P10.00Issue No. 20, Volume III • October 24-27, 2011

Power supplyIN a possible sign of things to come, Mindanao has run about 81 megawatts (MW) short of elec-tricity supply, partly because one major plant was shut down for regular maintenance, but also after other facilities’ capacities were “de-rated” due to their age, the National Grid Corporation of the Philippines (NGCP) said in an official advisory. NGCP said the island was put “on red alert” at 11 a.m. on Wednesday last week “due to zero contingency reserve brought about by planned outage and reduced capability of several plants.” Alert lifted later that night -- but only because demand had eased. A check with the NGCP Web site on that day showed the island was still 81-MW short, with capacity of 1,150 MW against peak demand of 1,231 MW.

Iligan, MSU partnerhipILIGAN City -- The City of Iligan and Mindanao State University (MSU)-Iligan Institute of Technology signed an agreement to cooperate in the development and promotion of business in the city. The Sangguniang Panlungsod passed a resolution on October 17 giving authority to Mayor Lawrence Ll. Cruz to sign the agreement for the city. The resolution was authored by City Councilor Frederick Siao, Chairman of the Committee on Trade, Commerce and Industry. Part of the agreement is for MSU-IIT College of Business Admin-istration and Accountancy to help facilitate the training sponsored by the city for micro and small business enterprises including research to develop business in the city.

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US$1 = P43.44 4,166.60 points

XX

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0.012 cents

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Briefly

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Veterans/PaGe 6

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Veterans Bank assures big returns for investments•ASafeandSoundInvestmentwithBigReturns

One of several branches recently opened by PVB.

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By RAMELITO RAGANDAN with the Philippine Veterans Bank are a sound and safe investment for someone’s hard-earned money. “Because they enjoy higher interest rates than a regular savings account,

PHILIPPINE Veterans Bank executive vice president and Branch Banking Head Jesus Vicente Garcia, has assured that time deposits

an individual’s initial invest-ment is assured of a maxi-mized return. For example, a P500,000 investment on Veterans Bank’s Maxi-Re-turn Time Deposit with

Stronger trade linksin BIMP-Eaga sought

By NELSON V. CONSTANTINO, Editor-in-Chiefand BONG D. FABE, Correspondent

TOURISM HAVEN. Impasugong town’s tourism center showcasing its bountiful harvest and ethnic identity. This town of Bukidnon is dubbed as the country’s home of the finest cowboys.

photo courtesy of severo enriquez espino iii

OFFICIALS of the four-country re-gional grouping Brunei Darus-salam, Indonesia, Malaysia and

the Philippines East Asean Growth Area (BIMP-Eaga) has expressed commitment to make trade among the four countries more efficient in a bid to assert their role in facilitating freer movement of people, goods and services within the sub-region. Local and state govern-ment officials from Mind-anao, Brunei Darussalam, North Sulawesi, Sarawak and Sabah remain bullish on business prospects but are constrained by the lack of mechanism for them to fully participate in the economic cooperation. “The role of the pri-vate sector in BIMP-EAGA is indispensable,” Bitung City Vice Mayor Max Lum-

ban pointed out during a roundtable discussion at the sideline of fifth BIMP-Eaga Heads of Customs Meeting in Cagayan de Oro. But Lumban added that it is them [the local or state governments] that make things happen. “It is our job as govern-ment officials to create the enabling environment for trade and investment,” said

Bukidnon to maximize eco-tourism potentials

By ANN NOBLEBukidnon Bureau Chief

local government units to fully tap the potentials of its natural resources but still within the concept of environmental preservation. Calingasan with his flag-ship program Regreening Bukidnon spearheaded mas-sive tree growing campaign in the province which was also replicated by the prov-ince’s local government unit. The regreening program also encouraged the local

MALAYBALAY City -- With the provincial government’s intense drive in preserving the Bukidnon environment, local government units here get on the trend of develop-ing its nature parks to draw prospective tourists in the province. Gov. Alex Calingasan in a recent interview admitted that there’s a need for the

Davao to trim list of priority investment areasBy CARMELITO Q. FRANCISCO

Correspondent

DAVAO City – The City government must trim its list of priority investment areas so that it can provide more focus in promoting them. This was the advice pro-vided to the city government by members of the corporate service corps the IBM, the multinational information and communications tech-

trade/PaGe 9

eco-tourism/PaGe 13 inVestment/PaGe 6

2 BusinessWeekmindanaoOctober 24-27, 2011

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GONE a would be the days of manual trisikads once a a novel project of the Department of Energy to help towns acquire electric tricycles starts. DOE says the project will help accelerate its efforts to promote and utilize alternative fuels tech-nology for public transport. A stakeholders workshop was conducted October 18, for the project. Participants from DOE, LGUs, Manila Electric Company (Meralco,) and the Landbank of the Philippines shared their concerns and ideas for the project and as a result, the E-trike Rent-to-Own Program was created. Said project will be implemented in municipalities throughout the country. The electric tricycles project is under the National Electric Vehicle Strategy program of the DOE in partnership with the Asian Development Bank (ADB), and a loan facility has been provided by ADB. “It is an industry market transformation initiative, which aims to deploy 100,000 electric tricycles with the use of lithium ion batteries in various key cities and provinces.,” a DOE official said. The project, un-officially started in April 2011 when the DOE distributed over 20 units of electric tricycles to the City of Mandaluyong. The commercial run of the e-trikes began last May 2011. Results from a period of

DOE to help LGUs acquire electric tricycles

By ALLAN M. MEDIANTE

By Mike Baños

CAGAYAN DE ORO CITY – The Bangko Sentral ng Pilipinas heads a top-level cabinet team for the Philip-pine Economic Briefing set today at a local hotel in this city.

According to the invitation sent out by Claro P. Fernandez, executive director of BSP’s Investor Relations Office, the briefing will be conducted by the country’s top economic man-agers including the secretaries of Finance, Budget and Management, Trade and Industry, National Eco-nomic Development Authority and the BSP Governor with the theme:

Oro hosts Philippine Economic Briefing“The Philippines, Reaching for Investment Grade through Good Governance.”

Mr. Fernandez’s invitation in-dicated the briefing will focus on communicating the national gov-ernment’s initiatives towards good economic governance “underpinned by its strategic development frame-work that is focused on improving transparency and accountability, strengthening the macroeconomy, financial and capital mobilization, and facilitating infrastructure de-velopment.

Ruben A. Vegafria, president of Promote CDO Foundation, Inc.,

welcomed the briefing as an oppor-tunity for regional stakeholders to be apprised of government’s economic initiatives and identify opportunities for private sector and local govern-ment participation in key areas of governance and citizenship.

“To improve performance and sustain gains achieved, we strongly believe that there is real urgency to do something beyond the numbers – there are still structural challenges, reforms and interventions necessary to maximize the growth prospects of Northern Mindanao,” Mr. Vegafria said.

Among the urgent concerns cited by Mr. Vegafria were energy, agri-

culture, environment and forestry, mining, transport and logistics, area promotion, micro, small and medium enterprises, peace and order, public private partnerships for infrastructure projects, and good governance.

“In order to propel us forward, we want to take a pro-active engagement with government,” Mr. Vegafria said. “We would like to sustain avenues for consultation and participatory processes with the local government units and government agencies to develop a common framework, outline strate-gies and activities on how to pursue the development agenda of Northern Mindanao.”

3BusinessWeekmindanao

October 24-27, 2011Economy

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New OceanJet to serve direct Oro-Benoni route

By HOMER R. JAJALLAContributor

MAHINOG, Camiguin -- Ocean Fast Ferries, Inc. (OFFI), a domestic shipping company based in Cebu City, is applying with Marina for a special permit for the route: Benoni, Mahinog, Camiguin-Cagayan de Oro and vice versa and Benoni, Mahinog, Camiguin-Balingoan and vice versa. This announcement came from Victor Y. Lua, President, Ocean Fast Ferries, Inc. (OFFI) in his letter to Ma-hinog Mayor Alex R. Jajalla requesting for LGU endorsement which is part of the requirements by the Maritime Industry Authority (MARINA). Immediately, the Municipal Council of Mahinog approved a resolution interposing no objection to the ap-plication. The ferry is expected to start operating in mid October in time of Camiguin Lanzones Festival, ac-cording to Regin Chua of Ocean Jet Benoni Operations Office. The new ferry service is a wel-come development and is intended to replace the Paras Sea Cat. “There is a need and desire for fast ferries between Camiguin and Cagayan de Oro since there are no longer any direct ferries now to Cagayan de Oro after Paras Sea Cat ceased operating the Cagayan de Oro-Camiguin-Bohol routes in recent month,” the council resolution reads. The members of the Municipal Council appreciate OFFI for putting a new ferry in service between Camiguin and Cagayan de Oro which is expected to boost the tourism industry in this island province.

Editor: Nelson Constantino

4 BusinessWeekmindanaoOctober 24-27, 2011 Companies

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CebuPac eyes China marketCEBU PACIFIC is looking at expanding

its operations in China, after a 30% growth in mainland China passengers

in the third quarter of 2011, compared to the same period in 2010, the budget carrier said in a statement yesterday.

added. Tourism and business are the key drivers in in-creasing Cebu Pacific’s flights to China, Ms. Iyog said, noting that the Philip-pines is the nearest tropi-cal beach destination to China, which in turn is a raw material hub. “There is a lot of poten-tial for growth, as we take delivery of more planes,” she said. The airline currently flies thrice weekly to Beijing and Guangzhou, and daily to Shanghai.

Starting Jan. 7 next year, Cebu Pacific, which is op-erated by listed Cebu Air, Inc., will fly the Manila-Beijing-Manila route four times weekly to cope with current demand, more than a year after the airline be-gan operations in China in September last year. “China is the next growth

area for Cebu Pacific,” said Candice A. Iyog, Cebu Pa-cific vice-president for mar-keting and distribution, in the statement. “We already serve northern and south-ern China with our current routes, but additional con-nectivity between our two countries will only benefit tourism and trade,” she

PAL says protesters have no right to hamper businessTHE Philippine Airlines (PAL) has asserted that protesters encamped at the parking lot infront of its Inflight Center near NAIA Terminal 2 have no right to hamper the airline’s business by blocking entrances and exits of the said facility. PAL counsel Clara de Castro said protesting for-mer workers of PAL have been separated from the airline as of October 1, 2011. “While they’re contesting their separation from the company, they have no right whatsoever to prevent PAL employees and designated service providers from us-ing the Inflight Center,” she stressed. De Castro said PAL’s Inflight Center is home to PAL’s Cabin Services De-partment and the former PAL kitchen which shall be taken over by its new service provider, SkyKitchen Philippines, Inc. But since September 27, right after the former PAL workers’ wildcat strike, De Castro said the group of protesters have set up camp infront of the said facility and have taken upon them-selves to block legitimate PAL employees and vehicles from going in and out of

the premises. “Apart from the usual heckling and other acts of harassment, the protesters have also set up barricades and an illegal ‘checkpoint’. Drivers of PAL, its suppli-ers, service providers and even garbage collectors are harassed to yield to illegal inspections of their vehicles before they are allowed to enter or exit the gate,” de Castro said. “These acts, taken to-gether, constitute an illegal blockade of a privately-owned enterprise. They are in fact taking the law into their own hands by so doing. PAL is being prevented from performing its day-to-day business for which it will definitely sue for damages,” PAL’s counsel added. Last week, Judge Maria

Rosario Ragasa of the Pasay City Regional Trial Court’s Branch 108 issued an order stating that the status quo at the time of the effectivity of the TRO be maintained. The order further stated that protesting workers “prom-ised not to do anything that would aggravate the present situation.” De Castro said that if protesters are true to their word and follow the judge’s orders, they should respect PAL’s right to free and un-hampered use of its own facilities. “After all, there’s no question that PAL is the owner of the facility and the building is essential to its operations,” she stressed. On a bigger front, De Castro said both local and foreign businessmen are

Phoenix Petroleum wins Best TV Ad in 2011 Catholic Mass Media AwardsPHOENIx Petroleum Phil-ippines’s TV commercial ‘The Journey’ bagged the award for Best TV Ad-Branded under the ad-vertising category in the 33rd Catholic Mass Media Awards Night held on Oc-tober 19, 2011 at the San Carlos Seminary Audito-rium in Edsa, Guadalupe, Makati City. The CMMA annually recognizes and honors the best values-oriented works in radio, print, television, cinema, music, and adver-tising. It is considered one of the most prestigious and credible award-giving bodies in the country. The award is Phoenix Petroleum’s first CMMA recognition.

The first corporate TV advertisement of Phoenix illustrates how far a man would go to be with his family, and the company that brings him there. It is a touching story of love for family, a moving story of a man in a long, hard journey and the faith that overcomes distance. It was launched early this year for the company’s “Ikaw, Anong Trip Mo?” campaign. CMMA’s criteria for judging are based on the late Pope John Paul II’s Ethics in Media and the document of the Second Plenary Council of the Philippines (PCP II). It includes: love for God, love for truth, respect for natural

environment, promotion of positive Filipino values, and love for family and life. The Catholic Mass Media Awards was orga-nized in 1978 through the Archdiocese of Manila by His Eminence Archbishop Jaime Cardinal L. Sin. For years, it has been receiving thousands of entries from all over the country. Phoenix Petroleum Philippines is the fastest growing independent oil company today with an expanding network of op-erations nationwide. It is engaged in the business of trading refined petroleum products and lubricants, operation of oil depots and storage facilities, and allied services.

Petron profits drop 14% in third quarterPETRON CORP. posted on Friday a 14% drop in third quarter profits from yearago levels, saying higher fuel prices dampened demand while competition cut into their margins. Petron’s net income for July to September stood at P1.56 billion versus the P1.81 billion recorded in the same period last year, the oil refiner said in a statement. “The company noted a drop in earnings for the third quarter when com-pared to the previous two quarters. The drop was caused by weak demand brought about by higher fuel prices and aggressive competition particularly in the retail and industrial sectors,” the company said. The latest results brought the net income for January to September to P7.6 billion, up 42% from the P5.35 bil-lion it posted in the same period last year. “Despite the challeng-ing business environment, Petron remains poised to sustain its growth momen-tum with the programs we have in place and in the pipeline,” Petron Chairman Ramon S. Ang said in the statement. “Our modernization

Pal/PaGe 6

Petron/PaGe 15

5BusinessWeekmindanao

October 24-27, 2011

6 BusinessWeekmindanaoOctober 24-27, 2011 Bukidnon

MAL AYBAL AY CIT Y, Bukidnon -- The weather monitoring office here acquired new forecasting facilities but still it cannot forecast the onslaught of a tornado, this was admitted by Pag-asa Chief Meteoro-logical Officer Anianita R. Fortich. In an interview, Ms. Fortich said the fast path movement of a tornado or twister made it hard to predict in advance unlike the formation of a typhoon that starts its activity in the ocean and can be forecasted earlier because of the changes in the weather pattern. Bukidnon, b e ing a landlocked province and surrounded by mountain ranges, is one of those areas that’s away from the typhoon

Pag-asa upgrades facilitiesbelt and though it’s not experiencing the wrath of the typhoons that ravaged the northern part of the country, it’s not spared by tornadoes that at times hit some parts of the province. Five barangays in Ca-banglasan town and two in Malaybalay area were hit simultaneously by tornadoes last May 25 which caused flashfloods and ravaged houses and properties. An-other one hit Sitio Hangaron of Barangay Lumbayao in Valencia City on July 4 and the latest on September 3 which affected three villages, still in Valencia City, killing a one-year-old boy who was swept by the rushing water that came with the twister. These subsequent on-slaughts of twisters that affected lives and proper-ties in the province caused the provincial board here

to conduct a query to the local Pag-asa station here if it is capable to forecast an incoming tornado. Provincial Board Mem-ber Nemesio Beltran in a recent provincial board ses-sion asked Pag-asa’s weather forecasting capacity, if it is able to know before a tornado hits a specific area to which Pag-asa chief Ani-anita Fortich says no, the local weather station has no early warning system on such weather condition. Fortich in an interview clarified there is literally no way to know in advance an incoming twister and its path but people should be prepared for it especially those who are living near riverbanks and mountain-ous areas where tornadoes mostly occur. The Pag-asa chief also said the frequent occurrence of tornadoes

recently may also be attrib-uted to climate change that hit the globe and the main cause of the erratic weather conditions experienced by many. Meanwhile, Pag-asa-Bukidnon had its recent acquisition of weather fore-casting facilities which Ms. Fortich said could help give more accurate reports on weather conditions. She add-ed, the newly –acquired rain gauge recorder could provide information on the amount of rainfall expected and thus could help the agricultural sector in the province get data for crop planting. Other weather instru-ments upgraded by the local Pag-asa are the aerovane wind indicator, new set of tipping buckets and the upcoming installation of a weather station in Libona town of this province.

By ANN NOBLEBukidnon Bureau Chief

closely watching develop-ments in the PAL case. “When a mob is allowed to prevent the country’s flag carrier from freely conducting its business, how much more other smaller companies? More than just a supposed turf war between PAL and its terminated employees, this case has far wid-er implications for the economy and the coun-try’s attractiveness as an investment destination,” she stressed.

PAL...from page 4

Hike...from page 7

The oil firm ended last year with 170 stores. In the first quarter, it opened eight new branches in locations l ike Pampanga, Sor-sogon, Rizal, Negros Oriental and Cebu. Sea Oil also operates nine depots around the coun-try. Almost all of the new branches are owned by franchisees, Mr. Yu said. “Major i t y of t he branches are franchised. We only open our own operated sites for train-ing purposes,” Mr. Yu said. He cited for example the firm’s 200th station a long Plaridel St . in Mandaue City, Cebu

September,” Mr. Yu said. For profits, however, Mr. Yu said that it is “too early to tell” how much the firm will rake in by yearend. Last year, the firm exceeded its target of P10 billion in revenues and P400 mil l ion in profits, with net income hitting P458 million. The firm has recently opened its 200th station last month, a “mile-stone” for the company, Mr. Yu added. “There will be some more before yearend. [These] are already in the pipeline,” Mr. Yu said.

point home. And since time deposits are traditional bank prod-ucts, they are covered by the Philippine Deposit Insur-ance Corporation (PDIC) guarantee of up to Php 500,000. “ Time deposits are guaranteed by PDIC up to P500,000 per depositor, but UITFs are not covered by the PDIC guarantee,” he added. Investing in Time De-posits: Safe, Sound, and Rewarding The PVB executive ex-plained that Time deposits as investment options are often overlooked. “Most often, when individuals want to invest their money, the usual options that come to mind include mutual funds, trust funds, bonds, stocks, and ForEx trading. But they often forget that one of the simplest invest-ment instruments readily available may just be located just around the corner – a time deposit with a repu-table bank,” Garcia said. According to Garcia a time deposit is very much

Veterans...from page 1

with a monthly compound-ing interest rate of 6% will give a return of about P 174,600 at the end of the term. Of course, the actual interest amount will depend on the date the account was opened,” Garcia said. However, Mr. Garcia pointed out that the interest rate alone does not make a time deposit a viable option. “The high interest rate is quite attractive already,” he said. “But time deposits are a safe way to grow your money because your investment is intact from start. Our bank’s time deposit products are not driven by market forces like investments in stocks, or in mutual funds, or UITFs (Unit Invesment Trust Fund).” “If you made a P 100,000 time deposit today and keep it for five years, then you’re sure to get the P 100,000 principal plus in-terest earned at the end of the term if you decide to withdraw,” Mr. Garcia said as an example to drive the

like a regular savings deposit except that it earns higher interest equating to bigger earnings. “To achieve that, the deposit has to stay in the bank for a certain period of time or “term”. After the term, the principal amount can be withdrawn with the accrued interest, or, it can be held for another term.”” Depending on one’s fi-nancial goal, a time deposit can either be short-term or long-term. For short-term time deposits, money can be parked with the bank anywhere between 30 to 360 days. On the other hand, long-term time deposits stay with the bank for a longer period, usually 3, 5, or 7 years. Regardless of the length of the term, the time deposit earns a much higher interest than regular savings but the longer one keeps his deposit, the larger the earned interest amount will be. Going Short-term or Long-term? “The choice to park your money in a short-term or long-term time deposit is all dependent on your financial goals.”

According to Mr. Garcia, some businessmen place their funds in short-term time deposits to take advan-tage of the higher interest rates that they would not be able to get if they depos-ited their money in regular savings. This in turn, will provide them with some measure of financial flex-ibility as the interest earned is an additional resource to keep their businesses going. Some veteran investors even go “shopping” – looking for the bank that offers the highest possible interest on a short-term deposit. On the other hand, a long-term time deposit is more suitable to those in-dividuals whose financial goal is not immediate, such as retirement or saving up for a child’s education. Such time deposits with longer terms have higher interest rates and additional incen-tives. All of Veterans Bank’ Hyper Saver, Maxi-Return and Advantage Plus time deposit products have 5 years and 1 day term and enjoy 6% interest rate that

is monthly compounded. When totaled, the effec-tive rate is almost 7%. In addition, depositors will also receive a free accident insurance incentive and their time deposit is free from withholding tax and documentary stamps tax. With Maxi-Return and Ad-vantage Plus, the depositor is also entitled to a Hospital Income Benefit whereby they can claim monetary reimbursement for hospital confinement. “If a depositor wanted a safe and less-risk invest-ment then a long-term time deposit, five years or more, is the best option,” said Mr. Garcia. “Veterans Bank’s time deposit products offer one of the highest interest rates in the market today that is compounded on a monthly basis, plus, for individual depositors, if the deposit is maintained for five years or more it is tax free.” Choosing the Right In-vestment Option While Veterans Bank is heralding its time deposit products to financially-

conscious individuals with an aggressive marketing and promotional campaign, Mr. Garcia said that banks are not competing with other investment instruments head-on. “Ultimately, it will up to the individual himself to determine what investment instrument fits his financial goals and expectations,” said Mr. Garcia. The individual will have to study all possible options, weigh the pros and cons, and choose the investment option that will yield for him the best returns. If he’s a bit of a risk-taker then maybe placing the money in stocks, bonds, or UITFs would be good for him. If he’s more on the conservative side, wanting little risk to his investment, then a time deposit can be an option. “Veterans Bank, as with all other banks, is simply offering individuals an al-ternative on where to put their hard-earned money,” explained Mr. Garcia. “What we offer is a safe and less-risk investment that guar-antees a rewarding return.”

Investment...from page 1

penalties on violations of laws so that it could generate more revenues. However, this recommendation did not specify which among the local ordinances should carry bigger penalties. The center must also call on other agencies, including those national agencies, to link up with it and automate their agencies so that access-ing updates will be easier. One thing that the team noted was that the city gov-ernment used open source in running its web portal. “This is good considering that it does not have to pay license fees,” Mr. Sharma added. The team added that the city government must im-prove its web portal so that it would be easier for those accessing it, particularly those planning to invest, to search for data. “(This would) allow investors to select only data they seek anytime,” its presentation said at the Marco Polo Hotel

nology company that sends out its employees, even top executives, to render services in other countries for a month as part of their corporate social responsi-bilities. The company, considered one of the largest American corporations, is celebrating its 100th year. The IBM team, composed of Maneesh Sharma and Carmen Ardeleanu, made the recommendation after reviewing the processes being implemented by the main city government pro-moting agency, the Davao City Investment Promotion Center. By shortening the list of the priority investment areas, said Mr. Sharma, the center will “be able to focus resources and time in promoting these areas.” The team also recom-mended that the city govern-ment should also increase inVestment/PaGe 15

LGU... from page 2

four (4) months indicated very good economic re-turns for the drivers, in terms of fuel savings and

neurs, industry players, and technical experts to promote alternative fuel technology.

which will be a site for the so-called Sea Oil Academy. For next year, the firm has planned for 60 stations, half of which will be situated in Lu-zon. “We are planning to open around 60 stations next year. 30 of which will be in Luzon, 15 in Visayas and 15 in Min-danao,” Mr. Yu said. Sea Oil claims to cor-ner less than 10% of the local gasoline market, next to the three lead-ing oil firms Pilipinas Shell Petroleum Corp., Petron Corp. and Chev-ron Philippines, Inc. Seaoil also operates the convenience shop Sea Store.

higher net take home pay. The D OE, i t was learned, is also in the process of piloting models of e-tricycles, e-jeepneys, e-buses, and e-cars with the help of local entrepre-

CAGAYAN DE ORO MAiN BRANChP & J Lim Bldg., Tiano Brothers – Kalambagohan Sts.,

Tel. # (08822) 727-829 * Telefax # (088) 856-1947CAMiGUiN BRANCh B. Aranas St., Poblacion, Mambajao,

Camiguin Tel. # (088) 387-0491CORRALES BRANCh Corrales Ave., Cagayan de Oro City

DiViSORiA BRANCh Atty. Erasmo B. Damasing Bldg., #61 Don A. Velez St., Cagayan de Oro City Tel. # (088) 857-3631

LAPASAN BRANCh Lapasan Hi-way, Cagayan de Oro CityTel. # (088) 231-6739a

7BusinessWeekmindanao October 24-27, 2011Corp•Board

Joel L. Cruz, Aquabest’s Head of Marketing and Communications hands over cheque to Knowledge Channel as part of its advocacy in supporting Knowledge Channel Foundation Inc. Aquabest in cooperation with UP - Business Administration students and the KCFI set up a Facebook fan page for the project (www.facebook.com/projectknowledge). For every like the page received Aquabest donated five pesos to the foundation to support the education of needy students.

Capitalization of local banks THE Bangko Sentral ng Pilipinas (BSP) reported that banks managed to keep their capital levels significantly above international standards despite the tensions in the Middle East and North African (MENA) states as well as the sovereign debt crisis in Europe. BSP Governor Amando M. Tetangco Jr. said the capital adequacy ratios (CARs) of the banking system remained healthy at 16.48 percent on a solo basis and 17.39 percent on a consolidated basis as of end-March this year from the revised end-December level of 15.99 percent and 16.93 percent.

Inflation risks THE Bangko Sentral ng Pilipinas (BSP) kept its bench-mark interest rate unchanged for the fourth Monetary Board meeting in a row, at 4.5 percent for borrowing and 6.5 percent for lending. It thus joined the central banks of nations from Indonesia to South Korea that chose to protect domestic growth as a weakening global economy reduces the urgency to fight inflation. The central bank kept its inflation forecast this year at 4.46 percent but said this should moderate in 2012 and 2013.

New mining policy FOUR members of President Aquino’s cabinet have been tasked to craft Philippines’ mining policy, which is aimed at preserving the country’s natural resources and at the same time make use of minerals without sacrificing the environment. Aquino said he has directed Environment Secretary Ramon Paje, presidential advisers Neric Acosta and Elisea Gozun and Climate Change Commission head Mary Ann Lucille Sering to come up with a comprehensive mining policy.

Fake medecines THE government warned the public on the proliferation of fake medicine. National Bureau of Investigation (NBI) agent in charge of Intellectual Property violations Joel Tovero said that counterfeit medicines cost 50 percent less than the original brand. Among the brands that are being counterfeited are Pfizer, Unilab, Servier and Astra Zenica. IPOPHIL Director General Ricardo Blancaflor said that one of the most common imitation product is Pfizer’s Viagra

Customs’ collection target THE Bureau of Customs missed its collection target for September, Customs Commissioner Ruffy Biazon said. Nevertheless, Biazon expressed hopes that the agency would meet its lowered collection outlook for 2011 of P276.4 billion, which is significantly lower than the actual target for the year of P320 billion. The BOC collected P22.783 billion in September or 24.5 percent below the target for the month of P30.165 billion. However, the latest collection figures are higher than the P19.4 billion recorded in September last year, Biazon said.

Leyte-Mindanao interconnection THE National Grid Corp. of the Philippines (NGCP) can now proceed with the first phase of its P24-billion Leyte-Mindanao Interconnection Project (LMIP) after the Energy Regulatory Commission (ERC) approved the application of NGCP to conduct a P91. 42 million study on the project. In its decision, ERC said it found merit to the proposed LMIP. The power sector regulator, in approving the NGCP application, also took into consideration the benefits of a unified Philippine grid.

Sugar allocations A LOWER than expected sugarcane harvest may prompt the Sugar Regulatory Administration (SRA) to adjust its sugar allocation program for the current crop year. According to Rosemarie Gumera, SRA policy and plan-ning manager, the sugar agency is contemplating some adjustments in its sugar allocation following reports from farmers and millers that the volume of sugarcane harvests have decreased compared to last year.

Asean exports to ChinaEXPORTS from member states of the Association of Southeast Asian Nations and China grew last year due to the annual exposition held in this city, ASEAN Secretary General Dr. Surin Pitsuwan said. Surin said ASEAN exports to China grew by 40 percent in 2010 due to the China-ASEAN Expo (CAEXPO). He said China’s exports to ASEAN countries grew by 30 percent also because of the CAEXPO. The 8th CAEXPO is being held in this city, which is the capital of south China’s Guangxi Zhuang Autonomous Region. It is co-sponsored by the ministries of commerce/trade and industry of China, the 10 ASEAN member states and the ASEAN Secretariat.

Pagcor revenue THE Philippine Amusement and Gaming Corp. (Pagcor) maintained its record-setting streak this year, posting an impressive P3.34-billion gross income last September, higher by P794 million or 31.18 percent compared to the same month of 2010. This is the fifth consecutive month in a row that the state-owned gaming firm has surpassed its record for the highest earnings in a single month. Pag-cor’s winning streak began in May when it earned P3.03 billion. This was followed by better income performances in June (P3.05 billion), July (P3.10 billion), and August (P3.11 billion). Pagcor chairman and CEO Cristino Naguiat, Jr. reported that the substantial earnings for the first three quarters of 2011 brought Pagcor’s total income to P26.78 billion as of end September. The amount exceeded by P3.28 billion or almost 14 percent the P23.5 billion gross revenues generated by the agency for the same period in 2010.

NEWSCAPS

PETROLEUM RETAILER Sea Oil Philippines, Inc. ex-pects to bring in as much as P17 billion in gross revenues by yearend, 47% higher than last year’s level, an official said, pointing to aggressive expansion through fran-chising. “We’re looking at ending the year with between P16 to P17 billion in revenues. Last year [we posted] P11.6 billion,” Francis Glenn L. Yu, Sea Oil President and Chief Executive, said. He added that as of last month, the company is “on track” in reaching the target revenues. “We are on track our target revenues as of end-

ERC okays first phase of Leyte-Mindanao projectTHE National Grid Corp. of the Philippines (NGCP), the country’s sole power-lines concessionaire, will now be able to begin updating its feasibility study for the Leyte-Mindanao intercon-nection project. The Energy Regulatory Commission (ERC) has re-cently approved the f irst phase of the NGCP’s planned P24-billion Leyte-Mindanao interconnection project. The approval, accord-

ing to ERC, will now allow NGCP to proceed with its P91.42-million study on the Leyte-Mindanao project, which involves the prepara-tion of an updated project feasibility study, conduct of a transmission route survey, and hiring of consultancy services. “The LMIP-Phase I will redound to the benefit of NGCP’s consumers in terms of continuous, reliable and efficient power supply as

mandated by Republic Act 9136, or the Electric Power Industry Reform Act of 2011 [Section 2]. Declaration of Power-[b] to ensure the quality, reliability, security and affordability of the sup-ply of electric power,” ERC said. The ERC said the comple-tion of the first phase of the Leyte-Mindanao proj-ect is a precondition to the implementation of the sec-ond phase that involves the

physical construction of the proposed Leyte-Mindanao grid interconnection. The second phase, as NGCP proposed, involves l inking the Visayas and Mindanao grids through 23 kilometers of submarine cables spurring from NGCP’s Leyte up to Surigao substa-tions. The ERC said the project will benefit the national power grid because it will

Sea Oil sees 47% hike in Revenues

rc/PaGe 15

hike/PaGe 6

bunye/PaGe 9

8 BusinessWeekmindanaoOctober 24-27, 2011 Opinion

Website: www.businessweekmindanao.comE-mail : businessweekmindanao@gmail.com

The BusinessWeek Mindanao is published by BusinessWeek Mindanao Advertising and Promo-tions every Monday with office address at Geleng Building, Lapasan Highway, Cagayan de Oro City. It is registered with the Department of Trade and Industry (DTI), Region 10 with Certificate No. 00875701, and with Business Permit No. 2010-5698, TIN No. 946-396-807 – Non VAT.

ATTY. MARiO T. JUNiatty. roberto a. cantago jr.

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ATTY. MARiO T. JUNiatty. roberto a. cantago jr.

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allan medianteexecutive Editor

Ateneo College of Law at 75

Parrots and Eagles

An alternative to the Gaming Capital of Asia

THINK a minute… Did you ever dream as a kid about flying like a bird? Which would you be more like: a parrot or an eagle? The two are very different kinds of birds. Even though it can fly, a parrot prefers to stay in the same comfort-able cage, eat the same dry seeds, and listen to the same words over and over again until it can say them easily. A parrot’s satisfied just to do the same thing everyday. In fact, you almost never see a parrot actually fly. Not eagles. Eagles have an inner drive to explore and experience everything out there. They have the courage to change and

take risks. And they’re not afraid to leave their familiar, comfortable nest of tradition to search for more. An eagle’s passion for life pushes it to soar high and explore new territory, looking for fresh, satisfying food instead of the same boring, dry seeds. So which bird are you most like? If you like being a parrot kind of person, then you’ll probably just stay the same. But you’ll never have or experience anything more in life. And you’ll never know if what you believe is really true. Remember, “If you agree with someone on everything, then one of you is doing all the think-

ing.” The smart, successful person is not only open to new ideas, he goes looking for them. So if you want a full, exciting life like an eagle as God created you to live, then what are you waiting for? Do you realize how out of place you are living in that cage of the same thinking and routine every day of your life? Imagine how silly an eagle would look sitting in a cage, pick-ing over a tasteless pile of dried seeds. So why don’t you ask Jesus Christ to take full charge of your life every day? Jesus clearly proved He is the true and only way to a fully satisfying life—by

His teaching, miracles, death and resurrection. And He wants to lead you into all the truth, success, and full living He’s planned for you to enjoy. Just Think a Minute…

YOU may have recently encountered some P100 bills that bear the special imprint of the Ateneo de Manila Law School’s 75th Anniversary celebration. This special series of the P100 bill, which began to come out last June 6, 2011, recognizes the Ateneo Law School’s valuable contribu-tions to nation-building throughout its 75-year his-tory — a history marked with a tenacious campaign to produce exemplary law-yers dedicated to the service of others. The Ateneo Law School has been producing top-caliber graduates through the years since its found-ing on June 6, 1936. From its first batch of graduates

came the school’s first bar topnotcher in the person of Claudio M. Teehankee, Jr. Teehankee eventually became Chief Justice of the Supreme Court of the Philippines in 1986. Today, Ateneo’s law graduates include many legal luminaries, justices and judges, prosecutors and government officials who hold key positions in the legislative, executive, and judicial branches of government. Four of the incumbent justices of the Supreme Court, including the Chief Justice, are also graduates of this esteemed institution. Graduates of Ateneo Law School can also be found in the private and business

sector, mostly as founders and partners of our country’s top law firms and as counsel of some of the largest local and foreign corporations in the Philippines. The official logo of the 75th Anniversary of the Ateneo Law School was modified for the overprint on the 100-piso notes. This special logo was conceptu-alized and designed by Ms. Junadette Ayroso Avedillo, Attys. Elmore O. Capule, Danilo O. Cortina, Em-manuel P. Solidum, and Leilani D. Capule, all of Ateneo Law School Class ’87. The logo contains the blue eagle, the well-known icon of the Ateneo de Manila University, soaring over a

stylized number 75 on the left portion. The number 75, of course, represents Ateneo Law School’s an-niversary year. The name “Ateneo” is dis-played prominently on the right side, below which are the words “Law School.” The last line contains the Latin phrase “Ad Majorem Dei Gloriam” (For the Greater Glory of God), the motto of the Society of Jesus, which runs the Ateneo de Manila University. The entire logo, as seen in the bill, is rendered in blue — the official color of the University and of the Blessed Virgin Mary. Special commemorative notes have been authorized by the Bangko Sentral ng

Pilipinas and approved by the President of the Philip-pines on a case by case basis to depict critically important persons, institutions, or events in the nation’s history. This special issue of the 100-piso notes is a joint project of the Ateneo Law School Class of 1987 and the Ateneo Law School headed by Dean Cesar L. Villanueva. The Monetary Board of the BSP, headed by Gover-nor Amando Tetangco, Jr., favorably acted upon the recommendation of the BSP Numismatic Committee, headed by Deputy Gover-nor Diwa C. Guinigundo, endorsing the request of the Ateneo Law School for the issuance of the bills. Ms. Avedillo, who was

involved in the design of the logo, also prepared the design for the special folder containing the com-memorative notes. The artists who executed the design were Mr. Alain Bert G. Regis and Mr. Jameson B. Caranza. Attys. Jose Maria G. Hofileña (Class ’87), Ro-

MAJOR property developer are cashing on the develop-ment of the Pagcor City in the boundaries of Pasay and Paranaque along the reclaimed strip of Manila Bay. High rise infrastructure and modern building designs are competing in every space of the Diosdado Macapagal Boulevard once branded by a Senate Inquiry as the most expensive boulevard in the Philippines due to the con-troversies surrounding the cost o the development of the seven kilometers eight lanes paved highway. How much did it cost? It has long been forgotten and what registers in the peoples mind are the myriad of a Las Vegas Style Boulevard where the best Casinos in Asia will be build. Pagcor City which has an initial estimated budget of P37 Billion will rise soon with the glitters of interna-tional gaming companies from Macau, Australia and Las Vegas. The biggest casino operators in the world are opening their branches in the Philippines with franchises and licenses granted by the government. According to government projections, once operational, it will provide employment to more than 12,000 job holders in the service industry and casino operation. From ho-

tel workers to card dealers and shufflers up to the stage entertainers and service pro-viders. The Philippines is in the sphere of the 25 Billion people who are into gam-bling and gaming. From Mainland China to Ma-cau and the major cities in Asia, high roller and players travel around the world for the game of chance. Not to earn money but the urge for the thousand thrills and adventure. Gaming spruce property developers to go into the casino business. Properties where casinos are located appreciate much and command higher prices per square meter than residen-tial condominiums or retail space development. Hosting the major gam-ing investors of the world in the Philippines are financial strategies to prime up econo-mies and bring in the needed foreign currency infusions to the country. Airlines, hotels and the food and beverages business are the primary beneficiaries. Next is the gov-ernment which will benefit in terms of taxes and import duties from machineries and gaming paraphernalia’s which are imported either from Aruze in Japan for the slot machines and Huxley from London for the gam-

ing tables, cards and chips. Top notch casinos do not use a card deck twice but subject it to quality control and discard. Employment generation in the downstream industries involving food manufac-turing and distributions as well as entertainment and services follows the list of direct economic beneficia-ries. Many leading Cities in the Philippines are hosting Pag-cor casinos which for the last 35 years have sustained the gaming operations through dollar receipts and earnings from foreign players. Filipino nationals in the higher eco-nomic strata and returning residents from abroad have also visited our casinos. Gov-ernment encourages invest-ments and franchising on gaming with stringent rules and regulations at the same time sharing the winnings to the host Cities. Of course not all sauce for the goose is also good for the gander. There are pros and cons on casino operations which are op-posed by the Church and some civic organizations. Moral arguments are heard and espoused over legal is-sues which are resolved by political will and the rule of the majority.

Las Vegas was once a strip in the sands of Nevada. The American laws encour-age casino investments but limit its operations to the land once owned by the American Indians. Great percentage of the earnings goes to their subsidies as a way to compensate their relocations and rehabilitate their culture. The Philippines which is in constant need of invest-ments and foreign currency inflows needs the casino operations under Pagcor. It has fulfilled its mandate to alleviate the lives of the poor. Expanding its mandate through more franchise or selling Pagcor in the future to any foreign investors and using the proceeds to pay our foreign debts will help liberate our country from foreign financial dominion.

9BusinessWeekmindanao

October 24-27, 2011

Franchisee Territory

Views.Opinion

HARRY TAMBUATCO

SUpER-BRANDING

No room for passive management with Branding issues

RUDOlF A. KOTIK

FRANCHISINGHEAlTH IN

FOCUS

DR. MARY jEANlORECHE-DIAO

NOSEBLEED? Funny how the word is used by the hip and young of today. I often hear it from my daughters after a very difficult or grueling examination. To them, nose-bleed simply means, “ sabaw or lugaw na utak.” Anything that turns out to be out of the ordinary is nosebleed. But, in medical science, nosebleed is something that should not just be taken for granted. The nose isn’t just a deco-rative part of the body. The shape and size of one’s nose more often than not can spell the difference if one can be a likely candidate for Ms Universe or Ms World! Whatever its appearance, it is a very important part of our body. And, though small, it is well endowed with blood vessels, making it a highly vascular organ , which in turn makes it susceptible to bleeding even with changes in the humidity and temperature! Thus, it is noticeable that nose bleeding is more common dur-ing winter months or during the long dry climates. The rise in incidence may be due to the very fact it is also during these climate changes that upper respira-tory tract infections is higher too. Among children and

Nosebleed ?the very young, nose picking and the propensity to insert small objects to their noses do cause bleeding. For those who are jetset-ters or frequent flyers (made possible by the affordable air fares these days), one may notice that with the feeling of congestion and “ parang bingi “ tries to clear the airways, blows harder than necessary, and in so doing, it can cause trauma to the nasal membranes. But, more than the above causes for nose bleeding, which are actually minor , and may just occur once , one need to remember that drugs like aspirin can be a likely cause too and so, can masses or tumors in the nose, as well as be a part of the symptoms for a bleeding disorder! Thus, just like the other diseases we have discussed in the previous issues, it is to one’s benefit not to be too complacent. Nose bleeding is easy to handle. Children should even be taught what to do in the event it occurs in school or wherever they may be, es-pecially if they are prone to experiencing the episodes. Here are very easy steps to follow: 1. Sit down and gently pinch or squeeze the soft part

of the nose using the thumb and index finger, for 5 to 10 minutes. Repeat if bleeding still occurs. 2. Slightly lean forward with the head tilted. This is to ensure that you do not swallow the blood or to avoid gagging 3. Breathe through the mouth and check for bleeding every 5 to 10 minutes 4. If ice compress is available,apply to the nose and cheek. A word of caution though: wrap the ice with towel before applying it. 5. Should the bleeding persist, see your family doctor. Nose bleed? Whether literal or allegoric, one can always do something about it.

FRANCHISORS grant ex-clusive or protected territo-ries to their Franchisees to facilitate sales of franchises and to motivate effective market development by the Franchisee that, theoreti-cally, will be more inclined to invest in the development of his business if he has no competition of the same brand in his area. M a n y F r a n c h i s o r s have discovered that they made to large initial esti-mates of the population required for a successful franchised business (once their network trademark became more widely rec-ognized) and that large spaces between franchises only invited competitors. Large territories also may interfere with adjustment to changing markets and inhibit the offering of ad-ditional franchises to pro-ductive Franchisees. Structuring the franchise to enable the Franchisor to achieve greater market pen-etration by granting limited territorial protection and reserving rights to sell to some customers within the Franchisee’s territory will tend to result in more

system expansion conflicts with existing Franchisees. The corollary of the exclusive or protected terri-tory, a right granted to the Franchisee, is a restriction on the area within which the Franchisee may conduct his business. If Franchisees have the ability to sell outside their immediate markets and are able to market and sell in the territories of adjacent Franchisees, restrictions on such marketing may be necessary to make exclusive or protected territories meaningful. Franchisors also impose such restrictions to force a Franchisee to fully exploit his assigned territory and to maintain the quality of the product or the service sold by the Franchisee. Confining Franchisees to their specific markets can result in troublesome enforcement problems for the Franchisor. The Fran-chisor will be expected to enforce the restriction against the invading Fran-chisee and may have a legal obligation to do so. The invading Franchisee may be highly productive, have

effectively penetrated his own market and invades the territory of the adjacent Franchisee primarily be-cause that territory has not been effectively penetrated. Disciplining a productive Franchisee to aid a lazy or ineffective Franchisee is not an enviable task. Some competition among Fran-chisees may be beneficial to the network. Rudolf A. Kotik is the Founder of RK Franchise Consultancy who developed more than 400 Franchises in the Philippines and can be reached through rk@rkfranchise.com

tive details. The invaluable assistance of former Deputy Gov-ernor and now Monetary Board Member Armando L. Suratos (Class ’71), as well as Director Nestor B. Salanio and Deputy Director Santiago D. Sales, Jr., both of the BSP Banknotes and Securities Printing Depart-ment, should likewise be acknowledged.

Bunye...from page 8

wena L. Soriano Dionisio (Class ’06), and Emmie-Lou L. Siongco Aquino (Class ’07) provided assistance, including the preparation of the write-up. Attys. Capule and Ro-wena Turingan Sanchez (Class ’87) took charge of governmental administra-

THE typical Filipino trait wherein we always give in to accommodate i.e. “suege, puede nayan” is unaccept-able when it comes to issues in branding. Marketers need to be strict and stuborn when it comes to standards. I guess to qualify a point; passion if necessary needs to be present. Branding is the ability to maintain and sustain an image not susceptible to malfunction or inadequacy. A strict adherence to the image that is built thru time must be maintained at all cost. And by this I mean even if your costs begin to run high for being unre-lenting. Passive decision making is for the weak at heart but not necessarily overbearing at the pock-

etbook. Proper manage-ment following guidelines can reduce if not eliminate cost build up with correct instructions and a detailed description of what you need to maintain. Most times the problem will emanate towards poor directives with no mention or discipline for sensitivities – i.e. branding. Colors need to correct, not close enough or “it will do”, designs have to be consistent never increasing or decreas-ing, message on copy need to maintain consistency in content towards image and never changing with every campaign launched. The creative ideas by the young should not be utilized when to begin with institutions are set – the brand image. This image has

and needs to be sustained over time not necessarily with repeating campaign platforms but definitely not creative compositions that keep changing the image of the brand with every impulse. Strategies may be changing and re inventing it self but never the objec-tives and considerations of the brand composure. The personality and character of a person remains distinct throughout ones lifetime while he or she continues to improve himself/herself with wisdom ever changing for the better but without having to change in per-sonality or person that is. The composure meaning to say remains static for identification and for a pil-lar towards its identity and

responsibility. Brands are no different! And unless you begin to treat the brand with respect – best you go back to school and study marketing all over again. Like our governments the past five decades, the brand Philippines has suf-fered the most. Today we no longer know if the brand even exists. And this is be-cause every time there is a new administration, he or she designed to handle the brand Philippines has changed radically from what is, brand deliverables and worse the core of what the brand stands for. You tell me – do you know what brand the Philippines is to the rest of the world? Brands are built over time – with consistency and deliverables. You cannot

change your name every six years and change your character, etc. can you? And should you attempt to I can only surmise you are hiding your identity from the law. Your person as a brand has been in evolution since you were born. Deliverables are generated over time as you are able to compromise with society as to what you can offer i.e. integrity, prompt-ness, reliability, etc. Our countries leaders should take a course if not a consult on branding. It is obvious that the consideration for branding is either outright negated or they are fools. However the confusion on who what is the Filipino may be the more perplexing issue. With what media has generated as perceptions is

not necessarily correct. I don’t watch the game shows nor do I attribute any of the negative traits that are promoted. The carrot and stick strategy to entice its viewers do not appeal to me and many learned that’s for sure.

Trade...from page 1

state governments remain a loose group and they are urging the BIMP-EAGA ministers to institution-alize a separate grouping for them. “We feel that local and state governments play a critical role in deepen-ing the policy influence of BIMP-EAGA into our local communities”, said del Rosario. During the meeting, Customs Commissioner Rozanno Rufino Biazon broached the idea, which was readily agreed on by his counterparts from Bru-nei Darussalam, Indonesia and Malaysia, to institute and improve measures leading to a more reliable Customs regulations and processes to ensure the seamless transport and

Lumban who represented Governor Sinyo Harry Sarundajang of North Su-lawesi, Indonesia. Davao del Norte Gov. Rodolfo del Rosario of Davao del Norte, president of the Confederation of Provincial Governors, City Mayors, and Municipal Mayors League Presidents, then underscored the need for greater participation of the local and state gov-ernments especially in enhancing EAGA inter-connectivity, promoting EAGA as premier eco-tourism destination and in establishing the same as the food basket of Asean and the rest of Asia. Right now the local and

movement of goods across the East Asean Growth Area. “ These ef for ts are geared toward the sub-region’s goal of increasing investments, trade and tourism,” said Biazon, who is also the current chair-man of the BIMP-Eaga Customs Sector. The Customs sector agreed to have good system in place that is not only efficient, but will also help the businesses cut cost. Royal Malaysia Cus-toms Chief Mohamed Khalid Bin Yusuf stressed that making trade more efficient in the subregion should not compromise security and control. This can be done more easily with the imple-mentation of the Intel-

ligent Clearance ID Tag (i-CLID), a cross-border solution for tagging of cargo and vehicles, he said. The implementation of i-CLID will provide hassle-free and timely clearance border experi-ence as well as make trade facilitation more efficient to meet international stan-dards. “We should not be tech-nologically stagnant. We should always be mindful of the latest technologies,” Biazon said, adding that this will significantly im-prove the trade processes in the subregion. It will also spur BIMP-Eaga’s growth engine to run smoothly. Nguyen Ba Hung, re-gional cooperation spe-cialist of the Asian De-

velopment Bank (ADB), said the Trade Sector is BIMP-Eaga’s engine of growth. But at present, it is sputtering because “[Customs] practices [in the subregion] are still un-friendly to businesses, thus causing mistrust between traders and the regulatory agencies.” “The objective of trade facilitation is to make

legitimate trade more ef-ficient,” he said. The ADB has been extending assistance to BIMP-Eaga, specifically providing technical exper-tise and funding support to a number of subregional initiatives. One of its cur-rent technical assistance projects supports trade facilitation in the subre-gion.

BusinessWeek

10 BusinessWeekmindanaoOctober 24-27, 2011

Republic of the PhilippinesREGIONAL TRIAL COURT OF MISAMIS ORIENTAL

10th Judicial RegionBranch 39

Cagayan de Oro City

IN RE: PETITION FOR CHANGE OF NAME SPEC PROC. NO. 2011-159 OF MELIND SANTIAGO BASCO, OTHERWISE KNOWN AS MEL, MELDS AND IN-IN TO MELIND REYES BASCO

MELIND SANTIAGO BASCO, Petitioner,X----------------------------------------------/

ORDER

Petitioner, through counsel, filed a verified Petition for Change of Name in her Certificate of Live Birth from Melind Santiago Basco to Melind Reyes Basco.

Finding said petition sufficient in form and substance, the same is hereby given due course. The Petitioner is hereby directed to cause this Order to be published once a week for three (3) consecutive weeks in a duly accredited newspaper of general circulation in the City of Cagayan de Oro, Province of Misamis Oriental, at her own expense.

Let copies of this Order be posted in the Bulletin Board of the City Hall, Cagayan de Oro City, Bulletin Board of the Local Civil Registrar of Cagayan de Oro City, and the Bulletin Board of this Court.

This case is set for hearing on January 19, 2012, at 8:30 a.m at the Session Hall of this Court. The Civil Registrar and any person having or claiming any interest under the entries whose cancellation or correction is sought may, within fifteen (15) days from notice of the Petition, or from the last date of publication of such notice, file his/her opposition thereto.

Let a copy of this Order be furnished the Office of the Solicitor Gen-eral, Office of the Local Civil Registrar of Cebu City, the Petitioner and her counsel.

SO ORDERED.

Given this 29th day of September 2011 at Cagayan de Oro City.

(Sgd.) MARITES FILOMENA RANA-BERNALES Presiding JudgeBWM Oct. 7, 14 & 24, 2011

LOT FOR SALEBEACH HOUSE

Baloy, Cagayan de Oro CityBy appointment only

Tel. #: (088) 855 3898

The share covers the third quarter of the year to be allotted to liveli-hood program, educa-tion, medicines, reforesta-tion, and the maintenance of their ancestral Tudaya Falls. The turnover cer-emony is witnessed by the National Commission on Indigenous Peoples (NCIP) commissioners led by Atty. Roque Agton, Jr of Region xI.

“We are sincere in carrying out what we

Bagobo-Tagabawa gets 500T from Hedcorpromise to share to our host communities. This share is over and above what the law has required from us,” said Vice Presi-dent in Mindanao Opera-tions Rolando Pacquiao.

Hedcor regularly undertakes Corporate Social Responsibility projects focusing on edu-cation, health, reforesta-tion, energization, and livelihood.

“Sa karon, daghan na sa amo ang aduna nay mapakaon sa among mga anak, daghan ng mga bata ang naka skwela, daghan ng mga naay sakit nga naayo. Kini tanan tungod sa Hedcor. (Now, plenty of us can feed our children, plenty of kids go to school, and many who got sick were cured. These are all because of Hedcor.),” Datu Rudy Agtag expressed his gratitude of thanks to Hedcor.

“The shares we re-ceived from Hedcor is a big help in reclaiming our land that has been sold long time ago”, Datu

SHOWER OF BLESSING. Atty. Roque Agton of NCIP Reg. XI witness the turnover of royalty share to IP commu-nity represented by Datu Gideon Tolentino (left) and Datu Rudy Agtag (second from left) in acceptance of a check amounting to P 527, 075. 60 from Hedcor vice presidents Gregorio Jabonillo (right) and Rolando Pacquiao (second from right) at the newly inaugurated Tribal Purok at Barangay Sibulan, Davao del Sur. PHOTO RELEASE

Agtag added.Before the RA 8371

or the Indigenous Peoples Act of 1997 was imple-mented, some land of the

IP was sold from them. Atty. Agton explained that no one can buy the ancestral land after the RA 8371 was implemented

except for immediate members of the family.

Hedcor is the largest developer and the leading producer of run-of-river

hydropower facilities in Benguet, Ilocos Sur, and Davao with a total generating capacity of 150 MW.

FORMER governor and representat ive of the province of Sultan Kuda-rat His Royal Highness Sultan Raja Haji Datu Pa x S. Mangudadatu recieves the Malaysian Government’s Highest Leadership Award thru

the State of Malacca. Professor Datu Has-san Cana former dean of the King Faisal Center for Asian’s & Islamic Studies said Pax Man-gudadatu was the first Muslim scholar who re-ceive this highest leader-ship award given by the

Malayasian Government thru the historic State of Mela ka (Ma lacca) known as -Darjah Gemi-lang Seri Melaka which carries the Royal Title of Datu Seri Utama. His Royal Highness Tun Datuk Seri Utama. Moh. Khalil Bin Yaakob, Royal Head and Gover-nor of Melaka pins the Royal-Medallion Award upon his Royal Highness Datu Seri Utama Haji Pax S. Mangudadatu, during the Malay & Is-lamic World Secretari-at’s 12th Congress and the National Observance of the 73rd Birthday of the Malaca’s Royal Head and Governor His Royal Highness Tun Datuk Seri Utama Moh. Khalil Bin Yaako held at Royal Pa lace of Mela ka on

October 8,2011. Prof Hassan Cana said Datu Pax S. Man-gudadatu, serves also as the incumbent Vice President of the Malay Islamic World Secre-tariat based in Malacca with the present Melaka Chief Minister, Honor-able Dato’ Seri Utama Moh. Al i Bin Mohd, Rustam, as the present President. T h i s p r e s t i g i o u s award is similar to the Peace Nobel Prize and other highly eminent international awards, is indeed a recognition of the brand of leadership of Datu Pax Manguda-datu. It va lidates the growing clamour for him to help the sinking image of the Autono-mous Region in Muslim

Mindanao. His track record of being undefeated mu-nicipal mayor, governor and representative in a Christ ian dominated areas in the province of Sultan Kudarat with excellent leadership in terms of sterling gover-nance is actually what is badly needed in the ef-fort to transform ARMM into a model regional government.

Prof. Sultan Datu Hj Moh. Hassan Conding Cana was with him dur-ing the awarding cer-emonies, congressman Raden Sakaluran and wife Bai Hajjah Bing Mangudadatu, Dr. Ze-naida Gania and Dr. Ana Taha Basman wit-nessing the awarding ceremonies. Prof Hassan was one of the resource speaker who receive also award from the commit-tee. advertorial

His Royal Highness Tun Datuk Seri Utama, Moh. Khalil Bin Yaakob, Royal Head & Governor of Melaka pins the Royal-Medallion upon his Royal Highness Datu Seri Utama Haji Pax S. Mangudadatu (Ist-left) during the Malay & Is-lamic World Secretariat’s 12th Congress and the National Observance of the 73rd Birthday of the Malaca’s Royal Head and Governor held at Royal Palace of Melaka last October 8,2011 (Prof. Asangan T. Madale)

Mangudadatu recieves Malaysian highest Leadership Award

In celebration of the National Indigenous Peo-

ples’ Month this year, AboitizPow-er’s wholly-owned subsidiary Hedcor Sibulan, Inc. hon-ored tribal commu-nity by giving half a million pesos to Bagobo-Tagabawa tribe as their annual royalty share from the 42.5 MW Sibulan Hydropower Plant.

By Asangan T. Madale

11BusinessWeekmindanao

October 24-27, 2011

BusinessWeek

AggieNews

Northern Mindanao Dairy Forum held yesterday at the SM City Rotunda, here. He said the BUILD-UP, which stands for Buy more animals, Upgrade local ani-mals, Invite private-public partnership, Lighten the credit burden, Develop more dairy zones, Unify efforts of government and non-government agencies, and Promote the consump-tion of locally-produced

Dairy Authority’s to use Build-Up strategy

REPUBLIC OF THE PHILIPPINESREGIONAL TRIAL COURT10TH JUDICIAL REGION

BRANCH 28MAMBAJAO, CAMIGUIN

IN THE MATTER OF THE ADOPTION SPL. PROC. NO. 443OF THE MINOR KRYSTAL JANE DADO,

SPOUSES ROMEO N. ENCENDENCIA ANDZENAIDA DADO-ENCENDENCIA, Petitioners.X-------------------------------------------------/

ORDER

Petitioners, through counsel, avers, that they are Canadian citizens (Former Filipino Citizens), of legal ages and capacities, husband and wife and residents of 14985 Bluebird Cresent Surrey BC V3R 4T8, Canada but can be served with summons and other processes of the Court at Aguran, Bonbon, Sagay, Camiguin, care of Spouses Tomas A. Dado and Angelita O. Dado. Petitioners who are fifty six (56) and fifty one (51) years old respectively, have been legally married for nearly thirty (30) years but have not been blessed with a baby girl. They seek to adopt the minor Krystal Jane Dado who was born legitimate on November 20, 2004, to Spouses Tomas A. Dado and Angelita O. Dado who gave their consent to the adop-tion. The biological son of the petitioner also gave their consent to the adoption. Petitioners are gainfully employed and possess all the qualifications and none of the disqualifications to adopt. Finding the petition sufficient in form and substance, the same is hereby set for hearing in this Court’s Session Hall, at Lakas, Mambajao, Camiguin on December 7, 2011 to start at 8:30 o’clock in the morning. Let copy of the petition and of this Order be furnished the Regional Director of the Department of Social Welfare and Development, Region X, Cagayan de Oro City, for the preparation and confirmation of the child and home study reports and submit the same before the date of hearing as well as to conduct counseling sessions with the natural parents on the matter of adoption of the adoptee and accordingly submit a report therein before the date of hearing; and another copy of the petition and of this Order be furnished the Office of the Solicitor General, the Provincial Prosecutor of Camiguin, the Local Civil Registrar of Mambajao, Camiguin, the Local Civil Registrar of Sagay, Camiguin and the biological parents Spouses Tomas A. Dado and Angelita O. Dado at Aguran, Bonbon, Sagay, Camiguin for any step they may deem best and proper to take in this Petition. Let copy of this Order be published at petitioners’ expense once a week for three successive weeks before the scheduled hearing in any newspaper of general circulation in the Province of Camiguin. Any person or entity opposed to the petition in this case may file written opposition at any reasonable time before the scheduled hearing and personally appear during the hearing to show cause why the petition shall not be granted. SO ORDERED. Done in Mambajao, Camiguin, this 12th day of September 2011.

(Sgd.) RUSTICO PADERANGA Judge BWM Oct. 24, 31 & Nov. 7, 2011

By APIPA BAGUMBARAN

CAGAYAN DE ORO City --- The National Develop-ment Authority (NDA) will use the BUILD-UP strategy to achieve its goal of gain-ing a milk sufficiency level of 43% by 2016. This was disclosed by Rene Martin De Guzman, manager of the Planning and Service Department of the NDA, during the

milk is a strategic approach to push forward the de-velopment of the dairy industry in the country. De Guzman, who pre-sented the Philippine Dairy Roadmap for 2010-2016, said by infusing and up-grading dair y animals within the next five (5) years, the dairy herd will be increased to about 55,000 head and triple the daily milk output to 131 tons

per day. Another component of the strategy is the develop-ment of more dairy zones and establishment of dairy breeding farms through public-private endeavors that are expected to boost economic growth and cre-ate the 22,000 jobs targeted by the NDA by 2016. The strategy is also ex-pected to generate fam-ily income of about P500

per day per farmer from dairying and involve some 100,000 dairy farm fami-lies in active dairy zones in crop-dairy systems and dairy-related enterprises. It will likewise facilitate the setting-up of P300 Mil-lion Dairy Credit Oppor-tunity Window (D’COW) to support the investment initiatives of the public and private sector on dairy business, as well as, in

setting-up of P150M Buy Back Fund for the procure-ment of upgraded dairy animals and local dairy crossbreds. Moreover, the BUILD-UP strategy will help in instituting the Milk Trust Fund to ensure timely milk payments to dairy farmers serving the milk feeding projects where one (1) mil-lion malnourished children will be feed. pia-10

and ecotourism vision. The possible impact of unprecedented and continu-ing hike of world prices of essential food commodities on the regional food security likewise concerns the minis-ters and called on its senior fishery officials to exert ef-fort to complete the action and investment plans under the BIMP-EAGA food basket policy framework. Fishery officials were di-rected to review resource re-quirements and investment plans and endeavor to allocate adequate resources that would ensure effective implementa-tion of the projects in order to create viable impacts on the food basket strategy and assure food security not only in the BIMP-EAGA region but for the entire ASEAN region.

BIMP-Eaga blueprint to focus on connectivity, food basket, tourism

By JORIE C. VALCORZA

THE 16th Brunei-Indonesia-Malaysia-Philippines East ASIAN Growth Area (BIMP-EAGA) ministerial meeting ap-proved today a joint statement endorsing its Implementation Blueprint for 2012-2016. It reaffirms connectivity as the key in translating all its visions - connectivity in terms of air, sea, and land transport. Department of Trade and Industry Secretary, Gregory L. Domingo in a press conference said, all ministers also agreed to include in the 2012-2016 blue-print, efforts geared towards maximizing Information and Communications connectivity. BIMP-EAGA needs to ag-gressively improve connectivity within its sub-regions in order to achieve both food basket

By Joe Palabao

A stronger Paglaum Multi Purpose Cooperative (PMPC) for better service again con-tinues to fly high in receiv-ing awards and citation as it received another SPECIAL CITATION from the National Food Authority/Department of Agriculture last October 15 at NFA, Baloy, Cagayan de Oro City. PMPC under the stewardship of its Gen-eral Manager-Mr. Gadwin E. Handumon received the award from Secretary Proceso J. Alcala.

The Special Citation awarded to PMPC is in rec-ognition of its strong partner-ship with the National Food Authority (NFA) and the Department of Agriculture (DA) towards ensuring for sufficiency and security of Misamis Occidental for Agri-culture Program as manifested in its outstanding and very commendable operation and management of the Farm Lev-el Grains Center 111 (FLFCC 111) facility loan assistance. Department of Agriculture continue to support Paglaum MPC agriculture program for sufficiency and security in the region and DA is funding PMPC expansion.

The business acumen of its General Manager Gadwin E. Handumon has catapulted Pa-glaum Multi Purpose (PMPC) as one of the strongest coop-eratives in the country today with a multi million asset and it continues to fly high as it nears 20 years in 2012. Along with its program in ensuring for food sufficiency and security with NFA and the Dept. of Agriculture also affirms its effort to strengthen itself in order to improve the quality of services to its members and the com-munities. As a cooperative financial institution Paglaum is considered as One of Asia’s Best was it received from the Credit Union Micro-Finance Innovations (CUMI) Perfor-mance Award for 2010. This recognition was given by the Association of Asian Con-federation of Credit Unions (ACCU) during the ACCU forum held in Seoul, South Korean last September 2010.

PAGLAUM MPC was rec-ognized for its fulfillment of its social responsibility by offering opportunities to low income and disadvantaged communities through the pro-vision of affordable financial

services, instilling the value of thrift and generating means to create wealth for the “have less” families. Furthermore, ACCU commended Paglaum for reaching out to more than 30,000 members in the three provinces of Northwestern Mindanao.

Land Bank of the Philip-pines (LBP) awarded Paglaum as the Most Promising Co-operative in its Gawad Pitak Awards held at the Heroes’ Hall, Malacanan Palace, Manila and Sofitel Philip-pine Plaza Hotel, Manila on

August 9, 2010. Aside from this, Paglaum also received the following major awards: Outstanding Cooperative in Microfinance, Best in Capital Build Up; and Best in Sav-ings Mobilization. The latest award from LBP recognized the major role of Paglaum in poverty alleviation through provision of micro-loans to the region’s enterprising poor.

With its mission to em-power the members and community in improving their own lives through the

Paglaum Multi-Purpose Coop receives award from NFA, DA

Paglaum MPC General Manager Gadwin E. Handumon strikes a pose with DA Secre-tary Proceso Alcala, DA Deputy Administrator-Pedro S. Hernando, Plaridel, Misamis Occidental Mayor-Agnes C. Villanueva, DA Undersecretary-Hon Joel Rudinas and guests. photo by rolando sudaria

provision of quality coopera-tive services and programs PAGLAUM MPC in 2015 aims to hit ONE BILLION in total assets, 100,000 members and reach up to 24 branches.

BusinessWeek

AqUARIUS: With work discus-sions, ensure you’re happy with the result before signing on the dotted line. A small financial sacrifice can set karma in place to come back ten–fold. With love, don’t lose sight of your dreams, you deserve first class treatment.

PISCES: It’s time for a financial overhaul. Reassess your saving and spending patterns. If there’s a hic–cup in a relationship, don’t over–react”. You have a month before your work life moves into top gear; use this time to get yourself organized. This is also a good time to learn a new skill.

ARIES: Life is a balancing act! Work demands attention, but don’t ignore everyone else. Be careful of allowing money mat-ters to get in the way of expe-riencing love. If you need to say how you feel, set a meeting to clear the air.

TAURUS: Out with the old and in with the new. If something in your life is not working, be prepared to make changes. Planet Venus shines a light on your love life and makes you even more irresistible than usual. Beware of jealousy. At work, make sure you find out all the details before you say anything to anyone.

GEMINI: When making a promise to someone, be sure you can keep it. For everlasting love, you want to be able to talk about anything with your sweetheart. Take demands at work in your stride. When life challenges you, it can also empower you.

CANCER: Be businesslike with money, even if it’s a personal matter. Before declaring to some-one your undying love, make sure you accept him or her for who they are; the irritating and the irresistible. Trying to control someone can end in heartache.

LEO: If there’s a family drama, it’s time to mend the bridge and of-fer a hand of friendship. At work, be calm and deal with obstacles head on to show superiors you’ve got what it takes to be a leader. With love, be sensitive to win a heart.

VIRGO: When looking for ro-mance, a love–mate who can keep up with you intellectually will be a perfect match. Slow down, taking on too much can cause you to have a physical and emotional overload. Be kind to yourself, book a pampering session.

LIBRA: An emotional exchange between you and a loved one cleans the slate for a new be-ginning. Don’t take anything as finalized at work, there is more to be revealed. Be decisive about money, a quick decision is needed. Family is on the agenda.

SCORPIO: Planetary activity can cause havoc. Be careful you don’t neglect someone special just because you are preoccupied. An irritating exchange takes two people, own up to your part in an altercation. When it concerns business, be competitive to show the boss you are ambitious to get ahead.

SAGITTARIUS: With love, don’t let a tense moment get in the way of what could be a magical time. Some things are best left unsaid. Let bygones be bygones. A hands–on approach with long hours and hard work at the office will pay off. Be generous to those who appreciate you.

CAPRICORN: With work moving into top speed, great things can be accomplished. Get ready to move with the pace and focus on priorities. Before taking risks with money, do the research. When business and pleasure are combined, you’re in the spotlight.

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13BusinessWeekmindanao October 24-27, 2011Congress.Watch

Congressman Rufus B. Rodriguez of the 2nd District of Cagayan de Oro City during the plenary debates on the 2012 budget pushes for the restoration to the budget of the Judiciary in the amount of P1.9 bil-lion. Rep. Rodriguez has continuously pushed for this restoration because the Judiciary is guaranteed fiscal autonomy by the Philippine Constitution which also provides that its budget shall be automatically and regularly released and that its budget cannot be reduced from its previous year’s budget. He is also proposing an increase in the Judiciary budget for higher pay and benefits to Philippines Justices, judges and employees.

House OKs life term for election offensesCONGRESS is getting tough on election 3Gs: gold, guns and goons. It has recom-mended a penalty of life imprisonment for election-related offenses character-ized by “violence, coer-cion, intimidation, force or threats.” House Bill 4145, ap-proved on second reading, identifies other people who may be liable for election offenses such as the mem-bers of the board of election inspectors, members of the board of canvassers and/or officials of the Commission on Elections who aid, as-sists or participate in the commission of the offense. The bill increases the penalties for violators from imprisonment of not less than one year but not more than six years to impris-onment of six years and one day but not more than twelve, without the convict getting probation. The bill also amended Section 46 is amended to include that the guilty party shall be sentenced to suffer perpetual disqualification to vote or hold public office. Under the bill, any politi-cal party, political coalition, party-list, or aggrupation organized for political pur-pose to which the guilty party is a member shall be sentenced to pay a fine of

not less than P500,000 as part of the civil liability in connection with the election offense. The bill’s author, Cagayan de Oro Rep. Rufus Rodri-guez, said if the crimes defined in the Revised Pe-nal Code are committed in connection with an election or political exercise, such election-related element shall be appreciated as an aggravating circumstance in imposing the appropriate penalty. Rodriguez said if the subject offense is punishable both under the Omnibus Election Code and the Re-vised Penal Code, then the same shall be prosecuted separately and concurrently under the two laws. If the person found guilty is a foreigner, he shall be deported after serving the prison term. Rodriguez said the maxi-mum penalties shall also be imposed on any officer or employee of the Comelec, Armed Forces, police, Baran-gay Self-Defense Units and all other para-military units, for both election offenses committed with violence and for other election offenses. “The measure will be a better deterrent with the end in view of ensuring clean, orderly, honest and credible elections,” Rodriguez said.

implementation in its tourism capabilities. A resolution propos-ing for the declaration of Impasugong town as tribal capital in Bukidnon was also lobbied in the Provincial Board. The local officials of Valencia City joined the trend with the develop-ment of its garbage site to an eco-tourism area. With its thrust for a viable solid waste management, the local government in-tensified its campaign for proper waste segre-gation and made use of the compost materials from wastes to fertilize the organic plants and trees being nurtured in the area. According to DTI pro-vincial director Ermedio Abang, Bukidnon has a vast potential for eco tourism. He said, the province’s scenic sites, lush forest and natural water re-sources make Bukidnon a natural haven for envi-ronmental enthusiasts. Abang said, with Gov. Calingasan’s thrust of also intensifying its invest-ment capabilities, the lo-cal DTI office in partner-ship with the provincial government is doing the rounds of visiting Bukid-non’s two cities and 20 municipalities to assess

Eco-tourism...from page 1officials develop eco tour-ism areas to complement the program as well as open opportunities for constituents to showcase the province’s potentials both economically and environmentally. In Malaybalay area, Provincial Board mem-ber Nemesio Beltran Jr. authored an approved ordinance that set aside the 500-hectare provin-cial park to be developed into an eco-tourism area. According to Beltran, San Isidro College administra-tion will co-manage the development of the area into an eco park. The local officials of the municipality of Im-pasugong took part in the provincial government’s initiative by reconstruct-ing its tourism area. A home of predominantly indigenous peoples of Bukidnon, preservation of the cultural heritage and its ethnic identity was the main call for the local government unit in developing the eco-tourism areas of the municipality. Initiated by former Impasugong Mayor Julia Okinlay, the development of the town’s scenic spots intensified as current mayor Ma-rio Okinlay fast tracked

By Joe Palabao

Cagayan de Oro College Phin-ma Education

Network Mechanical Engineering graduate, Jime Hope S. Balili is 9th Place in a recent-ly concluded Board Exams for Electrical and Mechanical Engi-neering held in Cebu last September 24-28, 2011. COC Phimna also got a 100% pass-ing rate. Indeed it is a very good start in their quest to become one of the more estab-lished universities in the country today.

During the Award-ing and Recognition of

COC Phinma tops ME Board ExamEngineering Board Pass-ers and Topnotcher held October 20, 2011, Annex Bldg of COC, Engr. Jime Hope S. Balili received P30,000 check from the school. Indeed it was a very touching moment of this intellectual yet simple and humble person who persevered and followed his dream of becoming an engineer and believes that education and success at COC Phinma Education Network is within reach. He believes in hard work, and trust in the Almighty. He recounted the sacri-fices, hardships and trials his parents had passed through and encountered during the time he was taking up the course. Jime

Hope S. Balili is an epitome of a real COC graduate and ready to face the realities of life, be successful and be somebody in the future.

Being a CHED scholar he pursued his dream. It was his wish and desire during the Board Exams that all Electrical and Mechanical board examinees of COC will pass and get 100% passing rate and with the hope that he would be in the TOP 10. A dream come true, with the support and help of the A-1 instructors of the College of Engineer-ing of COC. Mechanical and Electrical Program Head, Engr. Nelson Cabal-lero with Dean Engr. C. Cabaraban of the College of Engineering takes pride

in awarding and recogniz-ing Jime Hope S. Balili as a topnotcher and 9th placer along with Engr. Raymundo P. Reyes-EVP/COO of COC Phinma Education Network.

Recognized also were the new Registered Me-chanical and Electrical Engineers: Marco Ro-gaciano E. Palabric a, Eugne T. Geralde 111, Gary Carreon, Richie L. Dumadag, Bryan I. En-carnacion and Orlan D. Pamaus. These new reg-istered engineers carry on and become part of the quest of Cagayan de Oro College to become one of the more established universities in this part of the country today.

9th Placer New Registered Mechanical Engineer Jime Hope S. Balili received P30,000.00 check from Cagayan de Oro Phinma Education Network Engineering Department. Awarding the check are Engr. Sheila Cabaraban-Dean College of Engineering; Engr. Nelson Caballero-Program Head, Mechanical and Electrical Enginering and Engr. Raymundo P. Reyes-EVP/COO. photo by rolando sudaria

14 BusinessWeekmindanaoOctober 24-27, 2011 MisOr.Today

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Sabah official shows interest in Misor bangus production sites

Bangus harvest at the Balingasag Mariculture Park.

By JORIE C. VALCORZAContributor

MISAMIS Oriental – The Director General of the Department of Fisher-ies in the State of Sabah shows interest on the re-gion’s bangus production and schedules to inspect feasible production sites. This was revealed by the Bureau of Fisheries and Aquatic Resources (BFAR) national office, Assistant Director for Administra-tion and Finance, Atty. Benjamin S. Tabios, in time for the “Fish Conservation Week” opening, in Cagayan de Oro City. Tabios said that the Sabah minister attended the Brunie-Indonesia-Malaysia-Philippine East ASEAN Growth Area

officials convened together to witness the ceremonial ribbon cutting. BFAR Regional Direc-tor for Northern Mind-anao Visa Tan-Dimerin said another mid-string event was held last week at the Balingasag Mari-culture Park where they distributed engines and freezers for free to select beneficiaries. BFAR 10 also spon-sored national activities in observance to the Fish Con Week to include the Employees Union Nation al Conference Assembly and Credit Facilitation of Mariculture Parks. Other event highlights included the food safety evaluation of fishery prod-ucts and mangrove plant-ing. pia-10

(BIMP-EAGA) meet last week and reportedly took the opportunity to inspect some production sites and mariculture park. He noted for a long time, during their visits in the region they have buying such fish products.

BFAR , meanwhi le , launches its “48th Fish Con Week” celebration with a market day open-ing, turning the entire BFAR compound into a mini-market place where fisher folks together with some local government

Initao-Libertad Landscape, Seascape marks 9th anniv

By JOJO THIAMContributor

sage of Congressman Bambi Emano of the 2nd district of Misamis Oriental who was attending a session in congress. He relayed that Congressman Emano felt that without the vision of a leader said forest will no longer exist. He also emphasized that sustainability is also as im-portant as protection. He explained that protecting the forest needs the co-operation of the people in Barangay Tubigan, Barangay Gimaylan and the local government units. Under Proclamation No. 66 by President Manuel Quezon, the Initao Forest Reserve was proclaimed on June 16, 1936. On June 23, 1963 un-der Republic Act 3563, the Initao Forest Reserve was converted into Initao Na-tional Park. Meanwhile, the Initao National Park, with a por-tion of adjacent marine waters, was declared as Initao-Libertad Protected Landscape and Seascape un-der the National Integrated Protected Areas System or Republic Act 7586, on September 16, 2002. The forest ecosystem of the park encompasses 50.58 hectares. With the converging efforts of the Congressman Emano, the LGUs of Misa-mis Oriental, Department of Tourism and the Bureau of Fisheries and Aquatic Resources, the area has evolved into a nature-based activities such as picnic, sightseeing, bird watching, canopy walk, zip-lining, caving, snorkeling, diving and forest research. denr/pia-10

MISAMIS Oriental – Sus-tainable is beneficial for the young generation. Thus said Regional Ex-ecutive Director Corazon B. Galinato of the Department of Environment and Natu-ral Resources during the commemoration of the 9th year of the Initao-Libertad Protected Landscape and Seascape (ILPLS) wherein she stressed the importance of the word ‘sustainable,’ working towards a goal that is intended for the future. Galinato, leading the event, commended the dedi-cation and the works of Pro-tected Area Superintendent (PASu) Liza Requina and Forester Eddie Macasusi who faced big challenges in handling the park with limited funding allocation. Further, she recognized the well trained and dedi-cated staff in the mainte-nance of the national park. Likewise, she expressed her appreciation to the two (2) barangays, Tubigan and Gimaylan, where the pro-tected landscape and sea-scape is situated for their cooperation saying, “the two barangays are factors in developing the project because of their proximity to the area.” Punong barangays Euse-bio Waslo and Santy Acut, in return, thanked Galinato for her presence and sup-port during the celebration. They also expressed their gratitude for the visible improvement and develop-ment of the area. Peter Elman, mean-while, delivered the mes-

15BusinessWeekmindanao October 24-27, 2011Tourism

Pryce Plaza hotelCarmen Hill, CDO, Tel. No.722791 to93/858-4537

E-mail:reservations@pryceplaza.ph

hotel Koresco Pueblo de Oro Golf Course,CDO, fax. No. [088] 858-9748

tel. Nos. 858-9748 to 54, E-mail:hotelkoresco@yahoo.com

Mallberry SuitesLimketkai Drive ,CDO, Tel. No. [088]854-3999 / 854-7999

E-mail:info@mallberrysuites.com

Dynasty Court hotelTiano-Hayes Sts. CDO, Tel. No. 726876 / 726962 / 857-5410

E-mail:dynasty@philcom.ph

The Marigold hotelvelez cor. luna sts, Cdo

tel nos. 856-4320, 726937

Marco ResortTel. No. 732182 / 855-220

ViP hotelA.Velez St. CDO, Tel. No. 726080 / 726590 / 856-2505

E-mail: info@theviphotel.com.ph

Philtown hotelMakahambus-Velez St. CDO,Tel. No. 723089 / 856-1813

De Luxe hotelCapt. V. Roa St. CDO, Tel. No. 726527 /857-2144

Maxandrea hotelJ.R. Borja St. CDO, Tel. No. 729943/ 857-2244 / 857-4154

Grand City hotelA.Velez- Sts. CDO

Tel. No. 723551 / 723658 / 857-1900

hotel ConchitaYacapin Ext. CDO, Tel. No. 727356 / 856-3856

E-mail:hotelconchitapge@yahoo.com

harbor Lights hotelGusa, CDO

Tel. No. 724878 / 855-6060

Country Village hotelCarmen, Cag. de Oro Tel. No. 71-22-03, 71-22-01, 7122-05

Southwinds hotelCapt. V. Roa Sts.CDO,Tel. No. 727623 / 724803 / 856-2036

E-mail:i_agudo@hotmail.com

Apple Tree Resort and hotelTaboc, Opol, Misamis Oriental,

Tel. Nos. 754525/ 754263/ 3091986, Fax No. (8822) 754497

Discovery hotelLimketkai Drive, CDO tel. No. 72-78-14, 72-73-20

Pearlmont innLimketkai,Drive,CDO

Tel. No. 729111 / 856-2654 / 729455

Red Palm innEVChaves Building, Capistrano corner Cruz Taal Sts.

Cagayan de Oro CityTel. No. 721197 and 8562671

Cell No. 0908-885-5643Email: redpalm_inn07@yahoo.com

Cagayan Riverview innVamenta Boulevard, Carmen CDO, Tel. No. 729039/858-4247/

858-4245, E-mail:river@philcom.com

Chali Beach ResortCugman,CDO,Tel. No. 723929 / 855-2108

E-mail:chali_beach@yahoo.com

Nature PensionneToribio Chavez Sts., CDO

Tel. No. 723598 / 723718 / 857-2274

new dawn pensionnevelez-Macahambus sts, Cdo

tel nos. 8571776, 721776email : gchreservation@yahoo.com

Middleton ApartelleLirio St. Carmen, CDO

Tel. No. 723665 / 723580 / 858-4839

Sir George Pension housePabayo-Gaerlan St. Cagayan de Oro Citytel. No. 856-1990, 856-2004, 856-4447

Miami iNNVamenta Boulevard, Carmen , CDO

Tel No. 858-1901, 72-52-79

DiNAh’S BEACh RESORTBrgy san Juan, Gingoog City Tel No. (088) 861-3044

Malasag Eco Tourism VillagesCugman, CDO

Tel. No.855-6183 [088]309-3752

HOTElSRESTAURANTS

PANEDOTTE PASTRIES are available at Tagoloan, Misamis Oriental, just in front of the Senior Citizens Center in Tagoloan, Misamis Oriental with Tel Nos. (08822) 740-211, (088) 856-2419; Cell Phone Nos. 0917-706-2247 and 0917-706-1516, or visit them at 162 M.H. del Pilar –Velez Sts., Cagayan de Oro City

PANEDOTTE PASTRIES

Available at GAISANO SUPERMART and at LUMBIA AIRPORT PRE DEPARTURE AREA

MARINATING is the tra-ditional way of preparing fried chicken for most Pinoy households. The chicken meat is ideally marinated overnight in a blend of soy sauce, calamansi and pepper. This practice is not only time consuming but costly especially when prices of ingredients are going up. B u t n o w marinat-i n g o v e r-nig ht i s a thing of the p a s t

The new easy pickwith SoQuick Marinade Mix for Fried Chicken. Through this innovative product of-fering, Ajinomoto captures the well-loved homemade marinade in a convenient and cost-effective way. SoQuick is the first mari-nade mix for fried chicken with the perfect and authen-tic home-style marinade blend of soy sauce, calaman-si, natural spices and sea-

sonings. T h e fla-

v o r s s e e p t h r o u g h the chick-en in just 15 minutes in three (3) easy steps: d i s s o l v e , m a r i n a d e and fry. For only Php 13 (SRP), So-Quick deliv-ers the same d e l i c i o u s , j u i c y a n d tender fried

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while cutting your prepara-tion time and ingredient cost. “We used to patiently wait

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permeates through the bones.” explains Pen Alvina, Category Manager for Aji-nomoto Menu Seasonings, “Now everyone who’s tried SoQuick is loving it! Mari-nating overnight is now a thing of the past.” For more information about SoQuick, please visit http://www.ajinomoto.com.ph.

Investment...from page 6

priority areas of invest-ments include tourism and recreational facilities, agri-business and food processing, light manu-facturing, transhipment facilities, environmental protection and enhance-ment projects, foreign banking, telecommunica-tions, educational, medi-cal, training and sports facilities. By investing in these sectors, new investments are exempted from paying for two years the mayor’s and building permits business sales tax and other taxes, real property tax. The city government also provide non-fiscal incentives by assisting them in securing per-mits, providing them with opportunities in business matching as well as helping them look for raw materials and employees. The center was created based on City Ordinance 2269 which was passed in 1994. The ordinance also identified the priority areas of investment. The IBM team was part of the bigger team, the second team to be deployed to the Davao Region, which the com-pany sent to the country to provide assistance to government agencies and small business ventures that needed them. Marie Christine M. Llanto, IBM Philippines General Business market segment manager, said the corporate service corps works “on meaningful projects that deliver busi-ness benefits.” “Each project is de-

recently. The recommendations are timely considering that the city government is in the middle of review-ing the ordinance that identifies the priority areas as well as the incen-tives granted to investors who would invest in these areas. In response to the call, Ivan C. Cortez, head of the center’s investment promotion generation unit, said the recommen-dations will be looked into when the body that manages the center, the Davao City Investment Incentives Board. “I believe that by the end of the year, with due considerations of the sug-gestions of the IBM team, we will be able to come out with a more focused industry profiles, a better (investment) code and a working and dynamic da-tabase accessible through the Davao City portal,” Mr. Cortez added. Both Mayor Sara Z. Duterte-Carpio and Jason C. Magnaye, head of the center, earlier said the city government is plan-ning to delist property development as priority investment area because investors would seem to be investing in this sector even without the incen-tives. However, Mr. Magnaye also said the city govern-ment is looking at includ-ing green technology in the list of priority areas of investment. Aside from proper-ty development, other

expansion programs are already yielding tangible results and we expect more upside in terms of better yields, more efficient produc-tion and optimized distribu-tion once our other projects come on-stream in the very near future,” Mr. Ang said. Shares of Petron closed at P13.90, up 1.5% from its previous close of P13.70 a piece.

Petron...from page 4

RC...from page 7

optimize the operations of hydropower plants in Min-danao; improve the reliabil-ity of the Mindanao power system; optimize standby and spinning reserves due to sharing of reserve and ensure exchange of energy during periods of shortfall or surplus of power supply between the Visayas and Mindanao and possibly Lu-zon power grids.

signed to solve or address a business problem (cre-ate a strategic business plan, improve business processes and implement information and commu-nications technology so-lutions,” said Ms. Llanto, who herself underwent

a similar deployment to Tanzania in 2009. The corporate service corps program, she added, “is producing significant returns and benefit” to the company “by delivering impact to both our busi-ness and society.”

16 BusinessWeekmindanaoOctober 24-27, 2011

The search is going on for NIS EDO SCHOLARS. Examination: Monday to Friday

8:00 A.M.-3:00 P.M.

SCOPEs: MATH ENGLISH SCIENCE

NIS students plant trees;hold community service

By RIZA O. ARES

NEARLY 200 students from Nanuri Inter-

national School (NIS) planted mangroves in Barangay Luyong-bonbon in Opol town, Misamis Oriental. The students’ show of concern and protection to the environment was made in coordination with the local government unit of Luyongbonbon under the leadership of Barangay Chairman Carlitos Baculio, whose village is one of the top performing barangays of Opol town. NIS Director Pastor Choi Young Yun said the plant-ing of mangrove seedlings is a response to the call to save the environment and marine lives. “It is our objective to help elevate and uplift the standard of living of every Filipino citizen,” Pastor Choi added. Before the tree-planting, the participants were given instructions on how to plant the 640 bakhaw (mangrove) propagules or seedlings properly by Allan Anti-quena of the Department of Environment and Natural Resources (DENR) and as-sisted by Engr. Randolph Hallasgo, local government unit in-charge and Carlitos Baculio punong barangay of Luyongbonbon. Some parents were also present to help out the NIS students in the planting of the mangrove seedlings. Aside from the mangrove tree-planting, other environ-mental programs that are

being implemented and par-ticipated in by various non-government organizations (NGO’s), barangays and other stakeholders which NIS has become a part of include coastal clean-up drive along the coastline of Barangay LuyongbBon-bon, forest and fruit tree-planting, among others. When it comes to giving commitment to environ-mental and social causes, the Nanuri International School also initiated a feed-ing program in Barangay Gusa last August and do-nated some used clothings to the fire victims. The feeding program and donation of used clothings were just some of the ways that have made NIS students aware of the plight of their less fortunate brothers and sisters. The activities that were initiated by the NIS ad-ministration was also an opportunity for the stu-dents from all levels—pre-school, elementary and high school—to develop friend-ship, unity, and camaraderie with and among each other.

NIS holds sportsfest, math quiz, talents’ showdown

By RIZA O. ARES

IN an effort to develop the physical and mental skills of its students, the Nanuri International School (NIS) conducted a two- day Sportsfest, Math Olympiad, and a Tal- ent Showdown recently. T h e a c t i v - i -ties, which were held at its cam-pus in Baran-gay Indahag, Cagayan de Oro City, have made the students busy competing on various competitions be- ing lined up. On day-one on September 1 9 , Ms . Juve l ie Cañete led the opening prayer, followed b y the singing of

the Phi l ip-pine and

Korean national

anthems. The elementary and h i g h school departments, as well as the ESL depar tmen t p e r f o r m e d field demon-strations plus the added at-traction pro-vided by the pa ren ts on their “special

number.” A t 8 : 3 0 a.m., Rosalio Lopez Jr . , a senior student, led the oath of sportsmanship. Dr.

Juliet E. Fancu-bit, the school p r inc ipa l , o f -ficially declared the opening of the games, followed by torch lighting of team leaders. Some of the games played during the two-day events were basketball, badminton, table tennis, tug of war, chess, dodge ball, frisbee, vol-leyball, and special volleyball tournament for parents and teachers. Photos above shows students displaying various ways of their winning forms against their fellow challengers.

Brgy. Chairman Carlitos Actub with Businessweek con-sultant Riza Ares and Director Choi Young Yun of Nanuri International School during the conduct of clean up drive at Brgy. Luyongbonbon.