SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

Centre for Modern Architecture Studies in Southeast Asia

Foundation of Natural & Built Environments (FNBE)

Introduction to Business [BUS30104]Prerequisite: None

Lecturer: Chang Jau Ho

Final Project: Charity Drive Event

30% Group Work + 10% IndividualSubmission: Charity Drive Week – Monday to Friday, 8th to 12th June, 2015 (week

17)Charity Drive Report – Friday, 19th June 2015 (Week 18)

No. Name Student ID

1. Ong Shi Hui 0320303

2. Ng Kim Wing 0319704

3. Loong Bo Lin 0321469

4. Yen Wei Zheng 0320266

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Table of Content

No. Topic Page1. Executive Summary 32. Objectives 43. Target Market 54. Competition Analysis 65. Product and Packaging 7-116. Pricing 127. Promotion 13-148. Sponsor 15-169. Distribution 1710. Green Measurement 1811. Human Resource Planning 1912. Profit and Lost Report for Charity Drive 2013. Evaluation 2114. Appendix 22-24

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Executive Summary

In Foundation In Built Environment Programme, students in this programme who took Introduction To Business are assigned to run a charity drive to raise fund for a certain charity organization that in need in fund as their final assignment. 4-5 students are to for a group to sell some certain products that they prefer and approved by the campus management. The duration of this business is a week in Taylor’s Lakeside Campus .Even earlier the students are allow to start their business in anywhere but with proper requirement by the area.

Our team have discussed and done a few surveys, we decided to sell seaweed popiah, sweet corn, bread pudding, homemade white and black chocolate chip cookies and some fruits. The reason behind we chose these varieties of food is Taylor’s university lakeside campus F&B outlets sells these varieties of food in a non-reasonable price. In this way, we selling 20%-40% lower than the current F&B outlet. Not only that, these varieties of food are popular and easy to make in our Malaysia trend. To keep our customers stay excited and mouth watering we scheduled our menu change once every two days. So our targeted customers are those who looking for cheaper food and sweet lovers. All our ingredients are freshly bought from night and morning markets with the best price ever to make our cost low.

We do not take any profit into our wallet in fact we donate all our profit to SPCA animal welfare. SPCA helps strayed, abandoned, surrendered and illegal breeding animals but they too need our help in financial and support through volunteering. We not only supports from our charity drive business but also we approach to our family, relatives and close friends and I-Green company for sponsorship and donation.

At the end, we gather up total profit, donation and sponsorship  of RM 2504.86 in a week time. We raised the amount donated the same amount to SPCA animal welfare. A total RM 2504.86 we raised and donated to SPCA.

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Objective

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The charity organization that we have selected to donate to is the Society for the Prevention of Cruelty to Animals (SPCA) Selangor, a non-profit organization that provides shelter and care for stray animals. The reason that we are supporting it is because we are animal lovers and we hope to spread the awareness to other people, making sure that the innocent

animals got the tender love and care that they deserve.

Our mission:

Raised RM2500 from the charity drive event and donate the profit to SPCA. Raised money by selling food and requesting donations from donors and sponsors to achieve

our target. Help create awareness of the public towards animal welfare.

Target Market

Initially our targeted customers were basically everyone in the campus. However, we focused more on the office staffs and students. During our sales, young adults, lecturers and the other office staffs bought our products. From our observation, most people bought our products after lunch or between the time after lunch and before dinner. In most cases, most people prefer have a light snack to keep their stomach filled.

University students are our main target for our sales. It’s about seventy percent of Charity Drive’s total sales are from the university students who are from Taylor’s University Lakeside Campus. Likewise, university students were also more willing to spend extra buck to try out our food products. Young adults students need more energy to to keep themselves alert for the rest of the day as well. The majority of the staffs in the office have high spending power and affordability to purchase our products for charity purposes. The office staffs were the people who more likely to try out our products.

After finding out that office staffs are more willing to spend money on our products, we went to visit every Divisional Office in Taylor’s University Lakeside Campus. However, we also targeted the students by approaching them as a group in hot spot areas like Level 2 Block C to Block E area. Furthermore, we also went up to classrooms to sell our products.

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Competition Analysis

The purpose of this competitive analysis is to determine the strengths and weakness of our competitors, and so allow us to develop the strategies that will provide us with a distinct advantage to prevent competitors from entering our market. Our two main competitors from this Charity Drive Event were Caleb’s group and Zi Shan’s group.

Caleb’s group Zi Shan’s group

Products nasi lemak

herbal eggs

fruit yogurt

fruits

popiah

soya bean

sweet tofu pudding

Strengths Have many different variates of choices of foods.

Same food product such as popiah are sold in their booth.

Vulnerabilities Do not have any promotions or discount.

Products are too costly.

Reason of the customers approach the business

Products sold are healthy and freshly made.

Unique food and beverage are sold.

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Products and Packaging

Products

a. Seaweed Popiah

Description: Popiah is origin from China and usually eaten between meal and appetizer. From time to time, there are many different type of popiah. Seaweed popiah is one of it. Rolled like regular popiah, with another layer of crispy seaweed. The ingredients of seaweed popiah are carrots, cucumber, sengkuang, chicken floss, seaweed, popiah skin and salad sauce.

Features and Benefits Seaweed popiah is very tasty and delicious. Owing to vegetables are moisture, so we have to roll it on stall to attract people. Those ingredients are heathy to us which is vegetable. Through this popiah, it consists of different vitamin and carbohydrate to human.

b. Bread Pudding

Description: Bread pudding is a bread-based dessert. Bread pudding is made up with bread, eggs, milk and butter. By attractive more people, we add on milo flavour.

Features and Benefits: It can be a breakfast of a day. By selling bread pudding, students and lecturer can increase their choice of foods for breakfast.

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c. Sweet Corn

Description: Sweet corn is a variety of maize and starchy vegetable with high sugar content. When making sweet corn, we just add on a little of salt and butter. We use the steamer to steam the sweet corn in our stall. The smell of sweet corn can get the attention of customer.

Features and Benefits: Sweet corn contains multiple nutrients that can bring benefits to the body. Other than that, sweet corn is our childhood memory as well. This is a side dish, so customer can be eaten anything, no matter is before or after lunch. You would not feel full of it.  

d. Fruits

Description: Fruits are the healthy food for people. For those who live in campus, they cannot get the fruits in this area. So, our selected selling fruits are watermelon, apple, orange and banana.

Features and Benefits: Fruit as part of an overall healthy diet. Eating a healthy diet rich in fruits and vegetables may reduce your risk for heart disease, including heart attack and stroke and may also protect against certain types of cancer.

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e. Homemade Cookies

Description: Cookies are called biscuits also. Cookies can be made in a wide variety of taste, for our cookies, which is chewy chip cookies and chocolate chip cookies.

Chewy Chocolate Chip Cookies

1 cup (240 ml) white sugar (201g)1/3 cup (79 ml) brown sugar (73g)½ teaspoon (2 ml) salt2 eggs1 cup (240 ml) of butter (room temperature) (227g)2 ¼ cups (530 ml) of flour (288g) 1 teaspoon (5 ml) of baking soda1 teaspoon (5 ml) of vanilla2 tablespoons (30ml) milkUp to 2 cups (130 g) of chocolate chips

Step: 1. Preheat the oven to 350ºF/180ºC2. Add the vanilla, sugar, brown sugar, eggs and butter -Use coarser sugar for thicker, chewier cookies. When sugar dissolves, it acts as a tenderiser that interferes with dough structure. This increases spreading because finer sugar dissolves more easily than coarser sugar. Mix these ingredients until creamy. 3. Add the flour, salt and baking soda.4. Mix until fully blended; add the milk to achieve smoothly blended dough. -After blending the mixture, add the chocolate chips. 5. Apply cooking spray to the pan so that the cookies won’t stick to the baking pan. 6. Roll a small ball for each cookie. 7. Place the cookie balls on the baking pan. 8. Flatten each cookie with a fork. This will leave distinct ridges and flatten the cookie neatly. 9. Put cookies in the oven for about 8-10 minutes or until light golden brown. 10. Take the cookies out of the oven and let them sit on a wire cooling rack for 15 minutes to cool. 11. Eat the cookies once they have cooled.

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Chocolate Chip Cookies

2 cups (40ml) flour1 teaspoon (5 ml) salt 1 teaspoon (5 ml) baking soda 1 cup (240 ml) margarine 3/4 cup (180 ml) brown sugar 1 teaspoon ( 5 ml )vanilla extract ( essence ) Egg replacer equivalent of 2 eggs ( Ener-G Egg Replacer works best, but you can also mix together 2 tsp. cornstarch and 1/4 cup water )

Step:

1. Lightly oil your cookie sheet as you preheat the oven to 350 F (180 C) 2. In a medium bowl, mix together the flour, salt and baking soda. 3. In a large bowl, cream together the margarine, brown sugar, sugar, vanilla and egg replacer mixture. Stir the flour mixture into the wet ingredients and mix until the ingredients are well combined.4. Add the chocolate chips and mix them into the batter. Drop the dough by spoonful onto the cookie sheet and bake them for 8 to 10 minutes. 5. Once take them out of the oven, cool the chocolate chip cookies on a wire rack. 6. Serve warm or put them in cookie jar once they have cooled for later.

Features and Benefits:Cookies are the best foods to replace the junk food because it is sweet. Eating cookies gives one a high protein snack that provides energy one needs without adding excess fat. The cookie help one reduce the calories intake on a daily basis.

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Packaging

Packaging is a way to attract customers to buy our products. The most important for a good packaging is convenient, but a nice design can attract more customers. We are using two type of packaging for all which are transparent plastic bag and transparent plastic containers. The aim for using transparent is has a clearly vision of our products.

Tie the transparent plastic with ribbon to make it look nicer.

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Pricing

Product Products’ Unit Selling Price (RM)

Products’ Unit Price (RM)

1 Cookies 3.00 0.702 Corn 3.00 1.003 Bread pudding 4.00 1.004 Fruit

watermelon 9.50 24.00Apple 1.00 3.00Orange 1.20 3.00

5 Seaweed popiah 6.00 3.00

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Promotion

Nowadays, all the university students are using internet. The best way to promote is through social media such as Facebook and Instagram. For our promotion, we create an Instagram account for charity drive. We just share the Instagram account on Facebook because most of people are using Instagram and Facebook is mostly all secondary friends.

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But we still have some poster to place in our stall.

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Sponsor

Our charity drive, half of our revenue came from sponsorship and donor. We sent few charity participation invitation letters to several companies but there were few responses but did not meet our requirement and some did not response at all. Green-I is the one which sponsorship for us. Other than that, we ask sponsorship from our parents, relatives and close friends. In the end, we hit our target. All donation totals up RM200 while sponsorship totals up RM 1100.

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The cheque that given by Green-I

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Distribution

Our business we trade variety of delicious homemade foods. Our customer services were the best from us from the experience from our previous work in our free time. More exciting our business started a delivery system which fast and convenient. We use these two extra strategies to maintain the number and addition number of customers.

In addition, our products are handle by us which fully vaccinated of typoid injection. We make our products from scratch and surprisingly turn out to attract customers eyes sight and taste bud too. Until then we see just only our sale stall was not enough for us to increase of revenue, we sent one of our partner to distribute our products by walking around the surrounding area with tray full of our product. We borrowed the name of SPCA animal welfare to run this charity drive as to raise donation too. Brochure and booklets are prepared to raise awareness of strayed or abandoned animals.

In fact, to keep our customers stay excited and happy we each two days came up with new products. For our management, to cut out the queue we set two partners as chef and two partners as sale person.

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Green Measure

Mostly of our products does not require much of resources such like electricity, gas and etc. We tried to maintain our business as environmental friendly as possible. To keep the cost low and the price in reasonable we use not quite environmental friendly and cheap plastic box as container for our products. We too make samples and display using the original product and at the end of the day to not waste it we consume it. In fact we save the electrical using by scheduling the usage of electrical usage to warm up the products. Our products require numbers of ingredients from few markets and some are the morning and night markets. To prevent any additional fuel burning and carbon monoxide realising we take public transportation as is cheap and less harmful to the mother nature but in a way that some market are not provided with public transport station we have to drive to the markets.

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Human Resources Planning

Here a clear job scope that guides the people in a business what task should be done and not to be done by them.

Team Partner Job ScopeOng Shi Hui Project Leader, SalesladyNg Kim Wing Public Relation, Culinary partnerYen Wei Zheng Main Culinary manager, Menu OrganizerLoong Bo Lin Saleslady, accountant

Distribution of task

Partner Organizational Chart

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Project Leader

Ong Shi Hui

Public Relation

Ng Kim Wing

Culinary Manager

Yen Wei Zheng

Accountant

Loong Bo Lin

Profit and Loss Report

SalesSales RM 2165

Cost of Goods SoldSeaweed Popiah 330.66Bread Pudding 39.80Fruits 44.50Cookies 68.45Sweet Corn 130

(613.41)Gross Profit 1551.59Donation RM 150Sponsorship RM 1100Adjusted Gross Profit RM 1250

RM2801.59ExpensesTyphoid Injection RM120Car Oil RM36Plastic RM90Glove RM 3.60Equipment RM47.13Total Expenses ( 296.73)Net Profit 2504.86

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Evaluation

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On the first day of the charity drive event, we had a good business record. But on the following days, business was a bit slow and bad, we didn’t have as many customers compared to the first day. Maybe they were bored of the things we were selling, so we decide to change the menu on the last two days of the charity event. Our product pricing was double or even more than the original price, a high selling price to cost ratio made our product profitable. Alongside with the goods we were selling, not every customer was attracted to our goods, making our sales profit slow. Despite the minor setback, we decided to target the profit from sponsorship and donations to help achieve our goal of RM2500. The amount of capital we got from the sponsor and donations almost balance out the other half of our goal.

Gross Profit

SalesSponsorshipdonation

Appendix

Receipts

Some receipts of buying products.

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Our Booth

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Donation Receipt

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