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BUSINESS PLAN

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CONTENTS

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The Beautiul Game is a thought-provoking, entertaining, alternative publication that tells the stories about basketballwhich mainstream magazines do not.

Established in 2012, TBG Magazine Limiteds objective is to provide their readers with the untold stories o basketball andthe people behind the game in North America and around the world, including high school, college and NBA basketball

players, coaches, media personalities and basketball ans.

The Beautiul Game distinguishes itsel rom competing sports and liestyle magazines by delivering more than just

coverage o the game and its stars. Speaking in an intelligent, tongue-in-cheek editorial voice and providing an exclusiveselection o courtside and candid photographs, The Beautiul Game will oer in-depth stories that address the game, itsplayers, and the culture that surrounds it.

TBG Magazine Limited seeks to become the exclusive source o inormation about basketball or educated, metropolitan,trendsetting males, between the ages 1834 with an annual income o$40,00060,000 and more, who are constantly looking

or unique news accessible only to a ew. The Beautiul Game equips them with inormed opinions and interpretation tobetter understand the sport as an art orm, a culture, a way o lie and a powerul orce that can enact positive change and

enrich our world.

Bridging the gap between alternative culture and basketball is The Beautiul Games mission. The market is there, and this

publication is the answer. By tapping into a well-dened market not yet saturated with competitors, TBG Magazine Limitedwill reach an exclusive audience o North Americas highest disposable income earners and spenders and establish its

own niche to become the market leader in alternative sports and liestyle magazine.

A comprehensive and aggressive marketing strategy is our key to the successul launch and operation o the magazine.Partnering with NBA Cares, The Beautiul Game will have three launch and undraising events in New York, Los Angeles

and Toronto to target and attract target readers. Two invite-only ater parties will be held in New York and Toronto todevelop positive relationships with advertisers and media to urther promote our brand and secure sponsorships and

partnerships.

A combination o direct mail and viral marketing campaigns as well as sales eorts, including veried, newsstand and

online circulation methods, will help us reach and retain existing readers and generate new subscriptions.

Since advertising is one o our primary revenue generators, with an advertising to editorial ratio o67:109 and a CPM(4-color, ull page ad) o$45.62 or Canadian advertisers and $68.75 or American advertisers, this source o income will

ensure our nancial success and viability or uture expansion without compromising our editorial quality. Advertising

prospects are substantial, ranging rom consumer electronics companies, such as Apple, and clothing retailer AmericanApparel to sportswear companies like Nike.

With a bold, original editorial concept and identity and a committed and experienced management team, The BeautiulGame is ready to revolutionize the sports and liestyle magazine industry and change the world o basketball orever. Comeon in and experience The Beautiul Game zeitgeist.

ExECUTIvE

SUmmAry

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CONCEPT

Concept

The Beautiul Game is not simply just a monthly magazineor basketball enthusiasts, it is a publication or those

who are interested and appreciate critical discussions

and evaluation o the complexities and interplay betweenthe many dimensions o the sport: race, gender, sexuality,

economics and politics. The Beautiul Game seeks toengage and intrigue readers with extensive ascinating and

entertaining but critical coverage oNBA games andthe uture o the sport, high school and college basketball,

as well as the games happening o proessional basketballcourts worldwide.

Unlike existing publications, such asDime, whose primarilyocus is on the game o basketball and its mainstream

culture, The Beautiul Game goes one step urther anddedicates itsel to oering a comprehensive and rereshing

mix o coverage o the sport and its subversive, adventurousside the basketball subcultures. Every issue provides

timely and timeless inormation on the obscure dimensions o

basketball-related ashion, art, entertainment, technology andtravel that readers cannot nd in liestyle magazines such asVice and Ion, which only oer general, non-basketball relatedcoverage o the ollowing topics. And while our competitor,

Slam, touts itsel as the basketball ans Bible, The BeautiulGame is the soul o basketball the oxygen ans breathe.

We do not simply report sports news on NBA games likeSlam, we engage and explore high school, college and NBAbasketball as an art, a history, a philosophy and a way o lie.

The Beautiul Game not only captures the complex and

oten elegant nature o the game, but it also seeks to moveaway rom ocusing solely on what is happening on the

courts to include the culture surrounding basketball and itspotentially positive eects on the world. The Beautiul Game

is dedicated to those who make the basketball game, lie and

world more beautiul.

Basketball is oten called The Beautiul Game because it is both elegant and complex, while remaining, at its core, a simple game thatrequires only a ball and a net. Basketball is an art orm, demanding intelligence and strategy to be played at its highest level, yet it remains

the same game played by children with a ratty old ball and a plywood backboard nailed to a tree. Proessional or recreational, basketballremains The Beautiul Game.

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SWOT

ANALySISStrengthsBold and unique editorial concept ocusing on the cultural aspects o the sportWell-dened readership to tap into a unique segment o a subculture and reach an exclusive audience o NorthAmericas highest disposable income earners and/or spenders

To establish a niche and leverage the loyalty o dedicated basketball ans to expand into a new market

Advertising prospects are substantial because the spending habits o audience are attractive to advertisers. Potential

advertisers include clothing retailers, sportswear companies, consumer electronics manuacturers, health- and tness-related services and products (gyms, protein shakes), travel agencies and local and provincial governments (tourism)

Editors are very knowledgeable about the eld and are considered to be one o the real experts at communicating withour target audience

Weaknesses

Smaller readership compared to general sports magazines, such as Sports Illustrated

May not have sucient budget to send sta overseas to cover stories

High costs associated with startup

Lack o expertise in market testing and promotion

OpportunitiesNationwide circulation and potential or international editions (Asia and Europe)

Spin-o revenues rom special editions during playos and o-season as well as books, such as vintage or a look back

at past seasons

Competitors have not yet tapped into this unique demographic

Brand extension through strategic partnerships with local, national and global organizations, such as NBA Cares,to support basketball-related events and activities that make a positive impact on the world, including undraising

initiatives or charities through 3 on 3 tournaments (NBA players and readers/donors)

Strategic alliances with NBA and broadcasters or exclusive television and online viewing rights to games and discounts

on game tickets or subscribers

Threats

Target demographic may already subscribe to other sports or basketball magazines

Discontinued subscription due to developments in technology that may change the spending habits o target audience,

including online blogs and websites

Canadian content regulations may restrict the amount o international coverage our magazine intends to oer. This may

increase our editorial cost as we are required to produce additional Canadian content or Canadian editions.

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EDITOrIAL NEED

Editorial Need

The readers oThe Beautiul Game are intelligent, creative and

trendsetting individuals who love the game. They are educated and seek

to explore the world o basketball urther by reading magazines andconsuming related media products including books, video games, online

blogs and discussion orums. Our readers search or hidden, behind-the-scene and alternative news and inormation about how basketball players,

coaches, media personalities and other ans, across continents, engage inthe sport and make a real, positive impact to the world o basketball and

beyond through their game.

We oer our audience edgy, untold stories, photos and critical commentary

about the game in North America and worldwide that they hunger or,which existing basketball publications do not deliver. The Beautiul Game

needs to be published because it satises the anatical readers wantand need, as rst-movers o culture, to acquire insider knowledge beore

everyone else, as well as opinions and insights about the sport that areinormed by critical analyses o culture, society, technology and political

economy.

Raw, honest and unpretentious editorial voice, packed with aesthetic

sports action and candid photos, The Beautiul Game is a hip, entertainingand thought-provoking magazine that tells the stories about the basketball

game and lie mainstream magazines cannot or will not tell. No sugar-coating. No lies. No deception. Just plain acts and truth about the

beautiul games people play around the world. I youre smart enough,cool enough, and bold and revolutionary enough, take a ew hours, heck,

a ew days, sit down with The Beautiul Game with your espresso, PBR or

whatever you are drinking these days, and let us take you away rom thenormal commercial sports talk and deep into the heart and soul o the

game.

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Sports matter. Basketball matters.

I can, and will throughout this magazine talk about how basketball has time and time again become a mirror or the

social and political issues o America and later the world. Or how the rivalry between the Boston Celtics and the Los

Angeles Lakers is a metaphor or racial and class tensions that crosses decades. I could even talk about how whenGerald Henderson stole an inbounds pass rom James Worthy in the 1983 nals, the distance between where he was

when the pass was thrown and where he intercepted it adheres to the golden ratio that predicts the mathematicalconstruction o the Universe.

But none o that quite illustrates how I know Basketball matters just as much as any other cultural product.

Certainly, we can gleam rom these realizations that basketball carries meaning, but it approaches the cultural

importance o high art (stay with me here) or another reason: the pure unadulterated rage o Scott Raab (seriously,stay with me). That basketball can drive a man to devote an entire book to his hatred o a player, based on a

perceived betrayal, proves that basketball means something to us on an emotional level.

In The Beautiul Game we will explore this and other cultural impacts o basketball worldwide while expressing our

ever-shiting love o the proessional game here at home and the people who watch it, wear it, and live it.

I hope you enjoy.Feel ree to get mad.

And always remember: hand down, man down.

Stuart PoppEditor-in-Chie

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EDITOrIALCONTENT

01 rEGULAr ISSUEFIrST ISSUE. Editors Note

. Letters to the Editor

. Offense/Defense

Our experts debate pressing basketball issues. This month: Whos the

etter Kevin? Love or Garnett?

4. Games We Lost Money On

he biggest upsets o the month, worldwide.

. Whoa Boy!

hort article about the best individual perormance o the month.

6. The Waiver Wire

roles o two bench players who are doing more than their share this

month.

. The Madness

We settle an issue once and or all using the classic style o a MarchMadness bracket. This month: The best NBA acial hair o all time

8. He Got Game

We do a quick interview with a high school or streetball player. This monthHal Man, Hal Amazing: Anthony Edwards.

. Dont Mess with the Foagies

We prole one o the best, coolest, or weirdest players o decades past. This

month: Pistol Pete Maravich

0. Free Throws (section for short columns)

10a. Designing Ballers

Would you believe Toronto has a basketball league just or graphicesigners? We didnt either until we sent a reporter to bring back this story.10b. Boomshakalaka!

We look at the best basketball games through the ages (and yes, Barkleyhut Up and Jam! is one o them)10c. The Small Markets

A look at the independent sports announcer/commentators who are plying

heir trade on the Internet today, and how they are changing the uture oports broadcasting.10d. The Science of the Jumpshot

A short article in the orm o an ino-graphic that explains the physics o

he perect jumpshot

11. We Are Bad at Sports

Every month we send a columnist somewhere in the world to play (poorly

in a pick-up league. This month: the amous Rucker Park in NYC.

12. Features

1. What We Really Talk About When We Talk About Basketball

Feature that expresses the ideals o the magazine and explores basketbal

as a cultural product that holds meaning or ans on a personal andcultural level.

2. G.O.A.T.Michael Jordan has not ound the same success as an owner than he had

as a player. Adding insult to injury he has also became the villain o thelockout. We look at why.

3. On The Baseline pictorial

The best basketball photos o the month4. The Grand Man o Rebrand

A eature on the Graphic Designer Michael Weinstein, who has started apersonal project to redesign the logos o all 30 NBA teams.

5. Tattoo It On Your ArmWhat it means to be a part o an NBA rivalry, and the importance o spor

rivalries in our culture6. Behind the Wall: Basketball in China

An exploration o the proessional basketball leagues in China, the lives

players, and the struggle to realize their NBA dreams.

7. Tragedy + Time = BasketballSteve Nash and Blake Grin are just two o the many NBA players whohave gone viral not or their basketball skills, but or their comedic timin

We explore the growing comedy culture and internet savvy among playerin the NBA

8. Listen to the Hundreds

The Hundreds is the little LA ashion house that could. Many NBAsuperstars are counted among their riends and customers. We ound out

how it all happened.

13. Fashion

1. Fashion Pictorial/Advertorial

We shoot a bunch o hipsters wearing the latest basketball ashion

2. It Must Be the ShoesA look at the most awesome basketball shoes o the month

3. Straight Cash HomeyWe show you the oddest and most obscure jerseys we can nd, and invite

you to send us pictures o people wearing them14. In the Paint (Art department)

1. The GameA short pictorial o basketball-related artwork rom one artist. This mont

FreeDarkos cartoonist Jacob Weinstein

2. The PlayerA short prole o the artist whose work is eatured in this months The

Game

15. Run Over Content

16. Got Em Coach

Capturing the best basketball play o the month with a photo and short

written piece.

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EDITOrIALCONTENT

02 rEGULAr ISSUErACISm ISSUE1. Editors Note

2. Letters to the Editor

3. Offense/Defense

Our experts debate pressing basketball issues. This month: Who is theiggest NBA hipster? LeBron James or James Harden


The biggest upsets o the month, worldwide.

5. Whoa Boy!

hort article detailing the best individual perormance o the month

6. The Waiver Wire

Proles o two bench players who are doing more than their share this

month

7. The Madness

We settle an issue once and or all using the classic style o a March

Madness bracket. This month: The coolest barnstorming team rom theays beore the NBA

8. He Got Game

We do a quick interview with a high school or streetball player. Thismonth: Grace Preps Isaiah Austin

9 Dont Mess with the Foagies

We prole one o the best, coolest, or weirdest players o decades past.This month: Kermit Washington

10. Free Throws (section for short columns)

.Tony Parkers Case or MVP

hort opinion piece about underrated San Antonio Spurs guard Tony

Parker. Is it because hes French?. I Wish I Were a Little Bit Taller

A prole o Blu, an independent hip-hop artist who says he once had a

ealization that he wasnt going to be good enough to play ball, so he bettertart rapping.

. Disrespect To My Game

An article exploring and critiquing the widely held belie (even amongstNBA general managers) that black players are inherently more talented

hysically, while white players who play at a high level do more withess.

. NBA InkA short article, and one page pictorial, discussing the tattoo culture in the

NBA


Every month we send a columnist somewhere in the world to play (poorl

in a pick-up league. This month: the competitive courts down on Long

Beach in LA.

12. Features

1. Work or Play?

We look at the infuence o parents on the basketball careers o theirchildren. Is it support or pressure? And why isnt Luke Walton better?

2. Bring It On

An oral history, rom ans, players and coaches, o the rst WNBA Final

and its importance in promoting participation in sports amongst women North America.3. On The Baseline pictorial

The best basketball photos o the month4. His Name is Jeremy

Expose o the latent racism in mainstream basketball/sports journalismculture made evident by what has been said about Jeremy Lin since his

breakthrough run o games.

5. When Racism Saved the NBA (We Can Explain)The story o how the anbase o the NBA became divided along race

lines during the Celtics-Lakers rivalry o the 1980s, a phenomena whichcoincided with an increased popularity o the sport.

6. Number 6, Green

An interview with Bill Russell, one o the early Arican-Americanbasketball stars, and an active anti-racism advocate, where we discuss t

racism he aced while playing in the league.7. The Renaissance o Basketball

A eature exploring the trials and tribulations o the Harlem Renaissanc(one o basketballs rst entirely Arican-American teams) and how they

overcame them8. Basketball Without Borders

An expose o the NBA Cares charity and how players are doing to enactpositive change and increase the cultural imprint o basketball on the

world

13. Fashion

1. Fashion Pictorial/AdvertorialWe shoot a bunch o hipsters wearing the latest basketball ashion


3. Straight Cash Homey

We show you the oddest and most obscure jerseys we can nd, and invityou to send us pictures o people wearing them

14. In the Paint (Art department)

1. The GameA short pictorial o basketball-related artwork rom one artist


Game


16. Got Em Coach

Capturing the best basketball play o the month with a photo and shortwritten piece.

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EDITOrIALCONTENT

03 SUmmEr ISSUEINTL ISSUE

1. Editors Note

2. Letters to the Editor

3. Offense/DefenseOur experts debate pressing basketball issues. This month: Is Ricky Rubiothe saviour o basketball?


The biggest upsets o the month, worldwide.

5. Whoa Boy!

Short article detailing the best individual perormance o the month

6. The Waiver Wire

Proles o two bench players who are doing more than their share this

month

7. The Madness

We settle an issue once and or all using the classic style o a March

Madness bracket. This month: The best international team this year

8. He Got Game

We do a quick interview with a high school or streetball player. This month:510 Shane Woney a.k.a The Dribbling Machine

9. Dont Mess with the Foagies

We prole one o the best, coolest, or weirdest players o decades past. Thismonth: The 1920s own Olsens Terrible Swedes

10. Free Throws (section for short columns)1. Coach Fantastique

We take a look at French Nation Team coach Vincent Collet and how heturned the team rom a last-place qualier into a erce competitor and

member o the European elite2. The Association

We send a columnist to report on the 2k sports NBA online gaming

tournament3. They Put Ads on Jerseys

An essay exploring the cultural meaning o putting ads on jerseys inEuropean basketball leagues and why wed hate it here.

4. More Than Just a Farm LeagueLooking at the stories o Euroleague players who dont, or wont, cross over

to the NBA


Every month we send a columnist somewhere in the world to play(poorly) in a pick-up league. This month: Our guys play in the Kits Beach

tournament in Vancouver.

12. Features

1. Basketball Never StopsWe eature the top-10 recreational leagues in North America. Who has th

best player? The best website? The best beer? Well tell you.2. Small Dreams, Big Hops

A refection on our own experience with basketball camps growing up, an

an examination o camps worldwide that are helping to grow the sport welove.

3. On The Baseline pictorialThe best basketball photos o the month.

4. Basketball BeermenAn in-depth look at basketball culture in the Philippines, how it evolved

where its headed, and the best places to get a game in while youre there5. Pacic Rims

We send a reporter to check out the Phillipines Basketball Association.

Who are the best players? The best ans? The weirdest mascots? Answerto these questions and more.

6. Yao + MaoHis move to the NBA broke barriers and altered International Law oreve

Find out why Yao Ming was so important and how it all went down.

7. Illegal ScreensAn investigative expose o the piracy o sports broadcasts worldwide.

8. Across the PondOur annual preview o the Euroleague season

9. Land o the Rising DunkA eature that looks at the basketball leagues o Japan. Just how crazy is

And are vending machines involved?

13. Fashion

1. Fashion Pictorial/Advertorial

We shoot a bunch o hipsters wearing the latest in basketball ashion


3. Straight Cash HomeyWe show you the oddest and most obscure jerseys we can nd, and invite

you to send us pictures o people wearing them

14. In the Paint (Art department)

1. The GameA short pictorial o basketball-related artwork rom one artist


Game


16. Got Em CoachCcapturing the best basketball play o the month with a photo and shortwritten piece.

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Vice

63%

21-35

$78,000

88%

52%

76%

89%

68%

5.6

82%

80%

83%

94%

Slam

89%

13-20

$55,000

90%

90%

83%

5

Male

Male

Age

Age

Income (household)

Income (household)

Play Basketball

Own Cell Phone

Own Cell Phone

Play Video Games

Play Video Games

Love international content in magazine

Like dierent writing style

Save issues ater reading

Readers per-copy on average

Go to bars/clubs at least once a week

Travel Internationally

Desire to know about music/ashion/technology beore

everyone else

Have a credit card

Average number o sneakers owned

rEADErPOTENTIAL

Reader Potential

The Beautiul Game is read by metropolitans who take an alternative

pproach to mainstream culture. Combine this mindset with the love o

asketball and you have the unique, ahead-o-the-curve sport enthusiasts.

Our target market is 1834 year old males who make up the tipping pointn what is cool. These hipsters are known to be big-time consumers who

ot only purchase clothing and music, but requent restaurants, bars,museums and art galleries, travel internationally, are computer literate,

nd can be credited with having trendsetting attitudes. This demographicas also shown to have high levels o loyalty to that in which they can call

heir own.

Readers oThe Beautiul Game will also have an anity or participating

n the game, whether watching or playing in organized leagues or in theirack yard. They have an artistic, creative style and eye or the world as

many have an interest in photography, both as an observer and as the eyeehind the lens. Hence, the high level o photographic artistry behind

he visuals oThe Beautiul Game will appeal to the interests o this

emographic.

The Beautiul Game bridges the gap between liestyle magazines like Vice

ndIon and basketball magazines, such as Slam andDime, or those whore looking or more coverage on high school, college and NBA basketballnd other basketball-specic topics. There is a common ground between

asketball enthusiasts and ashion-orward trendsetters. That commonround is The Beautiul Game.

Reader Demographics & Psychographics of Vice and SlamDemographics & Psychographics

Gender: Male

Age: 1834Annual Income: $40,000$60,000 or more

Education: University/Post secondary Education

Urban/MetropolitanPurchasers

Trendsettersnterested in basketball

nterested in culture and mediaFollow high school, college or proessional basketball news

Watch or play basketball on a regular basisEnjoys traveling and backpacking

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DISTrIBUTION

PLANDistribution Plan

The Beautiul Game will be published on a monthly basis and will yield twelve issues annually. It is set to launch in Vancouver, Canada,

and will be distributed to major cities in both Canada and the United States. Test period will run rom October to December2012, wheretwo rounds o market testing will be implemented. The rst test will start out with 50,000 test issues. Following the success o the rst

direct mail test, we will implement a second test run with 100,000 test issues. During the second round o testing, the magazine and launch

events will be promoted online and through fyers distributed to locations potential readers visit. Ater the test period, the magazine willocially launch in January 2013 in Canada and the United States.

Using the numbers rom both Vice and Slam as a reerence point, an estimated 200,000 copies oThe Beautiul Game will be printed and

distributed in the rst year. Canada and the US will receive 50,000 and 150,000 copies respectively. Copies will be distributed through twomain circulation methods in our rst year. Our total circulation will primarily be based on newsstand sales targeting mainly book stores,

such as Chapters, Barnes and Noble and where special interest magazines are sold. Our second approach is to distribute the magazine to

our target audience through Veried Circulation. Aiming our magazine at major city centers, we will place the publication in local trendyhotspots, including bars, boutiques, record stores, caes, galleries, gyms and anywhere else our audience shops, hangs out and networks.

This distribution method will increase our newsstand sales and pass-along rate.

Our second year objective will ocus on increasing our paid subscriptions. We expect to distribute an additional 40,000 subscriptioncopies, bringing in a total circulation o250,000 copies per issue. Our projection or year three is 305,000 copies distributed within North

America, which is an increase o10% and 25% in paid subscription and newsstand sales respectively. In year our, we will reevaluateour position in the North American market as well as our revenue and growth to determine the viability o expansion into the Asian and

European markets.

Pricing

The price oThe Beautiul Game will be $4.99 or a single copy. With a 1- and 2-year subscription, we will oer a discounted price at $3.99

and $2.99 per issue, respectively.

Circulation Breakdown

Circulation Projection

Test Period

Year 1

Year 2 50,000

55,000 305,000

250,000

210,000

150,000

10,000

0 150,000

200,000

200,000

250,000Year 3

Subscription Single Copies Total Circulation

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mArKETING

PLANMarketing Strategies: Direct, Mass + Viral Marketing

To promote our magazine and the launch events to our potential readers,

announcements will be sent out by direct mail rom the lists we obtained

rom D&B and through viral marketing campaigns via social media,such as Facebook and Twitter. Viral marketing campaigns will include

giveaways, such as tickets to our launch events and NBA games. Buzz orthe magazine and launch events will then be created and transmitted by

word-o-mouth through their online networks. Flyers about the magazineand launch events will also be distributed at prominent locations

potential readers visit, including local skate shops, cas and clothing

stores such as Urban Outtters and American Apparel.

Subscription Campaigns

Social Media

Ater the launch events, sta will continue monitoring our Facebook

and Twitter accounts to engage in conversations with potential readersand create content that will encourage urther online interactions and

subscriptions, such as pictures, videos, contests and links to our website

or additional editorial pieces.

Subscription CardsEach copy sold on newsstand will also have a postage-paid subscription

card to encourage buyers to subscribe via mail or online. Veried copiesdistirbuted to local trendy hotspots will have additional subscription

cards or stores to give out to customers inquiring about our magazine to

generate new subscriptions.

Customer Databases

In additon to the mailing lists rented rom D&B, contact inormation

collected rom our launch events will be used to implement subscriptioncampaigns through direct mail, email and social media marketing.

Online Presence

The magazines website (www.tbg.com) would have been launched duringthe test period, the website will be used to urther increase our onlinepresence and subscriptions as well as attracting trac and advertising

revenues by oering additional content, such as stories and blogs writtenby sta writers and photos submitted by readers, contests and online

orums where readers can discuss basketball-related topics. Customerswill also be able to subscribe to the magazine on our website. Subscribers

will have the ability to view the electronic version o the magazine once

they log in to our website and gain access to additional premium contentthat is not available to non-subscribers. Ater our rst three years, we will

assess the viability o developing an electronic version o the magazineor mobile phones and devices.

Launch + After-Party Events

The main objective in the rst year is to market and raise awareness

or the brand oThe Beautiul Game magazine. To establish The

Beautiul Game in major cities across North America, we will behosting launch events and ater-parties in Toronto, New York City

and Los Angeles. Because most o our target audience is interestedin making a positive impact on the world o basketball through their

actions as consumers, the ocial launch will be a joint promotionwith NBA Cares, the leagues global initiative to create positive

change on social issues such as education and health. Fity percent

o the total tickets sales o our launch events will go to NBA Caresand their outreach activities.

In New York City, the launch event will be held at Rucker Park,

a basketball court in Harlem, and in Los Angeles and Toronto, itwill be held at the Venice Beach Courts and Air Canada Centre,

respectively. These metropolitan areas will help attract and reacha substantial number o our urban, hip, trendsetting audience who

loves basketball, wants to meet proessional players and makes

a positive dierence in the basketball community and beyond.Besides proessional teams and their players and coaches, other

event invitees will include advertisers and sponsors, local mediaand distinguished social media infuencers, such as bloggers and

Twitterers, and most importantly our target audience to whom ticketswill be made available.

At the launch events, booths will be set up onsite and our test andrst issues will be displayed and made available or viewing to

encourage subscriptions. Contact inormation and demographicdata o all attendees will also be collected and added to our existing

mailing list or uture marketing and sponsorship negotiationpurposes. We will also start contacting and building relationships

with potential advertisers by exchanging sponsorships or reeadvertising space at our launch events.

The ater-parties will be held at Torontos Air Canada Centre andNew Yorks Rucker Park ater the launch events, these are private

events by invitation only. Guest lists will include current andpotential advertisers and sponsors, social media infuencers, local

newspaper, radio and television executives as well as reelancersand suppliers. These events will help us urther develop business

relationships with individuals related to the magazine industry who

can help us promote our brand and generate new customers.

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PrOmOTIONAL

PLANReader Incentives

To test and achieve our subscription levels, we will rent mailing lists rom the list brokerD&B to carry out direct mail tests in ourprepublication period. The prepublication period is the most eective time or market testing because the curiosity actor is at its peak and

can generate a greater response rate ater the launch o the magazine. The initial market testing will start out with 50,000 copies to ensurewe have an accurate barometer o the potential audience or our publication. Various creative copy and price approaches will be tested

to determine the maximum response and most attractive editorial content, price and oer (hard and sot oers). Sot oers will include

messages such as Try three issues o this magazine or ree. When we send you a bill, i you dont want to subscribe, simply write cancelon it and return it to us. Hard oers will ask or cash or a credit card payment along with a copy o the magazine.

A questionnaire will be sent to those who subscribed to the magazine, asking what attracted them to the publication, who they are, and

other inormation that we can use to improve the response rate o our ollowing market test. Incentives or completing the questionnaire willinclude prizes and additional subscription discounts. Following the success o the initial direct mail test, we will work with D&B to test a

much larger but rened mailing list, or extensions o lists, and send out 100,000 issues to our target audience.

Promotional deals or subscriptions will include price discounts and exclusive access to additional premium content, as well as deals onashion, ood, entertainment, liestyle and travel in their local area. Each issue will also include promotional activities where readers can

win prizes, including game tickets, clothing and latest gadgets, through monthly contests to create more reader incentives or purchasing

the next issue.

Advertiser Incentives

Discounted rates will be oered to advertisers interested in multi-issue advertising. Frequency discount rates will be based on the number

o issues and ad size. Purchasing advertisements in multiple issues and larger ad sizes will result in larger discounts. Since the magazine

will have a digital version on our website or subscribers viewing, a bundle oer or print and online media will be available or advertisersinterested in both ormats.

Additionally, regular advertiser-sponsored contests will be held to help advertisers increase their online presence, brand exposure and

sales. For example, a photo contest can be hosted during this months issue where readers are asked to submit their creative photos withtheir Spalding basketball. Top 5 most creative photos will be published in the ollowing issue and the winners will be rewarded with a

ull set o Spalding basketball gear. These sponsored contests and giveaways will also enable the magazine to develop better businessrelationships with advertisers or uture sponsorship, partnership and brand extension opportunities.

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ADvErTISINGPOTENTIAL

Potential Advertisers

1. Nike (2 page spread/include ront cover inside)2. Spalding (2 page spread)

3. Tom Shoes (1 page)4. Urban Outtters (1 page)

5. Powerade (2 page spread)

6. Converse (1 page)7. Foot Locker (1 page)

8. Gatorade (2 page spread)9. Toyota (2 page spread)

10. Puma (1 page)11. Alie (1 page)

12. Apple (2 page spread)

13. Hundred (1 page)14. ABC (Sports Broadcast) (1page)

15. All-Star (1 page)16. West Jet (1 page)

17. Icebreaker (1 page)18. Starbucks (1 page)

19. American Apparel (2 page spread)20. Air Jordan (2 page spread)

21. NBA video game (1 page)

22. Fiat (1 page)

23. Vector (2 page spread)24. Melo MB shoe (1 page)25. Android (1 page)

26. And 1 (2 page spread)

27. Red Bull (1 page)

28. Toy Camera (1 page)29. Ray Ban (1 page)

30. Kobe System VII shoe (1 page)31. All-Star Shoe (2 page spread)

32. Under Armor (1 page)33. Rag & Bone (1 page)

34. Vitamin Water (1 page)35. Levis (1 page)

36. Flight Center (2 page spread)

37. Adidas Originals (1 page)38. City Sports (1 page)

39. Coke (2 page spread)40. ESPN (1 page)

41. LeBron Shoe (1 page)42. Blackberry RIM (1 page)

43. Voit (1 page)

44. Adidas (2 page spread)45. NBA League Pass (2 page spread)

46. Toms o Mains ( page)47. Whole Food ( page)

48. Trader Joes (1/3 page)49. Chris Paul CP3 V shoe (2 page spread)

50. Reebok (1 page/inside back cover)51. Fly Wade II Shoe

Pictorial

1. Alter2. Brooklyn Oak

3. Doctor Jays4. Ray Rickbum

5. Teenage Millionaire6. American Vintage

7. Kools

8. General 54

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Advertising Plan

Due to the act that our target audience is similar to Vices demographics, we are going to establish an ad plan that is comparable to our competitors.

To achieve this, we are setting an ad rate that is lower than Slams but slightly higher than Vices. The advertising revenue will accommodate or thelack o circulation numbers as well as minimizing the startup costs experienced during the rst 3-5 years. To justiy our ad rate, we need to ensure

advertisers understand our expertise at reaching a unique niche market o disposable income earners or spenders, which can guarantee not only animage o quality associated with The Beautiul Games high production values, but also expanding into a new market to increase sales through their

advertisements with us.

Advertising Rates

As Vices circulation is greater than Slams, they are able to oer a lower ad rate. Since we would like to target an audience who reads Vice but may nonecessarily read Slam and vice versa, our ad rates would refect this middle ground.

4-colour 4-colour

$9,123

$13,750

$18,330 $25,850

$5,280

$7,260

$18,130$26,720

$4,670 $6,370

$15,640 $22,290

$3,577 $5,270$3,290

$4,740

$4,180 $5,730

$14,080$20,061

$4,920$6,530

$16,320$24,050

$8,208$12,370

$16,500 $23,260

$7,980 $10,820

$14,430 $20,350

$4,360 $5,720

$14,280$21,042

$3,670$5,020

$12,320 $17,550

$2,970 $4,150$2,490 $3,110

$3,180$3,760

$9,240

$13,170

$3,710$4,290

$10,700 $15,780

$6,880$8,120

$10,830 $15,260

Covers Covers

Front Front

Back Back

Spread Spread

1X

1X 1X

1X4X

4X 4X

4X8X

8X 8X

8X12X

12X 12X

12X

Full Page Full Page

1/2 Page 1/2 Page

1/3 Page 1/3 Page

1/4 Page 1/4 Page

*All rates are in USD.

Canadian Ad Rates* American Ad Rates*

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ADvErTISING

POTENTIALAdvertising PoliciesPaymentServices provided by TBG Magazine Limited shall be paid in United State dollars within thirty-day period ollowing the date o billing.Delay in payment o any amount due will bear a 3% monthly interest rate. In the case o non-payment, TBG Magazine Limited may

terminate the contract without prior notice to the client or advertising agency.

Advertisement Publication

TBG Magazine Limited may at any time cancel or reuse to publish an advertisement, regardless o whether the advertisement has

already been accepted or previously published, with a twenty-our hour prior notice to the client or advertising agency. I the client or

agency reuses to submit another advertisement or replacement, TBG Magazine Limited may terminate the contract with a twenty-ourhour notice to the client or agency.

While the client or advertising agency may request specic ad space, TBG Magazine Limited reserves the right to change requested ad

space at any time without prior notice and liability.

Test prints are encouraged as TBG Magazine Limited is not responsible or the inormation, design and quality o the advertisement ater

submission to our ad department.

The client or advertising agency has ull responsibility to ensure advertising material conorms to laws in eect in Canada and theUnited States o America. The client or advertising agency must compensate TBG Magazine Limited in the case o nes, damages or

legal expenses paid by TBG Magazine Limited as a result o the publication o advertising material in The Beautiul Game.

Visual Specifcations

Visuals and graphics must be CMYK. All art must be at least 300 dpi (visuals with a lot o line art is recommended to be delivered at

600 dpi to prevent pixilation). Ink density is set at 300%.

The Beautiul Game is printed perect bound, the client or advertising agency has ull responsibility to ensure all advertising material

submitted adhere to the dimensions and specications as stated below.

Ad Format

Advertisements must be submitted electronically in eitherPDF or InDesign ormat only. I sending an InDesign le, ensure you package

your le so that all onts and links are included. Send all digital proos and les via email to [email protected]

Production Inquiries

Jennie Chen, Production ManagerTel: (604) 662-2639

[email protected]

Contact Inormation

The Beautiul Game, Advertising Sales

TBG Magazine Limited

61B Fawcett RoadCoquitlam, B.C. Canada

V3K 6V5

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Dimensions

Single Page

Trim Area..8.0 x 10.5

Bleed Size.8.25 x 10.75Live Area..7.75 x 10.25

Double Page Spread

Trim Area..16.0 x 21.0Bleed Size.16.5 x 21.5

Live Area..15.5 x 20.51/2 Page Horizontal.......8.0 x 5.25

1/2 Page Vertical.......4.0 x 10.51/4 Page....2.0 x 5.25

Deadlines

TBG Magazine Limited reserves the right to reuse publication o advertisement i the client or advertising agency ails to submit alladvertising material beore the nal deadline at the client or advertising agencys expense.

CPM (or a one 4-color ull page ad)

CPM or Canadian Advertisers = $9,123/ 200,000 * 1000 = $45.62CPM or American Advertisers = $13,750/200,000 *1000 = $68.75

Ad: Edit Ratio

67:109. The Beautiul Game has 67 pages o advertising and 109 pages o editorial content, which brings the magazines total page

count to a 176 pages.

Year: 2013

MM/DD/YYYY

January 01/03/2013 11/26/2012 12/03/2012

February 02/06/2013 12/31/2012 01/07/2013

March 03/06/2013 01/28/2013 02/04/2013

April 04/03/2013 02/25/2013 03/03/2013

May 05/01/2013 03/25/2013 04/01/2013

June 06/05/2013 04/29/2013 05/06/2013

July 07/03/2013 05/27/2013 06/03/2013

August 08/07/2013 06/24/2013 07/01/2013

September 09/04/2013 07/29/2013 08/05/2013

October 10/02/2013 08/26/2013 09/02/2013

November 11/06/2013 09/30/2013 10/07/2013

December 12/04/2013 10/28/2013 11/04/2013

On Sale

(Wednesday)

Ad Space Close

(Monday)

Art Due

(Monday)

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FLAT

PLAN

0

8

16

24

32

2

10

18

26

34

4

12

20

28

36

6

14

22

30

38

1

9

17

25

33

3

11

19

27

35

5

13

21

29

37

7

15

23

31

39

Nike

Converse

Puma

ABC All-Star Shoe

American

Apparel

AmericanApparel

West Jet

Air Jordan Air Jordan NBA Video

Game

StarbucksIcebreaker

AlifeApple Apple Fly Wade II

Shoe Hundred

Foot LockerTable ofContents

Editors Note

Offence/

Defence

Whoa Boy Whoa Boy

Games We

Lost MoneyGames We

Lost Money

The Waiver

Wire

Letter to the

Editor

Table of

Contents

Group

Information

Spalding Tom Shoes Urban

OutfttersPowerade Powerade

Gatorade Gatorade Toyota Toyota

Nike

*All ads are 4-color.

Editorial

Advertisements*

Spalding

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40

48

56

64

72

80

88

42

50

58

66

74

82

90

44

52

60

68

76

84

92

46

54

62

70

78

86

94

41

49

57

65

73

81

89

43

51

59

67

75

83

91

45

53

61

69

77

85

93

47

55

63

71

79

87

95

The Waiver

Wire

Dont Mess

with the

Foagies

Free Throw Free Throw


Feature Feature Feature Feature Feature Feature Feature Feature

Feature Feature Feature Feature Feature Feature Feature

Feature Feature

Feature

Feature Feature Feature Feature Feature Feature


Free Throw

Free Throw

Designing

Ballers

The Small

MarketsThe Small

Markets

Designing

Ballers

The Science

of the

Jumpshot

The Science

of the

Jumpshot

Boom-

shakalaka!

Boom-

shakalaka!

What We

Really Talk

About When

We Talk About

Basketball

What We

Really Talk

About When

We Talk About

Basketball

What We

Really Talk

About When

We Talk About

Basketball

What We

Really Talk

About When

We Talk About

Basketball

What We

Really Talk

About When

We Talk About

Basketball

What We

Really Talk

About When

We Talk About

Basketball

G.O.A.T

G.O.A.T G.O.A.T G.O.A.T G.O.A.T

G.O.A.T

On the

Baseline

Pictorial

On the

Baseline

Pictorial

On the

Baseline

Pictorial

On the

Baseline

Pictorial

On the

Baseline

Pictorial

On the

Baseline

Pictorial

On the

Baseline

Pictorial

On the

Baseline

Pictorial

On the

Baseline

Pictorial

On the

Baseline

Pictorial

The Grand

Man of

Rebrand

The Grand

Man of

Rebrand

We Are Bad at

Sports

We Are Bad at

SportsWe Are Bad at

Sports

Kobe System VII

Shoe

He Got Game

The Madness The Madness Melo M8

Shoe

AndroidFiat

Rag & Bone

Toy Camera

All-Star Shoe All-Star Shoe And 1 And 1

Vitamin

Water

Ray Ban

Under Armor

Red Bull

Vector Vector

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FLAT

PLAN

96

104

112

120

128

98

106

114

122

130

100

108

116

124

132

102

110

118

126

134

97

105

113

121

129

99

107

115

123

131

101

109

117

125

133

103

111

119

127

135

Feature Feature Feature Feature Feature Feature

Feature

Feature Feature

Feature Feature Feature Feature Feature

Fashion Fashion FashionFashion

Feature Feature Feature

Feature Feature

Feature

Feature Feature Feature Feature FeatureFeature

FeatureFeatureFeatureFeature

FeatureLevis

Adidas

Originals

City Sports

Flight Center Flight Center

Tattoo It On

Your Arm

Tattoo It On

Your Arm

Tattoo It On

Your Arm

Tattoo It On

Your ArmTattoo It On

Your Arm

Tattoo It On



Your Arm

Behind

the Wall:

Basketball in

China

Behind

the Wall:

Basketball in

China

Behind

the Wall:

Basketball in

China

Behind

the Wall:

Basketball in

China

Behind

the Wall:

Basketball in

China

Behind

the Wall:

Basketball in

China

Listen to the

Hundreds

Listen to the

HundredsListen to the

Hundreds

Listen to the

Hundreds

Listen to the

Hundreds

Listen to the

Hundreds

Behind

the Wall:

Basketball

in China

Behind

the Wall:

Basketball

in China

Tragedy + Time

= Basketball

Tragedy + Time

= Basketball

Tragedy + Time

= Basketball

Tragedy + Time

= Basketball

Tragedy + Time

= Basketball

Tragedy + Time

= Basketball

Fashion

Pictorial

Fashion

Pictorial

Fashion

Pictorial

Fashion

Pictorial

The Grand

Man of

Rebrand

The Grand

Man of

Rebrand

The Grand

Man of

Rebrand

*All ads are 4-color.

Editorial

Advertisements*

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136

144

152

160

168

138

146

154

162

170

140

148

156

164

172

142

150

158

166

174

176

137

145

153

161

169

139

147

155

163

171

141

149

157

165

173

143

151

159

167

175

Back

Fashion

Fashion Fashion LeBron 9Shoe

Fashion Fashion

Fashion Fashion

Run Over

Content

Run OverContent

Got Em

Coach

Run OverContent

Run OverContent

Run OverContent

Run OverContent

Run Over

Content

In The Paint In The Paint

In The Paint In The Paint In The PaintIn The Paint

Fashion Fashion

Fashion Fashion Fashion Fashion Fashion Coke Coke

ESPN

Blackberry/

RIM

Toms ofMains

Reebok

Whole Food

Trader Joes

Chris PaulCP3 V Shoe

Chris PaulCP3 V Shoe

NBA League

Pass

NBA League

Pass

Voit Adidas Adidas

It Must Be

the Shoes

It Must Be

the Shoes

It Must Be

the ShoesStraight Cash

Homey

Straight Cash

Homey

Straight Cash

Homey

Straight Cash

Homey

Straight Cash

Homey

The Game The Game

The GameThe GameThe Player The Player

Fashion

PictorialFashion

Pictorial

Fashion

Pictorial

Fashion

Pictorial

Fashion

Pictorial

Fashion

Pictorial

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Test period Year 1 Year 2 Year 3

Number of Issues 2 12 12 12

Average Circulation 150,000 210,000 250,000 305,000

Regular subscription

Number of subscription 0 10,000 50,000 55,000

Price/Subscription (per year) $3.99 $3.99 $3.99 $3.99

Subscription income $0.00 $39,900.00 $199,500.00 $219,450.00

Average Renewal Percentage 0% 40% 45% 50%

Regular Newsstands Sales

Number of Singles Copies 0 200,000 200,000 250,000

Price/Single copy $4.99 $4.99 $4.99 $4.99

Newsstands sales income $0.00 $998,000.00 $998,000.00 $1,247,500.00

Average total pages/Issue 176 176 176 176

Editorial pages/Issue 109 109 109 109

Advertising pages/Issue 67 67 67 67

Advertising CPM (Canadian) $45.62 $45.62 $45.62 $45.62

(US) $68.75 $68.75 $68.75 $68.75

Number of full-time employees 21 21 23 23

Editorial 8 8 10 10

Art and Production 6 6 6 6

Circulation 1 1 1 1

Marketing and Advertising 3 3 3 3

General and administrative 3 3 3 3

BASIC

ASSUmPTIONS

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Test Period Year 1 Year 2 Year 3

Revenue

Subscription $0.00 $39,900.00 $199,500.00 $219,450.00

Newsstands $0.00 $998,000.00 $998,000.00 $1,247,500.00

Advertising $74,421.00 $2,541,700.00 $3,449,296.00 $4,050,096.00

Total Revenue $74,421.00 $3,579,600.00 $4,646,796.00 $5,517,046.00

Expense

Production Expenses

Production $618,550.00 $865,970.00 $1,035,840.00 $1,270,010.00

Marketing Promotion $465,000.00 $743,040.00 $713,800.00 $682,600.00

Advertising $37,210.00 $635,425.00 $689,859.00 $688,516.00

Circulation/Distribution $225,000.00 $714,200.00 $774,200.00 $956,500.00

Newsstands Rental $0.00 $600,000.00 $600,000.00 $750,000.00

Total Production Costs $1,345,760.00 $3,558,635.00 $3,813,699.00 $4,347,626.00

Employee Salaries

Publisher 11,500 46,000 48,000 48,000

Editor 6,250 25,000 26,500 26,500

Managing Editor 0 0 21,000 21,000

Art Director 5,500 22,000 23,500 23,500

Assistant Designer 4,625 18,500 19,000 19,000

Circulation Director 5,813 23,250 24,100 24,100

Marketing Director 5,750 23,000 23,850 23,850

Advertising Director 5,625 22,500 23,250 23,250

Production Director 5,100 20,400 22,000 22,000

Controller 5,063 20,250 21,000 21,000

Photographer 8,000 32,000 33,600 33,600

Feature Writer 14,250 57,000 76,800 76,800

Freelancers 9,000 36,000 48,000 48,000

Administrative Intern 3,000 12,000 12,000 12,000

Editorial Intern 3,000 12,000 12,000 12,000

Art Intern 3,600 14,400 14,400 14,400

Advertising Intern 3,600 14,400 14,400 14,400

Total Salaries Expenses 99,675 398,700 463,400 463,400

Administrative Expense

Research $10,000.00 $12,000.00 $15,000.00 $17,000.00

Legal $15,000.00 $15,000.00 $15,000.00 $15,000.00

Technology $59,301.00 $6,060.00 $4,200.00 $3,000.00

Miscellaneous $22,680.00 $20,720.00 $20,720.00 $20,720.00

Total Administrative Expense $106,981.00 $53,780.00 $54,920.00 $55,720.00

Total Revenue $74,421.00 $3,579,600.00 $4,646,796.00 $5,517,046.00

Total Expense $1,552,416.00 $4,011,115.00 $4,332,019.00 $4,866,746.00

Net Income -$1,477,995.00 -$431,515.00 $314,777.00 $650,300.00

Cumulative Cash Flow -$1,477,995.00 -$1,909,510.00 -$1,594,733.00 -$944,433.00

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THE

PEOPLEGrace Chiu / Publisher

Grace brings to the team over eight years o volunteer and proessional experience in business communication

and leadership. Her work with the City o Burnaby and Online Learning Community has enabled her to develop

outstanding project management and mentorship skills to better manage sta and coordinate deadlines toimprove organizational eciency and productivity. Working at SFU Volunteer Services, she was responsible

or numerous market research and promotional activities to better understand and improve organizationsrelationships with their clients and stakeholders. During her time with HSBC, she was actively involved in the

strategic planning and budgeting department to ensure nancial success or the organization. This combination

o practical and academic knowledge, along with her passion or working with people, gives her the competitiveedge and creative and business insights The Beautiul Game needs to succeed in the industry.

Stuart Popp / Editor

A ormer student o both paleontology and lm, Stuart brings to the team a passion or the game and culture o

basketball that is born out o growing up in a Boston Celtics household (located rmly in the Rocky Mountainso British Columbia). His basketball coach/ather instilled in him a love o the written word, a strong attention

to detail, and the understanding that Larry Bird had the heart o an assassin. Proessionally, Stuart brings

experience as a copy-editor and journalist gained rom a short, but ever-growing reelancing career.

Lotte Tange / Managing Editor

Lotte has a Bachelor o Arts degree in Language and Communication with minors in Journalism and Art

Criticism. Through her studies, she has developed advanced writing skills and a critical view towardslanguage in general.

Keri Chau / Art Director

Keri is a ourth yearSIAT (School o Interactive Arts and Technology) and Communication Joint Major student

at Simon Fraser University. Keri has worked on various design projects throughout her undergraduate career, iwhich she discovered and developed a passion or print and graphic design. With her strong eye or aesthetic

quality and attention to detail, Keri has helped provide great eedback and suggestions to her design teamswhere needed. Furthermore, Keris retail experience in the chocolate industry has not only earned her the skill

to become an excellent team player, but also valuable knowledge in understanding customers requirements andelivering the right solutions or their needs.

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Laura Tang / Controller

Laura is a ourth year Communication major at Simon Fraser University. She brings to the team a backgroundin business and marketing strategies. She currently manages her own chocolate making business with her

riend, here in Vancouver, BC. She has also worked in the banking industry or4 years and understands theimportance o nances. Lauras business and accounting knowledge makes her a reliable contributor.

Jennie Chen / Production Manager

Jennie is a ourth year Communication student at Simon Fraser University, and also a DJ at Fairchild Radio

station. With her two years o experience in radio show production, she knows what attention to detail is all

about and how to ensure everything is at production-perect stage in the end. She has also worked as a salesassociate or several retail stores, which trained her to be a strong team player with great problem solving

Cindy Chu / Advertising Manager

Cindy is a ourth year Communication major, publishing minor student at SFU. She has acquired experience

in the advertising industry through working at various positions throughout her undergraduate career.Most recently, she was a Communication Assistant at Natural Resources Canada (a division o the ederal

government) in which she was responsible or public outreach and event planning. Cindy is also activelyinvolved at SFU and is part o the organizing committee at Intercollegiate Marketing Competition (IMC). She

holds the title o University Relations Coordinator at IMC and is responsible or promoting and representingthe IMC brand to universities across Western Canada and the United States. Cindy also has writing experienc

as she is a guest writer or the student-run online magazine, Want. Through her experience at various

organizations, Cindy is able to combine her passion or creativity with strategy to promote the magazine and,along with her team, ensure that it will become recognized and protable in the uture.

Yonina Spithoven / Marketing Manager

Yonina is a third year Communication major at the University o Amsterdam in The Netherlands. This spring

2012 semester she is doing an exchange at Simon Fraser University. She is interested in seeking out the bestways to promote The Beautiul Game and oster customer loyalty or the publication. She enjoys working in a

team environment and this, in combination with her continued enthusiasm or marketing and promotion, mak

her successul as a marketing manager.

Steve Dutchak / Circulation Manager

Ater several years in the Aviation Industry working as a pilot, Steve has returned to SFU in order to

nish his academic career. With a certicate in Liberal Arts, Steve has ound ocus in Psychology andCommunications to take him onto his next career path. Steve brings to the table a drive and ambition that

along with communication skills has allowed him to bring ideas and people together in order to nd success inmany arenas. He is interested in looking at the whole picture o lie, not just the big, in an attempt or better

understanding o the world around him.

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When racis Saed

the National BasketballAssociation(We Can Eplain)

Sex. Drugs. Violence. Racial politics. Welcome to the 70s in the National Basketball Association.

It was a dark time. People across America ailed to be energized by the merger o the NBA and its crazy dysunctional cousin aka the

ABA. This may have had something to do with the merger ailing to include the live, dancing, haltime bears, but probably more to do

with the largely accurate perception o players as trouble cocaine addicts and the lack o a games being aired on TV. Lets be honest, theWilliamsburg crowd would have loved this NBA, but nobody else was buying in.

The NBAs popularity problem also had a lot to do with a lot o white basketball ans being horrible racists that elt a league that was

roughly 70% black just wasnt or them. Racism was nothing new to the US or basketball, but things were boiling over ollowing a serieso on-court ghts and the racial tensions that plagued America throughout the decade. Fans were leaving the sport in droves.

Written by Stuart Popp

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As improbable as it is to imagine today, in a world where we have lived through the rise and all o His Airness, Michael Jordan, andrage and bile that ollowed LeBrons Decision, the NBA was in danger o ading away into obscurity.

Elsewhere, in college basketball, ratings were at an all time high both guratively and literally. Two young players, Larry Bird andEarvin Johnson were lighting up audiences during March Madness. The rivalry between the two players culminated in a championship

game that remains the single highest game in the televised history o basketball.

The rivalry crossed over into the NBA the ollowing year when Bird and Johnson entered as a part o the same rookie class. To theplayers, the rivalry was a product o pure competition and a desire to best their only true equals: each other. To those watching rom

the sidelines and couches, it could not have been more important that Larry Bird was both white and playing or Boston, and Earvin

Magic Johnson was black and played or LA.

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