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PRESENTATION ONBUSINESS RESEARCH

Compiled by

Imran | Sunny | Vikas


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Abbreviation of ITC-- Indian TobaccoCompany

Established in 24th August ,1910. Head Quarter is in Kolkata, West Bengal,

India. Basically deals in Tobacco Products.

Later on switched to other businesses --- suchas Cigarettes, Packaging, Hotels, Aggarbattis,Greetings & Gifts, Safety matches, lifestyleretailing, Agri-exports, Food, e-choupal .


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Market Capitalization of US $ 30 billion.

Annual Turnover of the Company is US $ 6billion.


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Mission To provide superior quality products and

services.

Continue to focus on the chosen portfolioof FMCG.

Ensure that its businesses are world class

and internationally competitive. Create distributed leadership within the

organization by nurturing talented andfocused top management teams for eachof the businesses.


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Sustain ITCs position as one of Indias

most valuable corporationthrough

world class performance,creating growing value for the Indian economy

and corporations stakeholders.


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Sunfeast Biscuits --- The ITC entered the foodbusiness in the year 2003.

Product lines :::::: Sunfeast Milky

Sunfeast Marie Light

Sunfeast Golden Bakery

Sunfeast dark fantasy Sunfeast Gloucose, Sunfeast butterscotch cream,

Sunfeast orange cream, sunfeast strawberry etc.


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In July 2003, ITC forayed into the Biscuitsmarket with the Sunfeast range of Glucose,

Marie and Cream Biscuits

Sunfeast with a current market share of only10% is now clearly established as a crediblethird brand.


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Consumption Pattern across Various Regions


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Minimum concentration in rural area

Price high to competitor

Minimum product line

More competition


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Major competitors such as ------

Britannia Parle- G PriyaGold Anmol


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ITC is one of the largest ,most reputable company .

ITC only have only 10% market shares in India (Biscuits Business)

Total utilization of Biscuits all around

The total production of biscuits in India is 30 lakh MT per year.

Organized sector accounts for 65% and the unorganized sectoraccounts for 35% of the total industry volume.

.


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Biscuit industry is estimated to grow over15-17% in the next few years.

Per capita consumption of biscuits in India is2.0 kg. annually.

India is ranked 3rd after US and Chinaamongst the global biscuits producer.

Consumption of biscuits in urban and ruralmarket is 65% and 35% respectively. Biscuit industry employs almost 3.5 lakh

people directly and 30 lakh people indirectly.


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S Strength Indias biggest and best known Private sector

company. Diversified company trading in a number of

business sectors. ITC have good brand value and goodwill. Its business and brands are focused almost

entirely on the Indian Market.


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W Weakness

ITC original business traded in tobacco, thatresults in negativity. (Poor health andpremature death)

ITC still dependent on its tobacco revenue. Number of competitors.


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O Opportunities High market potential for biscuits.

Moving into new and emerging sectorsincluding IT, supporting business solutions.T Threats

High competition. (Both domestic andinternational)

Legal, Economic, Political factors.


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MANAGEMENT STRUCTURE


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Any questions ????


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PRESENTATION ONBUSINESS RESEARCH

Compiled by

Imran | Sunny | Vikas


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CAPTURED MARKET SHARE (11%)

The study aims to analyze the varieties ofsunfeast products in retail stores ,this alsoaims to know the demand of competitors(Britannia ,Parle-g, Priyagold) products in amarket. To compare the organized retailstores with unorganized retail stores in termsof availability of sunfeast Biscuits


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To analyze the consumer behavior regarding ITCssunfeast biscuits

To meet customer level of satisfaction

Check the availability of the company product atdifferent stores.

Analyze which type of biscuits are most preferred, to

be asked to storekeepers as well as customer Compare organized retail store with unorganized

retail store in terms of availability ofITCs biscuits.


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GEOGRAPHICAL AREA

Marathahalli Supermarket College canteen

SAMPLE SIZE

For analysing, the sample we selected is


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PRIMARYDATA Questionnaire method

Interview method

SECONDARY DATA Website

News papers, magazines, journals etc.


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Time consuming.

Lack of response by the respondents.

Costlier method.

As a nature of research was exploratory so it wasdifficult to cover each & every retailer.

Many retailer dont express their originalperception & views because of biasness.


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ITC one of the reputable company which dealsin many businesses is suffering regarding

FMCG products such as Biscuit sector . We bythe best of our effort, try to solve theproblems, so that ITC can grab a bettermarket share for biscuits. We have alreadyresearched a bit about it, and trying toevaluate more information about its sale.


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Any questions ????

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