business as a force for good: innovations in employee volunteering from … · 2017-06-29 ·...
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BUSINESS AS A FORCE FOR GOOD: INNOVATIONS IN EMPLOYEE VOLUNTEERING FROM AROUND THE WORLD
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MODERATOR: Tanya Jeong
Manager of Employee and Community Engagement, Abbvie
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Location Model 1: Focused/ Strategic Program
Model 2: Focused/ Strategic at HQ – Employee-led
outside of HQ
Model 3: Employee- driven
Implications Pros Cons Pros Cons Pros Cons
Headquarters Story & Social Impact
Senior leader visibility and participation
$$$
Off-road VIPs
# of volunteers & Hours
$$
# of volunteers & Hours
Off-road VIPs
Story & Social Impact
Your work load in creating toolkits and presentations
$
# of volunteers & Hours
Off-road VIPs and random employee requests
Your ability to focus on toolkits and training
Story & Social Impact – becomes “just about the numbers”
US Locations Outside of HQ
Your ability to micromanage
# opportunities for virtual or field –feeling “left out”
Ability to participate to be seen as “one company”
Ability to participate to be seen as “one company”
Outside of the United States
Strategic alignment doesn’t always translate globally.
Local translation of “community good” fits the culture more organically.
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Pre-Program
(Buy-in phase)
New Program Launch
(Year 0, Pilot)
Building Momentum
(Years 1-3)
Mature Program
(Years 4+)
Where do you fit?
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PANELISTS:
BUSINESS AS A FORCE FOR GOOD: INNOVATIONS IN EMPLOYEE VOLUNTEERING FROM AROUND THE WORLD
Karen Kawanami Melissa Robinson Sue Toomey Jaime Ulloa
Disney Hilton Worldwide HandsOn Hong Hong Asociación Trabajo Voluntario
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Karen Kawanami
Director, Disney Corporate Citizenship Worldwide
Community Engagement
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Disney Citizenship & Disney VoluntEARSOverview
June 21, 2017
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To be the most admired
company in the world.
Citizenship Vision
Equally admired for the integrity
of our people and the way we
behave as citizens of the world,
as we are for the quality of our
exceptional entertainment
experiences.
- Bob Iger, Chairman and CEO
The Walt Disney Company
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Conduct our business and create our products in
an ethical manner and promote the happiness and
well-being of kids and families by inspiring them to
join us in creating a brighter tomorrow.
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Citizenship Mission
www.Disney.com/Beinspired
Citizenship Framework
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About the Disney VoluntEARS program
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• 542,800 hours of service in FY’16• Provide unique opportunities
• Episodic, one-time projects• Ongoing• Team building• Board service• Skills-based volunteerism
• VoluntEARS Online• Recognition
• VoluntEAR of the Year• EARS to You (dollars for doers)
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Melissa Robinson
Sr. Manager, Global Corporate Responsibility,
Hilton Worldwide
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SKILLS SHARE CONTEST: - Led by Leadership- Voted on by fellow Team Members- Winners received recognition on the Lobby
- Note from regional CR leader
ENGAGE WITH TM’S IN NEW WAYS
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REFRESH TOOLS
(back of house poster)
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USE OTHER PROGRAMS TO SUPPORT
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Sue Toomey
Executive Director, HandsOn Hong Kong
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Source: Edelman Trust Barometer 2017
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Believe business should be involved in societal issues83%
Consider social & environmental impacts64%
More loyal when contributing to social issues83%
Sources: Nielsen Global Study on CSRCone Communications Millennial Employee Engagement Study
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Plan
Design
Leadership
PartnershipsEmployee
Engagement
Measurement
Success and Growth
Source: Points of Light report 2017 What’s Working: Effective Employee Volunteering in Asia; A Framework for Corporate Volunteer Leaders
Seven Practices of Effective Employee
Volunteer Programs: An Evaluation Framework
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Innovation in Practice: Corporate Collaboration
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Thank you.
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Jaime Ulloa
Founder and Executive Chairman,
Asociación Trabajo Voluntario
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VALUE PROPOSITIONSWe developed methodologies and
toolkits that maximize the value forthe main actors: the company, theemployees and the community.
CONSULTANCYExperience with more
than 130 corporatevolunteering programs inColombia, Mexico andPeru.
.
TRAININGSIn 2016, we have conducted 13
corporate volunteer workshops in6 countries, training more than180 executives.
INNOVATION
16 years innovating in
volunteering
management.
ABOUT US
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Our vision
To engage corporate volunteers to use all their talents, networks and
resources at hand in order to generate the highest impact in
society.
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Level of commitment
Level
of
man
ag
em
en
t ap
plied
Social
Entrepreneurs
(+)
(+)
Campaigns for volunteers
• Christmas, disaster response, fundraisers
Episodic volunteering
• Infraestructure, reforestation, building playgrounds
Skills-based volunteering
• Probono, mentoring, training
Entrepreneurial Volunteering
• Social Innovation Contest, Challenge Funds
Maturity Model of Transformational Volunteering
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Nowadays companies are challenged to…
Find ways to grow employee engagement across global markets.
Deepen social impact in targeted issue areas.
Deepen the use of the skills and talents of their employees in addressing local
issues.
Deal with hard time establishing meaningful volunteer engagement activities
and consistent alignment and employee leadership across their global
footprint.
Demonstrate real business value and build clear linkages to how they are
advancing priority goals of the company.
We see that creativity and entrepreneurial problem solving skills are in high
demand in corporate environments and experiences that deepen these
capabilities are constructive in developing future leadership of the corporation.
Building these skills while strengthening the values and culture of a company is
also a way to better motivate and retain high-performing employees.
Challenges and opportunities related to Entreprenurial Volunteering
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Empowering teenager mothers throught econonomic development program + Preventing bullying at public schools + Teaching and mentoring children with drugs
issues to generate self employment opportunities + Enhacing access to technology in rural areas + Reciclying
program inside large companies + Creating a business model for an orphanage so that it can have a sustainable
income for general expenses + Making maths fun + Creating a mentoring program at public schools so that seniors will mentor first graders + Fostering running in
students of rural schools in the Andes + and so on…
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PANELISTS:
BUSINESS AS A FORCE FOR GOOD: INNOVATIONS IN EMPLOYEE VOLUNTEERING FROM AROUND THE WORLD
Karen Kawanami Melissa Robinson Sue Toomey Jaime Ulloa
Disney Hilton Worldwide HandsOn Hong Kong Asociación Trabajo Voluntario
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