building a better ice scraper a product platform case study
TRANSCRIPT
Building a Better Ice Building a Better Ice ScraperScraper
A Product Platform Case A Product Platform Case StudyStudy
Current Ice ScrapersCurrent Ice Scrapers
Innovation Factory ScrapersInnovation Factory Scrapers
Ice DozerIce DozerGetting StartedGetting Started
Identified Problems with Existing Ice Identified Problems with Existing Ice ScrapersScrapers
Created Initial SketchesCreated Initial Sketches Performed a National SurveyPerformed a National Survey Initial ProposalInitial Proposal
Ice DozerIce DozerThe PlayersThe Players
Created PartnershipsCreated Partnerships• Emerson, Johnson, Emerson, Johnson,
Mackay Industrial Mackay Industrial Design (EJM)Design (EJM)
• Delaware Valley Delaware Valley Industrial Research Industrial Research Center (DVI)Center (DVI)
Received Additional Received Additional FundingFunding
Created Concept Created Concept SketchesSketches
Ice DozerIce DozerDetails, Details, Details.Details, Details, Details.
June 2001June 2001• Final sketch is chosenFinal sketch is chosen
Three Part DesignThree Part Design• BladeBlade• HandleHandle• Plow handlePlow handle
Focused on the Blade Focused on the Blade separatelyseparately
Focused on design for Focused on design for manufacturemanufacture
Ice DozerIce DozerPrototypesPrototypes
By July 17, 2001 had a finalized designBy July 17, 2001 had a finalized design Tested prototypes on August 14 & 15, Tested prototypes on August 14 & 15,
20012001 Post TestingPost Testing
Ice DozerIce DozerMold ProblemsMold Problems
Received first shots of the moldReceived first shots of the mold• ProblemsProblems
Received second shots of the moldReceived second shots of the mold• ProblemsProblems
Re-tooled and fixed problemsRe-tooled and fixed problems
Ice DozerIce Dozer
Went from design to production in little Went from design to production in little over a yearover a year
Effective hot pointEffective hot point
Mini DozerMini DozerConcept DevelopmentConcept Development
Assumed a three Assumed a three unit family from unit family from the beginningthe beginning• Ice DozerIce Dozer• Mini DozerMini Dozer• Extreme DozerExtreme Dozer
Tried to reuse parts Tried to reuse parts from the Original from the Original Ice DozerIce Dozer
Mini DozerMini DozerPlatform DevelopmentPlatform Development
Designed to have several modelsDesigned to have several models Yellow handle is a platform for future Yellow handle is a platform for future
featuresfeatures
Mini DozerMini DozerFrom Concept to ProductFrom Concept to Product
Conceptual Development began around the same time as Conceptual Development began around the same time as the Original Ice Dozerthe Original Ice Dozer
Final design was selectedFinal design was selected Identified the blade’s connections could be used differentlyIdentified the blade’s connections could be used differently Launched 4.15.03Launched 4.15.03 Tucker estimates saving up to 6 months in development Tucker estimates saving up to 6 months in development
time during the Mini Dozer project.time during the Mini Dozer project.
Extreme Ice DozerExtreme Ice Dozer
An Ice Dozer for An Ice Dozer for larger vehicles larger vehicles ownersowners
Uses the same Uses the same blade as the Ice blade as the Ice Dozer and Mini Ice Dozer and Mini Ice DozerDozer
Extreme Ice DozerExtreme Ice Dozer
Produced several concept sketchesProduced several concept sketches Created a wooden mock-upCreated a wooden mock-up
Ice Dozer Family LineIce Dozer Family Line
Pictured a three unit family from the Pictured a three unit family from the beginningbeginning
Platforming covers a $20 range easilyPlatforming covers a $20 range easily
Snow MoverSnow MoverThe BeginningThe Beginning
Started as product Started as product that would re-use that would re-use the flexi-bladethe flexi-blade
Performed market Performed market surveyssurveys
Wanted to launch Wanted to launch the Ice Dozer and the Ice Dozer and Snow Mover Snow Mover together.together.
Snow MoverSnow MoverFrom Concept to ProductFrom Concept to Product
Isn’t part of the Flexi-blade familyIsn’t part of the Flexi-blade family• Looks can be deceivingLooks can be deceiving
First Functional Unit 2.1.02 First Functional Unit 2.1.02 Ready to sell Mid-FebruaryReady to sell Mid-February
Ice Scraper EvolutionIce Scraper Evolution