allows the channel partners to be updated with the lat-est technical knowledge, enabling partners to differentiate themselves, leading to more new business opportunities. Kaspersky Lab’s commitment towards accelerating innova-tion with the partners are demonstrated in the recent Canalys Leadership Matrix report for APAC Q1 2018. Well positioned within the “Champions” quadrant, this result was based on responses from over 1800 channel part-ners across APAC in the last 12 months. This shows that partners acknowledge Kaspersky Lab’s support in helping them accelerate innovation and capitalise on digital technol-ogies.Said Shrenik Bhayani, GM, Kaspersky Lab (South Asia) “Such events help us to connect and build a strong network with our partners and vendors. It helps us in addressing the growth ways to the partners, and also know their perspective and challenges in the busi-ness. We expect loyalty from our partners and in return we give them the freedom to capitalise on our resources and our invest-ment to create innovative products. The part-ners are only the reason why we are at this

Abacus Peripherals being a distributor of multiple brands also invited the vendors to be a part of the conference. Vendor teams of Acer, Antec& Corsair did not just attend the conference but also shared their inputs and the thoughts for the new financial year.Launching of Abacus Peripherals Application, announcements of new brands like Acer &Aver-media being added in the basket and discussion of upcoming range of products, were the major high-light of the event.

position today, and it will only be because of them that Kaspersky Lab will grow higher and achieve greater targets. We focus on Kaspersky Lab’s role in accelerating innova-tion by working hand-in-hand with the part-ners.” The event concluded with exchange of some great perspectives and ideas that can be worked on by both Kaspersky Lab and the partners. Kaspersky Lab offers advanced cyber security solutions for homes, small businesses, medium businesses and large enterprises, with its portfolio of over a num-ber of products.

Branch heads were well appreciated for their won-derful achievement in the previous financial year. Vendor Team from Corsair &Antecgave away prizes for the top performing branch & sales personnel’s.The 3-day conference was organized in a way that maintained a balance between formal interaction and fun activities.The management of Abacus Peripherals is clear about the vision of the company to crater the Indian Gaming Industry and would further strengthen their ties with brands involved in the segment!

CELL IT, VOL-12, ISSUE-09 4 KRISHNA, April -2018

CELL IT, VOL-12, ISSUE-09 5 KRISHNA, April -2018

NEWS IN FOCUS

YASH Implements SAP SuccessFactors to Digitally Transform its HR Processes

REVE Antivirus Launches Partner Program for Channel Partners

WeP wins India’s Best MPS Company Award for its innovative services

YASH Technologies, a global leading information technology service provider and outsourcing partner, announced that it has gone live with SAP Success Factors to streamline its HR opera-tions and manage its rapidly growing workforce.YASH Technologies, a global leading information technology service provider and outsourcing partner, announced that it has gone live with SAP SuccessFactors to streamline its HR operations and manage its rapidly growing workforce. This marks a significant milestone in YASH’s digital transformation journey. The SAP SuccessFactors implementation initiative, internally christened as Infogram, will allow YASH to close the gap between strategy and execution, harmonize business processes, increase efficiencies, foster robust talent management and create a perfor-mance driven environment that amplifies its employee-centric culture.

To ramp up channel partner operations across India, REVEAntivirus – the next generation secu-rity products provider launched new program ‘REVE Antivirus Partner Program’ for distributors & retailers across India. Under 2- tier program, resellers & end customers can become autho-rised tier 1 partner with a low investment of Rs 2500. The tier 1 partners can in turn appoint tier 2 partners who are authorised licensees of REVE Antivirus.Partners can enjoy freedom from product stock-ing, GST paid invoices, marketing collateral sup-port & point-of-presence materials to increase

WeP Solutions Ltd, the leading solution provider of Managed Print Services (MPS), has been rec-ognized as India’s Best Company of the year 2017 by IBC Info media- a division of Interna-tional Brand Consulting Corporation, USA. The selection is done in collaboration with “Media Research Group (MRG)”, who looks for ‘India’s Most Trusted Companies’ based on satisfied cus-tomer base instead of highest selling/revenue generated.

“Infogram is a transformational initiative for YASH that will enable us to attract, develop, and retain talent while accelerating innovation and enhanc-ing employee experience,” said Dharmendra Jain, CFO & Head- HR, YASH Technologies. “Our strong employee engagement practices have been the driving force in being recognized as one of the best employers by Great Place to Work® Insti-tute. Infogram will help steer organizational performance by empowering our workforce to deliver better outcomes for our customers,” he added.“To enhance success in this digital economy, it is now necessary to innovate HR, drive digital transformation and deliver an engaging experi-ence for employees across the organization,” said Moushumee Basu Roy, Head of SAP SuccessFac-tors Sales, SAP India. “YASH Technologies is one of SAP’s longstanding partners and the adoption

product visibility. Training of partners and their staff providing updated information on the industry & product has been made mandatory and enriching them with new skills.According to Sanjit Chatterjee, CEO – REVE Antivirus, “We have identified tier 1 partners and have started partnering with them. We are offering our products for SMEs & enterprises in association with these partners.”He further added that the India PC Security products market size is close to 700 crores, which is quite encouraging for a security com-pany like us.

WeP is known for creating a user-friendly work environment with technology-based & result-ori-ented solutions. WeP provides innovative solu-tions focused on making document manage-ment and paperwork-heavy business processes in offices and public authorities more efficient, streamlined and economic. Their solutions ensure print infrastructure security, productivity and sustainability.Mr. Manish Garg, Chief Executive at WeP Solu-tions Ltd was overwhelmed to receive the award and said “It is an honour to be recognized by the esteem third party. Indeed, it is a huge valida-tion of our efforts and proves our commitment towards customers. Being selected one amongst 50 companies’ across the country has proven our expertise in providing managed printing services without compromising on product integrity stan-dards.”

of SAP SuccessFactors for their own employees is a testament for our customers of how the SAP ecosystem also runs SAP’s new age technologies for driving transformation.”Implemented over two phases by SAP Success-Factors services team at YASH, Infogram cov-ers Recruiting-Onboarding, Employee Central, Compensation, Succession Planning, Perfor-mance-Goals, Learning Management and Work-force Analytics-Reporting. The implementation will help YASH standardize key HR processes, enable automation, enhance operational efficien-cies and self-service while significantly accelerat-ing decision making processes.Furthermore, as the next step in the HR digiti-zation journey at YASH, an organization-wide collaboration platform leveraging SAP Jam is also being implemented currently.

Our products provides advanced level of protec-tion to your PC. It prevents unauthorized access to your private information with an Anti-Mal-ware technology. This total security antivirus also helps you to keep an eye on the internet behaviour of your children with its parental con-trol feature.REVE Antivirus is associated with some reputed distributors in India namely VinR Enterprise, Garg IT Solutions, Asset Infotech, Jaiparas Info-tech, Parshwa Enterprises and Data Structure and scouting for credible partners in Mumbai, New Delhi, Punjab, Rajasthan, and UP.

Congratulating all the winners, Mr. Hemanth Koushik, CEO at IBC stated “It is truly a proud moment for selected companies and leaders who got a powerful platform to showcase their strengths and company value. India Best Com-pany of the Year Awards council will continue to recognize and honor the best companies in the upcoming years too.”WeP is making strong inroads into emerging and growing outside India into segments like Retail Printing Solutions, Printing Automation & Device Management. It remains the most preferred brand for impact printers among many industry verticals while having diversified into other allied products and solutions.IBC, a prestigious platform that cognizes and honors outstanding performance of 50 fastest growing companies that focus on innovation, international scalability, differentiation and stra-tegic investment in the Indian economy.

CELL IT, VOL-12, ISSUE-09 6 KRISHNA, April -2018

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CELL IT, VOL-12, ISSUE-09 7 KRISHNA, April -2018

Trend Micro India Announces MDF In Channel Partner Day

SUSE Cloud Application Platform Certified by Cloud Foundry Founda-tion, Brings Advanced Cloud Foundry Productivity to Modern Kuber-

netes Infrastructure

A global leader in cyber security solutions, announced its Annual Channel Partner Day event recently in Shimla. During the event the com-pany unveiled its latest strategic products and solutions and shared market and sales insights. The three day event witnessed engaging ses-sions delving on areas such as, the global threat landscape, on securing the connected world and an update on the partner program initiatives by Trend Micro. As part of the partner program update, the event saw the roll-out of a very comprehensive channel program, one which will ‘reward partners’ who have demonstrated good technical capability to deploy and service their customers, among other parameters. Trend Micro announced the MDF (Marketing Development Fund) for their partner community who are in the Gold and Plat-inum category, depending upon the revenue that they achieve, thereby enabling a collaborative market development activity. The company has

SUSE Cloud Application Platform has been desig-nated a Certified Cloud Foundry distribution by the Cloud Foundry Foundation. The newly certi-fied platform brings the advanced productivity of the Cloud Foundry model to Kubernetes, which is rapidly becoming the de facto standard for mod-ern container infrastructure. One of two certified Cloud Foundry software offerings, SUSE Cloud Application Platform is built with SUSE Linux Enterprise and backed directly by SUSE®, and it is the only distribution delivered via 100 percent open source software. It lets organizations lever-age their investment in Kubernetes infrastructure and expertise to ease Cloud Foundry implemen-tation and fast-track DevOps and modern applica-tion delivery initiatives.SUSE is also releasing functional enhancements to SUSE Cloud Application Platform, including sup-port for public cloud Kubernetes infrastructure that will speed customer time to value on public

already rolled out the ‘rebate program’ for part-ners, wherein their top focused partners, across Gold, Platinum and Silver categories are eligible for a rebate, depending upon the revenue they achieve, which would be over and above the mar-gins that they make. Apart from this, there would also be sales incentives for individual sellers from the partner organizations, depending upon the strategic solution offered. Trend Micro is also enrolling partners for Profes-sional Services, who would be involved in deploy-ment, service and supporting customers. To fur-ther enable their partners, they are also launch-ing the ‘Product Cloud’ platform. Trend Micro will make the ‘Product Cloud’ accessible for most of their focused channel partners, so that they can use their products which are deployed in cloud, helping them demonstrate the product capabili-ties to all their customers.Speaking on significance of the event, Nilesh Jain, Vice President – South East Asia and India,

clouds and new backup/restore capabilities to help users protect or migrate their Cloud Foundry envi-ronment.“Bridging open source communities, SUSE is bring-ing together the best of Cloud Foundry and Kuber-netes technologies to create compelling new value for our customers,” said Thomas Di Giacomo, SUSE Chief Technology Officer. “SUSE’s continu-ing leadership as a provider of software-defined infrastructure and application delivery solutions is reflected in the innovation contained in SUSE Cloud Application Platform. Our Cloud Foundry certification signifies the importance to SUSE of interoperability across Cloud Foundry platforms and our commitment to upstream Cloud Foundry development.”One of SUSE’s application delivery solutions, SUSE Cloud Application Platform is used by software development and operations teams to streamline lifecycle management of traditional and new cloud

Trend Micro, commented, “We have been grow-ing very fast and the last year has been one of the fastest growing year for us. Most of the growth came from across our product line, whether it was Endpoint security, Cloud security or Net-work defense security. We wanted to recognize the fact, that this growth would not have been possible without the support from our channel/partner ecosystem. They were there when we wanted to bridge the solution with customer, during deployment & servicing, as well as during post-support instances. This channel event is all about thanking them for all the support that they have extended to us all through the year, as well as to plan for the next 1 to 2 years strategy of working together.” “In the light of how customer expectations are changing very rapidly, in terms of how security services are to be delivered and how ROI has to be measured, it’s important for partners to look at engaging with the right set of vendors. Firstly, a vendor who understand CIO’s and CSO’s mind-set, and are trying to customize their offerings with the requirements of the customer. Secondly, a partner who can stand long-term with them and finally a vendor who is channel oriented. These are essentially the three criteria’s that partners should look for in their vendors”, he further added. Nilesh in his keynote session on ‘Global Threat landscape and Trend Micro Direction’ also stressed on how Trend Micro is helping CIO’s and CSO’s, who are faced with a limited budget, to put back their critical assets in this complex envi-ronment. An environment where they are trying to adapt to Big Data, AI, Machine Learning and Robotics, while moving their Severs to Cloud.

native applications. Unlike other Cloud Foundry offerings, SUSE Cloud Application Platform pack-ages SUSE Cloud Foundry as a containerized dis-tribution, managed by Kubernetes. This simplifies SUSE Cloud Foundry deployment and manage-ment, dramatically reduces its memory footprint, and makes the platform more accessible to exist-ing Kubernetes users. The new Cloud Foundry certification complements existing Kubernetes certification of SUSE Cloud Application Platform. It provides customers with verified protection against Cloud Foundry vendor lock-in and assur-ance that the platform will remain current with Cloud Foundry advancements.Abby Kearns, Executive Director of The Cloud Foundry Foundation said, “SUSE continues to push our community to think and move in new and excit-ing directions. The recently certified SUSE Cloud Application Platform expands the Cloud Foundry ecosystem, creating more choice for enterprises.”

NEWS IN FOCUS

CELL IT, VOL-12, ISSUE-09 8 KRISHNA, April -2018

ADATA XPG launches the Gaming SX950U 3D NAND SSD

ADATA Technology, a leading manufacturer of high performance DRAM modules, NAND Flash products, and mobile accessories, launched the XPG SX950U2.5” SATA 6Gb/s Gaming SSD which utilizesthe latest 3D NAND Flash memory and isdriven by a high-speed SMI controller to reach large capacities of up to 960GB with significantly higher read/write speeds up to 560/520MB per second.Furthermore, the SX950U is equipped with Intelligent SLC Caching and a DRAM Cache Bufferto provideanoptimized and consistent per-formance. To ensuredata integrity and the safety of data transmission, the SX950U features LDPC ECC and RAID Engine technologies, enhancing the stability of the system and extending the

SSD’s lifespan. For PC enthusiasts and gamersin-pursuit of theoptimalgaming experience, the SX950U is the ideal choice for improvingsystem performance at an affordable price.High Speedwith Great StabilityThe SX950U Gaming SSDapplies the latest gen-eration of 3D NAND Flash, providing higher reli-ability andperformance in comparison to previ-ous 2D NAND SSDs.Withlarge capacities of up to 960GB, gamers can store more games and data on theSX950U.The SSD employs an SMI control-ler, along withintelligent SLC Caching and DRAM Cache Buffer, andis rated at maximum transfer speeds of 560MB/s for reads and 520MB/s for writes. Thanks to the features of the SX950U,

gamers will be able tolaunch and load games faster than ever.Ultra-Durability for the GamersTo prevent errors from occurring during data transfer, the SX950U supports LDPC ECC(Low Density Parity Check Code) to enable algorithms to operate in real-time, precisely decode, and improve the quality of data transmission. In addi-tion, the SX950U has built-in RAID Engine and Data Shaping technology for data safety and pro-vides superior stability with a long lifespan. The SX950U offers the added benefit of an extended 5-year warranty as befits its premium quality.

HARDWARE & TECHNOLOGY

ECS and Quividi Partner to Provide Quividi Compatible Digital Signage Hardware

ASUS Launches AMD X470 Series

Motherboards

Elitegroup Computer Systems (ECS), the global leading motherboard, Mini-PC, Notebooks and mobile device manufacturer, is pleased to announce its partnership with Quividi, the industry standard for Attention and Audience Analytics in digital signage.ECS will provide a range of Quividi-compatible entry-level digital signage hardware, ranging from smart cams sticks to mini-PCs. ECS’s Smart Cam Stick PS02SC and Mini-PC PB01CF have been officially approved by Quividi, for their full capa-bility of running Quividi’s VidiReports 6.x soft-ware.ECS’s Smart Cam Stick is an all-in-one tiny stick PC embedded with a camera module that has the potential to turn any display into a powerful digital signage screen with facial detection capa-bility. Install a Smart Cam Stick on signage, sign up to the Quividi service, and it can determine your audience demographics (age, gender,..) and engagement (position, dwell and attention, mood) . The right contents can then be delivered to the right audience and in the right contet. Anonymous data are uploaded to the cloud, and generate useful customer insights reports. With the complete I/O ports, one HDMI and two stan-dard USB ports, the Smart Cam Stick can meet variety needs of applications.ECS’s Mini-PC PB01C is a small yet powerful mini PC that turns an actual PC into a chic, compact 0.15L tiny box. Equipped with the latest Intel® Celeron® N3350 CPU, PB01CF owns the power

Since its release last year, AMD’s Ryzen™ plat-form has reinvigorated the desktop with multi-threaded horsepower plus accessible overclock-ing and gaming prowess. That first wave was a market revelation that touched everything from value-packed PCs to high-end gaming and con-tent-creation rigs. And now ASUS is ready for the second wave with a fresh family of moth-erboards based on the new AMD X470 chipset. The X470 chipset is designed to enhance the performance of the next generation AMD Ryzen 2000 series of processors, codenamed Pinnacle Ridge, and yet retains backward compatibility with current Ryzen processors.Thenew X470 Series spans six motherboards, each with a unique spirit. The ROG Crosshair VII Hero and its Wi-Fi-equipped twin lead the lineup with a stealthy design for serious over-clockers, savvy enthusiasts and gamers. Its Strix X470-F Gaming sibling makes ROG enhance-ments like easy tuning and next-level customi-zation more affordable, while the Strix X470-I Gaming shrinks everything down to mini-ITX proportions for powerhouse small-form-factor systems.The TUF X470-PLUS Gaming features mili-tary-grade components and an alliance of indus-try partners with a focus on functional integra-tion that goes beyond cosmetic matching.

to display high-quality 4K2K video smoothly. You can easily hide this mini-PC in the back of moni-tors with VESA mount bracket. Being configured with fully I/O, HDMI, USB 3.0, USB 2.0 and RJ-45 LAN port, PB01C can perfectly fit into any situ-ation. Besides, the feature “Remote Power Con-trol” and “Watchdog” make it convenient and stable while playing the contents.“ECS is pleased to announce the partnership with Quividi, a leading expert in attention analytics.” said Vincent Chen, COO of ECS. “With Quividi’s audience measurement and analytic technolo-gies, the Smart Cam Stick PS02SC and Mini-PC PB01CF will be more versatile and enable retailer to optimize their communication and customer engagement to build lasting customer loyalty.”“The form factors offered by ECS create new design possibilities for vertical digital signage applications where Quividi’s computer-vision technologies can help increase customer engage-ment,” said Ke-Quang Nguyen-Phuc, CEO Quividi. « With this integration, ECS’s end-users will have a direct and easy access to Quividi’s wealth of analytics and interaction capabilities ».Quividi provides a privacy protecting comput-er-vision technology that helps screen networks, retailers, and brands finely measure and classify their audience as well as understand the perfor-mance of their content.Quividi’s VidiReports determines, in real time, the number of viewers, broken down by demo-graphics (age, gender), facial attributes (glasses, beard) and mood, as well as the opportunities to see, and the viewers’ attention time.Retailers and brands can also design customer-en-gaging experiences, by contextually triggering content against Quividi’s real-time analytics and benefit from Campaign Genius, Quividi’s latest AI algorithm that dynamically optimizes the creative for the most impactful audience engagement.

CELL IT, VOL-12, ISSUE-09 9 KRISHNA, April -2018

HARDWARE & TECHNOLOGY

Immerse Yourself In Pure Musical Bliss with Portronics – Pure Sound Pro III

Function and Design Take Flight with SP’s New Portable SSD Launch

HyperX Launches Cloud Alpha Gaming Headset

in India at an MRP of INR 10,499/-

Portronics, a highly trusted name in the field of Digital Gadgets is ecstatic to launch an audio-phile’s dream – the High-Quality and Extremely Versatile Re-Chargeable Wireless Stereo Sound-bar – “Pure Sound Pro III”.Now Listening to your favourite piece of music will no more be the same, what makes it differ-ent from other Soundbars is the awe-inspiring style and its sheer versatility to play high-quality music. You can play it with multiple sources of music. Pure Sound Pro III is a perfect blend of very high-versatility, cool looks, robust design, premium sound quality, ultimate convenience all that at an unbeatable price too.The latest piece of gadget is designed in such a way that it connects and synchronizes all of your favourite music compilations scattered around in

H y p e r X ® , the gaming division of K i n g s t o n ® Technology C o m p a n y , Inc., has launched its next genera-tion gaming

headset – the HyperX™ Cloud Alpha – for the Indian gamers and pro teams. Building on the comfort and sound DNA of previous award-win-ning headsets, Cloud Alpha offers a range of new and enhanced features, including HyperX Dual Chamber technology for better sound and less distortion. With 50mm drivers, the dual chamber design allows HyperX to tune the bass frequen-cies separate from the mids and highs, creating a dynamic sound that makes gaming, music and movies more realistic and immersive. The HyperX Cloud Alpha headset will be available in all lead-ing online and retail stores starting from March 26, 2018 and with an MRP of INR 10,499/-.“Cloud Alpha is the first gaming headset to inte-grate HyperX dual chamber technology to deliver an unrivaled sound experience,” said HyperX. “Designed and tested in the HyperX labs, Cloud Alpha delivers the best possible audio perfor-mance, comfort and build quality for the ultimate competitive advantage for top eSports pros and casual gamers around the world.”Cloud Alpha is designed to deliver the ultimate comfort for hours of extended gameplay with premium HyperX signature memory foam, pliable leatherette and an expanded headband to fit a wider range of gamers. Its durable, lightweight aluminum frame features a unique accent design easily recognized during major tournaments or at a local gaming event. Cloud Alpha also features a detachable cable with in-line audio control allow-ing gamers to adjust volume and mute micro-phone on the cable, with multi-platform compati-bility on PC, PS4™, PS4™ Pro, Xbox One™1, Xbox One S™1, Mac®, Mobile2, Nintendo Switch™, and other Virtual Reality systems with 3.5mm ports3.

The unique and attractive Bolt B75 Portable SSD has joined Silicon Power’s (SP) lineup of note-worthy memory storage devices. In an effort to design a well-rounded portable SSD with combined design and performance prowess, SP blended the award-winning design of a previous device with the functionality of an in-demand SSD.Inspiration for a Captivating SSDInspiration for the Bolt B75 SSD came from a Ger-man transport plane born nearly a century ago with corrugated metal skin. It inspired the Sili-con Power design team to add strong, prominent, fortifying ridges to the Bolt B75 SSD. For SP die-hards, the Bolt B75 will appear nearly identical to the Armor Series A75 Portable Hard Drive, a popular storage device released in 2017. The A75 Portable Hard Drive received the Taiwan Excel-lence Award for 2018 and the Golden Pin Design

the multiple storages & devices like smartphone, tablet, laptop, pen-drives, non-Bluetooth devices like MP3 Players & desktops. Your favourite music station can also be played on the newly launched device.So here we are with Pure Sound Pro III, the ver-satile Soundbar allows you to connect with any of these music sources through latest Bluetooth 4.2v, AUX-IN, USB drive and FM. You can simply change modes by the press of a mode button. It will orally announce the current mode for your convenience.Pure Sound Pro III comes with two powerful 5 W (RMS) inbuilt speakers with great amplifiers to offer fantastic sound output at low-min and high frequencies in the range of 180Hz to 18KHz and Signal to Noise Ratio of 75dB. It has powerful grill body of around 930 grams which packs the punch across the audio spectrum.The powerful industry-leading size of 2500 mAh Lithium Ion battery can play music for more than 7 hours on a single recharge. The battery can be recharged in just around 3 hours. All this makes it a very compact and highly portable Soundbar.

Award for 2017. Rabi Tsai, SP’s designer, who designed the A75 and B75, added:“Inspiration came from an old airplane—the Junkers f.13. I’m happy with the design and win-ning the two awards. But, I know everyone at SP, including me, would be extremely proud of a Red Dot or iF Design Award for the B75 or one of our upcoming products.”An SSD Rich in Features and AestheticsDesigned for all kinds of uses across a number of professional and creative fields, the Bolt B75 Portable SSD blends rugged durability with an unforgettable visual appeal. With an L-shaped wraparound luminous LED indicator and sleek, grooved aluminum body, this shockproof, scratch-proof SSD is perfect for passionate consumers. The Bolt B75 Portable SSD has a range of storage capacities (120/240/480/960GB) and takes advan-tage of its Type-C connection to provide competi-tive speeds (440 and 430MB/s respectively).The Bolt B75 Portable Solid State Drive is an attractive option for users who want to expand their computer’s capability and boost perfor-mance anywhere. The competitive landscape of portable SSDs is rich with quality devices. With this attractive addition, SP hopes to combine tre-mendous capabilities with their famed design in order to dominate another crowded space.

CELL IT, VOL-12, ISSUE-09 10 KRISHNA, April -2018

Could Blockchain Stop PNB like Frauds? – Authored by Ms. Mohua Sengupta, EVP & Global Head of Services, 3i Infotech Ltd

Ever since the Punjab National Bank Fraud case has come to light, many believers of Blockchain have been saying that Blockchain could have stopped it. Present company included. I for one, very truly believe that Blockchain will become pervasive and not too far away. But could it have avoided this huge fraud that has shaken the Indian Banking system? Well it’s hard to respond in the affirmative knowing that no technology is smarter than the human brain at its best. If the intent is wrong, loopholes are found or made. Just as in this case.What was the main reason behind this fraud? While there were multiple, like mal-intent of account holders, corrupt employees, audit fail-ure, manual contracts etc., the key reason was unintegrated applications, i.e, the SWIFT gate-way was not integrated with PNB’s Core Bank-ing System. So transferring data from one to the other was a manual process! When money was

lent by foreign branches of other Indian banks, based on the false LOU issued by PNB, no record was being made in the banks CBS. Thus year after year, the fraud remained under cover.Could Blockchain have solved it? Well the answer is yes and no. Blockchain definitely has much higher security capability built-in. The basic con-cept underlying Blockchain, is Distributed Ledger Technology or DLT. So the master data is main-tained in every node of the distributed ledger and hence there is no dependence on a single source of truth. While today the banks CBS is the sin-gle source of truth for the bank, in a Distributed Ledger framework, each node would contain the same truth. So tampering one node would not be possible and would immediately bring to light any kind of malpractice. So technically speaking Blockchain technology does have security mecha-nisms to deal with these frauds. However the suc-cess of this would depend on how distributed the ledgers are and how big the chains are. Anytime there is a gap or a break between the chains, or two or more chains are not integrated, demand-ing a human intervention, mistakes or fraud are likely to happen. So whether or not Blockchain technology could have stopped the PNB fraud, would depend on how integrated the Blockchain was. So even in a Blockchain scenario if the Bank and the SWIFT payment gateway were not con-

nected by a single chain or two integrated chains and had it required a manual intervention, the problem couldn’t have been avoided inspite of Blockchain technology. So Blockchain technology alone, is not an answer to avoiding such problem, intentional or not. The most critical requirement is for all stakeholders to be part of the Block-chain, with no breakage in the chain.There are a few other necessary conditions to the success of Blockchain as well:All Manual contracts of today will have to be converted into smart contracts to run some auto-mated checks on them, whenever there is any transaction involving a contract.Since the security will be so much dependent on the technology itself, technology audits will have to become much more stringent and pervasiveFinally in order for all stakeholders, no matter which industry they belong to, need to come together as part of the same or connected Block-chain, there needs to be common processes and protocols accepted and agreed on by regulators of all industries. Hence the Regulators need to come together to ensure the same.So bottom line is no technology can eradicate fraud. People are much smarter than computers, being the inventors of all technology. And people with mal- intent will be there. So while Blockchain has the technology built-in to improve security, it is definitely not the answer to all fraud.

SPECIAL NEWS

SMBs improve chances of better market access & profitabili-ty by three times with high cloud usage: Microsoft & TARI

In a study to measure the social and economic impact of cloud usage among 275 SMBs across 11 Indian cities*, Microsoft and the Thought Arbi-trage Research Institute (TARI) found that small and medium sized companies (SMBs) improved their chances of better market access and profit-ability by three times with high use of cloud tech-nologies. The study captured data showing sig-nificant increase in market reach, improvement in employee productivity and operational pro-cesses, and an improvement in work-life balance as a direct correlation of increased cloud usage. CEOs in SMBs said, the use of cloud technolo-gies helped their companies with the flexibility of technology usage and by extension in carry-ing out business operations. They also said that cloud technologies helped them better control over business and people processes.The study has, through a regression-based approach, established an empirical relationship predicting probability of impact on socio-eco-nomic indicators in relation to change in the level of cloud adoption. Overall, the study suggests that there is a greater than 75% possibility that an SMB adopting cloud will see improvement in different metrics within a period of two years of being on the cloud.Anant Maheshwari, President, Microsoft India, said, “The CEOs of these companies have seen the positive value and high impact of cloud tech-

nologies in transforming their businesses. The findings of this study reiterate the power of dig-ital transformation. At Microsoft we are deeply committed to empower every organisation and every individual to achieve more. We are partner-ing organizations in their unique transformation journeys, with each one contributing to an eco-system of innovation led growth.”Reduction in operating expenses and improve-ment in cash flow is seen to be a significant ben-efit of cloud adoption. SMBs can have improved cash flows of up to 308% due to the dexterity and flexibility enabled by cloud usage. 96% of SMBs find a positive impact on their operating expenses within two years of cloud use, which remains stable with time. Security, business con-tinuity and risk management are other areas of importance. 86% of SMBs believe that cloud is a secure platform and that they experienced less risk of loss of confidential information.According to Selva Ramanujan, Director, Mont-Bleu Technologies, on their experience with cloud technologies, “Online productivity and collabo-ration tools are a very good solution for SMBs. They allow us to focus on business and not waste funds on acquiring or upgrading IT assets; we can divert the funds to core business activities. Also, upkeep and maintenance of an on-premise solu-tion requires more funds on manpower and other overheads. Security has to be beefed up literally

every day to safeguard our information if we use our own datacenters. All of this is not a problem anymore as our mails and files are saved on the Cloud.”A very key aspect is the personal development that is experienced by the SMB owner. With greater work-life flexibility SMBs showed a movement towards personal development as well. While there was no conclusive evidence of upwards social mobility, there was a definitive heightened focus on employee development. Around 94% of SMBs had an increase in number of skilled employees, with less investment, within two years of high cloud usage. They were also willing to invest more in their upskilling and over-all development, which in turn also led to higher retention.Commenting on his experience, Dr. Senthilku-mar U, Founderk & CEO, Bioline Laboratory, said, “Moving to Cloud is the best solution if you require IT infrastructure for running your business. Since adopting Cloud technologies few years back, we have decreased our capital expen-diture in accumulating high-end hardware and resources. Data availability is ensured with ser-vice level agreements and we have access to the same IT infrastructure and suite of services that large companies have, which allows us to com-pete better. Bioline is looking forward to a huge growth enabled by the Cloud.”

CELL IT, VOL-12, ISSUE-09 11 KRISHNA, April -2018

CELL IT, VOL-12, ISSUE-09 12 KRISHNA, April -2018

INTERVIEWS

Praj Industries appoints Shishir Joshipura as CEO & MD

Tally Solutions Pvt. Ltd. appoints Arun Kudur as Head of Research

Rudraum networks Aims Adding Value For Partners.

Praj Industries, a global process solu-

tions company has appointed Shishir Joshipura as the CEO and Managing Director, with effect

from 2nd April 2018. Joshipura is a Mechanical

E n g i - neer from BITS Pilani and an Advanced Management Graduate from Harvard Business School. Prior to joining Praj, he was Managing Director and Country Manager of SKF India Ltd from 2009.Commenting on the appointment, Mr. Pramod Chaudhari, Executive Chairman of Praj Industries said, “I welcome Shishir on board as the new

The country’s premier business software

provider, Tally Solu-tions has appointed Arun Kudur as the

Head of Research. Arun will directly

report to the Tally MD, Mr. Bharat Goenka. He will be based out of the Bangalore head office and will lead the recently introduced vertical at Tally, the Tally Research Lab.

Rudraum networks, one of the leading distrib-utors in MP and CG region has recently signed up with many vendors for distribution. The Indore based distributor selling Defunc, AVG products, NU-Disc, Astrum, Pinnacle and Lap-care is planning to expand his portfolio for var-ious brands. In a chat with Cell IT, Rakesh Jain and Prem Mandloi, Directors of the company share their channel plans. Edited excerpts.How unique you are from other distributors?In general, distributors sell only accessories. We have the power of software bundling with the accessories. No distributor has the length and breadth of value products like we do.As a distributor what are the top three chal-lenges you are facing?

CEO and Managing Director at Praj. He brings with him over 35 years of track record at various leadership levels, deep understanding of local and global markets, besides sound industry back-ground. We are confident that Shishir will steer Praj through the next phase of growth. Demand for renewable fuels has been growing at an expo-nential rate and we anticipate ethanol to emerge as the preferred choice given its properties as clean and sustainable fuel”.“Businesses around the world have strong focus on sustainability from the energy, economic and environmental considerations.” said Mr Joshi-pura. “With global renewable energy industry gaining momentum, Bio-energy space presents unprecedented opportunity. Praj is one of the

Arun has been associated with stellar brands in the past and has a wealth of experience in the area of innovation. He holds 4 international pat-ents published by the United States Patent and Trademark Office. Prior to Tally, he was working as Director of Engineering with Cerner Healthcare where he led the software applications develop-ment in Clinical Centres – a leading EMR product in the Healthcare Industry.“I am excited to be a part of Tally in this new jour-ney. There are endless possibilities that lie ahead in the field of innovation and technology, and as a company our focus is on delivering solutions

People are yet to get aware on the software till date. We are in a position to educate both the customers and partners. We value the rela-tionship with the partners beyond cash-trans-action.How you are educating the partners?Not just pushing the product, we educate in terms of demos, product samples. We are also planning for product awareness sessions with our partners across the distribution region.Today the role of a distributors is to bridging part in the channel eco-system. How well you do that?We have to promote our software everywhere. Which means we will have to support all our other products by default. For example, we had recently added a brand in our kitty that might not be famous earlier. For example, products like Defunc and scratch-gard are the best in the industry. However, not many are aware of this. We go extra miles to get their product success in the market.What are your plans for this financial year?We have different plans for different products.

leading players in the bio-energy solutions, glob-ally. The unfolding opportunity presents a canvas for driving Praj’s growth to next level and I am looking forward to lead this exciting journey.”Praj is a major global player in the environment, energy and agri processing led applications. The Company is a frontrunner in the 2nd generation ethanol technology. Praj’s own and India’s first integrated 2nd gen demonstration biorefinery has been operational since Dec 2016. Indian Oil Marketing Companies are setting up several 2nd gen biorefineries in India, where Praj has been selected as the technology partner for multiple projects. Also, several overseas customers are discussing Praj’s 2nd gen technology for biorefin-ery plants in different countries.

which are connected and will greatly ease the way business is done.” commented Arun on his appointment.Arun brings with him 24 years of experience in building internet routing software, network man-agement systems, security, storage management and healthcare applications. He will be instrumen-tal in leading Tally to the next phase of technolog-ical advancement. In the past, he has worked with technology giants like Cisco, EMC and Nortel Net-works. He has completed his B.E from University of Mysore and has a Master’s degree in Informa-tion Technology from Harvard University.

Here are the brand-wise logic.Defunc: We had started for the MP regional distribution. We aim to reach Rajasthan and Chattisgarh.AVG: We are budling with our software. In the days ahead, we will be expand software across India. We will try bundling this along.Scratch-Gard: We are trying to reach the value retail counters who are selling around 30 mobiles and premier brands. This we are plan-ning to sell across MP and CG.How good is your role in helping your partner in after-sale service?Some of the products are having their own service center. For those who do not have a one, we are providing table-replacement which is clear to all our distribution and retail channels. We ensure smooth functioning of the products.What are the other brands you are planning to include?We are already in discussion with many brands. Will be announcing the same soon.

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ASUS appoints Leon Yu as the new Regional Head for India

Vibs Infosol To Have New Offices In Delhi, Pune

ASUS, the Taiwanese leader in mobile technol-ogy appoints Leon Yu, as the Regional Head for India and South Asia. Leon joins ASUS India from ASUS Middle East to assume the

responsibility from Peter Chang, who has now moved to ASUS headquarters in Taiwan, and heads the Market Development Center for APAC. In his new role, Mr. Leon will be respon-sible for building ASUS’ brand and business in the South Asia region which includes India, Sri Lanka, Bangladesh and Nepal, with a focus towards building client relationships, growing business volumes and sales of ASUS branded products and services. ASUS believes that Mr. Leon’s in-depth knowledge and experience of the brand, marketing and distribution will bring a new dynamic to the local business par-ticularly in such a highly competitive environ-ment.

Indore based Vibs infosol is looking for a pan-India expansion. The partner with niche product segment and catering to premium enterprise customers across verticals is aim-ing having good partners and customers in their kitty. In a chat for Cell IT, Vibhore Shri-vastava, CEO of the company tells his plans. What are the top three current trends in the Indore market in terms of IT spending?The key market trends in Indore are infra-structure solutions, network optimization and security, and the last is cloud architec-ture. Large Enterprises and corporate are also bringing their setup at Indore or nearby loca-tions due to Government positive reforms and support to enterprises business.The digital adoption in Indore seems to be high with many of the Government initiatives are towards mobile applications and digital payments. How is the digital adoptions in pri-vate organizations Indore is commercial capi-tal of Madhya Pradesh. Indore is also recently awarded as Clean City of India. Indore Mun-cipal Corporation (IMC) and Government are

Commenting on the appointment Mr. Leon Yu said, “I am very pleased to join ASUS India and look forward to building on the momen-tum and growth that Peter and his team have created here. I’ve already begun engaging with our team across India and am eager to continue to build the incredible reputation ASUS has earned in India across product range starting from smartphones, laptops and the ROG series.” Leon further added, “India is a truly unique market and we are fortunate to have some great relationships and founda-tions upon which to build further as we work towards fulfilling the vision of ASUS India.”

committed to bring new possibilities with their innovative approach. Indore is also one of the important hub for Start-ups at Global level. Private Organizations are well devel-oped here and take advance level calls as per the convenience and requirement. Most of the corporate and SME’s are already growing and enhancing their business through Information Technology values.How did you perform in the last financial year? What were the highlights of the ended fiscal?We have grown our business by 80%. Ini-tially, Last year was looking very promising but somehow due to major changes in Gov-ernment policies, we had seen major gaps in terms of business expectation. However, we have picked up few turnkey deals and security consultancy business last year. We also got involved in multiple Government initiatives and done implementation setup for their data-center as per system requirements.What are the roadmap for this financial year?We are targeting for some big tickets this year. Our team is fully developed and very stable now.We know our capabilities and seeking right opportunities to participate and win. We are planning to establish new offices this year at Delhi and Pune. For technology perspective, our approach is almost same and we will continue focusing in network and security domain. We have also got expertise for turn-key projects now. This year we are expecting to achieve similar business as well.What are the key industry verticals you are

INTERVIEWS

planning for focus in the coming year?IT /ITES, Manufacturing and PSU are main ver-ticals to focus on. Emerging sectors of Health-care, Ecom and Logistics are also promising and would demand a pull.What are your expansion plans?To be on a positive note, we hope this year would be big growth for the industry at large and we plan equip ourselves to support our customer so that they can embark on the journey of profitable growth. This year, we are planning to launch two more regions (Branches) to reach multiple customers and provide them best of the breed solutions.What type of vendors you are looking for-ward to work with? What are the top expec-tations you have towards signing with your vendors?As an organization, we always plan to have vendors who have right set of products with positive approach to reach in market and pro-vide proper support to customers for post sales services. A vendor should always be innovative with their solutions approach as the market always demand new features to work on.We always expect our vendors to help us and team to be properly updated with their new product details. They should create visibility in the market to help their partners to reach customers. Most importantly, they should be open to have technical workshops for partner and customers for informative sessions in reg-ular intervals..

CELL IT, VOL-12, ISSUE-09 14 KRISHNA, April -2018

CELL IT, VOL-12, ISSUE-09 15 KRISHNA, April -2018

RNI NO-APENG/2006/19824

POSTAL REGD. NO.VJ/102/2016-18LICENCED TO POSTING WITHOUT PREPAYMENT No. PMG/VJA/PWPP/16/2016 -18

Date of Printing: 15th April, Date of Posting: 20th of April, No of Pages:16