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Business Services in Poznań

Report prepared for City of Poznań by the Association of Business Service Leaders (ABSL)

in cooperation with JLL and Randstad

Project coordinator:

Janusz Górecki, Head of Research, ABSL e-mail: [email protected]

Layout and printing: www.ponad.pl

Cover photo: fotoportal.poznan.pl

® ABSL 2017All copyrights in this work are the property of ABSL. Unless otherwise stated by the relevant provisions of law, any application or disposal of thework, including any use, reproduction, duplication, modification, adaptation or retransmission of this work, in whole or in part, in any manner,without the prior written consent of ABSL, is a violation of copyright law. If in doubt, please address your questions to [email protected]

Contents

Why Poznań?

The Poznań business services landscape

Success stories: companies about themselves

Labor market

Office market

Quality of life

Investor support – contact information

4

8

24

28

34

42

44

Poznań’s position in rankings and distinctions

Poznań is the fifth most populous city in Poland, with 541,5611 inhabitants (almost one million in the whole agglomeration). It is one of the country’s most important academic and cultural centers, with a stable, modern economy featuring a large number of knowledge-based services, and great quality of life. The dynamic growth in Poznań’s business services sector is due in part to the city’s excellent transpor-tation system, the high quality of its human resources, and the maturity of one of Poland’s largest office markets. The investment success of dozens of companies from the sector – including many globally-renowned entities, leaders in their industries – attests to how attractive the city is as a business location.

1 As of 30.06.2016 (Central Statistical Office of Poland)

1st place Poznań’s ranking in terms of quality of life according to the report “Social Diagnosis 2015. Conditions and Quality of Life of Poles”.

2nd place Second place in the “Large city” category in the annual ranking “Attractive Cities for Business” (2016) prepared by Forbes.pl in cooperation with the Central Business Information Center.

2nd place Second place in the prestigious “Ranking of Best Local Governments” organized by the daily newspaper Rzeczpospolita. The distinction was given in the “Cities with county status” category.

3rd place Third place in a ranking of locations for running BPO, SSC, IT and R&D centers in the category “Cooperation with local authorities” (ABSL report “Business Services Sector in Poland 2016”).

3rd placePoznań has been recognized in an international ranking of attractiveness for direct foreign investment, “FDI Polish Cities of the Future 2015/16”, taking 3rd place in Poland (behind Warsaw and Kraków).

Why Poznań?4 Business Services in Poznań

Why Poznań?Photo: fotoportal.poznan.pl

1

Dynamic growth of the business services sector The majority of the business proccess outsourcing centers (BPOs), shared services centers (SSCs), IT centers and research & development (R&D) centers operating in Poznań were set up after 2011; almost 50% of jobs in the sector have been created in the last four years. Around the industry there has arisen a stable, local ecosystem of connections and cooperation with the commercial real estate industry, recruitment firms, city authorities, universities and numerous start-ups.

Services centers success storiesA large majority of the companies have expanded their operations since they were founded; most have increased hiring beyond their own declared forecasts, while there has been growth in the level of advancement of the services provided, and many centers offer expert services.

Embeddedness of business services centersMost new jobs are generated by companies already present on the market. This attests to the degree to which they are embedded in Poznań, and indirectly, to how satisfied they are with their choice of location for their business services center.

A proven location for large-scale operationsEight international investors employing more than 500 people in their services centers.

More than 30,000 graduates annuallyThe number of graduates from Poznań universities and colleges, including a significant talent pool with a business services profile; experienced senior-level managers.

426,000 m2

The total amount of modern office stock in Poznań – sixth place on the Polish office market.

Support for investors A consistently implemented strategy for attracting businesses locating business centers, as well as professional post-investment care for companies with a presence in the city; numerous initiatives supporting links between business, academia and local authorities.

Figure 1Key information on Poznań as a location for business servicesSource: ABSL own study

Why Poznań?5Business Services in Poznań

A2

A1

A1 / DK1

A4

Warsaw

Bratysława

Berlin

Prague

Wiedeń

Lublin

Białystok

Szczecin

Tri-City

Łódź

WrocławDresden

Brno

Koszyce

Ostrava

Kraków

RzeszówLviv

Bydgoszcz

A2

A4

Katowice

Poznań

Figure 2Poznań’s locationSource: ABSL own study

Poznań’s location

Poznań is situated in central Europe, near one of the continent’s most important east-west transit corridors, halfway between Berlin and Warsaw. The A2 highway and a network of express roads (S5, S11) make car travel to the city center easy. The rail network is also well-developed, with conven-ient connections to Berlin and Warsaw.

Quick access to the most important European hubs (incl. Frankfurt, Munich) and a number of capitals (e.g. London, Rome, Paris and Dublin) is ensured by Poznań-Ławica Airport (POZ), located just six km west of the city center.

Investments in transport infrastructure ensure that the city’s transportation system is growing year by year.

Table 1Distances and anticipated travel time to selected cities

Distance from Poznań

Travel time

By car By train By plane

Berlin 270 km 2h50min 3h02min 3h20min*

Warsaw 310 km 2h50min 2h34min 0h55min

Source: Google Maps, Deutsche Bahn, Google Flights * with stopover

Why Poznań?6 Business Services in Poznań

Dublin

Alicante

Paris

London

Warsaw

Rome

Doncaster / Sheffield

Stockholm

Frankfurt

Glasgow

Bristol

Birmingham

Liverpool

Munich

Eindhoven

Luqa

Oslo

Copenhagen

Malmö

Edinburgh

Poznań

Barcelona

Distance from the town Center 6 kmNumber of destinations 12Number of serviced airports: 22List of airlines

Lufthansa, LOT Polish Airlines, Ryanair, SAS Scandinavian Airlines, Wizzair

Total number of passengers (2016) 1.7 mln

Number of direct flights weekly to selected hubs and flight times

Frankfurt (FRA) – 13 (1h25min) Munich (MUC) – 18 (1h15min) Copenhagen (CPH) – 5 (1h25min) Warsaw (WAW) – 24 (0h55min)

Figure 3Air transportationSource: ABSL own study based on: www.airport-Poznań.com.pl/en/

Poznań-Ławica Airport

Figure 4Map of regular passenger flight connections from PoznańSource: www.airport-poznan.com.pl/en/ flight-connections/new-destination-map

Why Poznań?7Business Services in Poznań

In terms of employment in BPO, SSC, IT and R&D centers, Poznań is in sixth place among business services locations in Poland and in thirteenth place in Central and Eastern Europe1. Since 2014, the city has seen significant growth in the number of newly-created services centers. The business services landscape has been formed not only by new investments, but also by the development of global companies already operating here. Yet there is still room for new centers, and for the development of the activities of entities already present in the city. Poznań is well-prepared to become a leading business services location in Poland and Central and Eastern Europe, both for companies seeking to establish their first center in the region, and for those planning to expand by developing new centers. Considering Poznań’s potential, it is highly likely that the industry will continue to grow here in the years to come, and thousands of new jobs in services centers will be created.

1 Central and Eastern Europe: Poland, Czechia, Slovakia, Hungary, Romania, Bulgaria

The Poznań business services landscape8 Business Services in Poznań

The Poznań businessservices landscape

Photo: Shutterstock

2

76The number of BPO, SSC, IT and R&D centers in Poznań (Q4 2016) providing services in foreign languages. There are 62 centers with foreign capital, while the remaining 14 belong to Polish companies.

13,100The number of people employed in services centers in Poznań, including 10,600 in companies with foreign capital; 10 investors from the Fortune Global 500 list; yearly double-digit growth in employment in the sector.

81%The share of centers with foreign capital in the employment structure of the sector.

20%The average yearly turnover in the sector (excluding IT centers).* * Randstad data

ITThe most important category of services provided by centers in Poznań. IT generates one third of employment in the industry and appears in the service portfolios of 61% of the centers in the area analyzed.

19The number of new business services centers established since the beginning of 2015.

18,000Employment in the sector as forecast to 2020.

5%The average annual growth in remuneration in the sector (faster for persons working in German); forecast for 2017: 7%.* * Randstad data

Figure 5The business services sector in Poznań in numbersSource: ABSL own study

The business services sector in Poznań in numbers

The Poznań business services landscape9Business Services in Poznań


About the report

The purpose of this ABSL report is to describe in detail the business services sector in Poznań, and to discuss selected aspects of the labor market, the office market, and forms of support for investors. An important element of the project related to preparing the publication was obtaining information on services centers operating in Poznań directly from their representatives. A questionnaire was completed by 30 respondents representing services centers employing a total of 8,200 persons in Poznań agglomeration, that is, 63% of the total number of sector employees in the location analyzed. The information obtained from the questionnaire made it possible to perform a statistical analysis of the current activities of the entities involved (by subject). The figures given on services centers are for Q4 2016.

In the publication, the industry has been defined broadly to include research & development activities. The information provided on the sector is based on an analysis of services centers with foreign capital and Polish centers: business processes outsourcing centers (BPO), shared services centers (SSC), IT centers, and research & development centers (R&D). Please note that some centers serve both a parent company and external clients (the hybrid model of providing services). The report, however, does not separate mixed-type BPO/SSC centers, but organizes individual entities by basic type (BPO, SSC, IT, R&D) according to the dominant activities in their profile. “Contact center” type centers for external clients are categorized as BPO.

Only export-oriented service centers – in which services are provided in foreign languages, and not just in Polish – have been considered in the analysis. The report takes into account centers with a headcount of over 25. This does not include companies in the process of creating jobs which have an anticipated target headcount of over 25. The criterion does not apply to IT and R&D centers.

The unit analyzed in the report is the Poznań agglomeration. This means that all descriptions concerning Poznań also include business services centers operating in surrounding locations such as Sady, Suchy Las, Tarnowo Podgórne and Złotniki.

It is worth noting that, in addition to the centers providing services in foreign languages analyzed in this report, there are other entities in Poznań that focus on serving internal and external clients within Poland, only in Polish. In such centers, which mainly provide customer services, more than 2,000 people are employed. Companies running such centers include Enea in its shared services center, the outsourcing company Administration Personnel Services, and Bank Zachodni WBK in its operations center.

We would like to thank all of the corporate and institutional representatives who gave their time to complete the questionnaire or prepared the information used in this publication.


ABSL in Poznań

The main goal of the ABSL Chapter in Poznań is to develop a platform for exchanging information among its members. In periodic meetings, new developments are presented that help companies become more competitive on the Polish and global markets. The meetings concern new trends (such as robotics and automation), creating strong organizations through skilful brand building, managing talent, and many other issues important to the sector.

Another important topic touched on during the meetings is that of information presented by Partners from City Hall, including on new investments in business services sector in Poznań and on potential forms of cooperation between business, science and local authorities.

Members of ABSL Chapter in Poznań are:

Archer Daniels Midland Shared Services Centre Europe (ADM SSC) / arvato Polska / Banach Outsourcing / Bridgestone EBS / Carl Zeiss Shared Services / Carlsberg Accounting Service Centre / Century Link / Ciber / Connectis / DFDS / Franklin Templeton Investments / getsix / GFT / Grant Thornton / GSK IT / Hicron / IKEA Business Service Center / intive / IT Kontrakt / Jeronimo Martins / John Deere / MAN Accounting Center / MARS Financial Services / McKinsey EMEA Shared Services / O-I Business Services Centre / Philips People Services / Roche Global Information Technology Solutions / Sii / Veolia Centrum Usług Wspólnych / Wavin

In Poznań, there are 76 business services centers belonging to investors from 17 countries. Most of them are American (20), Polish (14) or German (10). Several centers belong to companies from Great Britain (6), as well as the Netherlands, France and Denmark (4 each).

Business services centers in Poznań employ 13,100 people. A large majority of those employees (81%) work for entities with foreign capital. American companies generate 21% of the jobs in the sector, German companies 20%, Polish companies 19%, British companies 14%, and companies from other countries 26%.

The business services centers operating in Poznań comprise: 34 shared services centers (SSCs), 20 IT centers, 12 research and development (R&D) centers, and 10 business process outsourcing (BPO) centers. The highest average employment is found among the BPO centers – 330 persons. In the SSCs,

the average employment is 180 persons, and in the IT centers – 160. The lowest average employment is seen in the research and development centers (30 persons).

It is worth noting that the SSCs dominate the employment structure by center type (47%). The IT and BPO centers employ 25% of these business services center employees each, with the remaining 3% in R&D centers.

The average employment level in business services centers in Poznań is 173 persons (the median is 65 persons). It should be added that the 15 largest business services centers in Poznań (having more than 200 employees) generate a total of slightly more than 2/3 of total employment in the sector.

Considering the companies’ plans for development and potential new investments, it can be anticipated that employment in the industry will reach 18,000 by 2020.

Table 2Selected business services centers in Poznań

Name of company Type of center

Year of establishment

Parent company headquarters location

Employment range Business profile

arvato Polska BPO 1994 >1,000 Comprehensive outsourcing services: Customer Relationship Management (mainly for the tele-communications and IT industries), Supply Chain Management, Financial Solutions (factoring, enforcement and financial BPO – mainly for clients from the telecommunications, energy and financial industries).

AutoVision SSC 2016 <100 Competence center within the scope of accountancy for Volkswagen AG.

Bridgestone SSC 2011 100-250 Accounting, legal and HR services to the Bridgestone Group Companies across Europe.

Capgemini R&D 2015 <100 Capgemini Software Solutions Center – a center for software development and IT services for global and renowned brands from the automotive, financial, transportation and media industries.

Carl Zeiss SSC 2012 100-250 A shared services center dedicated to providing financial and accounting services for all ZEISS companies in Europe.

Carlsberg Shared Services SSC 2006 250-500 A shared services center for companies from the Carlsberg Group in Europe: F&A, IT, Master Data, Procurement, Logistics, Planning and Financial Controlling.

Cognifide IT 2005 100-250 An operations center: creating technologically advanced portals and internet services based on content management systems (CMS), including for clients of the concern WPP.

DFDS Polska SSC 2013 100-250 Financial and accounting shared service centre for DFDS Group of companies covering 20 European countries with specialist areas covering Indirect Taxation, Cash Management, Master Data, IT and Continuous Improvement.

Duni EFF SSC / BPO 2005 <100 Financial and accounting services for Duni corpora-tion and external customers.

EXIDE Technologies SSC 2012 <100 Financial and accounting services for Exide Technologies companies.

Fandom (Wikia) R&D 2007 <100 A research and development center specializing in the development of Open Source MediaWiki software and Wiki services.

Franklin Templeton Investments

SSC 2007 500-1,000 Activities within the scope of: Customer Operations, Corporate Finance, Sales and Business Support, Technology, Project Management, Global Marketing Support, as well as Investment Services: Global Trade Services, Corporate Actions, Fund Accounting, etc.

GFT Polska IT 2013 250-500 Creating software for investment banks, including market and trading systems, as well as financial risk management systems.

Grant Thornton BPO 1993 <100 Auditing, tax consulting, consulting, outsourcing of accounting and payroll.


Name of company Type of center

Year of establishment

Parent company headquarters location

Employment range Business profile

GSK IT SSC 2005 500-1,000 Cyber security, R&D, systems for managing and monitoring the manufacture of medicines, data-bases, group working tools, CRM applications, mobile applications and Multichannel Marketing Services.

IKEA Business Service Center SSC 2010 250-500 Financial and HR services for companies from the IKEA Group located in Europe.

Intitek BPO 2014 <100 Outsourcing, consulting and design services within the scope of IT, mechanical engineering, automation and industrial electrical services.

Jeronimo Martins SSC 2011 100-250 Financial, accounting and HR services for Jeronimo Martins companies.

Lorenz Services SSC 2008 100-250 Accounting and IT services for companies belonging to the Lorenz Group.

Mars Financial Services SSC 2014 100-250 Advanced accounting processes in the area of receivables, payables, fixed assets, intragroup settlements, main accounts, business expenses and remuneration for Poland, Germany, Austria, Switzerland, Great Britain and Ireland.

McKinsey EMEA Shared Services

SSC 2011 500-1,000 A shared services center supporting McKinsey & Company offices around the world with: assistance, business operations administration, finance and reporting, HR, research and data analysis, visual communication.

Mentor Graphics R&D 2009 <100 Creating software for the design and production of modern electronic equipment (EDA – Electronic Design Automation).

Newell SSC 2013 100-250 The largest customer service center in Europe for companies from the Newell Group, and support services.

Roche SSC 2009 500-1,000 Providing innovation within the scope of constructing and maintaining IT systems for Roche branches around the world.

Rockwool SSC 2016 <100 A competence center for the Rockwool Group: financial, accounting and IT services.

Sii IT 2010 100-250 Sii provides comprehensive IT services, offering solutions such as consulting and analysis, system development and integration, tests, implemen-tation and maintenance of systems, and leasing IT specialists.

Starter24 BPO / SSC 2000 100-250 An operations center including: customer service, IT, F&A and HR.

Veolia Centrum Usług Wspólnych

SSC 2006 <100 Services for companies from the Veolia Group within the scope of F&A, billing, IT, HR and payroll, training, procurement, communication, support in risk management and insurance, and internal controls.

Wavin SSC 2013 <100 Wavin shared services center: services for companies from the Wavin Group in Europe within the scope of accounting and purchasing processes, Master Data and IT business applications.

Source: ABSL own study


10% 20% 30% 40% 50% 60% 70% 80% 90%0

48% 4%

Entity operating for a parent company / shared services center

Commercial service provider / outsourcing center

Hybrid model (external and internal customers)

Figure 6Employment structure at business services centers in Poznań by type of organizationSource: ABSL own study

48%

100%

SSC

BPO

IT

R&D

USA

Germany

Poland

United Kingdom

Switzerland

Denmark

Sweden

Other countries

Figure 7Employment structure at business services centers in Poznań by type of centerSource: ABSL own study

Figure 8Structure of employment at business services centers in Poznań by parent company headquarters locationSource: ABSL own study

47%

25%

25%

3%

Total: 13,100

persons

21%

20%

19%

14%

7%

11%

4%4%

10% 20% 30% 40% 50% 60% 70% 80% 90%0 100%

Business and professional services

Technologies and telecommunications

Production of industrial and consumer goods

Consumer services (including trade and distribution)

Healthcare

Banking, Financial services and Insurance (BFSI)

Energy, public utility services, raw materials and semi-finished goods

32% 18%

1%

Figure 9Employment structure at business services centers in Poznań by parent company industrySource: ABSL own study

16% 16% 11% 6%

Total: 13,100

persons


Hybrid model (external and internal customers)


Energy, public utility services, raw materials and semi-finished goods

8Average number of new business services centers in a given year in Poznań (over the last five years).

52%Share of business services centers created since the beginning of 2012 in the total number of centers existing in Poznań.

In the last five years (since the beginning of 2012), more than half of the business services centers now in Poznań were created (40), and these provide 19% of the total number of jobs in the sector (as at Q4 2016). It is worth adding that 19 new centers began operations after 1 January 2015, including Huawei, Capgemini, Osram, Rockwool and AutoVision (a subsidiary of Volkswagen AG). Assuming that the average for the last five years is maintained, it can be estimated that in the year 2020 at least 100 BPO, SSC, IT and R&D centers will be operating in Poznań, and employing a total of 18,000 employees.

0

10

20

30

40

50

60

70

Before 2005

2005 2006 2007 2008 2009 2010 2011 2012

Figure 10Number of business services centers in Poznań by year activities commencedSource: ABSL own study

Total number of centers

8

6

4

2

0

Number of new centers

Total number of centers

80

10

12

2013 2014 2015 2016

Number of new centers

7

2

4

3

4 4

3

7

6

8

11

8




Healthcare


Other industries

Figure 11Structure of shared services centers (SSCs) in Poznań by parent company industrySource: ABSL own study

59%17%

9%

6%32%

23%17%

2%9%

13%

13%


Healthcare




Other industries

Figure 12Employment structure at shared services centers (SSCs) in Poznań by parent company industrySource: ABSL own study

10%

0

20%

30%

40%

50%

Figure 13Industry structure of companies (external and internal customers) supported by business services centers located in PoznańSource: ABSL own study based on the results of a survey addressed to business services centers (N=30 companies)

Product

ion

of in

dustria

l

and c

onsum

er goods

Tech

nologies

and t

eleco

mm

unicatio

ns

Bankin

g, Finan

cial

serv

ices a

nd Insu

rance

(B

FSI)

Busines

s and

profe

ssional

serv

ices

Consum

er se

rvice

s

(inclu

ding tra

de

and d

istrib

ution)

Health

care

Public se

ctor

Other

indust

ries

37%33% 33%

30%

20%

7%3%

13%

Total: 34 SSCs

Total: 6,200

persons


10% 20% 30% 40% 50% 60% 70% 80% 90%0 100%

IT services (including software development)

Financial and Accounting services

Customer service

Human Resources management

Supply chain management


Marketing

Document management

2%

Figure 14Employment structure of business services centers by process categories supportedSource: ABSL own study based on the results of a survey addressed to business services centers (N=30 companies employing a total of 8,200 persons)

33% 21% 16% 7% 6% 3% 12%

10% 20% 30% 40% 50% 60% 70% 80% 90%0

Document management

100%

Others 30%

Supply chain management 9%

Research and development 8%


Customer service 21%

Supply management 13%

Marketing

IT services (including software development) 61%

Financial and accounting services 50%

Human resources management 25%

12%

Share of centers

4%

3%

Figure 15Process categories supported by business services centers in PoznańSource: ABSL own study


10%

30%

60%

Specific countries or regions supported

Global reach supported

Only one country supported

90%

Western Europe

50%

Nordic countries

Central and Eastern Europe (exc. Poland)

Asia, Australia and Oceania

37%

North America

Middle East and Africa

30%

13%

South America

Figure 16Geographic scope of services delivered by business services centers in Poznań (1)Source: ABSL own study based on the results of a survey addressed to business services centers (N=30 companies)

20%

Poland

80%

Figure 17Geographic scope of services delivered by business services centers in Poznań (2)Source: ABSL own study based on the results of a survey addressed to business services centers (N=30 companies)

Geographic scope of services provided

Poznań centers support companies from many parts of the world, with 30% stating they provide services globally. Most companies (60%) serve clients from several countries or specific regions of the world. The largest number of centers focus on serving customers in Western Europe and Poland. Half provide services to clients from the Nordic countries (Sweden, Denmark, Norway, Finland) and Central and Eastern Europe.

The main countries supported by centers in Poznań: 1) Germany , 2) United Kingdom , 3) USA

50%



Photo: Shutterstock

10%

0

20%

30%

40%

50%

60%

Figure 18Languages used at business services centers in PoznańSource: ABSL own study

Germ

an

Polish

French

Spanish

Italia

n

Nordic

languag

es

Dutch

Russian

Asian l

anguag

es

Other

languag

es

24Total number of lan-guages used at the business services centers analyzed.

17Highest number of languages used at a single business services center.

9Number of business services centers using at least 10 languages.

28%Share of business services centers using at least 5 languages.

6Average number of languages used at business services centers.

100%English

Languages used at business services centers

In Poznań business services centers, one of the languages most often used, apart from English, is German, and this has been so for years. Services in German are provided in 45 centers (59% of the entities in the city). According to an analysis by Randstad, about 30% of all recruitment processes in Poznań business services centers in Q3 and Q4 2016 concerned candidates able to communicate in German. Taking account of development trends in both mature and new Poznań business services centers, and of the significant share of German companies among the entities in question, it can

be assumed that in coming years specialists who are able to work in German will be in high demand. Services are provided in Polish in 34 centers (45% of entities).

A large group is that of centers providing services in the Romance languages (French, Italian and Spanish). Twenty four centers employ specialists working in French, 20 centers employ specialists working in Spanish, and 19 centers employ specialists working in Italian. In centers in Poznań there is also an observable need for specialists working in the Nordic languages (used in 17 centers), Dutch (17), and Russian (16).


Foreigners employed at business services centers

Benefits at business services centers

72%Share of business services centers employing foreigners.

4%Average share of fore-igners among all analy-zed business services center employees.

20%Maximum share of foreign employees at a single business services center.

10%Share of business services centers where foreigners represent at least 10% of all employees.

>500 personsTotal number of foreigners employed in Poznań business services centers.

Apart from the three coun-tries mentioned, foreigners working in business services centers most often come from Spain, France and Russia.

Figure 19Major countries of origin of foreigners at business services centersSource: ABSL own study based on the results of a survey addressed to business services centers (N=22 companies)

1. Ukraine

2. Germany

3. Italy

At least 30% of companies

Additional bonuses

for reaching targets

Cafeteria plan Training refunds

Parking space

Relocation bonus


Laptop Flexible working hours

Possibility of working from home

Bonuses for individual performance


Company social benefits fund Group life insurance Fresh fruit in the office


Multisport / fitness card Private healthcare

Figure 20Benefits most commonly offered by companies having a business services center in PoznańSource: ABSL own study based on the results of a survey addressed to business services centers (N=27 companies)


Table 3Selected examples of collaboration between business services centers and universities in Poznań

Company Examples of activities

BCC » Cooperation with Adam Mickiewicz University in Poznań. Lectures in the Faculty of Mathematics and Information Technology conducted by company employees.

» Cooperation with Poznań University of Economics and Business in organizing and conducting post-graduate studies in “Managing human capital in the SAP HR system”.

Bridgestone EBS » Cooperation with Poznań University of Economics and Business and WSB University. In both univer-sities, trainee programs and Open Days are conducted for students. Company employees also give lectures. In the coming years, cooperation with these universities should be strengthened through further projects addressed to students.

GFT Poland » Cooperation with Adam Mickiewicz University in Poznań as a Partner of the Faculty of Mathematics and Information Technology.

» Dedicated lessons and workshops conducted on systems distributed in .NET, on new internet applica-tions, etc. Internships and training organized for the most talented students.

» Cooperation within the Poznań University of Economics and Business Partner Club.

itelligence » Cooperation with WSB University in Poznań. Becoming a Strategic Partner of the post-graduate studies program “SAP – Integrated IT Systems”; itelligence specialists prepared the program of studies.

» A specialized Business Partnership in “Implementing IT Systems in Businesses” conducted in Information Technology engineering studies.

MAN Accounting Center » Partnering WSB University in Poznań as a patron of its Finance and Accounting program. » Conducting lessons based on own materials. » Cooperation within the Poznań University of Economics and Business Partner Club.

Source: ABSL own study based on the websites of companies and universities

Relations between business services centers and universities

A clear majority of Poznań business services centers cooperate with universities, most frequently concerning recruiting future employees. They offer internships and training for students, take part in job fairs, organize open days, workshops and lectures.Another common form of cooperation is concluding agreements on co-organizing specialized streams of study in which company representatives conduct lessons using materials they have developed.

Improving the exchange of information and transfer of knowledge is a very important task for those forming relationships between universities and businesses. Establishing effective cooperation and adapting the skills of graduates to the needs of the labor market is becoming common practice, and the growing number of joint projects and programs benefits both sides.


89%Average share of business services center employees with a university degree.

53%Average share of female employees in total employment.

91%Average share of business services center employees employed on a full-time basis.

48%Share of business services centers that employ people with disabilities.

Figure 21Selected information characterizing the staff of business services centers in PoznańSource: ABSL own study based on the results of a survey addressed to business services centers (N=27 companies)

Other characteristics of the sector

6.7 / 10 points

Poznań companies from the sector assess the level of competition on the local labor market as 6.7 points on a scale from 1 to 10, where 10 means very strong competition. This means that rivalry among centers is perceptible, but is far from ‘draining’ the available pool of employees.

Figure 23Assessment of competition among BPO, SSC, IT and R&D centers on the local labor marketSource: ABSL own study based on the results of a survey addressed to business services centers (N=30 companies employing a total of 8,200 persons)

>1,000 500-1,000 250-500 100-250 <100

10 20 30 40 50 60 700

71 146

Figure 22Structure of business services centers by employment rangeSource: ABSL own study

76

Number of centers

Employment range

48


Success stories: companies about themselves24 Business Services in Poznań

The investors who have located their services centers in Poznań are mainly globally-recognized businesses, leaders in their industries. In Poznań, most of them have diversified the scope of services they provide and increased the value of the operations they run. The dynamic growth of centers in Poznań is exemplified by the yearly increase in employment in a large majority of these businesses and their provision of increasingly advanced processes, including strategic processes. In this section, we present examples of companies who have achieved investment success in Poznań by establishing services centers here.

3Photo: fotoportal.poznan.pl

Success stories:companies about themselves

Franklin Templeton Investments (FTI) is a global financial institution, a leader in asset management headquarter in San Mateo (California, US), and the offices are present in over 30 countries, with services and customers in over 150 countries all over the world. The first office in Poland was established in Warsaw 19 years ago. The first office in Poznań was established in 2007, and the second office in 2014. Presently FTI Poland hires approximately 700 employees. Both of the Poznań offices support Franklin Templeton Investments operations, including: Customer Operations, Corporate Finance, Sales and Business Support, Technology, Project Management, Global Marketing Support.

The offices in Poznań also support Investment Services such as: Global Trade Services, Corporate Actions, Fund Accounting and more. Through its Poznań presence, FTI is trying to share knowledge and experience in the local market. Global centers of international financial operations like FTI offices in Poznań are the fastest developing departments in financial shared services in Poland. Based on the expe-rience of Franklin Templeton Investments a new speciality called “Financial operations of investment funds” was created in collaboration with the Poznań University of Economics and Business, as a contribution to a platform benefiting the local workforce.

www.franklintempletoncareers.com

At Roche, 85,000 people across 150 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

We are the Roche Global IT Solutions, Poland. We operate directly from Poland; our headquarters are located in Warsaw and we have an office in Poznań. We cooperate with more than 2,000 software developers in Poland and we have over 400 as Roche Poland employees.

We reach for the most advanced technologies available (main-ly Java, .NET, HTML, JS, SFDC, SAP), because our department is of crucial importance for the worldwide innovativeness of the Roche Group. Technology is our strength. In our every-day operations we strive to take advantage of our knowledge of the latest solutions. Our specialists provide innovative solutions for developing and maintaining IT systems in our branches all over the world. We go to great lengths to create an efficient work environment where no artificial barriers exist and all of us can focus on creating solutions that matter. Technology is not the only area of our development: we invest in people and inspire them to improve their skills (approx. 50 hours of IT technical training and trade conferences per employee every year).

In Poznań Roche Global IT Solutions is also very active member of the local community. » Since 2010 we cooperate closely, under an agreement, with

Poznań University of Technology and we are a member of the Programme Council of the Faculty of Computer Science.

» We support local organizations e.g. AIESTE, but also PTAQ (Poznań Testing and Quality Group, www.ptaq.org) where our employees from time to time do presentations after working hours or we open our office space for meetings, but also PTAQ (Poznań Testing and Quality Group, www.ptaq.org ) where our employees give presentations after their working hours and we open our office space for meetings approx. once a year since 2012.

» We organize lectures and workshops for students and local IT groups in Poznań (Code4Life MeetuUps, since 3 years ago free lectures on Poznań University of Technology)

» We are a sponsor for conferences e.g. ADBIS 2012, co-organization of the BigData conference at Poznań University of Technology.

» We co-organize post-graduate studies “Data processing – Big Data” at Adam Mickiewicz University in Poznań.

» We are in the process of signing an agreement with Adam Mickiewicz University in Poznań.

» We are preparing studies at Adam Mickiewicz University in Poznań.

www.it.roche.pl

Success stories: companies about themselves25Business Services in Poznań

Mars is a private, family business with a history of more than a century, known the world over for brands such as M&M’S®, PEDIGREE®, ROYAL CANIN®, ORBIT® and UNCLE BEN’S®. With its headquarters in McLean, Virginia in the United States, Mars Incorporated generates net sales of more than USD 33 billion on activities in six business segments – Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. The Five Principles of Mars Incorporated: Quality, Responsibility, Mutuality, Productivity and Freedom connect more than 80,000 Mars Associates in 78 countries who link with suppliers, customers and local communities, building growth we as a company are proud of.

In order to support our organization and provide value for Mars, at the beginning of 2014 we created MARS GLOBAL SERVICES, a shared services center in Poznań which now covers Mars Financial Services and Mars Commercial Services. Within those two organizations, we provide high quality financial and purchasing services. In the financial

section (Mars Financial Services), more than 140 people work with us. We conduct advanced accounting processes covering areas of receivables, liabilities, fixed assets, intra-group settlements, general ledger, business expenses and remuneration for Poland, Germany, Austria, Switzerland, Great Britain and Ireland.

The main factor in our success is people, and so their engagement and continual development are vital for us. We base all of our decision-making and daily operations on the Five Principles of Mars Incorporated that our company upholds throughout the world. We believe that this is only the beginning of our journey with financial processes for Mars in Poznań. On the basis of what we have already built, we have great plans to provide services for a larger number of countries, and to take on increasingly complex financial processes – to create value for our business and at the same time offer an attractive workplace for our associates.

www.marskariera.pl

Business Service Centre Poznań (GSK IT), was established in 2005 in order to support transformation of the IT market in Europe. Thus the huge success of the centre, GSK decided to continue to grow in this location.

At present, over 500 highly qualified specialists employed by GSK IT in Poznań support more than 100,000 GSK employees, providing global services to all GSK departments and organisations all over the world. Within one decade, the office hiring only 10 people delivering IT functions has transformed into one of the leading global GSK Business Service Centres (with equivalents in the USA, UK and Malaysia) and, at the same time, one of the most modern Shared Service Centres in Europe.

Major areas supported by GSK IT are: cyber security, R&D, databases, CRM applications, mobile applications and Multi Channel Marketing Services, Global Collaboration Services, Manufacturing Execution Systems.

Currently, GSK IT continues to develop dynamically estab-lishing new Competency Centres and opening new positions. GSK IT is looking for, both, specialists with several years of experience in operations or management of IT process-es and technologies, as well as people with economic and philological education willing to change the direction of their career path. The company is open to M.A. students and graduates. The candidates are not required to have technical skills. 40% of GSK IT’s employees were not educated primarily in IT and they acquire specialist knowledge by means of rich training offer.

www.gskit.plwww.gskwybitni.pl

Success stories: companies about themselves26 Business Services in Poznań

Success stories: companies about themselves27Business Services in Poznań

Photo: Shutterstock

Poznań is the third largest academic center in Poland and the sixth largest in Central and Eastern Europe1. More than 116,000 students are enrolled in the city’s colleges and universities (one third of them at Adam Mickiewicz University). This means that Poznań has Poland’s second highest share of students out of total residents (215 students per 1,000 residents). Every year, more than 30,000 graduates having excellent, varied skills enter the local labor market. As at the end of September 2016, the unemployment rate in Poznań was just 2%. The high degree to which the skills of graduates are suited to the requirements of employers from the business services sector, and the city’s academic potential, position Poznań as one of Poland’s leading business locations.

1 Central and Eastern Europe: Poland, Czechia, Slovakia, Hungary, Romania, Bulgaria

Labor market28 Business Services in Poznań

Labor marketPhoto: fotoportal.poznan.pl

4

32,031*The number of higher education graduates in Poznań.

116,450**The number of students of higher education in Poznań.

Figure 24Higher education in Poznań – key informationSource: ABSL own study based on Central Statistical Office of Poland data* academic year 2014/2015** academic year 2015/2016

To a large extent, students in Poznań are trained in those fields most needed for work in the modern business services sector. These are primarily the following departments: business and administration, information and communications technologies, philology,

and technical and engineering (studied by a total of 41% of students). A significant number of students choose an educational path which involves languag-es, making Poznań a leader in language teaching in Poland (more than 40 language studies).

24The number of universities in Poznań (incl. 8 state universities).**

III placeAdam Mickiewicz University in Poznań (39,982 students in the 2015/2016 academic year) is Poland’s third largest university by number of students.

Higher education in Poznań – key information

Category of study:

information and communications technologies

languages

technical and engineering

business and administration

10% 20% 30% 40% 50% 60% 70% 80% 90%0 100%

8%4% 19%10% Other categories of study

Figure 25Share of business and administration, techni-cal and engineering, languages and information and communications technologies in the total number of students in Poznań (academic year 2015/2016)Source: ABSL’s own study based on Central Statistical Office of Poland data

Labor market29Business Services in Poznań

5,000 10,000 15,000 20,000 25,0000

technical and engineering

languages

information and communications technologies*

business and administration

Category of study

Number of students

Figure 26Students of business and administration, technical and engineering, languages and information and communications technologies* in Poznań (academic year 2015/2016)Source: ABSL’s own study based on Central Statistical Office of Poland data* together with a subgroup of interdisciplinary programs and qualifications covering information and communications technology

Table 4Possibilities for obtaining employees in Poznań in selected specializations (within a 3-month period)

Specialization 10 FTE 20 FTE 50+ FTE

F&A: Accounting

F&A: Planning / Controlling / Reporting

Banking: Fund Accounting

Banking: AML / KYC

Banking: Analysis (Product Control, Reporting, Business Analysis)

Customer Service

HR: Payroll

HR: Administration & Reporting

Procurement

IT: Service Desk

IT: Software Development

IT: Infrastructure Management

Source: Randstad

high availability average availability limited availability


Table 5Gross monthly remuneration [in EUR] in BPO/SSC/IT/R&D centers (persons whose English is at the B2/C1 level)The table of remuneration was prepared on the basis of conclusions from interviews with candidates and employers and from an analysis of recruitment processes for the business services sector in Poznań.

F&A: GLMin Opt Max

Junior Accountant (1-2 years experience) 800 900 1,000

Accountant (2-3 years experience) 1,100 1,200 1,500

Senior Accountant (over 3 years experience) 1,300 1,500 1,700

Team Leader (team of 5-15 persons) 2,000 2,500 3,400

Manager (team of up to 50 persons) 3,400 4,000 4,500

F&A: AP / ARMin Opt Max

Junior Accountant (1-2 years experience) 700 800 1,000

Accountant (2-3 years experience) 1,000 1,100 1,300

Senior Accountant (over 3 years experience) 1,300 1,400 1,600



BankingMin Opt Max

Junior Fund Accountant (up to 1 year experience) 700 800 1,000

Fund Accountant (1-3 years experience) 1,100 1,200 1,300

Senior Fund Accountant (over 3 years experience) 1,300 1,400 1,800

AML/KYC Junior Analyst (up to 1 year experience) 800 900 1,000

AML/KYC Analyst (1-3 years experience) 1,000 1,100 1,300

AML/KYC Senior Analyst (3-5 years experience) 1,300 1,600 1,800

Junior Analyst (Product Control, Reporting Business Analysis / up to 1 year experience) 800 900 1,000

Analyst (Product Control, Reporting Business Analysis / 1-3 years experience) 1,100 1,200 1,500

Senior Analyst (Product Control, Reporting, Business Analysis / over 3 years experience) 1,500 1,800 2,000



Customer ServiceMin Opt Max

Junior Specialist (without experience) 700 750 800

Specialist (over 1 year experience) 800 900 1,000




Procurement / Order ManagementMin Opt Max

Junior Specialist (up to 1 year experience) 800 900 1,000

Specialist (1-3 years experience) 1,000 1,100 1,300

Senior Specialist (over 3 years experience) 1,300 1,500 1,800



HR processesMin Opt Max

Junior Specialist (up to 1 year experience) 700 800 850

Specialist (1-2 years experience) 800 850 1,000

Senior Specialist (over 2 years experience) 900 1,000 1,200

Junior Payroll Specialist (up to 1 year experience) 700 800 900

Payroll Specialist (1-3 years experience) 900 1,000 1,200

Senior Payroll Specialist (over 3 years experience) 1,100 1,500 1,800



ITMin Opt Max

1st Line Support (2 years experience) 800 1,000 1,200

2nd Line Support (2 years experience) 1,000 1,200 1,500

3rd Line Support (2 years experience) 1,200 1,600 1,800

IT Administration (3 years experience) 1,200 1,600 2,000

Network / Security (3 years experience) 1,300 2,000 2,700

Business / System Analyst (3 years experience) 1,400 1,800 2,600

Developer (3 years experience) 1,500 1,800 2,500

Tester (3 years experience) 1,100 1,300 1,700


Project Manager (team of up to 50 persons) 2,600 2,700 3,900

Source: Randstad

Table 6Languages bonus [EUR gross / per month]

From To

Spanish / Portuguese / Russian / Italian 70 180

French 110 200

German 110 220

Scandinavian languages / Finnish / Dutch 180 340

Source: Randstad



Photo: Shutterstock

Over the last few years, Poznań has seen some impressive changes in its office market, which has been significantly boosted by the growth of the business services sector and the famously strong economy of the city. Recently Poznań has gained some very distinctive and landmark office developments, such as Ubiq, Nobel Tower and Business Garden, to name but a few. Moreover, in the next few quarters the highly anticipated Bałtyk office building will enter the market, which, along with the completion of the redevelopment of Kaponiera roundabout, will vastly improve the perception of Poznań city center.


5 Office marketPhoto: Wielkopolska Investment Support Center Ltd.

426,000 m2Total office stock

13.7%Vacancy rate

33%Share of companies from the modern business services sector in occupied stock

45Number of lease transactions Q1–Q3 2016

43,500 m2 Gross demand Q1–Q3 2016

23,000 m2Under construction

13.8-14.3 €Prime headline rents in Poznań

33,500 m2Projected pipeline (2017)

74Number of existing modern office buildings

55,900 m2Vacant space

Figure 27Office market in Poznań in numbersSource: JLL

Office market in numbersPOZNAŃ

Office market35Business Services in Poznań

Supply

Currently Poznań is one of the largest office markets in Poland (after Warsaw, Kraków, Wrocław, the Tri-City and Katowice), with approximately 426,000 m2 of modern office stock. The market is growing at a steady pace, with more than 23,000 m2 under active construction and the launches of some large-scale projects planned for the mid-term perspective. The most active developers in Poznań include Echo Investment, Garvest Real Estate, Skanska Property Poland and Vastint, among others. As of Q3 2016, the largest developments under construction were Bałtyk (11,100 m2, by Garvest Real Estate) and Maraton B

(10,200 m2, by Skanska Property Poland). Historically, 2012 and 2015 were the most active years in terms of new supply coming to the market, with 43,000 m2 and 57,200 m2 completed, respectively. The major developments which entered the market in 2012 were Pixel (14,600 m2) and Andersia Business Center (11,600 m2), while the reason for the surge in new supply in 2015 was the completion of the first phase of the Business Garden complex (four buildings, 40,600 m2 in total). In the coming years, further buildings will be handed over for use, including Za Bramką, further stages of Pixel, phase II of Business Garden, and an office complex on the property of former bus station.

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2010 2011 2012 2013 2014 2015 2016F* 2017F 2018F

Figure 28Completions (m2), pipeline (m2) and vacancy rate (%)Source: JLL, PORF, Q3 2016* Vacancy rate as of Q3 2016

m2

20%

15%

10%

5%

0%

11.9%

9.5%

13.6%14.6%

13.7%

15.9%

13.7%

Completions

Pipeline

Vacancy rate

Office market36 Business Services in Poznań

Demand

In the past, the demand for office space in Poznań was subject to significant levels of volatility, which somewhat influenced the image of the city as a business hub. However, both 2015 and the first nine months of 2016 have proved that Poznań is a strong market with a potential for growth that gives a positive outlook for the future. That is backed-up by the figures for employment growth in the city and the robust development of the modern services sector in Poland. In 2013, gross demand in Poznań totalled approximately 35,400 m2, only to fall to 18,800 m2 in 2014. However, the volume of leased space

skyrocketed, to astonishing 64,900 m2 in 2015 (a threefold increase as compared with 2014). Q1–Q3 2016 saw some 43,500 m2 of office space leased, which confirms the growing confidence of occupiers in the city. Year-to-date, the largest deals have included a pre-let for 3,400 m2 by Sii in Maraton, a new deal for 2,800 m2 for Concordia in Centrum Biurowe Podwale and the renewal of 2,800 m2 by DomData in Strzeszyńska 73/75. Recently, lease agreements have also been signed by GSK IT and MAN in Business Garden, and by Bridgestone, Rockwool and CenturyLink in Maraton.

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2010 2011 2012 2013 2014 2015 Q1-Q3 2016

Figure 29Take-up in Poznań by type of transaction (m2)Source: JLL, PORF, Q3 2016

m2

23,100

44,400

20,000

35,400

18,800

64,900

43,500

Net take-up

Renewal


Vacancy rate

Historically, the vacancy level in Poznań fluctuated between 9% and 16% at the end of each year. However, that vacant space was scattered throughout a number of existing developments, which meant that large occupiers had a somewhat difficult time finding suitable office space available immediately. Those market conditions prompted international developers to enter the market, which resulted in increased construction activity in Poznań. Such an upswing influenced the vacancy rate, which in markets of a moderate size (such as Poznań) is very sensitive to any changes, particularly new developments entering the market.

That was the situation in Poznań in Q1 2015 when the first phase of the Business Garden complex was completed: the vacancy rate shot up to 23.3%. However, along with the commercial success of the development and the gradual absorption of the new space, the vacancy rate has fallen to a level comparable with other major office markets in Poland: in Q3 2016 it stood at 13.7%, which equates to approximately 56,000 m2 of immediately available office space. The rate is expected to stabilize or even decrease in the next few years, as a result of strong demand for office space and the moderate amount of construction activity in Poznań.

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

Kraków Wrocław Tri-City Poznań Łódź Katowice Szczecin Lublin

Figure 30Vacancy rate (%) and gross take-up (m2)Source: JLL, PORF, Q3 2016

20%

15%

10%

5%

0%

6.3%

160,000

Rents

Currently, prime headline rents stand at €13.80-14.30 / m2 / month, levels similar to those found in Kraków and Wrocław. This represents a decrease when compared to 2013-2014, when

rents ranged €14-15 / m2 / month. Further downward pressures on the levels of rents may be seen with regard to older developments, as competition in that age class is quite fierce as a result of the considerable volume of modern office developments attracting occupiers in Poznań.

10.2%12.0%

13.7%

9.3%

15.5%14.7%

11.1%

Gross take-up Q1-Q3 2016

Vacancy rate



WARSAWWARSAW

DOLI

NA

WIL

DA

GŁOGOWSKAGRUNWALDZKA

GRUNWALDZKA

BUKOWSKA

J. H. DĄBROWSKIEGO

OBORNICKA

LUTYCKA

LECHICKA

GDY

ŃSK

A

TOWAROWAKRÓLOWEJ JADWIGI

HETMAŃSKA L. Z

AMEN

HOF

A

BOLESŁAWA KRZYW

OUSTEGO

GNIEŹNIEŃSKA

ZAW

ADY

ŻERO

MSK

IEGO

New deals heatmap Q1 2015 – Q3 2016POZNAŃ

Figure 31New deals heatmap of Poznań Q1 2015 – Q3 2016Source: JLL

WARSAWWARSAW

DOLI

NA

WIL

DA

GŁOGOWSKAGRUNWALDZKA

GRUNWALDZKA

BUKOWSKA

J. H. DĄBROWSKIEGO

OBORNICKA

LUTYCKA

LECHICKA

GDY

ŃSK

A

TOWAROWAKRÓLOWEJ JADWIGI

HETMAŃSKA L. Z

AMEN

HOF

A

BOLESŁAWA KRZYW

OUSTEGO

GNIEŹNIEŃSKA

ZAW

ADY

ŻERO

MSK

IEGO

http://www.businessgarden.pl

Quality of life42 Business Services in Poznań

According to the prestigious report “Social Diagnosis 2015”, which presents comprehen-sive results on the living conditions and quality of life of Poles, Poznań has the highest quality of life among large cities in Poland. Poznań took first place in the Ranking of Open Cities run by Deloitte and Gazeta Prawna. The jury appreciated the sustainable growth, openness and use of new technologies for making public services available in the capital of Greater Poland. Every year, the city hosts mass events that attract hundreds of thousands of visitors from various countries. These include cultural, enter-tainment and artistic events. Among the many festivals in the city, the most well-known include: the Malta Festival (theater), Ale Kino! (films for children and youth), Animator (animated films), Off Cinema (independent films), the Art & Fashion Festival, and the International Ice Sculpture Festival. Various large, international sports events are also held in the city.

6 Quality of lifePhoto: Shutterstock

Quality of life43Business Services in Poznań

13Cinemas

34Museums (incl. branches)

21Theaters

39Art galleries

Figure 32Selected information on cultural

facilities and hotel and conference facilities in Poznań

Source: ABSL own study based on: kulturaPoznań.pl, Poznań Convention

Bureau, Poznańska Lokalna Organizacja Turystyczna

319Facilities with conference rooms

74 Total number of hotels

31432132

10 Hotels with no category

For more than a decade now, the Investor Relations Department has been supporting companies that have chosen Poznań as the place to make their businesses grow. For us, relationships with investors are for the long-term – for the choice of an investment location is only the beginning. We help investors go through administrative procedures, we assist them in finding the best employees, and we facilitate growth through effective cooperation with other government bodies, colleges and universities, consulting firms and institutions.

Investor support – contact information44 Business Services in Poznań

7 Investor support– contact information

Photo: Shutterstock

Investor support – contact information45Business Services in Poznań

Comprehensive investor services in Poznań – step-by-step

Step one Choice of investment location

Project manager » a person dedicated to the project » help throughout the investment preparation and implementation process

Data analysis

» demographic data (labor market, number of students and graduates, unemployment rate, knowledge of foreign languages)

» available office and storage premises » answers to other questions from the investor

Investor visit

» individually tailored visit programme » visiting the city and potential investment locations » meetings with city authorities » meetings with university authorities » meetings with representatives of the real estate and HR sectors » upon request, we also organise meetings with other investors, behind closed doors

Step two Preparation for starting business

Preparation of the investment

» gathering real estate offers meeting investor requirements » support in obtaining necessary administrative decisions, including building permits and work

permits for foreigners » providing conference rooms for employee recruitment and training needs

Employer branding

» creating a positive image of the investor as an employer by organising press conferences, distributing materials to local media, through social media, and at www.poznan.pl

» implementing bespoke solutions in order to recruit the best employees, e.g. organizing recruit-ment events and competitions for a given position

Step three Aftercare – support in on-going activities

Financial » scholarships for student internships at Poznań-based companies » assistance in obtaining state grants

Non financial

» regular meetings to identify investor needs and current market challenges » involving investors in CSR activities organised by the City of Poznań (e.g. Poznań Business Run) » adapting public transport to the needs of large employers » other services, in response to needs voiced by investors

A campaign addressed to foreign students staying in Poznań under the Erasmus+ programme. In response to investors’ needs for employees fluent in foreign languages, we encourage Erasmus students to stay in Poznań and work here. During the academic year inauguration ceremony, we distribute folders with current job offers for which the Polish language is not required.

Stay in Poznań

A campaign aimed at familiarising high school students with the BPO/SSC industry. The project comprises two stages. The first consists of workshops on recruitment and on the work of a centre, conducted in schools by BPO/SSC sector representatives. The second stage is an ‘open doors’ session for partner school pupils. In the 5 editions of the event held so far, 16 companies (incl. IKEA, Franklin Templeton Investments and GSK IT) have taken part, and almost 1,000 students have learnt about the industry and visited state-of-the-art service centers in Poznań.

BPO/SSC week

Currently, the largest investors operating in Poznań are companies from Germany, which explains the great need for German-speaking employees. The Investor Relations Department promotes German language learning in Poznań schools in order to encourage young people to begin obtaining the skills they need as early as possible.

German language promotion

Scholarships may be granted to Poznań university students who are accepted for an internship at a company in Poznań. A scholarship may entirely or partially cover the costs of a traineeship, within Poland or abroad, and in particular the costs of training, travel, accommodation, board and lodgings. Scholarships are for a maximum of 6 months. The organiser of an internship is obliged to employ the trainee for a further period of six months after the end of the traineeship.

Scholarships

Investor support – contact information46 Business Services in Poznań

Our campaigns

Investor Relations Department

Poznań City Hall

17 Kolegiacki square

61-841 Poznań

tel.: +48 61 878 54 28

e-mail: [email protected]

www.poznan.pl

Find us on Facebook: Invest in Poznan

Investor support – contact information47Business Services in Poznań

Contact us

Marcin Przyłębski Head of Department tel.: +48 61 878 54 28 e-mail: [email protected]

Katarzyna Sobocińska Project Manager tel.: +48 61 878 54 04 e-mail: [email protected]

Magdalena Kuzia Project Manager tel.: +48 61 878 54 26 e-mail: [email protected]

Katja Ložina Deputy Head of Department tel.: +48 61 878 54 28 e-mail: [email protected]

Dominika Błaszyk Project Manager tel.: +48 61 878 57 89 e-mail: [email protected]

Anna Łoś Marketing Specialist tel.: +48 61 878 49 96 e-mail: [email protected]

https://www.facebook.com/Invest-in-Pozna%C5%84-220160258049340/?fref=ts

www.absl.pl

business services in poznań - absl · among business services locations in poland and in...

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