business expert press oct-dec 2013

2013 CatalogOctober – December

w w w . b u s i n e s s e x p e r t p r e s s . c o m

A Leading Resource for Business Education

800.632.0880 • Business Expert Press iii

introduction ................................................................................................................ 1Forthcoming: October through December, 2013 ................................................. 2

Business Ethics and Corporate Social Responsibility ............................................................. 2Consumer Behavior ........................................................................................................................... 3Corporate Communication ............................................................................................................. 3Economics ............................................................................................................................................. 4Entrepreneurship and Small Business Management ............................................................. 7Environmental and Social Sustainability for Business Advantage .................................... 8Finance and Financial Management ..........................................................................................10Financial Accounting and Auditing ...........................................................................................10Industry Profiles ................................................................................................................................11International Business .....................................................................................................................14Marketing Strategy ..........................................................................................................................15Quantitative Approaches to Decision Making .......................................................................16Selling and Sales Force Management .......................................................................................18Service Systems and Innovations in Business and Society ................................................19Supply and Operations Management .......................................................................................21Supply Chain Management ..........................................................................................................22The Babson College Entrepreneurship Research Conference ..........................................22

Recently Published ................................................................................................... 23Corporate Communication ...........................................................................................................23Corporate Governance ...................................................................................................................23Economics ...........................................................................................................................................23Entrepreneurship and Small Business Management ...........................................................25Environmental and Social Sustainability for Business Advantage ..................................26Finance and Financial Management ..........................................................................................26Financial Accounting and Auditing ...........................................................................................27Human Resource management and Organizational Behavior ........................................27Information Systems........................................................................................................................28International Business .....................................................................................................................28Managerial Accounting ..................................................................................................................28Marketing Strategy .........................................................................................................................29Principles of Responsible Management Education ..............................................................29Public Relations .................................................................................................................................31Quantitative Approaches to Decision Making .......................................................................31Service Systems and Innovations in Business and Society ................................................32Strategic Management ...................................................................................................................32Supply and Operations Management .......................................................................................32

Published in 2012 ..................................................................................................... 18All Collections Included

Ordering information .............................................................................................. 43

See Back Page For Our Digital Libraries information

Contents

800.632.0880 • Business Expert Press i

Introduction

October 1, 2013

Business Expert Press was established in 2008 and is now used by hundreds of thousands of faculty, students, and practitioners.

We have over 400 authors who translate real-life business experiences into teaching tools, and serve as curriculum-oriented, cost-effective alternatives to high-priced textbooks. By the end of 2013, we will have published about 235 books, all of which keep that original goal of concise, practical treatments of the topics taught in MBA programs.

Our Digital Libraries (2010, 2011, 2012 and 2013) continue to be the most popular product from BEP, offering unlimited simultaneous use; downloadable PDFs; the ability to upload any book to learning management systems; automatic citations with copy/paste functions; free MARC records, with OCLC numbers; and DOIs, abstracts, and keywords created for each book.

Thank You!

2 Business Expert Press • October – December 2013 Catalog

Forthcoming

Publication Date: December 2013

Print ISBN: 978-1-60649-754-8

$43.95$19.95Pages: 150

COLLECTION: BuSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

RESPOnSiBLE CORPORatE COmmuniCatiOnA Values-Based Approach

By David L. Remund

In an increasingly competitive and fast-paced economy, communication cannot be a function delegated to the public relations department. It’s every leader’s responsibility to communicate openly, honestly and responsively. Very few people in business have an appreciation for, and understanding of, their essential role in communication, both in terms of employee engagement and meaningful public dialogue. Every leader controls some information, data and feedback. How should they manage that power in this digital age when anything can leak in a heartbeat? That is the question at the heart of this book. This book will serve executives and emerging business leaders across multiple industries and representing a full spectrum of functional disciplines. It will be a solid resource, as well, for those enrolled in MBA and executive development programs. Upper-level undergraduate students would also benefit.


Print ISBN: 978-1-60649-646-6 $43.95

$19.95Pages: 120

COLLECTION: CONSuMER BEHAvIOR

COnSumER ExPERiEnCES anD EmOtiOn managEmEntBy Avinash Kapoor

The purpose of emotion management is to build brand and create a sustainable competitive advantage. Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or be maladaptive. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The primary emotions like joy, fear and anger individually or in combined form with different intensities have an adaptive significance in a consumers’ life. Therefore the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies and cultures.

This book’s approach provides an integrated view of the different perspectives of consumer emotions. The book examines the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including consumer psychological experiences through facial expressions, inner feelings and feedback. The book provides an ability to understand and appreciate the power of emotions and consumer experiences in marketing and develop an understanding of issues of emotions and conscience in the area of marketing and how marketing can both help and hinder our realization of better living and working conditions.

Forthcoming

800.632.0880 • Business Expert Press 3


Print ISBN: 978-1-60649-468-4$43.95 $19.95Pages: 160

COLLECTION: CORPORATE COMMuNICATION

PERSuaSivE BuSinESS PRESEntatiOnSInfluencing Decision Makers to Take Action

By Gary May

Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.

mOnEtaRy POLiCyPurposes, Practices, Effectiveness

By Shahdad Naghshpour

Undoubtedly, what happens to the economy affects the lives of the citizens of a country, and often the lives of people in other countries around the globe. In addition to natural disasters two things affect the economy more than anything else: monetary and fiscal policies. Fiscal policy and monetary policy represent forms of government intervention to influence market performance. Fiscal policy relates to government spending and revenue collection; monetary policy relates to the supply of money, which is controlled by factors such as reserve requirements and interest rates. This book covers monetary policy. It is part of a projected two volume set covering fiscal and monetary policies. The two volumes will be written to be complimentary to but independent of each other.


Print ISBN: 978-1-60649-724-1$43.95 $19.95Pages: 250

COLLECTION: ECONOMICS


Forthcoming

mOnEy anD BankingAn Intermediate Market-Based Approach

By William D. Gerdes

The premise of the book is that the study of money should commence at the most general level. Consequently, the book is anchored in the context of monetary systems (commodity, fiduciary, and fiat monies). The intent is to give the student of money a very broad perspective. It allows the reader to understand, for example, how the money we use today differs from money used in the past, or how our current money relates to money discovered by anthropologists in isolated subcultures.

Money is a market phenomenon. It originated as a spontaneous social institution, and its use is still inextricably tied to market exchange. Therefore, the analysis of money occurs in a market setting. Use of monetary systems and a market setting as the underlying parameters ideally positions the reader to examine money in its various uses: as foreign exchange, in credit markets, and as an instrument of monetary policy. The material in the book is suited for upper-division college students and business professionals with an interest in reaching an understanding of money.

Publication Date: November 2013

Print ISBN: 978-1-60649-746-3$43.95

$19.95Pages: 250



Print ISBN: 978-1-60649-582-7$43.95

$19.95Pages: 200


thE ECOnOmiCS OF CRimEBy Zagros Madjd-Sadjadi

Too often students in economics emerge with a clear grasp of theory, but precious little ability to apply that theory, especially in the area of microeconomics. They are left with a model that they believe is relevant solely to market mechanisms, when it is in fact suited for inquiry into all avenues of rational choice. At the same time, there is a uniform belief that criminals are plagued by psychological, physiological, or sociological deficiencies that can be remedied only through incarceration or institutionalization. Neither formulation is satisfactory as an exemplar to the general population about how they should be thinking about crime. Workers, employers and managers alike have a stake in effective public policy designed to reduce criminality.

This book will attempt to guide readers to understand. By understand incentive mechanisms affect criminal behavior. Business managers may use this information either to reduce criminal activity in their own enterprises or to understand how unethical business decisions affect the wider society.

Forthcoming


a BEginnER’S guiDE tO ECOnOmiC RESEaRCh anD PRESEntatiOnBy Jeffrey A. Edwards

Unlike other books which take a descriptive approach to the subject, the book employees a step-by-step approach to the teaching of how to conduct, write up and present economics research. Conducting good research is critical to any student of economics. Writing good research papers is equally important--yet many students have not been given the proper tools to convey cogently the results of their research. A Beginner’s Guide to Economic Research and Presentation is intended to address and redress this need. This book is literally a step-by-step approach to the first-time writing of an undergraduate or MBA level research paper in the field of economics. The primary audience for this book is those students who have conducted research or written a research paper. In particular, Undergraduate business majors (especially those students majoring or minoring in economics), MBA and graduate students in economics. Most books concerned with research writing are broadly applied, they don’t lay out a particular path to conducting research.

A Beginner’s Guide to Writing and Presenting Economics Research provides precise details on all aspects of research writing, including how many Power Point slides one should prepare for presentations and how much content should be on each slide. In short, unlike other books, this book provides a specific approach to conducting research, writing a paper, and presenting its material.


Print ISBN: 978-1-60649-832-3$43.95

$19.95Pages: 180


thE EuROPEan FinanCiaL CRiSiSDebt, Growth, and Economic Policy

By Robert Godby

The European debt crisis has posed a challenge for Europeans, as well as non-Europeans. Economists, finance specialists and market commentators are often uncertain of its causes, interpretation of events ongoing, or of past events that have taken place that then shaped the current situation. The result is due to the lack of understanding of how European institutions work, the structure of European politics and the Eurozone, the economics of the financial system, or the relationship of debt markets to current government policies in the EU. The book attempts to answer these questions in a straightforward, scholarly and thoughtful fashion, thereby developing a wider understanding of the crisis in its entirety for the reader. The book is not an exhaustive treatment on any of the issues it discusses. The approach taken should be useful for people who wish to better understand the events of the European financial crisis over the past three years but who do not need to acquire an exhaustive background in European institutions, debt markets, history and economic policy-making. For that reason, the proposed book will appeal to undergraduate students in business, economics, politics or interdisciplinary studies, who are looking for an approachable yet detailed overview of the crisis, for graduate classes seeking similar goals and lay-people or professionals interested in the topic, or to acquire a basic understanding of the topic.


Print ISBN: 978-1-60649-706-7$43.95

$19.95Pages: 100



Forthcoming


Print ISBN: 978-1-60649-704-3$43.95

$19.95Pages: 200


BELiEF SyStEmS, RELigiOn, anD BEhaviORaL ECOnOmiCSMarketing in Multicultural Environments

By Elizabeth Minton and Lynne R. Kahle

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied. Many do not realize or simply resist the idea that religion is a key contributor to a consumer’s core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence economic decision making, which encompasses consumer decision making in business and public policy.

This field needs to incorporate religion as an influencer to economic decision making. To be able to manage a business effectively, or carry out public policy decisions, the influence of believe systems and religion must be taken into account. Thus, this book provides one of the first comprehensive investigations into the relation between religion and behavioral economics. It is relevant to current managers, anyone involved in the marketing, MBA students, and also upper-division undergraduate students. Each of these groups will benefit from a clear understanding of religious groups and how religion influences consumer decision making.

BaSiC COSt BEnEFit anaLySiS FOR aSSESSing LOCaL PuBLiC PROjECtSBy Barry P. Keating and Maryann O. Keating

CBA is an attempt to fully account for all costs associated with a new proposal along with a detailed calculation of specific private and public benefits. Properly employed, CBA is simply a method for assessing a proposal prior to a collective decision by calculating net benefits relative to an alternative project or the default option of doing nothing.

Cost benefit analysis (CBA) guidelines exist in the form of highly theoretical, mathematically complex handbooks published by international and national organizations. These reports are generally beyond the scope of local decision makers entrusted with evaluation of small municipal projects. This work is an attempt to fill the gap between national and international manuals, on the one hand, and the need of local officials to perform or interpret CBA studies out-sourced to consultants, on the other. Because standard statistical packages, spreadsheets, and graphical analyses are more accessible than at any previous time, CBA, as a tool, is more accessible for informing decisions made in the public interest.

We assume that there is some optimal amount for public good provision that reflects, to the degree possible, resident taxpayers’ willingness to pay. Our goal is four-fold: to discuss the economic underpinnings of cost benefit analysis, to address measurement problems associated with shadow pricing of public goods, to outline potential pitfalls for the non-specialist, and, finally, to present and explain a CBA template in reference to three cases relevant to local government decision making.


Print ISBN: 978-1-60649-636-7$43.95

$19.95Pages: 200


Forthcoming



Print ISBN: 978-1-60649-514-8$43.95 $19.95Pages: 250

COLLECTION: ENTREPRENEuRSHIP AND SMALL BuSINESS MANAGEMENT

hEaLthCaRE EntREPREnEuRShiPBy Rubin Pillay

The primary aim of this book is to fill the gap in the emerging sub discipline of Healthcare Entrepreneurship. The proposed book is conceptually innovative as there are currently no substantive books that expose students to the theory, process and practice of entrepreneurship by individuals and organizations within the health care context. Given the emerging nature, the growing importance of the sub discipline, and the subtleties and nuances that are unique to this sector, this book can serve as the primary resource for academic programs in healthcare entrepreneurship as well as organizations that wish to embrace this approach in an effort to transform their organizations.

This book will provide the rationale and business case for an entrepreneurial approach to the transformation of the health sector as well the potentially high rewards that may accrue from such an approach. It will present a framework for students and practitioners to understand and learn the entrepreneurial process within different business contexts - a new venture, existing organizations, for profit or not for profit organizations, as well as within public or private health sectors. Accordingly, the book will be divided into four broad segments: rationale, concepts, contexts, and case studies. The book offers a presentation of new and adapted models that contextualize entrepreneurship to healthcare, a strong focus on opportunity recognition and opportunity assessment in the healthcare sector and end of chapter short cases.

FiSCaL POLiCyPurposes, Practices, Effectiveness

By Shahdad Naghshpour

Undoubtedly, what happens to the economy affects the lives of the citizens of a country, and often the lives of people in other countries around the globe. In addition to natural disasters two things affect the economy more than anything else: monetary and fiscal policies. Fiscal policy and monetary policy represent forms of government intervention to influence market performance. Fiscal policy relates to government spending and revenue collection; monetary policy relates to the supply of money, which is controlled by factors such as reserve requirements and interest rates.

The study of these policies is normative in nature because fiscal and monetary policies do not necessarily impact everyone equally or in the same way. In other words, not everybody loses or gains equally as the result of fiscal and monetary policies. Nevertheless, there are non-normative economic theories that explain the expected outcome of specific fiscal or monetary policies.Publication Date: December 2013

Print ISBN: 978-1-60649-722-7$43.95

$19.95Pages: 250



Forthcoming


Print ISBN: 978-1-60649-634-3$43.95 $19.95Pages: 180

COLLECTION: ENvIRONMENTAL AND SOCIAL SuSTAINABILITY FOR BuSINESS ADvANTAGE

a PRimER On SuStainaBiLityIn the Business Environment

By Ronald M. Whitfield and Jeanne McNett

This book will take a broad look at the ways in which the concept of sustainability is being applied in the business context. It answers the question, ‘What does Sustainability mean to the way we practice business?’ A key characteristic is its concise, readable, comprehensive treatment of the complex issues sustainability raises for the business world. The goal of the book is to provide the reader an introduction to knowledge and skills they need to help organizations understand and act upon the principles of sustainability. The reader will also gain a deeper understanding of the relationships among business, society, and the environment. The approach of this book is to examine a variety of market failures and how different businesses choose to respond to them. It will explore strategies to correct these market failures — with improved product innovation, entrepreneurial activity, and government action. This book will also explore the techniques and tools of sustainability from a practical, business-oriented perspective. As an introduction to sustainability, this book will function to anchor the Business Expert Press sustainability collection, helping the reader appreciate its coherence and depth. This book is written for an advanced undergraduate and graduate-level business school reader, as well as for their professors. It will also find a readership with science, social science and engineering professors and students for courses on sustainability in those disciplines and with the management practitioner striving to build the competitive advantage sustainability can confer.

it SuStainaBiLity FOR BuSinESS aDvantagEBy Brian Moore

IT Sustainability for Business Advantage speaks to modern managers in all functions as well as to IT professionals. Implementing an effective IT sustainability strategy is essential for organizations pursuing sustainability as a means of business advantage and this book shows how to do it. The critical first step is getting clear about the ends of the IT sustainability program--the mission must be to further the company’s sustainability objectives and strategic intents should include: 1) Making IT operations as sustainable as possible; 2) Partnering with other functions to leverage IT in making their business processes more sustainable and to grow the business; and 3) Building a culture of sustainability within the IT organization. The next step is to implement strategies to achieve these ends and the book explores the ways and means of doing this. These include industry best practices on how to apply the processes, techniques, and technologies related to Green IT and IT for Sustainability (ITfS). They also include techniques for change management and building social capital.


Print ISBN: 978-1-60649-415-8$43.95 $19.95Pages: 250


Forthcoming



Print ISBN: 978-1-60649-498-1$43.95 $19.95Pages: 140


ChangE managEmEnt FOR SuStainaBiLityBy Houng Ha

This book will focus on how organizations can manage change in order to transform and develop in a sustainable manner. Change management is challenging, multi-faceted and complex, and must be addressed by multi-stakeholders in an organization. It requires strategic and tactical action and resources, both tangible and intangible, to implement changes and to deal with resistance to change. Given the dynamic development of internal (resources, capabilities, competitiveness, etc.) and external (political, economic, socio-cultural, technological and environmental) environment influences, firms are required to respond to these changes. Accordingly, change management is imperative for organizational development and success.

It is impossible to adopt any single method or framework to address the issues associated with change in organizations. Thus, Kotter’s change framework, policy analysis and multi-stakeholder models in management and governance for sustainability will be adopted to develop concepts, arguments, discussion, etc. This book is significant as it will (i) address the issues from an inter-disciplinary perspective, (ii) focus not only on organizational change management but also on dimensions of sustainability, and (iii) provide a better insight for further research in change management. Many change management text books do not focus on the aspect of sustainability.

aPPLying SyStEmS thinking tO unDERStanDing SuStainaBLE BuSinESSBy Kerul Kassel

We live in an increasingly global economy in which the effects of shrunken economies, broadened communication, and widespread meteorological incidents associated with climate change are leaving virtually no one untouched. As a result, a working knowledge of concepts such as the triple bottom line and sustainability, have become mandatory. Systems -thinking is foundational for grasping these concepts and is based on trans-disciplinary theories deriving in part from biology, physics, economics, philosophy, computer science, engineering, geography, and other sciences. Specifically it is the study of systems, including all life forms, climate phenomena, and even in human learning and organizational processes, that regulate themselves through feedback. Corporate sustainability practices are in the midst of becoming a required aspect of the social license to conduct business, and the use of a systems framework provides a coherent and eminently sensible way to comprehend the structure and logic that underlies this transition.


Print ISBN: 978-1-60649-419-6$43.95 $19.95Pages: 175



Forthcoming

Publication Date: October 2013

Print ISBN: 978-1-60649-590-2$43.95 $19.95Pages: 180

COLLECTION: FINANCIAL ACCOuNTING AND AuDITING

aCCOunting FOR DERivativES anD hEDging aCtivitiESBy Frank J. Biel

Derivatives, and derivatives used to hedge financial and operating functions, are designed to allow managers of firms to manage effectively the downside risk of their financial and operating strategies. They also can be very useful tools that allow managers and executives to accurately predict financial and operational performance and manage the investment communities’ ‘expectations’ regarding overall firm performance. Derivatives and hedges, however, if not properly designed in conjunction with the firm’s risk management strategy, can be potentially disastrous for the firm. The ongoing financial turmoil in markets can be partially explained by company managers and executives not understanding the potential financial statement impact when derivative markets move in a particular direction for longer periods of time than anticipated by firms.

This book is designed for managers and executives to be a comprehensive yet accessible resource for understanding the impact of derivative and hedge accounting on a company’s reporting of financial statements. The book’s primary purpose is to demystify derivatives and provide practical advice and counsel on how to use them to manage more effectively the operational and financial risk to the firm. When used properly, derivatives are an extremely effective tool that managers and executives can use to reduce uncertainty regarding the future.

aPPLiED intERnatiOnaL FinanCEManaging Foreign Exchange Risk and International Capital Budgeting

By Thomas J. O’Brien

This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign exchange (FX) rate changes affect a firm’s ongoing cash flows and equity value, and what can be done about that risk. The second main issue is the estimation of the cost of capital for international operations and the evaluation of overseas investment proposals. Numerous examples of real world companies are used. The text is divided into two parts based on the two main issues. Each part includes a case that unifies the ideas. In Part I, the case company has overseas operations and is faced with ongoing FX exposure in corporate revenues. The decision-maker estimates the FX exposure and considers financial hedging using foreign currency debt and currency swaps. The accounting implications are also considered. In Part II, the case company evaluates a proposal to expand production for a foreign market, with location alternatives being the home country, the foreign market country, or a cheap-labor emerging market country.


Print ISBN: 978-1-60649-734-0$43.95 $19.95Pages: 150

FINANCE AND FINANCIAL MANAGEMENT

Forthcoming


Publication Date: October 2013

Print ISBN: 978-1-60649-510-0$43.95 $19.95Pages: 175COLLECTION: INDuSTRY PROFILES

a PROFiLE OF thE unitED StatES tOy inDuStRySerious Fun

By Christopher Byrne

The toy industry is one of the most consistently misunderstood sectors of American business. That’s no surprise because on many levels it resists easy definition. It’s a commodity business. No, it’s a fashion business. No, it’s a consumer products business. No, it’s an entertainment business. The fact is it’s all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies —all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide.

The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it, relevant to other, more predictable and definable industries. Many students—and professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and are therefore unable to apply those practices appropriately for the product or product category.

aCCOunting FRauDManeuvering and Manipulation, Past and Present

By Gary Giroux

Scandals relating to manipulation and fraud have dominated much of the history of business and the accounting profession in America since it’s founding. Crooks, corruption, scandals and panics have been regular features of the business landscape ever since, with regulations and the expansion of financial disclosure, auditing, and regulatory agencies following major debacles. The importance of this topic is demonstrated by the major accounting and finance scandals of the 21st century, some of the most destructive in our history, including Enron and the multi-trillion dollar real estate crises. This pair of scandals has an extensive number of companions (if less severe and not as well known). The types of violations, causes, and results are equally valid and continue to be of concern today. This short book reveals the signs that suggest financial corruption in organizations and proposes remedies to contain it and prevent its recurrence. It can be used as a supplementary source in introductory financial accounting courses (elementary and intermediate), accounting- and finance-related MBA courses, and business history; or it can be used as part of forensic accounting and fraud detection for continuing education. In addition, it can be useful for accounting and finance professionals wanting exposure to financial disclosure issues and other accounting risks, along with executives looking to expand their knowledge of accounting fraud and risk areas.


Print ISBN: 978-1-60649-628-2$43.95 $19.95Pages: 150



Forthcoming


Print ISBN: 978-1-60649-500-1$43.95 $19.95Pages: 150

COLLECTION: INDuSTRY PROFILES

a PROFiLE OF thE OiL anD gaS inDuStRyResources, Market Forces, Geopolitics, and Technology

By Linda Herkenhoff

Oil and gas are important to every aspect of our economy, yet the oil and gas industry is distinguished by its combination of increasing demands and decreasing discovery volumes--and it is an industry shrouded in an environment of extremely volatile pricing. Although the profits enjoyed by the oil and gas industry are enormous, the industry remains one of the most capital-intensive in a world where rising expenses continue to threaten to squeeze profit margins. Geopolitics may continue to be the most important variable in maintaining existing assets and in successfully achieving new discoveries and carrying out their subsequent development. But finding new oil and gas reserves is becoming more challenging and the places where hydrocarbons are being found are more remote.

For the last century oil and gas additions have exceeded demand but has this industry now reached a ‘peak oil’ situation? Some experts argue we are on the cusp of maximum oil production while others suggest we are still about a decade away. Natural gas demand however, is rising at a slightly faster rate than oil. Natural gas may be the immediate replacement fuel for oil as a source of clean and efficient electric power generation.

The book will demonstrate how the leaders of this industry, former champions of progress, are now coming under scrutiny and being depicted as the biggest culprits of environmental degradation. Yet the industry is likely to continue to grow until some form of alternate fuels is developed. The oil and gas industry will continue to have an enormous impact on life on the planet.

a PROFiLE OF thE FaRm maChinERy inDuStRyHelping Farmers Feed the World

By Dawn Drake

The farm machinery industry, though dominated by three large companies, is a complex sector of the global manufacturing economy that encompasses many smaller manufacturers as well. While contributing a small percentage to gross world product, it is vitally important to another key sector of the economy agriculture. Consequently, the recent rise in global crop prices has allowed the industry to be more resilient than other mature manufacturing sectors, like automobiles. The proposed book will provide a concise but comprehensive look at the farm machinery industry: its history, organization, competitors, and the challenges and opportunities the industry faces as a result of regulations, globalization and outside market forces. This will be done as a means of understanding a crucial building block to the success of agriculture’s ability to feed the expanding world population.


Print ISBN: 978-1-60649-442-4$43.95 $19.95Pages: 150


Forthcoming



Print ISBN: 978-1-60649-536-0$43.95 $19.95Pages: 150


a PROFiLE OF thE autOmOBiLE anD mOtOR vEhiCLE inDuStRyInnovation, Transformation, Globalization

By James M. Rubenstein and Thomas H. Klier

The motor vehicle industry is one of the worlds largest. More than 1 billion vehicles are in use around the world, and 80 million are produced and sold annually. Motor vehicles--including passenger cars, trucks, and commercial vehicles such as buses and taxis--are the principal means by which people and goods are transported within and between most communities in the world. The motor vehicle industry includes corporations that design, develop, and manufacture cars and trucks. These carmakers, such as Ford and Toyota, are among the world’s most-familiar corporate brands. The motor vehicle industry also encompasses less well-known businesses; including several thousand parts makers, tens of thousands of retailers, and specialized lending agencies.

The importance of the motor vehicle industry transcends even its central role in the global economy. The industry was responsible for many of the fundamental innovations of twentieth-century production, such as corporate organization, manufacturing processes, and labor relations, as well as sales innovations, such as product branding and consumer financing. In the twenty-first century, the motor vehicle industry has been a leader in adopting new production strategies and expanding into new markets. This book will cover the history, operations and manufacturing processes, organization, supply chain, key competitors, market and ultra-market forces, regulation, recent innovations and challenges, and the future of the industry.

a PROFiLE OF thE FuRnituRE manuFaCtuRing inDuStRyGlobal Restructuring

By Susan M. Walcott

The furniture industry has played an important role in the history of the United States as a bellwether for manufacturing. This sector continues to be a major manufacturing employer in the US and around the world through its utilization of a global production network. Types of furniture range from household (indoor and outdoor) to institutional, with particular growth in firms supplying medical and government-related commodities. The industry is highly responsive to economic and fashion trends, but is partitioned into high, medium and low cost segments that reveal different location-al and market responses to changes in these factors. Recent developments indicate that the post-1980’s migration of furniture manufacturing to offshore, low labor cost countries has stabilized and shows signs of re-shoring in the US for high end customized technologically intensive products utilizing the remaining embedded skilled labor and locally clustered industry components. Businesses that survived the recessionary ‘creative destruction’ largely adopted lean manufacturing processes and took advantage of newly available, lower cost equipment and buildings to upgrade their production practices, absorbing market from former competitors. New partnerships will be traced with branches and headquarter relocations in Asia, along with cooperative supplier relationships with former U.S. and new foreign companies. Industry survivors adopted practices that could be highly instructive for other manufacturers challenged by globalization to grow stronger by increasing their adaptive capacity.


Print ISBN: 978-1-60649-656-5$43.95 $19.95Pages: 130



Forthcoming


Print ISBN: 978-1-60649-674-9$43.95 $19.95Pages: 120

COLLECTION: INTERNATIONAL BuSINESS

managEmEnt in iSLamiC COuntRiESPrinciples and Practice

By Umme Husein and Salma Mujtaba

Up until now, much of the Islamic perspectives discussed and published center around understanding Islamic finance and banking. Given that Islam is an all-encompassing code of conduct and offers insight on all aspects of life, there is clearly a need for more all-encompassing academic content related to topics other than Islamic finance. This book will fill the present gap in academic texts by fully addressing Islamic management theory and practice. The aim is to make available a broad text that will cover requirements for courses offered on Islamic management in colleges and universities. It will also be an informative read for managers who want to know how to better function in Islamic business environments from a management perspective. The book’s topics include; Islamic ethics, marketing, leadership, and human resource management from an Islamic perspective.

BuSinESS anD invEStmEnt OPPORtunitiES in EmERging myanmaRBy Balbir Bhasin

This book is a practical and comprehensive guide to succeeding in doing business and investing in emerging Myanmar. It covers the country’s history, demographics and market size, political environment, economic conditions and industries, legal framework including how to start a business, cultural idiosyncrasies including religious issues, language, beliefs and customs, business etiquette and attitudes, management and working styles, meetings and decision making, and negotiation strategies that work. It identifies the various sectors which are opening up and where opportunities and pitfalls exist. This guide allows for a deeper understanding of the business environment in Myanmar. You will be better able to evaluate the risk factors and make meaningful investment and business decisions to succeed in Myanmar.


Print ISBN: 978-1-60649-409-7$43.95 $19.95Pages: 125


Forthcoming



Print ISBN: 978-1-60649-642-8$43.95 $19.95Pages: 140

COLLECTION: MARkETING STRATEGY

SuStainaBLE COnSumPtiOn anD gREEn maRkEtingBy Avinandan Mukherjee and Naz Onel

Sustainable Consumption and Green Marketing will put forward a thorough introduction to the emerging field of green marketing management and provide detailed information on green consumer behavior with its all aspects. The book will also provide a roadmap on how to organize green marketing effectively and sustainably. It will offer a fresh start for sustainable marketing, one that will provide a practical and ingenious approach. Furthermore, the book will offer many examples from leading companies and brands as well as related literature in this newly (and fast paced) growing area.

The book will serve as a tool for examining current practices in the green marketing arena and as a guide for future practices that need comprehensive knowledge and direction. Applying the marketing concept to environmental and sustainability issues has recently caught the attention of scholars and practitioners alike. However, marketing theory as applied to these issues remains relatively under-explored. The purpose of this new book is to bridge this gap, and to advance our theoretical and empirical understanding of sustainability marketing and consumer behavior. With its many real life business and societal examples, extensive use of research-based theories, contemporary statistics, and numerous charts, graphs, questions, and checklists, this will be the first combined green marketing and sustainable consumer behavior book that will give all the necessary information in this specific area. Therefore, it is highly expected that it will be widely adopted by (green) undergraduate and postgraduate programs in fields as diverse as business, marketing, management, environmental science, green technologies, design, etc. The adoption and usage of such a book are likely to be vast and fast growing.

maRkEting tO thE BOttOm OF thE PyRamiDText and Cases

By Ramendra Singh

Subsistence marketplaces or ‘Bottom of the Pyramid’ (BOP) markets consist of consumers who live at subsistence levels, especially in developing countries including Brazil, India, and Sub-Saharan Africa. Such markets are believed to be ecologically, economically, and socially sustainable in the long term. Since India has a large-sized bottom of the pyramid market, it makes sense to understand how marketing practices can be tailored using innovative approaches to serve the lowest strata of consumers in our society. However, marketing to BOP consumers has its unique set of challenges. Low levels of literacy and education, high levels of ignorance, low purchasing power, and a constant struggle to make ends meet characterize such markets.

According to experts, BOP markets consist of approximately three billion people with less than $2 income per day. But there are paradoxes to consider. For example, one of the world’s poorest nations, Rwanda, has 92% of the nation covered under health insurance for the last 11 years, and premiums cost only about $2 a year. On the contrary, one of the world’s richest nations, the United States has in comparison the most expensive healthcare system, and almost half its people are either uninsured or under-insured. Given the context of subsistence marketplaces, many scholars have emphasized the need for development of the BOP markets in terms of creation of the capacity to consume, development of new goods and services, dignity and choice for the poor, and the importance of developing trust between buyer and seller.


Print ISBN: 978-1-60649-399-1$43.95 $19.95Pages: 150



Forthcoming


Print ISBN: 978-1-60649-444-8$43.95 $19.95Pages: 200

COLLECTION: QuANTITATIvE APPROACHES TO DECISION-MAkING

intEgRatED managEmEnt OF PROCESSES anD inFORmatiOnBy Kenneth Shaw

Many process management books focus on manufacturing applications. A few discuss services applications and occasionally some comment on the information processes outside of the normal information technology (IT) function. When a business seeks to improve the processes it uses in order to provide efficiency and cost savings to a product or service, that business needs to consider its manufacturing, service, and information handling processes together because they are not independent.

This book has two goals: First, to help business practitioners integrate their management of manufacturing or service processes with information processes; and second, to provide business schools with a textbook that can be used for a basic process management course to precede or accompany the typical operations management course. Because information handling approaches vary considerably with organizational size, both large and small business approaches are discussed.

DynamiC CuStOmER StRatEgyToday’s CRM

By Jeff Tanner Jr.

Marketers, merchandisers, and sales executives alike are struggling with Big Data — the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.


Print ISBN: 978-1-60649-696-1$43.95 $19.95Pages: 200


Forthcoming



Print ISBN: 978-1-60649-492-9$43.95 $19.95Pages: 200


gamE thEORy FOR managERS anD ExECutivESGetting Your Head in the Game

By Barry Webster

Executives and managers are often surprised to learn that ‘game theory’ serves their needs as well as those of video game enthusiasts. Any strategic interaction between people is a ‘game’ of sorts, and these types of interactions occur with regularity for executives and managers. This book presents a systematic approach to using game theory as a tool to better understand what is going on behind the scenes during interactions and then using that understanding to improve performance when interactive encounters occur. The book is designed to introduce readers to a variety of game theoretic concepts from the ground up. The games are carefully organized from simple to complex and what is learned from the outcome of these games is stressed at least as much as how they are played. Thus readers are given a broad-based, systematic introduction to the world of game theory that should enable them to look at their interactions with others in a whole new light, and give them the ability to more successfully participate in those interactions.

FORECaSting aCROSS thE ORganizatiOnBy Ozgun Caliskan Demirag, Diane Parente, and Carol L. Putman

Forecasting is a critically important tool used in business. Its use is necessary to build budgets, project sales and insure that the operations of a firm are run in an efficient, cost effective fashion. What is often overlooked is the fact that forecasting can be used effectively in a much broader range of applications throughout the organization and, by mastering a few relatively straight forward techniques, middle managers can add forecasting to their tool box of techniques to be used to manage more effectively. Forecasting Across the Organization offers the reader a brief introduction to forecasting--what forecasts are, why they are made, what quantitative tools must be used to carry out a forecast, what types of forecasts can be used and what purposes they serve. This introduction is followed by a section that describes in detail the functional areas throughout an organization that benefit from the use of forecasting and demonstrates the effectiveness of forecasting when used in each of these functional areas.


Print ISBN: 978-1-60649-342-7$32.95 $19.95Pages: 100



Forthcoming


Print ISBN: 978-1-60649-288-8$43.95 $19.95Pages: 250

COLLECTION: SELLING AND SALES FORCE MANAGEMENT

CuStOmER-ORiEntED SaLES managEmEnt PRaCtiCESText and Cases

By Ramendra Singh

A salesperson’s customer orientation or customer-oriented selling is becoming increasingly important in today’s demand-driven markets. Recent studies suggest that less than half of the customers in the US consider their salespersons equipped to understand their needs and fulfill these needs. This is an alarming signal for not only the customer organizations but also for the selling organizations worldwide. Selling processes are changing, however, customer demands and preferences are probably changing faster. The selling organizations today and its practices are too process-driven and efficiency-oriented, and it is time these processes go beyond being just efficiency-oriented, and start becoming customer-oriented. With the above priorities in mind, today’s organizational sales force needs a totally new paradigm for aligning the worlds of buying and selling.

DECiSiOn anaLySiS FOR ExECutivES anD managERSBeyond the Coin Flip

By Barry Webster

When business executives and managers are called upon to make important decisions that could affect the futures of many people, what is the process by which they are made? Is there a step-by-step procedure, is it a matter of intuition and doing what ‘feels right’, or is it — just a coin flip? This book explains why getting beyond the coin flip is vital to improving the outcome of important decisions, and gives a formal approach for making the decision process more effective, more efficient, and more likely to result in the outcome wanted.

The book takes readers on a step-by-step journey through the world of formalized decision-making, from start to finish of a decision situation. Each step of the process introduces an aspect of decision analysis, and builds upon the concepts from the previous step. In this way, complexity is gradually added to the process, allowing the new material to be more quickly and easily understood. No previous knowledge of decision theory is necessary, and no mathematical mastery beyond a basic understanding of algebra is required. A careful reading of the book will provide readers with the tools necessary to perform real-world formalized decision analysis activities, as well as tackle specialized topics within decision theory.


Print ISBN: 978-1-60649-490-5$43.95 $19.95Pages: 200


Forthcoming



Print ISBN: 978-1-60649-662-6$43.95 $19.95Pages: 200

COLLECTION: SERvICE SYSTEMS AND INNOvATIONS IN BuSINESS AND SOCIETY

SERviCE thinkingThe Seven Principles to Discover Innovative Opportunities

By Hunter Hastings and Jeff Saperstein

Business paradigm shifts are rare. However, the shift to a services-dominant economy and to services-dominant value creation genuinely merits the designation. Almost 80% of GDP in developed economies is attributable to services, and some economists regard products as merely the physical embodiment of service delivery. Yet today’s business analysis, business management, business organization, business processes, and business education emerged from manufacturing-dominant logic; the principles of service are often under-served and poorly understood. This results in lost opportunities for growth. Service Science, Management and Engineering (SSME) has been slowly bubbling up and building learning and knowledge in academia for 30 years, with an acceleration in the last ten years. The disciplines, principles, insights and tools of SSME are now ready to transition to the mainstream business world, with transformative effect

This book expounds the six principles of Service Science, including the all-important principle of value co-creation (between the producer and the customer, the employee and the hierarchy etc). The book contains compelling examples and clear direction for application. It describes the tools for application of the principles, from modular business architecture (a new form of business organization to achieve absolute advantage) to the global, mobile and social business tools that establish scalable platforms for fast, efficient growth in the service economy for Globally Integrated Enterprises—large and small/medium enterprises (SME).

COmPEtitivE intELLigEnCE anD thE SaLES FORCEHow to Gain Market Leadership Through Competitive Intelligence

By Joel Le Bon

Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople’s collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers in facing such challenges while providing them with action-oriented answers to the following key questions: What kind of information salespeople should collect from the field and how to transform such information into intelligence? How to improve salespeople’s competitive intelligence collection and exploitation skills? How to enhance the sales force’s commitment to competitive intelligence activities? How to manage and distill market-based intelligence throughout the organization and maintain market leadership? And, how to approach the ethical aspects of competitive intelligence and remain protected against competitors’ competitive intelligence activities? By leveraging the latest research, practitioners’ interviews, companies’ best practices, along with practical tools and guidelines, this book help organizations achieve their market-orientation strategy and maintain a sustainable competitive edge.


Print ISBN: 978-1-60649-616-9$32.95 $19.95Pages: 125

COLLECTION: SELLING AND SALES FORCE MANAGEMENT


Forthcoming


Print ISBN: 978-1-60649-574-2$32.95 $19.95Pages: 120


SERviCE miningFramework and Application

By Wei Lun (“Allen”) Chang

Information technology and the discipline of service science have changed the way we think about, develop and deliver service and services. This book will introduce a novel concept, service mining, to address several research areas from the viewpoints of technology, model-building, management, and application. Service mining is defined as ‘a systematical process including; service discovery, service experience, service recovery and service retention to discover unique patterns and exceptional values within the existing service pool’. The goal of service mining is similar to data mining, text mining or web mining. All aim to ‘detect something new’ from the base being mined. Service mining targets the service pool. What distinguishes service mining from data or text mining is the concept service itself.

The goals of this book are to develop the concept of service mining and identify the possible applications of it. The contribution is to furnish a roadmap of service mining to researchers, managers, and marketers in service sectors.

SERviCE anD SERviCE SyStEmSProvider Challenges and Directions in Unsettled Times

By Steve Baron, Philippa Hunter-Jones, and Gary Warnaby

Unsettled times can arise from a variety of causes, including ones that are environmental, climatic, economic, social or political in nature. They can result in citizens’ loss of homes and possessions, jobs, health or mobility. Citizens move from above the level of consumption adequacy, where their behaviors reflect long-term and higher-order needs, to below the level of consumption adequacy, where they are forced into a short-term focus on simple existence. In parallel, services provided by various organizations - utilities, transportation, medical, maintenance, housing, education, broadcasting, national state and local governments - may become ineffective or unavailable under such conditions. This book explores the effect of unsettled times on spatial service systems. It describes the scope and breadth of the problem as well as providing solutions by offering original insights from managers of service organizations (especially public services), policy-makers and service system researchers and students. The book briefly introduces the related concepts of consumption adequacy and spatial service systems. The impact of these issues for spatial service systems is analyzed, implications discussed, the lessons to be learned and conclusions will be drawn on the actions needed to build spatial service system resilience for future occurrences. The potential for this book is interdisciplinary, and could be relevant not only for business/management courses, but also in the areas of public administration and also economic geography.


Print ISBN: 978-1-60649-576-6$43.95 $19.95Pages: 120


Forthcoming



Print ISBN: 978-1-60649-768-5$43.95 $19.95Pages: 200

COLLECTION: SuPPLY AND OPERATIONS MANAGEMENT

mEtRiC DaShBOaRDS FOR OPERatiOnS anD SuPPLy Chain ExCELLEnCE By Jaideep Motwani and Rob Ptacek

Over the last decade, lean and six sigma methods and tools have helped organizations improve to historic productivity levels with the data driven, systematic elimination of waste and improvement of flow. Today many organizations have enjoyed the benefits of Lean and Six sigma initiatives, and are looking more to sustain the gains, and aggressively drive a systematic and on-going approach to improvement and problem solving. The concept of diminishing returns applies here, when in the early stages, organizations were able to find ‘low-hanging fruit’ and to quickly make significant improvements.

Now the easy work is done, and organizations need a simple yet systematic approach to continuing their continuous improvement efforts. Operations and supply chain leaders will benefit from this book by developing a clear understanding of why and how metric scorecards and dashboards can be used as a powerful data driven improvement tool. This book illustrates visual management, scorecards, and dashboards for a full range of organizations, and focuses on Operations and Supply Chain Management areas. By covering these tools in these environments in a story book format, organization leaders can begin to understand how these methods and tools can be applied in their organizations.

PROjECt managEmEnt maDE EaSyA Practical Guide for Executives and Professionals

By Nand Dhameja, Vijay Aggarwal, and Ashok Panjwani

Project Management Made Easy is a lucid description of project management, its significance and project classifications. It covers project life cycle, cash flows estimation, project formulation, appraisal techniques, project financing, project implementation and net-work techniques.

The book does not go into the theoretical and conceptual details. It focuses instead on the practical aspects of project management in the same simple and systematic way that professionals and senior executives prefer to be briefed on techniques whose implementation is pertinent to improvement in their organizations.

The book will be useful for post-graduate students for their course on project management. For senior executives involved in or interested in project management and also for professionals, the book will be an interesting and easy read. The book will have universal applicability because projects are a necessity for every enterprise.


Print ISBN: 978-1-60649-668-8$43.95 $19.95Pages: 200



Forthcoming


Print ISBN: 978-1-60649-472-1$43.95 $19.95Pages: 150

COLLECTION: THE BABSON COLLEGE ENTREPRENEuRSHIP RESEARCH CONFERENCE

FinanCing nEw vEntuRESAn Entrepreneur’s Guide to Business Angel Investment

By Geoffrey Gregson

This book offers readers a practical guide, informed by the latest academic thinking, on business angel investing and describes the role and processes undertaken by business angels in funding entrepreneurs and new ventures. Many of the current books, which take as their title some variation of the term ‘entrepreneurial finance’, are detail-rich on the mechanisms of investment and focus primarily on the topic of venture capital (VC). Another distinction of this book from current offerings is its focus on a ‘common ground’ between entrepreneurs and investors, where investment is more likely to occur.

The book is expected to fill a current void in applied knowledge about business angel investing; resulting in part from the fact that much information and data on private equity investing and investment deals are often confidential. The author has spent the last few years engaged in research projects involving legal intermediation of investment deals and the study of business angel investment processes and insights from this research will be incorporated into the book. The concepts and principles described in Financing New Ventures: An Entrepreneur’s Guide to Business Angel Investment are meant to be applicable across countries, industrial sectors and cultures. The book is expected to appeal to an international audience, as many emerging economies across the globe are attempting to stimulate business angel investing.

thE managEmEnt anD imPROvEmEnt OF BuSinESS PROCESSESApproaches, Models, Techniques

By Kaushik Sengupta

Companies rely upon the concepts of business process management to improve efficiency and services in their delivery processes and methods. With the focus and interest in supply chain management, the boundaries for BPM have expanded from internal processes within a company to external processes encompassing a company’s supply chain partners. From this perspective, the need for professionals and current students to understand the concepts of BPM has never been higher. In addition, while the manufacturing sector was the place where the initial BPM implementations occurred, other sectors have, over time, progressed to a better understanding of the same needs for more efficient business processes in their respective business environments including service sector organizations. This title considers this multi-sector requirement for a better understanding of the concepts in business process improvement by providing tools and techniques required for successful implementation. It argues that the techniques of BPM are applicable to a variety of types of organizations and business enterprises. The presentation is primarily qualitative but quantitative tools are a necessary part of BPM and they are introduced as needed in the discussion. The book presumes a basic understanding of these tools on the part of readers; for readers needing review of these concepts an appendix is provided in the book.


Print ISBN: 978-1-60649-462-2$43.95 $19.95Pages: 200


Recently Published


intERnatiOnaL ECOnOmiCSUnderstanding the Forces of Globalization for ManagersBy Paul Torelli Print ISBN: 978-1-60649-352-6 Pages: 200

Publication Date: September 2013 COLLECTION: ECONOMICS

intERCuLtuRaL COmmuniCatiOn FOR managERSBy Michael B. GoodmanPrint ISBN: 978-1-60649-624-4 Pages: 250

Publication Date: September 2013 COLLECTION: CORPORATE COMMuNICATION

wEB COntEnt A Writer’s GuideBy Janet Mizrahi Print ISBN: 978-1-60649-660-2 Pages: 118

Publication Date: September 2013 COLLECTION: CORPORATE COMMuNICATION

a PRimER On CORPORatE gOvERnanCE, Second EditionBy Cornelis A. de Kluyver Print ISBN: 978-1-60649-690-9 Pages: 233

Publication Date: May 2013 COLLECTION: CORPORATE GOvERNANCE


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ECOnOmiC DECiSiOn making uSing COSt DataA Guide for ManagersBy Daniel M. Marburger and Ryan Peterson Print ISBN: 978-1-60649-512-4 Pages: 140

Publication Date: August 2013 COLLECTION: ECONOMICS

thE FunDamEntaLS OF mOnEy anD FinanCiaL SyStEmSBy Shahdad Naghshpour Print ISBN: 978-1-60649-484-4 Pages: 220

Publication Date: August 2013 COLLECTION: ECONOMICS

a PRimER On maCROECOnOmiCSBy Thomas BeveridgePrint ISBN: 978-1-60649-423-3 Pages: 238

Publication Date: April 2013 COLLECTION: ECONOMICS

gamE thEORyAnticipating Reactions for Winning ActionsBy Mark L. BurkeyPrint ISBN: 978-1-60649-362-5 Pages: 123

Publication Date: February 2013 COLLECTION: ECONOMICS

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SOCiaL EntREPREnEuRShiPFrom Issue to Viable PlanBy Terri D. Barreiro and Melissa M. Stone Print ISBN: 978-1-60649-516-2 Pages: 134

Publication Date: September 2013 COLLECTION: ENTREPRENEuRSHIP AND SMALL BuSINESS MANAGEMENT

thE ChinESE EntREPREnEuRShiP wayA Case Study ApproachBy Julia Perez-CerezoPrint ISBN: 978-1-60649-764-7 Pages: 200

Publication Date: September 2013 COLLECTION: ENTREPRENEuRSHIP AND SMALL BuSINESS MANAGEMENT

a PRimER On miCROECOnOmiCSBy Thomas BeveridgePrint ISBN: 978-1-60649-421-9 Pages: 226

Publication Date: February 2013 COLLECTION: ECONOMICS

thE managER’S guiDE tO BuiLDing a SuCCESSFuL BuSinESSBy Gary W. Randazzo Print ISBN: 978-1-60649-650-3 Pages: 118

Publication Date: March 2013 COLLECTION: ENTREPRENEuRSHIP AND SMALL BuSINESS MANAGEMENT


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DEvELOPing SuStainaBLE SuPPLy ChainS tO DRivE vaLuEManagement Issues, Insights, Concepts, and ToolsBy Robert Sroufe and Steven MelnykPrint ISBN: 978-1-60649-371-7 Pages: 250

Publication Date: September 2013 COLLECTION: ENvIRONMENTAL AND SOCIAL SuSTAINABILITY FOR BuSINESS ADvANTAGE

LaunChing a BuSinESSThe First 100 DaysBy Bruce Barringer Print ISBN: 978-1-60649-397-7 Pages: 238

Publication Date: February 2013 COLLECTION: ENTREPRENEuRSHIP AND SMALL BuSINESS MANAGEMENT

StRatEgy making in nOnPROFit ORganizatiOnSA Model and Case StudiesBy Jyoti Bachani and Mary VradelisPrint ISBN: 978-1-60649-385-4 Pages: 70

Publication Date: January 2013 COLLECTION: ENvIRONMENTAL AND SOCIAL SuSTAINABILITY FOR BuSINESS ADvANTAGE

intRODuCtiOn tO FOREign ExChangE RatESBy Thomas J. O’BrienPrint ISBN: 978-1-60649-736-4 Pages: 120

Publication Date: September 2013 COLLECTION: FINANCE AND FINANCIAL MANAGEMENT

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managing ExPatRiatESA Return on Investment ApproachBy Yvonne McNulty and Kerr InksonPrint ISBN: 978-1-60649-482-0 Pages: 160

Publication Date: August 2013 COLLECTION: HuMAN RESOuRCE MANAGEMENT AND ORGANIzATIONAL BEHAvIOR

RECOvERing FROm thE gLOBaL FinanCiaL CRiSiSAchieving Financial Stability in Times of UncertaintyBy Marianne OjoPrint ISBN: 978-1-60649-700-5 Pages: 161

Publication Date: June 2013 COLLECTION: FINANCE AND FINANCIAL MANAGEMENT

REvEnuE RECOgnitiOnPrinciples and PracticesBy Frank BeilPrint ISBN: 978-1-60649-594-0 Pages: 149

Publication Date: April 2013 COLLECTION: FINANCIAL ACCOuNTING AND AuDITING

EFFECtivE intERviEwing anD inFORmatiOn gathERingProven Tactics to Improve Your Questioning SkillsBy Tom DiamantePrint ISBN: 978-1-60649-436-3 Pages: 143

Publication Date: June 2013 COLLECTION: HuMAN RESOuRCE MANAGEMENT AND ORGANIzATIONAL BEHAvIOR


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DECiSiOn SuPPORt, anaLytiCS, anD BuSinESS intELLigEnCE, SECOnD EDitiOnBy Daniel PowerPrint ISBN: 978-1-60649-618-3 Pages: 165

Publication Date: February 2013 COLLECTION: INFORMATION SYSTEMS

tRanSFER PRiCing in intERnatiOnaL BuSinESSA Management Tool for Adding ValueBy Geoff TurnerPrint ISBN: 978-1-60649-348-9 Pages: 98

Publication Date: March 2013 COLLECTION: INTERNATIONAL BuSINESS

DOing BuSinESS in ChinaGetting Ready for the Asian CenturyBy Jane Menzies, Mona Chung, and Stuart OrrPrint ISBN: 978-1-60649-344-1 Pages: 230

Publication Date: January 2013 COLLECTION: INTERNATIONAL BuSINESS

vaLuE CREatiOn in managEmEnt aCCOuntingUsing Information to Capture Customer ValueBy CJ McNair-Connolly, Lidija Polutnik, and Ricardo SilviPrint ISBN: 978-1-60649-620-6 Pages: 177

Publication Date: June 2013 COLLECTION: MANAGERIAL ACCOuNTING

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BaSiCS OF BRanDingA Practical Guide for ManagersBy Jay GronlundPrint ISBN: 978-1-60649-592-6 Pages: 201

Publication Date: September 2013 COLLECTION: MARkETING STRATEGY

tEaChing antiCORRuPtiOnDeveloping a Foundation for Business IntegrityBy Agata Stachowicz-Stanusch and Hans Krause HansenPrint ISBN: 978-1-60649-470-7 Pages: 300

Publication Date: September 2013 COLLECTION: PRINCIPLES OF RESPONSIBLE MANAGEMENT EDuCATION (PRME)

CuStOmER-ORiEntED maRkEting StRatEgyTheory and PracticeBy Tevflik Dalgic and Tulay Yeniceri Print ISBN: 978-1-60649-520-9 Pages: 160

Publication Date: March 2013 COLLECTION: MARkETING STRATEGY

maRkEting StRatEgy FOR SmaLL- tO mEDium-SizED manuFaCtuRERSA Practical Guide for Generating Growth, Profit, and SalesBy Charles FrancePrint ISBN: 978-1-60649-614-5 Pages: 306

Publication Date: May 2013 COLLECTION: MARkETING STRATEGY


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EDuCating FOR vaLuES-DRivEn LEaDERShiPGiving Voice to Values Across the CurriculumBy Mary Gentile Print ISBN: 978-1-60649-546-9 Pages: 220


a PRaCtiCaL guiDE tO EDuCating FOR RESPOnSiBiLity in managEmEnt anD BuSinESSBy Ross McDonaldPrint ISBN: 978-1-60649-714-2 Pages: 170


FOStERing SPiRituaLity in thE wORkPLaCEA Leader’s Guide to SustainabilityBy Priscilla BerryPrint ISBN: 978-1-60649-652-7 Pages: 204

Publication Date: June 2013 COLLECTION: PRINCIPLES OF RESPONSIBLE MANAGEMENT EDuCATION (PRME)

RESPOnSiBLE managEmEntUnderstanding Human Nature, Ethics, and SustainabilityBy Kemi OgunyemiPrint ISBN: 978-1-60649-504-9 Pages: 144

Publication Date: February 2013 COLLECTION: PRINCIPLES OF RESPONSIBLE MANAGEMENT EDuCATION (PRME)

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CRiSiS managEmEnt in thE agE OF SOCiaL mEDiaBy Louis Capozzi and Susan Rucci Print ISBN: 978-1-60649-580-3 Pages: 240

Publication Date: July 2013 COLLECTION: PuBLIC RELATIONS

BuSinESS EnginEERing anD SERviCE DESign with aPPLiCatiOnS FOR hEaLth CaRE inStitutiOnSBy Oscar Barros Print ISBN: 978-1-60649-626-8 Pages: 150

Publication Date: September 2013 COLLECTION: SERvICE SYSTEMS AND INNOvATIONS IN BuSINESS AND SOCIETY

muLti-OBjECtivE DECiSiOn anaLySiSManaging Trade-offs and UncertaintyBy Clinton W. BrownleyPrint ISBN: 978-1-60649-452-3 Pages: 160

Publication Date: April 2013 COLLECTION: QuANTITATIvE APPROACHES TO DECISION-MAkING

DECiSiOn anaLySiS FOR managERSA Guide for Making Better Personal and Business DecisionsBy David CharlesworthPrint ISBN: 978-1-60649-488-2 Pages: 134

Publication Date: March 2013 COLLECTION: QuANTITATIvE APPROACHES TO DECISION-MAkING


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BuSinESS mODEL DESign anD LEaRningA Strategic GuideBy Barbara SpencerPrint ISBN: 978-1-60649-486-8 Pages: 138

Publication Date: March 2013 COLLECTION: STRATEGIC MANAGEMENT

BuSinESS mODELS anD StRatEgiC managEmEntA New IntegrationBy Francine NewthPrint ISBN: 978-1-60649-401-1 Pages: 168

Publication Date: January 2013 COLLECTION: STRATEGIC MANAGEMENT

aChiEving SERviCE ExCELLEnCEMaximizing Enterprise Performance through Innovation and TechnologyBy Carl M. ChangPrint ISBN: 978-1-60649-544-5 Pages: 125

Publication Date: September 2013 COLLECTION: SERvICE SYSTEMS AND INNOvATIONS IN BuSINESS AND SOCIETY

SOuRCing tO SuPPORt thE gREEn initiativEBy Lisa Ellram and Wendy Tate Print ISBN: 978-1-60649-600-8 Pages: 124

Publication Date: September 2013 COLLECTION: SuPPLY AND OPERATIONS MANAGEMENT

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an intRODuCtiOn tO SuPPLy Chain managEmEntA Global Supply Chain Support PerspectiveBy Edmund Prater and Kim Whitehead Print ISBN: 978-1-60649-375-5 Pages: 177

Publication Date: February 2013


DESigning SuPPLy ChainS FOR nEw PRODuCt DEvELOPmEntBy Antonio Arreola-Risa and Barry Keys Print ISBN: 978-1-60649-395-3 Pages: 250

Publication Date: August 2013 COLLECTION: SuPPLY AND OPERATIONS MANAGEMENT

PROjECt StRatEgy anD StRatEgiC PORtFOLiO managEmEntA PrimerBy William H.A. Johnson and Diane ParentePrint ISBN: 978-1-60649-596-4 Pages: 138

Publication Date: June 2013 COLLECTION: SuPPLY AND OPERATIONS MANAGEMENT

PRODuCtiOn LinE EFFiCiEnCyA Comprehensive Guide for Managers, Second EditionBy Sabry Shaaban and Sarah Hudson Print ISBN: 978-1-60649-718-0 Pages: 103

Publication Date: June 2013 COLLECTION: SuPPLY AND OPERATIONS MANAGEMENT


Recently Published

unDERStanDing thE DynamiCS OF thE vaLuE ChainBy William Presutti and John MawhinneyPrint ISBN: 978-1-60649-450-9 Pages: 127

Publication Date: February 2013 COLLECTION: SuPPLY AND OPERATIONS MANAGEMENT

Published in 2012


COnSumER COSmOPOLitaniSm in thE agE OF gLOBaLizatiOnBy Melvin PrincePrint ISBN: 978-1-60649-364-9

Pages: 180

COLLECTION: CONSuMER BEHAvIOR

CORPORatE COmmuniCatiOnTactical Guidelines for Strategic PracticeBy Michael Goodman and Peter B. HirschPrint ISBN: 978-1-60649-308-3

Pages: 145


COmmuniCatiOn in RESPOnSiBLE BuSinESSStrategies, Concepts, and Cases By Roger N.Conaway and Oliver LaaschPrint ISBN: 978-1-60649-324-3

Pages: 185


COmmuniCatiOn StRatEgiES FOR tODay’S managERiaL LEaDER By Deborah RoebuckPrint ISBN: 978-1-60649-199-7

Pages: 394


managERiaL COmmuniCatiOnEvaluating the Right DoseBy Johnson J. DavidPrint ISBN: 978-1-60649-464-6

Pages: 170


innOvativE PRiCing StRatEgiES tO inCREaSE PROFitSBy Daniel MarburgerPrint ISBN: 978-1-60649-381-6

Pages: 140


REgRESSiOn FOR ECOnOmiCSBy Shahdad NaghshpourPrint ISBN: 978-1-60649-405-9

Pages: 140


StatiStiCS FOR ECOnOmiCSBy Shahdad NaghshpourPrint ISBN: 978-1-60649-403-5

Pages: 192


hOw StROng iS yOuR FiRm’S COmPEtitivE aDvantagE?By Daniel MarburgerPrint ISBN: 978-1-60649-379-3

Pages: 140


FinanCiaL REPORting StanDaRDSA Decision-Making Perspective for Non-AccountantsBy David DoranPrint ISBN: 978-1-60649-387-8

Pages: 327



Published in 2012

COnvERSatiOnS aBOut jOB PERFORmanCE A Communication Perspective on the Appraisal ProcessBy Michael E. Gordon and Vernon MillerPrint ISBN: 978-1-60649-074-7

Pages: 265

COLLECTION: HuMAN RESOuRCE MANAGEMENT AND ORGANIzATIONAL BEHAvIOR

managing EmPLOyEE tuRnOvER Dispelling Myths and Fostering Evidence-Based Retention StrategiesBy David Allen and Phil BryantPrint ISBN: 978-1-60649-340-3

Pages: 124


hOw tO COaCh inDiviDuaLS, tEamS, anD ORganizatiOnS tO maStER tRanSFORmatiOnaL ChangESurfing TsunamisBy Stephen K. HackerPrint ISBN: 978-1-60649-377-9

Pages: 321


maStERing SELF-mOtivatiOnBringing Together the Academic and Popular LiteratureBy Michael ProviteraPrint ISBN: 978-1-60649-508-7

Pages: 150


a PROFiLE OF thE ELECtRiC POwER inDuStRy Facing the Challenges of the 21st CenturyBy Charles ClarkPrint ISBN: 978-1-60649-383-0

Pages: 150


a PROFiLE OF thE StEEL inDuStRyGlobal Reinvention for a New EconomyBy Peter Warrian Print ISBN: 978-1-60649-417-2

Pages: 214


BuiLDing SuCCESSFuL inFORmatiOn SyStEmS Five Best Practices to Ensure Organizational Effectiveness and ProfitabilityBy Michael SavoiePrint ISBN: 978-1-60649-425-7

Pages: 90

COLLECTION: INFORMATION SYSTEMS

PRaCtiCaL SOLutiOnS tO gLOBaL BuSinESS nEgOtiatiOnSBy Claude Cellich and Subhash JainPrint ISBN: 978-1-60649-249-9

Pages: 323


tRaDE PROmOtiOn StRatEgiESBest PracticesBy Claude Cellich and Michel BorgeonPrint ISBN: 978-1-60649-229-1

Pages: 210


Published in 2012


SuCCESSFuL CROSS-CuLtuRaL managEmEnt A Guide for International ManagersBy Parissa HaghirianPrint ISBN: 978-1-60649-120-1

Pages: 179


inSiDE waShingtOnGovernment Resources for International Business, Sixth EditionBy William DelphosPrint ISBN: 978-1-60649-292-5

Pages: 303


aS i waS Saying... Observations on International Business and Trade Policy, Exports, Education, and the FutureBy Michael CzinkotaPrint ISBN: 978-1-60649-411-0

Pages: 118


ChinaDoing Business in the Middle KingdomBy Stuart Strother Print ISBN: 978-1-60649-227-7

Pages: 232


ESSEntiaL COnCEPtS OF CROSS-CuLtuRaL managEmEntBuilding on What We All ShareBy Lawrence A. BeerPrint ISBN: 978-1-60649-389-2

Pages: 177


aS thE wORLD tuRnS...Observations on International Business and Policy, Going International and TransitionsBy Michael CzinkotaPrint ISBN: 978-1-60649-446-2

Pages: 116


aSSESSing anD mitigating BuSinESS RiSkS in inDiaBy Balbir BhasinPrint ISBN: 978-1-60649-312-0

Pages: 114


thE EmERging maRkEtS OF thE miDDLE EaStStrategies for Entry and GrowthBy Tim RogmansPrint ISBN: 978-1-60649-205-5

Pages: 127


SEtting PERFORmanCE taRgEtSBy Carolyn Stringer and Paul Shantapriyan Print ISBN: 978-1-60649-137-9

Pages: 144

COLLECTION: MANAGERIAL ACCOuNTING

StRatEgiC COSt anaLySiSBy Roger Hussey and Audra OngPrint ISBN: 978-1-60649-239-0

Pages: 165



Published in 2012

CuStOmER-DRivEn BuDgEtingPrepare, Engage, Execute: The Small Business Guide for GrowthBy Floyd TalbotPrint ISBN: 978-1-60649-429-5

Pages: 192


PRiCing SEgmEntatiOn anD anaLytiCSBy Tudor Bodea and Mark FergusonPrint ISBN: 978-1-60649-257-4

Pages: 160COLLECTION: MARkETING STRATEGY

StRatEgiC maRkEting PLanning FOR thE SmaLL tO mEDium SizED BuSinESSWriting a Marketing PlanBy David AndersonPrint ISBN: 978-1-60649-373-1


ExPanDing CuStOmER SERviCE aS a PROFit CEntERStriving for Excellence and Competitive AdvantageBy Rob ReiderPrint ISBN: 978-1-60649-460-8


aPPLying SCiEntiFiC REaSOning tO thE FiELD OF maRkEtingMake Better DecisionsBy Terry GrapentinePrint ISBN: 978-1-60649-367-0

Pages: 220


BuSinESS intEgRity in PRaCtiCEInsights from International Case Studies

By Agata Stachowicz-Stanusch and Wolfgang Amann Print ISBN: 978-1-60649-494-3

Pages: 277

COLLECTION: PRINCIPLES OF RESPONSIBLE MANAGEMENT EDuCATION

aCaDEmiC EthOS managEmEntBuilding the Foundation for Integrity in Management EducationBy Agata Stachowicz-StanuschPrint ISBN: 978-1-60649-456-1

Pages: 268

COLLECTION: PRINCIPLES OF RESPONSIBLE MANAGEMENT EDuCATION

REgRESSiOn anaLySiSUnderstanding and Building Business and Economic Models Using ExcelBy J. Holton Wilson, Barry P. Keating and Mary Beal-HodgesPrint ISBN: 978-1-60649-434-9

Pages: 179

COLLECTION: QuANTITATIvE APPROACHES TO DECISION MAkING

OPERatiOnS mEthODSWaiting Line ApplicationsBy Ken ShawPrint ISBN: 978-1-60649-237-6

Pages: 165


Published in 2012


wORking with ExCELRefreshing Math Skills for Management By Priscilla Chaffe-Stengel and Donald StengelPrint ISBN: 978-1-60649-280-2

Pages: 134


LEan Sigma mEthODS anD tOOLS FOR SERviCE ORganizatiOnSThe Story of a Cruise Line TransformationBy Jaideep Motwani, Rob Ptacek and Richard FlemingPrint ISBN: 978-1-60649-407-3

Pages: 125


DESigning SERviCE PROCESSES tO unLOCk vaLuEBy Joy FieldPrint ISBN: 978-1-60649-304-5

Pages: 137


managing FOR EthiCaL-ORganizatiOnaL intEgRity Principles and Processes for Promoting Good, Right, and Virtuous Conduct

By Abe Zakhem and Daniel Palmer Print ISBN: 978-1-60649-157-7

Pages: 131

COLLECTION: STRATEGIC MANAGEMENT

thE StRatEgiC managEmEnt OF highER EDuCatiOn inStitutiOnSServing Students as Customers for Institutional GrowthBy Hamid KazeroonyPrint ISBN: 978-1-60649-366-3

Pages: 173


CORPORatE BankRuPtCyFundamental Principles and ProcessesBy William J. DonoherPrint ISBN: 978-1-60649-143-0

Pages: 139


LEaRning ORganizatiOnSTurning Knowledge into ActionBy Marcus GoncalvesPrint ISBN: 978-1-60649-458-5

Pages: 117


mORaL LEaDERShiPA Transformative Model for Tomorrow’s LeadersBy Cam CaldwellPrint ISBN: 978-1-60649-253-6

Pages: 236


knOwLEDgE managEmEntThe Death of Wisdom: Why Our Companies Have Lost It—and How They Can Get It BackBy Arnold KransdorffPrint ISBN: 978-1-60649-542-1

Pages: 150



Published in 2012

intELLECtuaL PROPERty in thE managERiaL PORtFOLiO Its Creation, Development, and ProtectionBy Thomas O’ ConnorPrint ISBN: 978-1-60649-354-0

Pages: 154


StRatEgy anD tRainingMaking Skills a Competitive AdvantageBy Philippe Korda Print ISBN: 978-1-60649-572-8

Pages: 182


managing COmmODity PRiCE RiSkA Supply Chain PerspectiveBy George A. Zsidisin and Janet HartleyPrint ISBN: 978-1-60649-262-8

Pages: 110


RFiD FOR thE SuPPLy Chain anD OPERatiOnS PROFESSiOnaL By Pamela Zelbst and Victor SowerPrint ISBN: 978-1-60649-268-0

Pages: 131


inSightFuL QuaLityBeyond Continuous Improvement By Victor Sower and Frank FairPrint ISBN: 978-1-60649-290-1

Pages: 121


SuStainaBiLity DELivEREDDesigning Socially and Environmentally Responsible Supply ChainsBy Madeleine Pullman and Margaret SauterPrint ISBN: 978-1-60649-318-2

Pages: 165


StRatEgiC LEaDERShiP OF PORtFOLiO anD PROjECt managEmEntBy Timothy J. Kloppenborg and Laurence J. LaningPrint ISBN: 978-1-60649-294-9

Pages: 235


SuPPLy Chain PLanningPractical Frameworks for Superior PerformanceBy Matthew Liberatore and Tan MillerPrint ISBN: 978-1-60649-316-8

Pages: 150


SuPPLy Chain inFORmatiOn tEChnOLOgyBy David OlsonPrint ISBN: 978-1-60649-360-1

Pages: 126COLLECTION: SuPPLY AND OPERATIONS MANAGEMENT

gLOBaL SuPPLy Chain managEmEntBy Matt DrakePrint ISBN: 978-1-60649-276-5

Pages: 111


Published in 2012


imPROving BuSinESS PERFORmanCE with LEanBy James BradleyPrint ISBN: 978-1-60649-264-2

Pages: 218


SuStainaBLE OPERatiOnS anD CLOSED-LOOP SuPPLy ChainSBy Gilvan SouzaPrint ISBN: 978-1-60649-369-4

Pages: 146


maPPing wORkFLOwS anD managing knOwLEDgE Capturing Formal and Tacit Knowledge to Improve PerformanceBy John KmetzPrint ISBN: 978-1-60649-454-7

Pages: 220


business expert press oct-dec 2013

Documents

small business management

business education800

business advantage

business ethics

financial management

operations management

chain management

sales force management