bumpeez algemene presentatie launch_nl+fr

GLOW Promotions - GLOW Creative - GLOW Licensing

GLOW Europe B.V.

PostadresPostbus 13111

3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM

Bumpeez ® Registration numbers: 1801432-0001, 1801432-0002, 1801432-0003, 1801432-0004, 1801432-005, 1812793

© Glow Europe B.V. 2012 Artwork and proposal under approval of the licensor.

The new

Playground

craze!


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



What are Bumpeez®?Each Bumpee consists of two parts: a chip and a removable silicon ring. When placed together, they form the best bouncers!

ChipsThere are 100 chips to collect. Every chip has a character of its own, some are cute and lovable, while others are funny, tough or scary. The character’s name and game value can be found on each chip.

RingsThe silicon rings come in dierent shapes and colours. There are 10 dierent ring shapes available, some of which are more dicult to play with than others.

Bumpeez® are the coolest new toy

around!


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



GoldenOne!

colours & shapes

swirls

silver foilchip


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



SKU flowpack

Over 2 million flowpacks sold in the UK!


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



SKU starterpack

Each contains 1 packet of Bumpeez and a collector bag.


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



SKU albumEach contains 1 packet of Bumpeez and an album to store the Bumpeez chips.


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



SKU tin boxGlow in the Dark

Each contains 5 or 10 exclusive Glow in the Dark Bumpeez chips and rings.


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Golden Bumpee

1 out of 25 Bumpeez® packs contains a

“GOLDEN Bumpee” and a unique win code.

Prizes to win:

iPad, iPod touch, Nintendo DS 3D and the full set of 100

Bumpeez. First prize winners also wins

Bumpeez® for the entire school!


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



POS materials

© 2011 Glow Europe B.V. | All rights reserved

Bumpeez

® | Monskey

™

DemoWall_V4.indd 1

14-07-11 16:40


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Launch UK Launch of Bumpeez® was supported by massive marketing campaign

UK launch: 24 August 2011

Sold in over 28,000 outlets.

TV Commercial 600 GRPs at the main kids’ channels Citv, Disney XD, Cartoon Network and Nickelodeon

Website www.bumpeez.com with:

Gaming

Downloads

Design your own Bumpeez®

Online marketing campaign using main kids portals

Online video seeding showing Bumpeez® tips & tricks at YouTube and other social media (e.g. Facebook)

PR campaign by renowned PR agency

Sampling promotion of Bumpeez® promotion packs with British newspaper and magazines

http://www.bumpeez.co.uk

http://www.bumpeez.co.uk


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



TV commercial


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Online campaign


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Print campaign

Bumpeez are a toy,

a game and a trading card

all in one! They come in two

parts, a rubbery outside and a hard

chip on the inside which can be

removed and swapped with

whichever chip you like! Cool!

Each chip has a value, so you

can trade them with your

mates! The best thin

g is,

there’s 100 of them to

collect!

Some special packs of

Bumpeez contain Silver, Swirl

and Golden Bumpeez. Every

Golden Bumpee has a code on it

which can win a prize - you might

even get a Nintendo 3DS or an

iPad! Also, keep an eye out for

the rarest of them all: Omar,

worth 100 points! If you get

him you’ll be king of the

playground!

£1.99

There are over 25 games you can play

with Bumpeez, so you can pick your

favourite - or you can make up your own!

Bounce them, flip them upside down, roll

them around - do whatever you want!

Throw your

Bumpeez against the wall

and catch them again!

Draw a target on the

ground, and lob your Bumpeez

into it! Closest to bullseye wins!

See who can spin their

Bumpee the longest!

Make a goal with

two Bumpeez in front of a

wall. Bounce another off the wall

and try and score in the goal!

TAKE 5!

GOAL!

SPIN!

DARTS!

Answers

are on

p38!


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Press coverage


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Results 2011:

Number 1 selling collectable at Amazon.co.uk within one week after launch.

2nd highest £RSV earning collectable in the UK

Bumpeez is now the biggest selling collectable

Top 3 Christmas stocking !ller

Toys “R” Us declares,

"We loved them the minute we saw them. This

will be the next craze in the UK. We are certain

that kids will go mad for Bumpeez!"

Stuart Grant, Buying Director of The Entertainer:“I love the concept, very collectable with the

added value of a great game. With Click’s understanding of the collectable market, partnered with glow’s expertise in creating consumer demand, this has all the right ingredients to be a massive hit. Now its over to

the kids to decide!”

Hamley’s says:

“The next playground craze has landed!”

September

9

September

20

September

22

December

24


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Results and facts UK

We sold over 2 million flowpacks

within 6 months time in the UK.

Series 2 to launch in the UK in

2013.


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Launch BeNeLux September 1 2013: Exclusive sales at Intertoys, Bart Smit, Blokker, Marskramer and Toys 2 Play (Blokker Group)

MarkeEng & PR: PR campaign started as of July free press, interviews and adverEsing. Free flowpack with Nickelodeon Magazine September issue in NL and Belgium. Pizza Hut Belgium will do a compeEEon for the best coloured drawing and all placemats will be showing Bumpeez. TV Campaign: 630 GRP’s from September 1st unEl end of year at all NL kids channels. Online Campaign: starEng September 1st at all kids plaYorms. Bumpeez Hyves (NL facebook)


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Launch France August 24 2013: Sales at majority of kiosks, at all toy stores and in supermarket chains.

MarkeEng & PR: PR campaign started as of July 2012 free press, interviews and adverEsing. Free flowpack with Le Journal de Mickey and Picsou Magazine September issues. 3 weeks of Abri campaign (outdoor posters 60*80) as of September 10th in the whole country. TV Campaign: 650 GRP’s from August 24th to September 23rd at TF1, Disney, Disney XD, Cartoon Network, Boomerang and Gulli. Special in store displays, demonstraEons and retailer catalog at Toys R Us and at several other retail chains (E. Leclerc, Auchan, Carrefour, U, King Jouet etc). Facebook.


GLOW Europe B.V.


3004 HC Rotterdam

Nederland

A B

RIG

HT N

EW M

ES

SA

GE

WWW.GLOWEUROPE.COM



Interested? Please contact us:Glow Europe Brand Manager Bumpeez: Chris CloverE-‐mail: [email protected]: +447825108669

mailto:[email protected]

mailto:[email protected]

bumpeez algemene presentatie launch_nl+fr

Entertainment & Humor

glow europe

exclusive glow

sku tin box glow

packet of bumpeez

bumpeez tips

bumpeez ipad

dark bumpeez chips

sku starterpackeach