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BUSINESS PLAN

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The Executive Summary is essential because:

` convincingin earlier chapter

` motivating the reader to spend time

going through the whole plan` understanding fully the proposed

project

` supportingconsequently the purpose

of the business plan

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Few Important Components in Executive Summary

needs to be highlighted:

` Productor Service beingoffered,

` Market Potential,

` Project Management,` Project Cost

` Expected Returns.

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Important Sections & Function in Business Plan (I)

No. Section Function

1 Introduction As an overall introduction to the proposed business

venture and should be supported by realistic and relevant

data and information

2 Purpose As an objective for preparing a business plan and should

be written in a clear, concise and coherent manner

3 Company

background

Details information of company which must be clear ad

accurate

4 Owners/Partners

background

Highlight the owners or business partners business

credibility as well as their ability to manage the proposed

business

5 Location of the

business

Toprovide additional information on the location of the

project

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Important Sections and Function in Business Plan (II)

No. Section Function

6 Ad inistrative

plan

To manage the overall business objective and goals

7 Mar eting plan rovide strategy ho to eet the custo ers needs and ants together

the relationship ith operational, ad inistration and financial plans of

the sa e venture

8 Operational plan Provide information on o eration flow, roduction schedule hich

enable business to eet the desired output, achine, aterial and

anpo er require ents, operations budget and layout plan

9 Financial plan As a point here all the financial infor ation in the ad inistrative,

ar eting and operations plans are collected and su arized to give a

icture of the how much the business will cost to run

10 onclusion Provide brief summary of the main contents, the main ur ose of the

business lan and other related oints to bring the total lan to a close

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Methods for Collecting Information in the Business

Plan

Primary information Secondary information

It is obtained specifically ith the

project in ind

It is already available about si ilar

projects or related issues

Obtains through surveys andintervie s or observations involving

people or parties that the project

targets as users or recipients of the

project outco e.

Infor ation extracted fro sources thatare available in printed for (such as

ne s papers, annual reports, journals

and survey results) or electronic for

(such as television, radio or the internet)

Infor ation is ore specific and

current infor ation related to theproject

Much cheaper and source of

infor ation is easier to collect